Category Archives: fashion

Now following: Andrea Chong

about_drea 

(Photo:formal dresses perth)Becoming a social media star wasn’t always the plan for Andrea Chong, also known as DreaChong online, via her social media handles. She first started out as a model and eventually went into co-hosting with Clicknetwork’s That F Word which covers fashion in Singapore.

Starting her blog in 2013, Chong has also founded her own digital advertising agency, DC Creative, and blogs at www.dreachong.com. Today, she creates a myriad of content types, from fashion and lifestyle shoots which takes her to different countries, to beauty tutorials and collaborations with brands such as Rimmel, Benefit and Lancome.

Chong has worked with a wide range of brands over the years, from luxury and fashion brands such as Chanel, Bally, Tiffany & Co., Chopard, Mango, Dyson and Pandora to travel players such as Singapore Airlines, Qatar Airway and Airbnb.

In Marketing’s “Now following”, Chong talks about how she carved a niche for herself and what she feels brands need to take note of when working with influencers.

Marketing: When and how did you start out as an influencer?

I never harboured the thought of being a blogger! I started out as a model, and brands would always fit me into the “girly girl” stereotype, I wanted to use my blog as a way to show brands what my real style was, and that I could be the edgy, adventurous, outdoor-loving girl too!

I think my Instagram and blog was purely fashion-focused, and that’s what people were drawn to. After that I started marrying fashion with travel, and my Instagram pretty much grew from there!

Marketing: How would you describe your followers? How do you strike a connection with them?

When it comes to fashion, like me, they love things fuss-free, and casual! When it comes to travel, they love exploring lesser-known areas, and people love content that is unique!

I conduct workshops on photography and image-editing, a lot of followers always ask how I edit my pictures, the interaction during these sessions can be really fun and engaging.

I partner with brands on events as well. There are beauty-centric events, where my followers can learn some makeup tips and tricks, or there are fashion-related events where I share some styling advice with my followers!

Marketing: How do you get most of your jobs?

My lovely manager Kristen Leaman (from Indie Collaborates) and I split the workload between us. Sometimes brands approach me directly, and other times through my agency.

Marketing: What are some things you feel clients should take note of when it comes to working with influencers?

I think brands need to trust the influencer to come up with exciting and creative content, instead of approaching social media from a hand-holding perspective. They have detailed briefs, storyboards, colour-schemes – which in all fairness is good to have.

For example, does a product need to be shot or shown close-up? Yes, we are selling the product or service, but followers are discerning. They don’t like having things shoved in their face. Will the image work if it’s more conceptual, more scenic, more lifestyle?

At the end of the day, to me, selling the idea or the desire of having the product is more important than selling the product itself, if you get what I mean.

Brands need to understand that hard-selling and over-commercial work does not work best with discerning followers. This goes with store discounts, promo codes, product-information laden captions, to name a few.

Marketing:How has the influencer landscape changed since you first entered?

Previously, it used to be more journal-like, with bloggers sharing their day-to-day happenings.

Nowadays, people definitely see their blog and social media accounts as an extension of their identity and creative outlook.

Who is a fellow local influencer you look up to?

Rachel Lim ms_rach! Rachel owns Love, Bonito, and the brand is all about empowering women and making them feel confident through style. She lives by that vision and translates that on her instagram: she shares inspirational quotes, style tips and holds regular workshops at her store for audience engagement.

What’s next for you?

I like to take things as they come, I mean, just five years ago I didn’t have Instagram.Read more at:plus size formal dresses

She Wears It Well

Despite claiming that she doesn’t design with herself in mind, 42 year old creative director of womenswear brand Finery, Emma Farrow’s personal aesthetic is undeniably reflected in the clothes she creates: the perfect mix of androgynous and feminine.

”I think about all the women in my life when I’m designing, from my sister, to my Auntie Jane, to my neighbour,” she tells The Telegraph. ”I don’t think about it as age, just woman who love fashion – it seems to work.”

