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July 15, 2013

Why We Need Great Web Design Website

Filed under: web design — Tags: — alicepham @ 2:12 pm

Having a professionally designed website is only one of many factors that will have an impact on someone choosing to work with you rather than someone else, but it is without doubt one of the easiest that you can control in both the short and long term.

When it comes to having a website, great design matters. It matters for a number of reasons including the initial experience that a customer has when they discover you for the first time, but it also heavily impacts on your ability to convert visitors into customers when they first arrive on your site.

If you think about the most successful online businesses, two things that they all have in common are an intuitive website where using the site is simple and straightforward, and a strong identity. The moment you arrive on a website like Apple or Facebook, it’s immediately clear that you are on their site, and also exactly what you have to do in order to get what you want.

This is not an accident, it is just the fact that these companies have invested heavily in delivering an experience that their customers understand. A challenge for people entering the online world for the first time is recognising what customers expect and transforming that expectation into an experience.

This is where an experienced web designer can help your business more than anyone else. If you try and design your site yourself, then you will always assume too many things – you think you know your business and what it stands for, and you think you understand ideas like usability and the purchase journey for your customers, but actually, you only really understand your own interpretation of those things. A designer is able to think about your business more objectively, and be able to bring their own knowledge of how customers interact to you.

An external designer who can take an outside look at your business will ask the same questions about what to do next that a customer will, and this will inevitably lead to the right user interactions being considered as part of the design process.

When you first start working with a designer, you should be able to articulate exactly what you want customers to do on your site, and then they will be able to bring their thoughts to play and consult with you about what these objectives need in terms of site functionality.

The best web design is one which is so simple and straightforward that anyone can instantly understand it.


June 19, 2013

Important Features For Ecommerce Website Design

Filed under: web design — Tags: , , — alicepham @ 4:58 am

The right ecommerce website design is essential to the success of your venture because this is your primary medium for communicating with your clients. This is still a relatively new field and you might not know what features your site ought to have. Your objective should be to get users to come back regularly and do a transaction most of the times. The following ecommerce website design tips will help you ensure that you are successful:

1. Filtering: Customers don’t like having to go through pages that list out all your products. If you offer them the ability to filter out specific product categories then they can narrow down their search easily and complete the transaction quickly. Customers generally prefer to sort products according to price, size, popularity etc. Search feature, preferably with auto-complete, will make it easier for customers to use your site.

2. Product details: Customers get very irritated when they can’t find sufficient information on products. Detailed product information gives customers the confidence to buy from your website since they feel that they won’t make a mistake this way.

3. Simple checkout: Ask only the information that you really need. If you ask people too much information as part of the checkout process then they might just press the back button. People using hand held devices to access your site will find it particularly difficult to fill out lots of forms. Also, the form should be easy to understand. You should also place a shopping cart on every page in a very prominent location.

4. Contact details: Customers like to know that they can contact you in case they ever need it. The need to contact a company rarely arises but you will benefit by giving your customers what they want. Also, your website will look very trustworthy if you give a phone number and a postal address.

5. Complete security: Customers need to know that their financial data will not be stolen if they make a transaction on your site. If your site is secure then you should display the necessary trust signs on your site. Be sure that your customers will be looking for them.

Make sure that your website is made with a great deal of care so that it enables you to do plenty of business. Apart from having the best possible ecommerce website design, you also should ensure that your site is hosted on a reliable server and is easily available at all times.


May 28, 2013

The Right Approaches to Sell Mobile Website

Filed under: Internet Marketing,web design — Tags: , , — alicepham @ 9:44 am

Creative mobile websites is a best way to make money.  With more than 220 million US people using mobile devices, businesses need a mobile friendly site to stay competitive. It has made the approaches for firms to reach potential audience and generate traffic. Aside from building a platform where people are able to discover services and products they want, some marketers are searching into the feasibility of selling mobile friendly websites to customers. The mobile website reseller programs offered by lots of companies make it easy to sell mobile website services, expand your customer’s base and generate revenue today.

There are many Mobile Website Builder Companies in the market, providing mobile website development services. They offer the most mobile website design flexibility because it is a real Mobile Content Management System (CMS) solution.  It is simple to use like the other firms but with good control for web developers.  They also have the most ductility in working with mobile website builder resellers because multiple program offerings.  With each option you can sell mobile website services and impress audiences with highly navigational and functional sites.

