Play dress up!


(Photo:long evening dresses australia)In the sweltering weather conditions we experience nearly all year round, dresses in comfortable silhouettes could be like second skin. However, the retail sector hasn’t always offered us a wide variety. This summer though, there’s no dearth of options — wrap gowns, shirt dresses, fit and flare or anti-fit dresses in different lengths.

Dress to work

In her collection for Lakme Fashion Week Summer/Resort 2016, Hyderabad designer Sonal Pamnani’s label The Meraki Project included a clutch of dresses. Titled ‘All Work and No Play’, the line showed how to add fun to clothes for workplace. “Dresses are perfect for work wear. They are comfortable and can be dressed up or down to suit any occasion,” she says.

The notion that dresses meant figure-hugging outfits one flaunts at formal dos have given way to more everyday dresses that suit our living, working conditions. “To be blunt, gowns flaunted at parties can end up looking silly if not chosen right,” says city-based designer Sunaina Sood. She roots for dresses in muls and cottons. “Choose one that befits the occasion and your body type and you’re good to go. To me, the pick me up factor for any outfit would be comfort,” Sunaina insists.

Comfort is the primer for Sonali as well and she feels this quality has driven the resurgence of dresses. “Women today are comfortable in their own skin, regardless of shape and size. That’s probably why we experiment with different styles,” she reasons.

A Delhi-based label that works with hand-woven fabrics, KharaKapas, which means pure cotton, has found many takers in its first year of inception, thanks to visibility on Instagram and other social networks. Shilpi Yadav, the creative director and brand owner, started Khara Kapas when she didn’t find the kind of clothes she’d love to wear in the retail space. “I grew up seeing my parents and grandparents wear locally sourced fabrics all year round. I’ve even converted some of their cotton saris into dresses. Having studied design and travelled extensively, I thought there would be takers for a line of chic clothes that spell comfort,” she says.

Wide appeal

Shilpi points out that maxi dresses have broken the belief that dresses only flatter teens and women in their 20s. She feels women above 30 understand and appreciate indigenous fabric and craft better. Shibori in indigo, ikat, Madras checks, south cotton, muls from Kolkata among other fabrics lend themselves to wrap gowns, ankle/knee/shin length dresses. “Dresses can also be used as separates and worn with ankle-length culottes and pants or with skirts,” she says. Shilpi is pushing the idea of dresses for special occasions with a festive line. She’s noticed that many of her buyers are from Hyderabad, Chennai, Mumbai and Pune.

Sonali seconds Shilpi’s view that longer dresses have found patronage among women across age groups. “These dresses in different prints and solids given women the option of wearing dresses without having to show too much skin,” she sums up.Read more at:short formal dresses australia

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