Work, it definitely does. The online label, which launched in 2014 and is sold from Finery’s own website as well as from John Lewis, wields a plethora of unique pieces, from asymmetric printed dresses, to fabulous shirts (the one that Farrow is pictured in commanded lots of oos and ahhs during the shoot), to statement wide-leg trousers, that are just as well suited to work as they are an evening out or weekend away. As a result, they regularly sell out. ”I hope that women now know they don’t have to wear a body-con dress and a suit jacket to look powerful – a statement shirt or a fluid day dress can say it all,” says Farrow.

The shoes and outerwear are also not to be missed: think lemon-yellow boxy leather jackets and buckle-laden suede slingbacks. We’ll take both.

”My usual dress code is a shirt – either a men’s one or something more feminine – worn with a good pair of jeans, a piece of tailoring and a low heel that I can walk from the train to the office in. It’s not rigid though, I do wear dresses,” says Farrow. ”I went through a period of not really wearing jeans, but now I love them,” she adds.

Fluidity is something Farrow considers with regards to her designs as well as her own wardrobe. Rather than creating items that are season-specific, Finery specialises in pieces that can be re-worked all year round. ”We really wanted to do a slower kind of fashion,” Farrow tells The Telegraph. ”I like the idea that our pieces aren’t just throwaway – a printed dress that you buy at Christmas will be just as wearable when the sun comes out.”

Items of clothing that don’t have a two month window within which they can be worn, are appealing not least in terms of sustainability, but also from a financial perspective.

Colourful and patterned clothes are in abundance at Finery, something that Farrow also incorporates into her own wardrobe. ”I used to only like wearing colour as part of a print, but recently I’ve started to appreciate the subtleties of wearing blocks of colour too,” she says. ”That said, I have a floral jumpsuit which is a fail-safe for me – if I know I’m going out I will wear it in the day with a jumper that I can take off in the evening. ”

”I think as I’ve got older, I’ve realised how important it is to wear colour to lift both your mood and the way you look,” Farrow continues, citing Belgian designer, Dries van Noten a source of inspiration: ”He’s always surprising us. The last collection was a magical moment but he’s so classic as well, and he always stays true to himself.”Read more at:evening gowns | formal dresses canberra

The Fashion Sistahs

Rhea and Sonam Kapoor 

(Photo:white formal dresses)Sonam Kapoor is the certified fashionista of Bollywood. So when she launched her new fashion brand along with sister Rhea Kapoor, it became the talk of B-town. Rhea has been styling Sonam for a while now, so it was little wonder that the sisters jumped at the idea of making it big on the fashion scene. Soon, they launched seventeen stores of their brand Rheson. “Quality is key,” Sonam said. “The more we adhere to our quality control, the more it will be liked by all. Moreover, we are trying to be desi in our designs, as we too would like to keep wearing our own brand,” she adds. The sisters have been mindful of the pricing, as Sonam says, “A low-priced line with the best of quality will literally be our motto.”

Launching the brand has been no less than a marathon for Sonam and Rhea who says of their journey, “We opened quite a number of stores. It was pretty stressful.” Stress apart, what didn’t add to their woes was sibling rivalry as is wont to happen. The sisters are very comfortable with one another. Sonam said, “I have always liked competing with myself. We have different tastes and choices and are very different people with diverse interests. I am a person who has always believed in going ahead with my interests, irrespective of the competition. In fact, I am keen on pursuing what I like to do and have tried to excel in it. Thus, in my own space, I have tried to be a good sister, daughter, and so on.”

Rhea credits their mother Sunita Kapoor for the bond they share. “Our mom has taught us to balance our love for each other. She has taught us to value the likes and dislikes, know the flaws and good points of each other as well. Thus, accepting our flaws and also correcting each other from time to time is what we sisters do,” Rhea reveals.

Rhea admires the way Sonam has taken criticism in the film industry. “She proved to be a stylish actor ever since she entered the field of glitz and glamour. Our father always taught us to create our own space and then rule. People would embarrass her and say that she’s just ‘into fashion’ and not acting, but she held her place.” Both girls have been vocal about their opinions on the patriarchal nature of the industry. “People don’t even discuss what male actors wear at the Red Carpet. But female actors get noticed. How did she walk? What she wore, etc.” The unfair treatment is also meted out when a woman-oriented story is narrated, feels Rhea. “Everyone will ask, what’s the catch? And then ask why make such a film! Is it a chick-flick? Why? A film is a film! Why even compare and contrast?”

