One half of the Sydney-based They All Hate Us website, that has amassed a huge global audience, had her own breast cancer scare this year that was made more traumatic by the fact she lost an aunt to breast cancer just last year.
Sefton has now signed up to host the Garvan Institute Breast Cancer Awareness Lunch to encourage women to be aware of changes to their breasts and to get any lumps checked.
“I was too scared to get my lump checked. So I left it as my aunt did. For my aunt it was too late – for me it wasn’t,” she says after getting the all clear from her doctors.
“I dont want women to be afraid as knowledge is power.”
The They All Hate Us website and shop, that Sefton launched with best friend Elle Ferguson as a daily email 10 years ago, today has close to 8 million visitors each year. And a new beauty shop, launched last week, means visitors can now shop fashion and beauty in one place.
For this Mosman mum of two (Jake, 11 and Mac, 5) celebrating being a woman and a love of fashion go hand-in-hand.
Her summer fashion tips include faking it, a tan that is, and splashing out in red.
“A tan can not only make you feel amazing and confident but for some reason I also think clothes look better on me when I’m tanned,” she says.
She says its also time to embrace the dress, wear red and the belt bag.
As an influencer of women Sefton believes it is important that she uses her voice to draw attention to important issues facing women today, including breast cancer awareness.
“Womens health in general is very important to me coming from a family of all girls and having very close girl friends,” she says.
“In addition after losing my Aunt last year to breast cancer and having my own breast cancer scare a few months ago, I understand first hand how important it is to get the word out about early detection and raising money to find a cure.”
Breast cancer remains the most commonly diagnosed cancer in Australia women today.
“October is also about breast cancer awareness, know your breasts, look at them, feel them, do your breast self-exams,” the Garvan Institute’s lead breast cancer scientist Dr Samantha Oakes says.
“Look for changes, lumps, changes in the skin texture, reddening, soreness, tenderness or any change that you think may be abnormal.
“If you detect anything go see your doctor, early detection is key to the best outcomes.”