Alice Phams' Minneapolis News Blog Just another Blogs site

July 15, 2013

Why We Need Great Web Design Website

Filed under: web design — Tags: — alicepham @ 2:12 pm

Having a professionally designed website is only one of many factors that will have an impact on someone choosing to work with you rather than someone else, but it is without doubt one of the easiest that you can control in both the short and long term.

When it comes to having a website, great design matters. It matters for a number of reasons including the initial experience that a customer has when they discover you for the first time, but it also heavily impacts on your ability to convert visitors into customers when they first arrive on your site.

If you think about the most successful online businesses, two things that they all have in common are an intuitive website where using the site is simple and straightforward, and a strong identity. The moment you arrive on a website like Apple or Facebook, it’s immediately clear that you are on their site, and also exactly what you have to do in order to get what you want.

This is not an accident, it is just the fact that these companies have invested heavily in delivering an experience that their customers understand. A challenge for people entering the online world for the first time is recognising what customers expect and transforming that expectation into an experience.

This is where an experienced web designer can help your business more than anyone else. If you try and design your site yourself, then you will always assume too many things – you think you know your business and what it stands for, and you think you understand ideas like usability and the purchase journey for your customers, but actually, you only really understand your own interpretation of those things. A designer is able to think about your business more objectively, and be able to bring their own knowledge of how customers interact to you.

An external designer who can take an outside look at your business will ask the same questions about what to do next that a customer will, and this will inevitably lead to the right user interactions being considered as part of the design process.

When you first start working with a designer, you should be able to articulate exactly what you want customers to do on your site, and then they will be able to bring their thoughts to play and consult with you about what these objectives need in terms of site functionality.

The best web design is one which is so simple and straightforward that anyone can instantly understand it.


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