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Fashion design wanders into crowdsourcing

It’s difficult to find the perfect garment or piece of gear. It might be a bit too long, too thin, or just too small to haul the animal you just killed.

Kuiu, a burgeoning line of camouflage apparel and accoutrements (including “game bags”), is hoping to solve some of those problems, or at least head them off. The Dixon, Calif.-based company just launched GIRU, a web platform that crowdsources product design from customers.

“Design” might be overstating it a bit. On GIRU, browsing consumers are asked to make a number of choices for a particular product — anything from the size of the pockets to material and color — and then support their choice with a commitment to buy. The configuration that gets the most “votes” goes into production in an arrangement that’s part Kickstarter, part textile skunkworks.

“We’re going to know exactly what to build, exactly what people want, and exactly how many to make,” said Kuiu founder Jason Hairston. “Eventually, we won’t develop a new product without running it through GIRU.”

In a retail industry desperate to divine demand and sharpen supply chains, it’s as promising an experiment as anything else. In any given year, roughly 15 percent of retail products are brand new, which means a similar amount didn’t do enough business to survive the previous year. For every Adidas Stan Smith sneaker that plays for decades, there’s a one-and-done, such as Under Armour’s Curry Two “Chef.”

Misses are costly, as are attempts to avoid them, which to date range from focus groups and A/B testing to hiring product-design consultants.

Dan Fishback, a GIRU investor, is familiar with the imprecision of forecasts from his days running DemandTec, a unit of IBM using math to divine production and pricing from retail transaction data. “Some brand manager is a rock star one year and the next he’s in the ditch, because he’s really just winging it,” Fishback said. “GIRU is kind of where the puck is going.”

And while the design feedback is helpful, GIRU also offers a bit of magic for marketing and finance. It turns out people generally like to share their opinions on the internet and GIRU is peppered with buttons to “share with friends,” and those who participate and buy will receive the product before it hits the wider market.

Meanwhile, as GIRU tallies votes for a particular item, it’s also financing production with that upfront commitment to buy.

“Essentially, we’re flipping the entire market upside down,” Hairston explained.Read more at:mermaid formal dresses | cheap formal dresses

Start your capsule wardrobe


(Photo:sexy formal dresses)There comes a time in every woman’s life when her approach to fashion has to change.

For Melissa Chesnut, it happened after she had her second baby. Not only did clothes fit her differently, but between child-rearing and a demanding career in public relations, the 30-year-old Dearborn gal had no time to even think about shopping for new things.

So, she called in an expert whose approach to managing a wardrobe brought more simplicity, savings and sanity to the closet.

“I need my clothes to work more for my lifestyle now,” Chesnut says.

That means what she wears to work – be that to the office or on frequent business trips – needs to transition easily into weeknight and weekend wear.

Independent Personal Stylist Julie Splichal introduced Chesnut to the capsule wardrobe method. Through this philosophy of fashion, women minimize their wardrobes to a smaller set of better quality, timeless pieces that you can mix and match – and wear for years to come.

The process began with a judicious closet audit, during which about 75% of Chesnut’s collection of clothing landed in the donation pile.

“It was overwhelming at first,” she admits. But 18 months later, she’s packing lighter, spending less time choosing outfits, doing less laundry and looking great.

With Splichal’s help, Chesnut has gotten better at choosing more versatile apparel that is designed to flatter her body and feel comfortable. She subscribes to the fashion line Cabi and follows capsule wardrobe style boards online for inspiration.

Of course, having a personal stylist to check in with season to season doesn’t hurt, either. Splichal, who is based in Manhattan, Kansas, agreed to share her insight with Josephine readers.Read more at:one shoulder formal dresses

Jabong launches Aeropostale on its platform


(Photo:cheap formal dresses melbourne)Jabong has added leading American high-street fashionwear brand, Aeropostale, to its product portfolio. More than 600 variants across various categories such as capris, dresses, jeans, joggers, jumpsuits, leggings, shorts, skirts, t-shirts, tops, jeggings, innerwear, casual shirts, polos and chinos for men and women will be available on Jabong.

The Aeropostale launch will be supported by digital and social media campaigns announcing the brand’s launch on YouTube, Facebook, Twitter and Instagram. A separate shop-in-shop promotion will highlight Aeropostale images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog.