Although you are new to mobile technology, you will not have a hard time convincing people to get handset device. Handset is such a hot topic today that gets the interest of all. With the dispersion of the latest I-phones models and the growth in mobile internet usage, companies set their views on mobile as an efficient medium to communicate to mobile users and promote services and products. Here are techniques to get the confabulation going:

Be knowledgeable and apprised position yourself as a professional in mobile web solutions by discussing products like mobile sites to prospects. Educate your audiences with the avails of having a mobile online portal. Explain its difference to a conventional website and the entire schemes in terms of mobile user experience. Being apprised in this point creates a need for firms to turn to you for their mobile web solutions. You can talk about it on social networking websites to avail more followers. Aside from this, you can send marketing messages to a list of customers through SMS or email.
One method to sell mobile websites is to have one of your customers to look at. It’ll help you show to interested parties the significance of going mobile device and how they can reach the boosting mobile users. For those companies that have yet to get a mobile web platform, your mobile friendly online portal is the best instance of one that looks perfect on a handset device.

Provide a service of creating mobile websites to customers. Not everyone has the time to build mobile friendly website and knows the insides and outsides of the operation. Present your skills in website development as another service offering. The mobile world has indeed provided infinite opportunities. It has given more opportunity to boost their revenues and generate traffic while paving the way for the success of other people on the internet. It all starts with creating a single mobile site to building more for other firms.


For Minneapolis mobile web design, please call: 612-590-8080

May 16, 2013

Minneapolis officer hasn’t yet talked to police about fatal crash

Filed under: Minneapolis News — Tags: , — alicepham @ 8:35 am

Minneapolis Police Chief Janeé Harteau acknowledged Wednesday that a police vehicle went through a red light on its way to a shooting scene where a man had been killed 30 minutes earlier, colliding with a motorcyclist, killing him and injuring a passenger.

Under questioning during a tense news conference at City Hall, Harteau said the officer who was driving is traumatized and has not given a statement yet, five days after the Friday incident.

That delay seemed wrong to local criminal defense attorney Ryan Pacyga, who said his experience has been that police interview people immediately after an incident, “while the memory is fresh, while they don’t have time to change their story.”

While some of what Harteau revealed Wednesday helped shed light on Friday’s fatal chain of events, she declined to answer more questions about who shot and killed a burglary suspect, saying she’s awaiting test results and a completed investigation.

Harteau defended the speed of the department’s investigation and its release of information. “We’re moving as quickly as we can. The goal is to be right and accurate,” she said.

The handling of the high-profile case has become a significant first test for Harteau, who took office in early December. At the news conference, she was joined by two City Council members, Don Samuels and Meg Tuthill, whose ward covers the Uptown area. The events Friday afternoon unfolded after burglary suspect Terrance T. Franklin, 22, took police on a wild chase through a crowded Uptown neighborhood. He was eventually found in the basement of a house and killed at 3:30 p.m. by gunshots after a scuffle with police officers, two of whom were shot and injured. It’s not yet known who shot the officers, whether Franklin was armed or how exactly the confrontation became deadly.

Much of the information Harteau provided about the collision that killed motorcyclist Ivan Romero came from a computer on the police sport-utility vehicle. It records speed, location and a video looking through the windshield.

SUV’s speed: 16 or 17 mph

At the news conference, the chief said the SUV was going 16 to 17 mph at the time of the crash, according to the onboard computer. The accident was reported at 4:05 p.m.

Earlier, her office said it was traveling “well below the posted speed limit,” but didn’t include the specific speed or whether it went through a red light. Harteau said on Wednesday that she received the data Tuesday.

Two witnesses, one of whom said she had spoken to the police, told the Star Tribune that the SUV appeared to be traveling between 40 and 50 mph before the collision. Those witnesses, plus a third, said it went through a red light.

Police said the motorcycle struck the rear passenger side of the SUV. Romero’s passenger and girlfriend, Joselin Torrejon-Villamil, was injured.

Asked why the SUV was traveling with its lights and siren on 30 minutes after Franklin had been shot, Harteau said that the shooting scene remained “fluid” and that the police vehicle was responding to a supervisor’s request for more assistance.

