Developing an e-commerce business is a complex process for entrepreneurs. The platform you choose for your website is more than just a virtual dashboard to manage your online store. It’s also the visual presentation of your online business and the experience you provide to customers as they shop on your site. In this article, we’ll point out an open-source e-commerce platform that has been benefiting over 250,000 businesses to date and what made it the most popular platform for e-commerce stores.
The popular e-commerce platform we’re talking about here is Magento, first released in March 2008. Magento’s creators were sadly disappointed with existing e-commerce platforms which were way too technical and rigid for marketers. The two editions of Magento Community and Magento Enterprise allow the platform to serve businesses regardless of size and industry. By May 2015, Magento had solidly become the leading e-commerce platform with a total market share of 29.8% (25.3% for their Community Edition and 4.5% for the Enterprise Edition).
Though sharing the same base code with their free Community Edition, the Enterprise Edition sells for around $15,550 per year. This price surely comes with extra features, scalability and direct support from the Magento team. That’s how Burger King, Nestlé, Coca-Cola and many other multinational firms spend their money. But the amazing thing about Magento is that it also offers the Community Edition for free with thousands of extensions, thereby enabling most e-commerce websites to reach their full potential.
In the following commentary, we will explain the four major benefits you will receive with the free Magento Community Edition
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