“We are delighted to partner with Jabong, which has a proven track record of successfully launching some of the top global brands in India. We are confident that with the right mix of fashion, price and quality that Aeropostale offers, we will have a great connect with the young audience on Jabong, which is the perfect platform for us to reach a larger and more relevant audience. We look forward to a lasting partnership with Jabong,” said Sumit Dhingra, chief operating officer, Aeropostale India.

“Aeropostale is American young fashion brand which connects with Generation Next who are curious, free-spirited dreamers, endlessly energetic, socially conscious and unique. Our excellent partnerships with great brands such as Aeropostale strengthen our portfolio of the best of international fashion from across the globe. We are aggressively ramping up both our fashion and sportswear portfolio and the past few weeks have seen Jabong bring some top Indian and international brands on board almost every day,” Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong said.

Jabong is aggressively expanding its product portfolio and is adding up as many as 35 brands in March. A few brands that have recently been added on Jabong include New Era Caps, WROGN, Forever 21, Mothercare, Roadster, Cover Story, AAY, Zivame, YWC and Mast and Harbor among others.Read more at:formal dresses canberra


May subs cover of Harper's Bazaar 

(Photo:yellow formal dresses)Gardening and fashion might seem worlds apart, but as someone who is immersed in both of these activities, I’ve grown increasingly aware of what they share, rather than their differences. Each is shaped by the seasons, and by the knowledge that change is inevitable, even though a number of hardy perennials will flower anew each spring. Perhaps as a consequence, several of the greatest couturiers have also designed or restored remarkably beautiful gardens: Coco Chanel’s artfully naturalistic landscape at La Pausa, her villa on the French Riviera, where she planted swathes of lavender and transplanted fully grown olive-trees; Yves Saint Laurent’s Jardin Majorelle, a lush, painterly oasis in Marrakesh; Christian Dior’s Provençal paradise, La Colle Noire, filled with his favourite roses and lily of the valley.

Hence my delight in this edition, which is burgeoning with greenery and florals throughout – beginning with our cover story celebrating Lindsey Wixson, whose gap-toothed smile is as charming as her rosebud lips. We also venture into the wilds of Dartmoor for a fashion shoot in Wistman’s Wood, where the most ancient of the moss-clad oaks are 500 years old. Legend has it that the forest is an enchanted home to supernatural creatures and spirits, although in the event, our team encountered a bevy of swans rather than a gathering of ghosts. Elsewhere in the issue, Alex Preston explores the Bazaar archives in our 150th-anniversary year, to discover a story of love, loss and betrayal that was played out in the pages of the magazine in the 1930s between Evelyn Waugh, his wife and her lover. All three were contributors to Bazaar, and despite the deep unhappiness caused by the end of Waugh’s marriage, his extraordinary talent blossomed in this magazine: perhaps most notably with his series entitled ‘A Flat in London’, which was subsequently published (with a darker ending) as A Handful of Dust, that great masterpiece of 20th-century fiction.

The interplay of darkness and light is also at the heart of fashion at its most inspired; which is something I found myself considering when I watched Karl Lagerfeld’s latest Chanel Métiers d’Art show at the Ritz in Paris. Having spent many years researching and writing a biography of Coco Chanel, I could not help but reflect on her past life at the hotel – where she slept every night, and died in January 1971, at the age of 87. By the time of her death, Chanel had endured tragedy as well as success; one of the most famous women in the world, she was also lonely – yet still courageously independent, and intent on creating a couture collection that she did not intend to be her last.

And as I write these words, I am also reminded of Robert Herrick’s lines of poetry, composed in the 17th century, yet as true now as in a long-ago spring:

Gather ye rosebuds while ye may,

Old Time is still a-flying…

Go gather, then, but plant too, in the hope of a verdant future, and the summers still to come.Read more at:green formal dresses

The Sanchaya Forays Into Fashion With Debut Clothing Collection

The Sanchaya Forays Into Fashion With Debut Clothing Collection 

(Photo:long formal dresses)The Sanchaya Forays Into Fashion With Debut Clothing Collection

Travellers know hotels manufacture their own bath and beauty products, their own signature scents, and occasionally their own bathrobes, but a show-stopping, runway-worthy collection of apparel is something quite rare. The Sanchaya is about to cultivate that rare ground.

This month, the estate is introducing The S’YA collection — 20 items ranging from silk yao boxy tops, retro single mesh singlets and silk cotton sleeveless shirts, to silk linen flair shorts, rib cotton brought trousers, and cotton twill skinny jeans.

