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June 19, 2013

Important Features For Ecommerce Website Design

Filed under: web design — Tags: , , — alicepham @ 4:58 am

The right ecommerce website design is essential to the success of your venture because this is your primary medium for communicating with your clients. This is still a relatively new field and you might not know what features your site ought to have. Your objective should be to get users to come back regularly and do a transaction most of the times. The following ecommerce website design tips will help you ensure that you are successful:

1. Filtering: Customers don’t like having to go through pages that list out all your products. If you offer them the ability to filter out specific product categories then they can narrow down their search easily and complete the transaction quickly. Customers generally prefer to sort products according to price, size, popularity etc. Search feature, preferably with auto-complete, will make it easier for customers to use your site.

2. Product details: Customers get very irritated when they can’t find sufficient information on products. Detailed product information gives customers the confidence to buy from your website since they feel that they won’t make a mistake this way.

3. Simple checkout: Ask only the information that you really need. If you ask people too much information as part of the checkout process then they might just press the back button. People using hand held devices to access your site will find it particularly difficult to fill out lots of forms. Also, the form should be easy to understand. You should also place a shopping cart on every page in a very prominent location.

4. Contact details: Customers like to know that they can contact you in case they ever need it. The need to contact a company rarely arises but you will benefit by giving your customers what they want. Also, your website will look very trustworthy if you give a phone number and a postal address.

5. Complete security: Customers need to know that their financial data will not be stolen if they make a transaction on your site. If your site is secure then you should display the necessary trust signs on your site. Be sure that your customers will be looking for them.

Make sure that your website is made with a great deal of care so that it enables you to do plenty of business. Apart from having the best possible ecommerce website design, you also should ensure that your site is hosted on a reliable server and is easily available at all times.


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