Sonam and Rhea both recall how their parents actor Anil Kapoor and Sunita were extremely supportive and have never been sexist. “I remember when my films were picking up at a slow pace, everyone in the industry would tell me that a girl’s maximum age on the silver screen is not more than 30-35 years. Our father has never ever made us feel that way. He would says, ‘You’re passionate about acting, so go on. There is no age bar whatsoever.’ My parents were always empowering to us. We are proud to have a father like Anil Kapoor, who has never made us feel lesser in any sense for being girls.”

The proud daughters laugh about how they did not like Anil’s earlier fashion sense. “Dad’s old dressing and styling was not so good,” Rhea said. “We are styling him now, so obviously he looks the best.”Read more at:blue formal dresses

It’s time to wear sneakers with, well, everything

It was among the most pleasant fashion experiments I’d ever undertaken: pairing sneakers with things I wouldn’t ordinarily wear together — an ankle-length dress, wide-legged trousers, a sleeveless sheath.

But I did.

It was something I was seeing everywhere, a trend that started in menswear three years ago on celebs from Kevin Hart and Jimmy Fallon to Pharrell Williams to Justin Timberlake. They were wearing Air Force Ones, Adidas, and Tom Ford kicks with their red-carpet-worthy labels.

With each passing year and social-media post, more celebs, more bloggers, and, finally, those with a fearless fashion sense began to embrace soft, sporty soles with made-to-measure suits and metallic maxis.

“I’m a 21st-century woman, so I want to be stylish and comfortable at the same time,” said Ljupka Neducsin, 32, owner of designer consignment store Remix on Main in Manayunk. I recently whizzed right by Neducin during the grand opening of Arthur Kirsh’s salon at the Bellevue but backtracked with a quickness when I caught a side-eye glimpse of the shiny Gucci sneaks she expertly paired with a long, lacy, pink dress, custom-made in Macedonia.

Impressive.

“It’s about melding two worlds together: high fashion and practicality,” Neducin said. “When there is no trend to support what you want to do, you make your own.”

According to the most recent specialty-store sales numbers by the NPD Group, Neducin is one of many adopting the new style rule.

Though sales of performance-only athletic shoes (such as basketball sneakers) and fashion footwear (everything from ladies’ pumps and ballet flats to classic men’s tie-ups) are declining, leisure footwear sales have increased 9 percent, from 16.3 billion in the 12 months ending March 2016 to $17.9 billion for the same period this year.

“It’s a simpler, more refined look,” Beth Goldstein, industry analyst of fashion footwear for NPD, said as she gleefully admitted to wearing high-top sneakers, ablouse, and Theory leggings as she chatted with me on the phone.

“The recent athletic craze is resulting in a modern blend between dressy and casual,” Goldstein said. “Our lifestyles are forcing fashion to meet us in the middle.”

Athleisure may be one driving force behind today’s comfy-meets-chic movement, but kicks also are finding corporate acceptance because the sneakerheads of the early aughts — you know, the guys who would stand in line for vintage Jordans or Pharrell Williams’ Billionaire Boys Club jawns — have grown up some. And, in the process, they have refused to give up Air Max-like comfort for pinching, classic hardbacks.

“I think they communicate to people that I err on the side of whimsical, not stodgy,” said Nigel Richards, a 46-year-old Philly menswear designer whose once completely athletic 611 Lifestyle brand now includes tailored button-downs and close-fitting drawstring trousers. He was wearing a pair of those pants with shoes that were much more sneaker than tie-up at Thursday night’s Neiman Marcus charity fashion show. “But the truth of the matter is, we [guys] are really walking. And this is just more comfortable.”

All this sneakers-with-everything love has helped classic brands such as Tretorn, Converse, and Keds find new relevance.

“It’s been great for our business,” said Emily Culp, Keds chief marketing director. The easy-walking footwear trend is behind a 25 percent climb in Keds e-commerce sales in the last year. And, said Culp, a Wyndmoor native, the brand has been sought out by designers such as Kate Spade and Rifle Paper Co. for collaborations: Keds’ floral print sneakers by Rifle sold out at Anthropologie this spring.