It’s unclear when the investigation will end: Harteau said some of the officers involved haven’t been interviewed yet, including the driver of the SUV involved in the fatal collision.

Asked whether such a delay would be taking place if it was a civilian driver and not a police officer, Harteau said the department sometimes waits to interview civilians, too. Asked whether the department was concerned that the officer’s memory of the incident might change, Harteau said memories are sometimes freshest immediately after an incident and sometimes people remember more as time goes by.

Asked to comment, Pacyga expressed sympathy for the police officer, saying that he could understand the desire to hold off on the interview while the officer grieves the loss of an innocent life but that he saw the delay as something out of line with normal practices.

“They’re going to break their own rules when it becomes an investigation of one of their own,” he said.

Questions about shooting

Little is known about the scuffle with police that led to Franklin’s death. The Police Department has not yet said who shot whom, saying only that Franklin reached for an officer’s machine pistol, known as an MP5, during the fight. An autopsy report said he died of multiple gunshot wounds.

At the news conference, Harteau was asked if Franklin was armed and if the officers, Michael Meath and Ricardo Muro, were injured with their own weapons. She declined to answer, saying she was awaiting forensics information.

“I’m not interested in giving you opinion. I’m interested in giving you facts,” she said.

Asked about why an outside agency was not involved in the investigation, she said that she has the “utmost confidence” in her people. She also said the State Patrol has been called in to review the accident reconstruction.

Many of the questions Wednesday challenged Harteau’s earlier statements that the department is committed to transparency.

“Transparency is not immediacy,” she said in response.

In the days after the incident, family members and friends of Romero, a 24-year-old baker, and Franklin have said they don’t feel police have been forthcoming with details.

Asked what she would say if she could speak to the families, Harteau said she would first like to say she is sorry for their loss.

“Regardless of the situation, they lost a family member,” she said. “I would assure them frankly that we are conducting an incredibly thorough investigation and that we will share information with them as soon as we can.”

Harteau said that she has offered to meet with the families of Franklin and Romero but that both have so far declined.


May 10, 2013

Another Minnesota May ritual: Emerald ash borer emergence

Filed under: Minneapolis News — Tags: — alicepham @ 9:24 am

The winter just past might have felt nasty, brutish and long, but all it did for emerald ash borers was delay the start of their egg-laying.

Indeed, the tiny, metallic-green flying beetles are expected to begin poking out from under the bark of infested ash trees any day now, signaling the start of another cycle in the bug’s destructive spread and experts’ efforts to contain it.

That will be about a month later than last year, when a freakishly warm March triggered early spring emergence of just about everything. But this year’s timetable is close to average, said Mark Abrahamson, a Minnesota Department of Agriculture entomologist and the state’s chief emerald ash borer (EAB) monitor.

“The cold? Not much,” Abrahamson said when asked what effects winter might have had on the insect. “EAB is fairly hardy. There would have been a negligible amount of mortality.”

Abrahamson didn’t have any predictions for what kind of year this might be for ash borers and the hunt for them. May 1 is considered the beginning of the “flight season,” with peak emergence coming about three to four weeks after the first flights, Abrahamson said.

The emerald ash borer, a recent arrival from China, is regarded as a threat to Minnesota’s nearly 1 billion ash trees. It has no known natural predators in Minnesota, although researchers have introduced several species of stinging wasps, also from China, near infestations, in hopes of stalling the beetle’s spread. Insecticides have been proven to protect trees while requiring repeated treatments. Emerald ash borers have been found in Hennepin and Ramsey counties in the metro area and Houston and Winona counties in the far southeast.

The beetles are notoriously difficult to find before trees have begun to die or are damaged by ash borer-eating woodpeckers, or both. Rob Vennette, a U.S. Forest Service research biologist based in St. Paul, said researchers will be trying to improve their detection strategies this year, partly because infestations found recently have covered bigger areas and because infested trees have contained higher concentrations of ash borers than in the past. The ash borer was first detected in Minnesota in 2009 in St. Paul.

