The Fashion Rocks concert series, which matches top musicians and designers, will mark its Asia debut with a show in Shanghai on October 14.
Since 2003, the event has swept London, New York, Monaco and São Paulo with concerts by Beyoncé, Elton John, David Bowie, Robbie Williams and Justin Bieber paired with international fashion labels.
The concert is being organized by China’s Apax Live and will be held at the Shanghai Oriental Sports Center. The venue holds 10,000, and the show will be available to a wider audience through v.qq.com.
British singer and songwriter Charlotte Emma Aitchison, known by her stage name Charli XCX, will collaborate with Chinese fashion brand Sankuanz, a fast-rising label that’s shown at fashion weeks in Shanghai, London and Paris.
(Photo:white formal dresses)British singer and songwriter Charli XCX performs in Shanghai. Photo: Courtesy of Apax Live
Charli XCX, dubbed Hitmaker of the Year in 2014 by Billboard’s Women in Music and winner of the Top Rap Song on the Billboard Music Awards last year for “Fancy,” dressed herself up in a white dress designed by Sankuanz for the press conference Wednesday afternoon and expressed her anticipation in collaborating with the designer.
“I love the clothes that Sankuanz makes,” Charli XCX said. “It’s very cool. I’m very excited to be able to collaborate with him.”
Sankuanz, born as Shangguan Zhe, said that he would like to bring elements from Charli XCX and her music into design for his 2017 spring and summer collection.
The brand has been known for finding inspirations from pop culture for high-street fashion.
“Previously, Sankuanz mainly dealt with men’s fashion, but this time I’ll create a series of outfits for women, which will be released during the concert,” Shangguan said.
“I think Fashion Rocks will be a very cool event that can directly bring fashion designs to a greater number of individuals,” he added.
Besides Charli XCX, Hong Kong-born American pop diva Coco Lee is also confirmed to play.
At the press conference, organizers revealed that American musician Usher, credited by Billboard as topping the list of Hot 100 Artists of the 2000s, and South Korean pop group iKON are also invited, though administrative work is still under way.
Greg Rogers, director of Fashion Rocks Worldwide, said that it’s a bold move holding the first Fashion Rocks in Asia.
He said he’s confident of the market and will continue to work with Apax Live to build Fashion Rocks across Asia in the following months.Read more at:black formal dresses