Alice Phams' Minneapolis News Blog Just another Blogs site

July 24, 2014

5 Key Reasons Why E-Commerce is a Win-Win For Businesses and Consumers

Filed under: Internet Marketing,web design — alicepham @ 6:51 am

E-commerce may not replace physical stores any time soon, but there is no question that it is an increasingly popular trend for businesses to extend their offerings to stay visible and competitive. Online store improves the process of commercial transaction for both businesses and consumers in ways that cannot be matched by the physical shopping experience.

Below are just several of the key reasons why you should feel confident that investing in quality e-commerce web design is sure to pay off:

The most obvious benefit of e-commerce is geographic flexibility. E-commerce allows you to do business with customers from another country just as easily as with local customers. With a physical store, your clientele is limited to those within driving distance. And often, even when customers do live within driving distance, e-commerce will still be more attractive to those who would prefer not to spend the time or money required to make the trip. Also, your potential clientele is much larger on the Internet. The only barrier is attracting customers to your website. Hiring a good e-commerce web builder who can help you enhance your search engine visibility is the first step to removing this barrier.

Cost is another significant benefit of e-commerce. Not only is e-commerce less expensive than a physical store, but it’s cheaper for your customers, too. Saving money that would otherwise be spent on rent, utilities, employees, and other costs associated with maintaining a physical store means that you can afford to sell your products at a greater discount online than you ever could in a store. Your initial investment in designing an online store will soon be recovered by the money you will save and the increased sales you will earn from your larger clientele and 24/7 promotions. E-commerce is a win-win: Both more affordable and flexible for you and your customers.

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