Researchers are trying to find the beetles by sampling branches from suspect trees, rather than taking entire trees down and peeling bark back, Vennette said. They’re also experimenting with different baits in the purple, tent-shaped traps that have become familiar features in the middle branches of ash trees around Minnesota in recent summers.

In addition, researchers are following evidence that EAB insecticide may reduce the bug’s cold-tolerance, which could limit the need for the insecticide, Vennette said. They’re also looking into whether black ash trees, a more common species in northern Minnesota, might be more resistant to borers than the ash species more common in the rest of the state.

“If we’re really lucky, maybe EAB will act more like our native species, and be a problem only every so often,” Vennette said. “They’re very clever insects.”


For Minneapolis Web Design, please call: 612.590.8080

May 2, 2013

More rights for bicyclists? Not without a fight

Filed under: Minneapolis News — Tags: — alicepham @ 1:04 pm

As bicyclists saddle up after a long winter, Minnesota legislators are preparing to grant them greater rights to ride on the road.

But not without a fight.

Measures advancing in the House and Senate would make it harder for motorists to use bike lanes and easier for cyclists to use both them and the shoulders of roads. The proposals picked up support Friday from U.S. Transportation Secretary Ray LaHood, who said in an interview that Minnesota is “way ahead of the curve” in promoting bike safety.

Some Republican legislators would prefer biking advocates to slow down.

“I bet most people in the state don’t even realize what a bike lane is,” said Sen. David Hann, R-Eden Prairie, during a recent legislative session. He called a proposal to ban motor vehicle parking in bike lanes “ridiculous” and “a way to collect fines.”

The proposals are approaching final legislative action as the U.S. Department of Transportation on Monday holds a national summit on bicycle safety in Minneapolis. It will feature federal, state and local officials, engineers, designers and safety experts.

The state Senate passed a bill this week that prohibits cars from using bike lanes to pass other vehicles, requires drivers to use a turn signal when crossing a bike lane to turn, and prohibits them from parking in a bike lane unless permitted by signs.

Republicans tried unsuccessfully to strike the presumed parking ban. Sen. David Osmek, R-Mound, said it would burden local governments to post signs allowing parking. Hann said the ban would leave drivers confused on whether they’ll be ticketed for parking in bike lanes.

Sen. John Pederson, R-St. Cloud, said the parking ban would interfere with delivery drivers.

“I’m not sure this body wants to stand in front of somebody’s hot pizza,” he told the Senate.

Minneapolis vs. state?

Reflecting a belief among Republicans that the parking ban is merely a Minneapolis priority, Sen. Mary Kiffmeyer, R-Big Lake, proposed allowing the ban only on bike lanes in Minneapolis.

“It is the state of Minnesota, not just the state of Minneapolis,” Kiffmeyer told senators.

DFLers defended the proposals and picked up plenty of support outside Minneapolis, though city legislators led the way. Sen. Scott Dibble, DFL-Minneapolis, chair of the Senate transportation committee, said allowing cars to park in bike lanes “defeats the entire purpose of establishing bike lanes.” He added that delivery drivers are “resourceful.”

Bicycles “need to be treated like any other vehicle that is using our roads,” Dibble said. “More and more folks are biking on our streets. That’s desirable.”

Sen. Kari Dziedzic, DFL-Minneapolis, said the measures are needed because rider safety is a growing concern as more people travel by bicycle.

The state House is advancing similar proposals and an additional provision to eliminate a requirement that cyclists ride only at a right-hand curb or edge of a road when on a shoulder or bike lane.

“The purpose of a bike lane is to provide a safety avenue for cyclists, and drivers need to be respectful of that,” LaHood said.


For Minnesota web design firm, please call: (612) 590-8080

April 16, 2013

Minneapolis proposal would relax liquor rules on restaurants

Filed under: Minneapolis News — Tags: , — alicepham @ 11:20 am

The next time you sidle up to a bar in ­Minneapolis to savor some craft beers, ­consider ordering a hamburger. Or two.

Behind the scenes, restaurant owners outside downtown are walking a tightrope to accommodate a city rule that requires them to make at least 60 percent of their revenue from food. The 30-year-old ordinance was intended to keep serious drinking out of the neighborhoods, but the popularity of high-end beers and other factors have made ­compliance nearly impossible at some establishments — particularly in Uptown.