Now, companies that typically would never have toyed with tennis shoes are getting in on the action — even Tory Burch introduced a collection of enviable sneakers two years ago with her Tory Sport line. Luxury labels Gucci and Prada have dressed down their traditionally all-business shoes. And a multitude of brands, from Converse to Tom Ford, all seem to offer a chocolate suede sneaker. (Note for next fall.)

“It’s reached a tipping point,” said Emily Evans, Ann Taylor’s style expert, who also fessed up to wearing sneakers during our phone interview. Ann Taylor released a marketing campaign this spring featuring models in chambray shirtwaists, sleeveless jumpsuits, and wide-legged trousers paired with plain white tennis shoes.

“And women aren’t taking the sneakers off when they get into the office, like they did in the 1980s,” Evans said. “The look is firmly entrenched and accepted in their lifestyle.”

Which brings me back to my personal style experiment. Could I pull this off? We all talk a good game about breaking rules, but would I look like I was trying too hard? There was only one way to find out.

I pulled out a floral maxi that I don’t often wear because I tend to think it requires painfully high heels and wore it to the grand opening of the Moshulu deck with white slip-on sneakers I got from Target. Instead of wobbling from from stem to stern, I glided. The next night, instead of carrying a pair of black T-straps to an after-work fashion show, I wore the same sneakers. And, just like that, my dress was versatile.

Not to mention, my feet were in heaven when I had to walk across the mall parking lot after the show.

I’m a fan.

Not sure how to make the sneakers-with-everything trend work for you? Here are some looks to duplicate, worn by Donovan Holloway, 19, of Philadelphia, and Mely Duong, 25, of Lansdale — on your own budget, of course.Read more at:princess formal dresses | red formal dresses

When fashion turns into your passion

Sadaf Khan creates memorable events for Dubai’s happening scene The jetsetters, fashionistas and style mongers of Dubai always seek the latest trends. Seeing the huge demand to design exceptional experiences, Sadaf Khan, founder of specialised events management firm Boulevard One, has converted her passion for luxurious events into a business model.

Khan, along with Niti Gupta, launched the company in 2012 “to pursue our passion in fashion and events”.

“The city was buzzing with a wave of young businesses; we wanted to be part of the movement. We were determined to develop a brand that would reflect our love for fashion and event management, so we combined the two to bring an evolution in retail experience,” says Khan.

“Since then we have produced private fashion viewings, high-profile charity gala receptions, fashion and lifestyle exhibitions as well as mega musical concerts. We also handle our own seasonal fashion exhibitions and pop ups showcasing designers from India and Pakistan. We continue to attract new designers keen to expand into the Gulf region through our trunk shows,” she says.

Khan is now the solo partner as Gupta has returned to India.

Khan worked for 13 years at American Express TRS. She says the experience has made her look at things in a corporate perspective; with discipline, sense of urgency and business structure.

“Time and crisis management has contributed to my role at Boulevard One, especially during the set up when we were working on a business plan,” she says.

Khan says her secret of success in the business is persistence, hard work and determination.

“As an event organiser, we are constantly improvising, putting out fires, running against time – so there is never a dull moment. We’ve had so many situations – some hilarious, some stressful, some mind blowing. Lost in translation moments are daily occurrences whether dealing with suppliers, designers or clients,” she points out.

Khan is in the thick of the fashion scene in Dubai. This also means catering to the tastes and perceptions of different nationalities.

“Dubai is a beautiful place with people from around the world – it is a cosmopolitan city giving us the best of the international perspective. As a firm, we are able to interact and work alongside people of different nationalities with each contributing to ideas and creativity,” she elaborates.

Khan says Dubai continues to be a competitive market. This means as an entrepreneur you are constantly pushed to be different, to perfect your craft and remain relevant to your audience.

“We have a copycat culture, so you find yourself in a saturated market as soon as you hit the ground running. Demand versus supply don’t match,” she says. “As an event organiser for fashion concepts, we come across many other companies imitating the idea, flooding the market and ultimately ruining the potential. The audience gets fed up with similar events. To sustain yourself you have to diversify, collaborate and create unique and niche campaigns to attract new clients but more importantly retain the loyal ones,” she says.

