You want to expand your knowledge of mobile marketing but your time is precious and you may find it hard to spend time reading up on different topics.
Use this article to quickly and clearly pick up some tips and tricks relevant to this subject and how to use it for your business.
Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.
Try not to add files to your message. If possible, you should only include a link. Adding large files, like pictures, to a message will only frustrate the customer, because you are adding to the download time. Also, you may be costing them extra money just to be able to view what you have sent.
When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well.
Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Customers will be irritated if they are awakened by a mobile marketing text.
Getting a webcam and setting up a Skype account to have a face-to-face with your customers is a great way to handle mobile marketing if this fits your business.
Not every person out there wants to be that personable in business, but if you have affiliates working for you or some seriously loyal customers, this is a good move to stay in contact with them, in a personal way.
Remember that mobile marketing, although it takes place via the mobile net mostly, does not have to work in promotion of an internet business. You can use mobile marketing to promote any on-location business too. In fact, this will allow your customers to see that you’re even more tangible and not just an over-the-phone marketer.