Tag Archives: Mobile Marketing

Reach Customers Efficiently With This Mobile Marketing Advice

Reach Customers Efficiently With This Mobile Marketing Advice
business, internet marketing, Mobile Marketing, online business, online marketing, promotion tips

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Reach Customers Efficiently With This Mobile Marketing Advice

 

A mobile marketing campaign is a great way to reach a large
amount of people with very little money or time invested. Most people
now own some type of mobile device, including cell phones and tablets.
mobile marketing

Integrate your mobile marketing efforts with your other marketing plans.

By having mobile marketing blended with online or print
marketing, you present a consistent message to your customer or client
base. At the same time, allowing your customers to perform the same
activities via multiple channels such as mobile applications or web
sites further increases the value of your customer interactions

Enhance your text messages with other forms of communication. Make
use of multi-channel marketing. One form communication isn’t enough for
today’s audience. Each style of communication has its own set of pros
and cons. This is why it is best to use more than one. Try sending
direct mail, e-mail and a text right before something important happens.

Have a goal. Do not start a mobile marketing
campaign until you know exactly why you want to have one. You may want
to have extra revenue or draw in more readers, but whatever the reason,
you need to track the information you receive to find out if your
program is really successful.

Let customers give you feedback. Some mobile marketers have outgoing
only messaging, meaning that a customer cannot text them back without
going through a lot of hassle. Let your customers talk back to you to
improve the focus of your plan, and know if you may need to do something
differently.

Develop an app. Apps are programs for mobile devices that interact
with customers in many different ways. They provide easy access to your
business through the program the customer installs on their phone. Make
your app useful and appropriate to attract the most attention and
downloads from your current and potential customers.

Make sure your customers know their business is appreciated. Give
them special offers, discounts based on hallmark goals or even a simple
thank you note. They need to know you value their business or they may
take it to someone who will go that extra step.

Keep your material clean in order to keep your brand clean. Sending
out raw, unfiltered material, even if you think it’s worthy of
attention, can be detrimental to your mobile marketing efforts. Things
don’t have to be outlandish to draw attention. They just have to be
worthy of someone’s time.

Text Message Marketing, If you often have great sales or give-aways,
consider using SMS to get the word out. Text messages shine in their
ability to cut through the clutter of an otherwise busy,
application-filled mobile device. The messages usually trigger a pop-up
notification on the system, making SMS a terrific choice for getting the
word out about a sale that can’t be missed. But be careful to only text
message customers who have signed up to receive them, as many people
feel SMS mobile marketing is invasive. It could have the opposite effect
than your intent.

You should expect mobile marketing to grow since the use of mobile platforms keeps increasing.

Within the next few years, most people will own a smartphone. The
best way to take advantage of this trend is with a solid mobile
marketing strategy. By using the these tips, you will be ahead of your
competition and in position to effectively promote your products through
this new form of marketing. Good luck with your mobile marketing
campaign.

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Bruno Duarte is the Owner of 24HourSuccess.com

Check us out anytime for mobile marketing and Online Marketing Strategy tips and a free subscription to our cutting edge newsletter.

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How To Thank Your Customers Using Mobile Marketing

How To Thank Your Customers Using Mobile Marketing

 

mobile marketing

 

Mobile marketing is one of the latest and greatest methods advertise any kind of business. If it is done correctly, it can really increase the traffic to a website or number of customers to a store.

 

Use the following tips to help you incorporate mobile marketing into your marketing plan.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.

Offer special discounts or value to your mobile marketing customers. Because mobile followers usually require customers to elect to receive information, make it worthwhile for them to enroll. By offering greater discounts or better offers than those available through your web site or print marketing, you can increase the number of customers enrolled in your mobile program.

Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

Get a location. Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.

Decide now whether you’re going to use QR or 2D codes in your mobile campaign. Your audience may not understand how to leverage certain technology out there, so you need to ensure that you’re going with something current, popular and people-friendly. You’re marketing to basic folks; not everyone will be tech-savvy.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

Take the tips that you have learned through this article and apply them to your marketing plan.

 

Your business is sure to benefit from the time and the energy that you put into your mobile marketing campaign.

 

mobile marketing1

 

Keep with your plan and you are sure to see the results you seek

________________________________________________

Bruno Duarte – President 24HourSuccess.com & Worldprofit Dealer

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