At the Lyndale Tap House, owners have offered free tacos, nudged up food prices and aggressively pushed brunch offerings in a bid to increase food sales. They were found out of compliance last year, along with several nearby weekend hot spots.

“It starts throwing your liquor-food percentages off really quickly, when you’re talking about somebody that’s out for the night drinking,” said owner Gene Suh.

Those businesses may soon get a break. Two City Council members are pushing for a change that would allow them to increase alcohol sales to 50 percent of total revenue. The proposal may simultaneously relax special residential-area wine licenses that require patrons to eat to buy a drink.

“Downtown you can have unlimited alcohol sales,” said Council Member Gary Schiff, who is running for mayor. “And in the neighborhood, we want to achieve a balance. And 50/50 still achieves a balance.”

The proposal’s coauthor, Council Member Meg Tuthill, foresees some resistance from neighborhood groups. “Some of the neighborhoods might not be real happy,” said Tuthill, who represents Uptown. “But it’s not going to really change what’s going on. Because already [restaurants] are not meeting it.”

Tuthill said Friday she has been meeting with colleagues and staff about the proposal. It could be introduced next month.

‘Magic number’

The so-called 60-40 requirements apply to about 100 businesses in the city. They are generally outside of downtown and within 500 feet of a residential property. Some businesses have licenses that are grandfathered out of the restriction. Most establishments report figures annually, giving them a year to try to ­augment sales.

Twelve have been found out of compliance since January 2012, including Uptown venues Bar Louie, Stella’s Fish Cafe, Old Chicago, moto-i, Bulldog, Cafeteria and Cause Spirits and Soundbar. City licensing staffers work with non-compliant businesses to increase food sales, long before taking harsher action such as downgrading licenses or denying renewal.

“I think that there are places that are operating in Minneapolis right now that aren’t meeting the 60-40 that are not creating a problem for their neighbors or for livability or anything like that,” said Grant Wilson, the city’s head of business licensing. “So, if it’s occurring and people are able to successfully operate, maybe 60-40 isn’t the magic number.”

Former Council Member Tony Scallon, an original author of the 1983 ordinance, said it was crafted in response to restaurants that wanted to sell liquor in the neighborhoods following repeal of the city’s liquor patrol limits — which restricted licenses to certain sectors of Minneapolis. Back then, restrictions were needed to prevent the spread of more notorious liquor joints like those at the “Hub of Hell” on 26th Avenue and 26th Street south.

“There used to be about four bars where people would come in and just drink all night. … the guy would cash his check and then drink part of his ­family’s income,” Scallon recalled. “That is gone.”

Craft beers can be costly

Tastes have since become more sophisticated. Republic, a new restaurant in Calhoun Square with a sister location in Seven Corners, has 56 taps and only sells craft beers. The prices range from $4 for Boulder Mojo Nitro I.P.A. to $9 for a St. Bernardus Abt 12 Quadrupel Belgian. Burgers, ­meanwhile, cost between $8 and $11. Co-owner Matty O’Reilly estimates that about 60 percent of their revenues now come from alcohol five months after opening, though food sales are increasing.

“If everyone ordered happy-hour tacos and two beers, we’re at 70-30,” said O’Reilly, referring to the alcohol to food ratio. “And I think we’re doing a good job of trying to be a restaurant first.”

Across the river in St. Paul, restaurants outside of downtown may have fewer worries. Robert Humphrey, a spokesman for the city’s Department of Safety and Inspections, said those businesses with liquor licenses — rather than a beer and wine license — must serve food. But there is no percentage requirement.

Kim Bartmann, a local restaurateur whose businesses include Barbette, Bryant Lake Bowl and Pat’s Tap, which recently had a compliance problem, said the current ordinance is flawed because it forces some business owners to raise food prices or lower alcohol prices. Reducing the percentage requirement is a step in the right direction, she says, but the city should also revisit the whole approach.

“It’s too simplistic,” Bartmann said. “I think we need to have a more complex conversation about what do we want the city of Minneapolis to be. What are neighborhood places?”

For Minneapolis web design Service, Please call: (612) 590-8080


March 29, 2013

Minnesota fisheries operator sentenced for putting road through wetland

Filed under: Minneapolis News — alicepham @ 9:38 am

A longtime fisheries operator in west-central Minnesota has been sentenced to probation and ordered to remove from his property a road that he built on a federally protected wetland.