Khan says competition is healthy as it gives you an opportunity to be efficient, enhance your services and deliver beyond expectations. “At Boulevard One we focus on a specific niche in the fashion segment that we have become known for amidst the large number of events,” she adds.

Regarding the current fashion scene in Dubai, Khan says the concept of fashion pop ups and trunk shows is evolving and as an organiser they are not confined to rules.

She says: “We are beginning to see non-conventional great ideas coming to life – from locations to sets to specialisation. Boulevard One is attracting more international designers and brands eager to participate in our exhibitions; this means we need to enhance our style to develop a network of new designers constantly.”

Khan says Boulevard One is a growing company and she is keen to introduce the brand across the Gulf. “We are also in talks with emerging designers to organise and develop exclusive fashion events to introduce them through presentations, private viewings as well as pop up events,” she adds.

Khan says her journey so far has been amazing, one that continues to give her great satisfaction.

“Like any venture, it is scary to start because we seem to be focusing on the challenges ahead and the risks. This is only natural but it’s important to have a mindset that allows you to consider every stumbling block as a learning process. This will give you the boost to motivate yourself when you venture out,” she says.

Khan is grateful to be blessed with a support system in the shape of her family, “they continue to push me to succeed and build myself”, she says.Read more at:vintage formal dresses | mermaid formal dresses

For new professional look, buy less – but buy better

Congratulations on your graduation. Your professional life awaits. That includes impressing a new boss, controlling your own impatient ambition and learning that networking is an art, not a contact sport. And that what you wear matters.

“Fast fashion” will be tempting. Those bargain prices will be alluring. And with a new college degree in one hand and a job offer in the other, it will be easy to wander into one of the many chains selling disposable fashion in an attempt to create an entire workday wardrobe as cheaply and as quickly as possible. Resist.

Buy less. Buy better.

It’ll benefit your finances in the long run. It’s gentler on the environment. It can help encourage fairer wages and working conditions for garment workers. And ultimately, it’s a way of acknowledging that we’re all linked together in one big global economy.

This is not an argument for investing in designer sportswear. There’s no need to spend hundreds of dollars on a single pair of trousers when money is tight and the list of things to buy when you’re starting a new life is long.

But there’s no need to be beholden to fashion trends, either. For most people, the goal should be to simply look polished, relevant and modern. Which is to say, not like you just rolled in from the 1980s, bed head, shoulder pads and all — Balenciaga notwithstanding.

As every wardrobe guide advises, start with the basics — pieces that work well together and straddle the seasons. If you’d wear it to the beach or yoga class, it doesn’t count as workwear. Yes, that includes flip-flops. No, leggings aren’t pants. But it also doesn’t mean forcing yourself to dress like a personality-less robot. Colors! Prints! Be an individual, but not a lone wolf.

If winter where you live means cold weather, not just a chill in the air, invest in a good overcoat — and a lint brush. Cheap shoes are not worth the foot pain. Spray leather ones with water repellent so they will survive salty slush.

Instead of Forever 21, think of the online brand Everlane. Rather than Topshop, consider COS, the London-born brand that’s owned by H&M and specializes in clean lines and admirable quality. Explore men’s clothier Bonobos.

The argument for buying better-quality clothes includes the likelihood that they will last longer and look better after multiple washings — or dry cleanings. You will probably enjoy wearing them more than you would something that feels flimsy or vaguely flammable.

All clothes benefit from tailoring. Don’t ask a seamstress to rebuild a jacket that is obviously unflattering or is several sizes away from fitting properly. But have a professional make minor, not terribly expensive adjustments. Have trousers properly hemmed; have a waistband nipped in if it gaps in the back. Shorten jacket sleeves so they don’t flop over your hands. Tailoring improves clothes’ quality, and if something fits well, it looks better, and that means one fewer thing to worry about on a daily basis.

It used to be that buying less and buying better was the default philosophy of shoppers in places like France and Italy — the sorts of locales known for a generally well-dressed population. American-style consumption is seeping into the consciousness there, but there are still lessons to be learned from the old country. The most important is probably the idea that new doesn’t equal better. See the beauty in imperfections: gently worn tweed, sun-bleached linen. There’s also nothing wrong with proudly wearing the same pair of pants or the same dress multiple times a week. Save the constant costume changes for Instagram.

