What will the future of fashion look like? If you ask the disrupters in Silicon Valley, the answer—delivered by a dude in a hoodie and bad jeans—involves a bunch of invasive data collection and a subscription box full of algorithmically perfect T-shirts. If you ask Agyesh Madan, the future of fashion looks mostly like the past, only smarter—and with a few more pleats.
Madan doesn’t seem like a Web 3.0 fashion prophet. He studied fabrics at Parsons and then honed his chops in product development at Isaia, the Neapolitan tailoring house famous for making silk-and-cashmere blazers for hedge-funders and lesser royalty. Not exactly the stuff of #disruption. But before all that, he attended Stanford and worked as a computer engineer. So launching his own brand, Stòffa, in 2014, made sense for both halves of his résumé.
Madan led with some fancy scarves and beaver- and rabbit-felt hats—the sort of gear a rich uncle in Devonshire, or maybe a bizarrely well-dressed private eye, might dig. But he expanded the next year to buttery-soft suede jackets and cotton trousers in rare earth tones, like taupe. The ideas were classic, the cuts vaguely futuristic: tapered trousers and boxy flight jackets, updated for the dude who travels the world with a carry-on, not a steamer trunk. But the biggest tweak was to the business model, which hadn’t really changed since the Pope started commissioning velvet slippers. “Everybody talked about ‘Buy less and buy better,’ ” Madan says. “But the option wasn’t there to do that.” Until he figured it out, that is. Madan took Isaia’s vaunted made-to-measure process, kicked the prices in the teeth (cotton pants for under $300, suede jackets for just over a grand), and delivered in four to six weeks.
The Indian guy who worked at an Italian house and is now making American clothes cites a Brit as inspiration. He was watching Last Week Tonight with John Oliver, he says, when he learned that “the average American buys about 138 pieces of clothing at an average of $60 a pop. That brings it up to seven grand. You give me seven grand over three years,” he says, “we can build you a wardrobe that will stay with you for the next 15.”
Stòffa doesn’t have a store; instead, the brand surfs between its own pop-ups and other boutiques around the world, stopping in for a week at a time. Customers get a 45-minute fitting. But it’s about more than just learning their taste in clothing. It’s about building empathy. “What colors you like, what you eat,” Madan says. “That gives me a lot: Just knowing those, it can tell me a lot about how you’re going to wear your clothes.”Read more at:formal dresses adelaide | backless formal dresses