James Bosek, 49, of Garfield, was sentenced Wednesday in federal court in Fergus Falls to two years’ probation and fined $2,500. However, Judge Leo Brisbois said he would waive the fine if the road is removed and the wetland restored within 12 months.

Brisbois told Bosek, who was convicted in January, that the restoration is the only way to “undo the injury to the public interest.”

In a court filing ahead of sentencing, Bosek had offered to “alter the structure of the road to make it less harmful.”

In convicting Bosek of a misdemeanor under the National Wildlife Refuge System Act, the judge wrote that the Douglas County property owner knew of an easement “in perpetuity” that the U.S. Interior Department bought in 1963. The easement was still in force in 2001, when Bosek purchased the land, where he also lives.

Bosek built the road on the eastern edge of his property without gaining permission from the U.S. Fish and Wildlife Service. The agency discovered the five-year-old road in 2008 while making an unrelated visit.

A biologist for the Fish and Wildlife Service testified that the road damaged a protected native habitat for ducks and other waterfowl. Bosek refused to remove the road and restore the wetland, leading to the charge against him.

Bosek said the road was built as part of a larger project to put in a 10-acre pond for walleye that would be raised for stocking lakes. Without the road, he added, he would not have vehicle access to 80 of his acres.

Bosek also said that the project created 40 acres of marsh for nesting ducks and migrating geese, while the road has compromised just two-tenths of an acre of wetland.

Paul Walsh • 612-673-4482

Source: (612) 590-8080

For Minnesota web design firm, please call: (612) 590-8080


March 18, 2013

6 Mistakes People Often Make When Choosing a Web Designer

Filed under: web design — Tags: , — alicepham @ 10:11 am

Many web design service providers have popped up in the last five years. In some ways, this has made it tougher for people to find high-quality, experienced web designers. You’ll find many different styles, skills, prices, and abilities among web designers. In order to get a professional website developed and designed for your organization, you should seek one with a solid, proven track record to take on your project. Here are 6 things you should avoid when selecting a web design firm for your project:

  1. Choosing a web designer who is still using old HTML code to build websites: Today, in order for your website show up uniformly on newer versions of internet browsers, computer operating systems, and mobile devices; your website needs to be built with the most up-to-date coding; HTML5 or newer. It would be a major pain in the neck (and wallet) to have to re-design your website after you’ve worked hard to develop a new site with a designer who uses outdated code.
  2. Choosing a web designer who suggests using a lot of flash content on your site: Since Apple computers and mobile devices do not support Flash, your Flash website will not display fully when Apple users pull up your website on their devices. It is un-wise for any web designers to suggest using significant amounts of Flash on client’s websites.
  3. Using a template for your website: Most of us have tried our best to come up with a unique name for our organization to differentiate ourselves from our competitors. So it makes sense to do the same, and create a unique website to establish your online web presence. It is not a wise move to choose a website template, which has been duplicated and re-sold thousands of times online, as your organization’s online identity.
  4. Use your cousin’s friend, or your friend’s cousin, to design your site: I have encountered a number of clients who started out their web design project with someone they knew personally or through family. Usually the idea is that working with someone you know will save you money. This situation often ends up with a half-baked website that doesn’t meet the client’s expectations, or the project drags on for way too long. I am a big believer in the power of referrals, but you should research carefully to make sure you hire a web designer who can handle your project. Research includes viewing the designer’s work portfolio, reading their past clients’ testimonials, and reviewing their web design prices. Referrals are great, but you need to do your homework to pick out a qualified website designer.
  5. Choose the cheapest web designer to design your site: If you are looking for website designers that can meet your expectations, do not let price be the only criteria in your selection process, no matter how tight your budget is. It’d be better for you to work out some kind of re-payment plan with a qualified web designer or wait until you can save up enough money to design your site. Paying money for a poorly designed and developed site will cost you more time, and money, in the long run. When a designer says that he will take on your project for 1/5 the price of other web design quotes from other web design companies, you should question whether that designer really knows what kind of project they are getting into.
  6. Choose a web designer who does not have a service agreement contract in place: Quite often new clients come to me frustrated because their previous designer told them that they do not own the domain and/or the website which they had paid for a number of years ago when they hired their previous web designer to set everything up for them. When that designer built the website and registered the domain for the client in the beginning, there was no service agreement contract in place that stated that the client owns these properties. Now, when the client decides to leave, the designer claims that the client merely rented everything from the designer, and that client does not own anything. You can avoid this by always asking whether your prospective web designer has a service agreement contract in place for you, as a client. Most importantly, ask him/her if anywhere in the contract states that you own a copyright of your website design and your selected website domain name. Only when you have a copy of the signed contract in your hands should you go forward with the project.