Deciding which garments and manufacturers are better for the environment is complicated. Organic cotton means fewer pesticides, but cotton growing can stress communities because of the amount of water required. Fast fashion merchant H&M has pushed for higher wages in countries where it manufactures, such as Cambodia and Bangladesh, and has sought to encourage recycling. But the reality is that most clothing ends up in landfills.

In 2014, for example, while nearly 65 percent of paper products in the United States were recycled, only 16.2 percent of textiles were, according to the most recent report from the Environmental Protection Agency. Put another way, 65 percent of textiles end their days in landfills. (About 19 percent is “combusted,” or burned.)

Buying one or two pairs of quality trousers, instead of four throwaway ones, won’t save the planet or raise the standard of living for factory workers. But it’s something. It’s money well spent in the pursuit of looking good.Read more at:formal dresses canberra | celebrity dresses

Aficianado wants African fabrics adopted as official outfits

 

(Photo:vintage formal dresses)Ronke Ademiluyi, Founder, Africa Fashion Week, London and Nigeria, says that Nigerians and indeed Africans should adopt African prints (Ankara) as official attires since they are becoming household wears.

Ademiluyi, who made the assertion while speaking to the News Agency of Nigeria (NAN) on Sunday in Lagos about the upcoming Africa Fashion Week Nigeria, said Nigerians should be proud of their own.

She said that it was not enough wearing Ankara mostly on Fridays, adding: “It should be adopted officially for workers and even by schools.

“We adopted the wax print over 150 years ago, but we have turned it into our own.

“Our traditional symbols have been used on the fabrics to pass massages,’’ she said.

According to her, particular prints are synonymous with passing different messages and most of our textile factories adopt patterns of prints that evolve around our African cultures.

“If great men and public figures in international communities put on the Ankara proudly, then why can’t we promote what is our own?

“If we don’t blow our trumpet, who will do it for us?’’

She also noted that if given the right skills through training and opportunities, the business of fashion could lift a lot of people out of poverty.

“Promoting our local fabrics is a step to achieving this,’’ she said.

Ademiluyi described adopting local fabrics as official wears as promoting Africa’s colourful and rich heritage, bringing spunk and new energy to style and fashion across the continent.

She said the African fashion had grown so big in London that it had become a promotional tool for the country and it currently had a high demand internationally.

“African fashion industry is currently worth 31 billion dollars; so, we must collaborate to promote it within our country; we should be proud of our culture because it is rich.

“In trying to infuse our culture with the western world, we must not forget the values it is worth.

“People should not fail to see the beauty and richness of the Nigerian culture,’’ she said.

She further advised groups and organisations to make local fabrics compulsory dress codes for their staff as a way of boosting sales and promoting designers.

“We should transform our local fabrics to official wears just as the international community use suits as formal dress code,’’ she said.

Ademiluyi said that the Africa Fashion Week Nigeria (AFWN), scheduled to hold between June 3 and June 4, was committed to staying true to its African heritage.

“We tend to achieve this in conjunction with governments by organising cultural promotion through fashion,’’ she said.

NAN reports that the AFWN with the theme, “Celebrating the Vibrant Pulse of Africa’’, will hold at the National Theatre on June 3 and June 4.

According to her, the National Arts Theatre, Iganmu, Lagos, where Africa’s culture was showcased in all its grandeur and splendour 40 years ago, represents the nation’s pride.

The programme, she said, was dedicated to the promotion of Africa’s heritage with designers creating concepts from African prints and fabrics.

“Long term growth of the fashion industry is grounded on developing initiatives to ensure that Nigeria remains the centre of fashion and a leader at the forefront of creativity.

“The best of Africa’s emerging and established fashion talents will be showcased at this historic monument to reflect the dynamism of African fashion and a reflection of our roots,’’ she said.

Africa Fashion Week is based both in Nigeria and London and it is the biggest platform for young and upcoming Nigerian and African designers to promote Nigerian made fabrics and designs.Read more at:one shoulder formal dresses

Lady Amelia Windsor to star in fashion campaign for favourite designer of Duchess of Cambridge

Lady Amelia Windsor is 36th in line to the British throne; and has been named by Tattler as “the most beautiful member of the Royal Family. ” ith the success of her latest modelling appearance where she took to the runway at the Dolce & Gabbana show in Milan, Lady Amelia will participate in a campaign of one of the favourite designers of Catherine, The Duchess of Cambridge.

With the success of her latest modelling appearance where she took to the runway at the Dolce & Gabbana show in Milan, Lady Amelia will participate in a campaign of one of the favourite designers of Catherine, The Duchess of Cambridge.

Penelope Chilvers boots have been worn by The Duchess of Cambridge for over a decade. She wore a pair of boots by the designer during the 2016 royal tour of Bhutan and India.

Lady Amelia can be seen in a short promotional film that was shot in Andalucia, Spain at the El Rocío, a massive spring annual festival. Lady Amelia is shown enjoying the sights and sounds of Spain, before joining the festivities after changing into local fashion and a pair of Penelope Chilvers boots, of course.

“I invited her to join us at El Rocío because I knew she would genuinely enjoy the experience,” designer Penelope told Hello Canada.

The designer went on to say that although they were in Spain to work, the two made sure to have a little fun and explore as many sights that Andalucia has to offer tourists. She also praised the young royal for her work ethic and for delving into the local culture before shooting the film.

Lady Amelia is the third child of George Windsor, Earl of St. Andrews and his wife, Sylvana Tomaselli. The two married in 1988. The Earl of St. Andrews is the son of Edward, The Duke of Kent who is cousin to Her Majesty. Lady Amelia has two older siblings, Edward Windsor, Lord Downpatrick and Lady Marina Charlotte Windsor.Read more at:long evening dresses | formal dress shops sydney

Summer Wedding Fashion 2017

 

(Photo:cocktail dresses)Outside temperatures may be soaring, but the wedding season is at its peak. While some consider having the event indoors, most people like to have the wedding on sprawling lawns. And although one can use tents and shamiyanas, there is no escape from the scorching sun.

With heavy lehengas and even heavier jewelry, the summer heat can play havoc on the bride and the guests’ dream of enjoying the big day. Added to that, heavy makeup smudges far more easily in summers than in the wintertime.

Due to the heat and sweat, many fabrics stick to the body, making one uncomfortable. “For us Indians, textiles are eternally in tune with seasons. For summer, trendsetters will be whites, a fusion of light pastel colors with a dash of calming brightness. One can choose fabrics that are sheer and flowy, so that your summer wear is absolutely comfortable and fresh air reaches your body,” says designer Gaurang Shah.

However, if someone chooses a summer-friendly fabric like cotton, it might not look grand enough for an occasion like a wedding. Explaining how one can add bling to their attire, designer Shravan Kummar says, “For a South Indian wedding, saris in light silk or khadi-jamdani with less of embroidery can be worn. To add to the drama, one can wear bright pop shades but with less of bling. For a North Indian one can opt for georgette lehengas or saris of net and organza that have more of flair and less of bling.” To accessories the whole look, Shravan adds, “Pick light jewelries such as chains with nice pendants or bracelets, which will look elegant and classy. Also, one can accessories with flowers.”

Make-up also plays a major role in any wedding, as everyone wants to put their best foot forward.

“On the big day, before starting to put the make-up on, make sure you splash your face with freezing cold water. Carry a make-up setting spray that you can use just in case you feel your make-up is melting. However, make sure you don’t use the spray very frequently as that can damage your skin,” says Meenakshi Pamnani, a fashion blogger.Read more at:marieaustralia.com

Clothes just part of Ebony Fashion Fair

 

(Photo:vintage formal dresses)As you breeze through the patchwork of fur coats, crystal bedazzled evening gowns and sequined suits from the archives of the Ebony Fashion Fair, now on display at the George Washington University Museum and the Textile Museum, don’t expect to learn much about the careers of Stephen Burrows, Patrick Kelly, Marc Bohan or any of the other designers who contributed to the legendary fashion roadshow.

This is not a traditional fashion exhibition, in which the garments alone tell a story.

“Inspiring Beauty: 50 Years of Ebony Fashion Fair,” open through July 24, isn’t focused on a particular designer’s work process or aesthetic; it doesn’t explore a singular theme that connects fashion to an inflection point in history; and it’s not a celebration of techniques or textiles.