There are other “red flags” you should watch out for when choosing a web designer, but above are 6 major and common mistakes to avoid. For more information on what makes a website a “professional grade” website, please go to

March 11, 2013

How to Customize and Manage Your E-commerce Website for Maximum Results

Filed under: Internet Marketing,web design — Tags: , — alicepham @ 10:01 am

Since your E-commerce website is the first way customers will learn about your business, you should customize it intelligently to capture viewers’ attention, and persuade them to buy or refer your products to their family and friends (either through email or social media). When “potential customers” land on your website, within 60 seconds they should know what you sell, and why they should buy it from you. To achieve this, you’ll definitely want a professional web design firm to custom build your E-commerce website based on both your products and services, and your business’ needs, at every level. From the look of your site to how it functions, your website should provide a positive, user-friendly experience. No one likes websites that are unattractive or are hard to use, and not only that; people’s attention spans and patience are short as they browse websites.

Besides people, search engine spiders are also a key audience for you online. In order to crawl and index your website (periodically), search engine spiders need to be able to read your website easily. This is one more reason why it’s very important that you have a professional web designer custom build your website, with clean code that allows spiders to crawl your site thoroughly. A poorly designed and coded website can be a revenue killer for an E-commerce business.

Even if “potential customers” are impressed with your website the first time they visit, your job does not end there. You have to create a smart navigation structure, (especially on your HOME page) to entice customers to delve deeply into your product’s detail pages. This means your product’s detail pages should be set up to both showcase your products attractively, and to position related or complementary products nearby as well. This allows you to easily up-sell your products. It’s important to make your potential sales pages both very easy to navigate, and information-rich, so they provide any information customers might want to know about your products, quickly.

Today, many E-commerce businesses often mistake “leads” for “sales” which leads to lost potential revenue. Your site should be designed to take your “potential leads” all the way to your product-detail-pages and keep them there. Smart marketing messages and promotions can entice your “potential leads” to purchase, and prominent “call-to-action” buttons (“buy now” buttons) can help you convert sales more quickly. Most importantly, make it as simple and painless as possible for potential customers to pay you online. Your end goal is, of course, to turn as many leads, into direct sales, and these details are all important to reach that goal.

To provide a better experience on your E-Commerce website and to increase revenue, you should learn as much as you can about your customers. From their demographics, to where they were just prior to landing on your site, to how they behave on your site. This information will provide insightful feedback to help you tailor your website layout, functions and products to your customers’ needs. Here are two tools you can use to gain insightful knowledge about your customers:

1) Google Analytics:  This is a powerful tool that not only allows you to measure your site’s traffic, it also lets you know where each of your visitors came from. This will help you to better market your business to customers based on their location, culture, or even language. Google Analytics is a free tool and provides many insightful reports.

2) CrazyEgg. This tool allows you to see how customers behave on your website. CrazyEgg’s “Heat-Map” reports show which page or section of a page customers visited and where they clicked on your site. It also shows which sites your visitors came from such as Facebook, Twitter,,,, etc. These reports can help inform your decisions on how to layout your webpages to best meet your customers’ needs. It also helps you decide which websites you may want to invest more in, based on who brings the most referral traffic to your site. CrazyEgg is a paid tool, but for only about $9 per month, it is well worth all the feedback you’ll get on how customers behave on your site.

To effectively market your business to customers online, and to successfully convert new leads to sales, these are critical steps to take while developing and establishing your E-commerce website. If you need professional assistance to get started or want to learn more about our E-commerce web design prices, contact our Minneapolis web design firm at: (612) 590-8080.

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