And although some of the garments are dazzling, other frocks are, quite simply, odd. If you look only at the clothes, you may leave feeling confused about how they came to be in a museum at all.

But pause to read the exhibition text and listen to the accompanying videos, in which designers and regular folks reminisce about what it meant to attend Ebony Fashion Fair — the thrill of seeing so many black women and men parading into a theater or high school auditorium to bear witness to such beauty — then the heart of the show becomes plain.

“Inspiring Beauty” is not so much about the academics of clothes, but about the people who wore them — on the stage or in the audience of a Fashion Fair show, perhaps, but sometimes only in their dreams.

Ebony Fashion Fair began in 1958 (and ended in 2009), the brainchild of Eunice Johnson and her husband, ex-Arkansan John H. Johnson, the founders and publishers of the Chicago-based Ebony and Jet. Like the magazines, the fashion show spoke directly to black consumers.

Black models walked the runway in flamboyant fashions from Milan, Paris and New York. During the show’s heyday in the 1970s and ’80s, it traveled an annual circuit throughout the United States, Canada and the Caribbean, making well over 100 stops a year. The work of black designers was showcased. And black audiences saw themselves in glossy, glamorous relief.

Eunice Johnson was the chief organizer of the show and regularly traveled to Europe in search of the most theatrical, entertaining and provocative clothes. She didn’t borrow samples from the designers; she bought the clothes — but only after expending countless hours persuading recalcitrant fashion houses to sell them to a black woman. Over the years, she accumulated about 3,500 pieces, many of which were too well-worn to be exhibited.

The models were chosen from open auditions and, over the years, began to include plus-size women. The troupe of models, dressers and mistresses-of-ceremony crisscrossed the country by bus, navigating the Jim Crow South and serving as exemplars of black accomplishment. In each city, the show was hosted by a sorority or other community organization to raise money for charities, most notably the United Negro College Fund. Each ticket also came with a subscription to Ebony or Jet. Ebony Fashion Fair was a perfectly circular marketing and fundraising tool. And as the wheels turned, it spoke to the social aspirations, dignity and self-confidence of a rising black middle class.

In making her purchases, Johnson noted fashion trends. The exhibition, for example, includes a fine example of Christian Lacroix’s operatic flourishes. It’s possible to see Bill Blass’ menswear-influenced tailoring, Yves Saint Laurent’s roving eye for Asian culture, Patrick Kelly’s whimsical use of buttons and Burrows’ splendid use of color.

But those revelations register as mere asides rather than the main event. The heart of “Inspiring Beauty” is the connection between fashion and a community of people. Johnson, for instance, would often select the model with the darkest skin tone to wear the boldest colors, to highlight blackness. It was her way of declaring it beautiful at a time when the broader society would not.

For Johnson, representation of black people in the realm of fashion was part of a political and social imperative. Elegant style and conscientious grooming were, in her eyes, social currency. As the exhibition catalog notes, the “responsibility to attend to one’s appearance for the collective good of the race was particularly impressed upon women.” They were asked to be emblematic of social mobility, grace and appropriateness. To that point, “Inspiring Beauty” showcases a dignified and reserved navy Pauline Trigere dress from 1972 pulled from Johnson’s personal wardrobe.

But you’re also left considering what a great burden it is to have one’s physical presence imbued with so much meaning and possibility. The black models twirled with such grace and seeming effortlessness, at a time when they had to enter hotels through back doors, their opportunities for advancement limited, their very personhood devalued.

“Inspiring Beauty” was first exhibited at the Chicago History Museum, and that setting should tip you off to the social context that is crucial to grasping the relevance of Ebony Fashion Fair. The show was born in a city teeming with examples of blacks working in the visual arts and in architecture, and one closely chronicled by a lively black press. Eunice Johnson, who studied sociology and art at Talledega College in Alabama, wrapped social and economic striving in the soothing embrace of fashion.

Ebony Fashion Fair spoke profoundly to its audiences. No matter how bawdy the clothes, it was an achievement for black people simply to wear them. The exhibition makes the theatrics of the clothes clear. The reason all that mattered is harder to discern, but worth the effort.Read more at:backless formal dresses