Natalya Pavchinskaya, the founder of The Sanchaya, a luxurious beachfront resort situated next to Singapore on Indonesia’s Bintan Island, said her debut apparel line marks a contemporary yet classic take on smart casual and sporty wear.

“The Sanchaya wants to go home with you; not merely in your memory bank, but in your suitcase, too,” said Pavchinskaya. “I wanted to design a collection for true travellers at heart so they could recapture, in a tangible way, that blissful, indulgent yet relaxed feeling you experience only on holiday.”

Fashioned from soft, sophisticated fabrics and various compositions of cotton, viscose, silk and lycra, the collection, Pavchinskaya said, is “all about travelling light”.

The predominantly monochromatic S’YA items, of black, white, grey, and various hues of light blue, can be mixed and matched to suit the occasion, be it a casual brunch, a leisurely stroll in a park or a glamorous evening.

Rising model Richie Hines, who has appeared in runway shows for the likes of Louis Vuitton, Chloe, Saint Laurent and Thom Browne, is the face of The S’YA line.

The collection’s contemporary classic style also draws inspiration from The Sanchaya’s award-winning colonial architecture, crisp, neutral tones and tropical beauty.

“The garments are designed to blend in with scenic spots across The Sanchaya — our powder white sands, manicured croquet lawn, and The Bar with its vintage prints, antique telescopes and porter chairs,” said Pavchinskaya.

The S’YA line is currently available at The Sanchaya’s boutique named The Collection, and at selected clothing outlets in Singapore.Read more at:formal dresses 2017

Science says these 6 fashion trends are absolutely terrible for your back

Image for representational purposes only. Picture courtesty: Instagram/Deepika Padukone 

(, you look like a million bucks in that stylish outfit, but according to The British Chiropractic Association (BCA), certain fashion choices you’re making are wreaking havoc on your back.

As per a recent report by the BCA, most times women don’t realise how their clothing or footwear affects their posture and health.

“I am always surprised at how many of my patients are unaware that their clothing and accessories can affect their back health and their posture and, equally, how many decide their outfit-choice outweighs their pain,” the official report by BCA quotes chiropractor, Tim Hutchful as saying.

Some sought-after items that feature on the list of items that might give women back aches are skinny jeans, bell sleeves, backless shoes, oversized bags among others.

1. Bell sleeves: According to Tim, oversized-sleeved clothes tend to restrict a body’s normal movement.

“Oversized sleeves can cause you to hold your arms in a different or unusual way” he said before adding that one’s body ends up “compensating for your fashion choices” on more than one occasions.

2. Skinny jeans: Tight, fitted jeans have never really gone out of vogue. All hail the flared bottoms and culottes, but skin-tight jeans is one clothing essential present in nearly every wardrobe. But just because it’s common, doesn’t mean it’s good.

By restricting “free movement in areas such as the hips and knees” skinny jeans affect “the way we hold our bodies.” While it’s understandable for one to be obsessed with their jeans, mixing things up and not sporting one kind of bottomwear is what Tim recommends.

3. Cross-body bags: Backpacks over crossbody bags and handbags, always. Why? Well, backpacks divide the weight equally and prevent one particular side of the shoulder from getting strained–which is exactly the opposite of what handbags and cross-body bags do.

4. Coats with large fluffy hoods: The hoods are heavy. They restrict neck movement. There’s pressure on your back. Simple.

5. High heeled shoes: Over time, several studies have mentioned how high heels cause spine aches. And if you can’t avoid wearing heels, just choose wedges or things more comfortable.

6. Backless shoes: Mules do not give any support to your feet and cause tension all the way up to your spine.Read more at:long formal dresses

Fashion Show To Benefit Salvation Army

The 37th annual Salvation Army Women's Auxiliary Fashion Show will be held Friday, March 24 at the Waterford at Fair Oaks. 

(Photo:long formal dresses)Around 200 people are expected to attend the 37th annual Salvation Army Women’s Auxiliary Fairfax Fashion Show scheduled for Friday, March 24 at the Waterford at Fair Oaks. Eight male and female models will be showcasing the latest Spring fashions from Lord & Taylor at Fair Oaks Mall and there will be a Silent Auction and entertainment, including a sextet of the Salvation Army’s National Capital Band, which will be playing brass and traditional Salvation Army music.

“We’re excited for this year’s annual fashion show,” said Major Jean Wilson, Corps Officer/Pastor with the Salvation Army of Fairfax. “The funds that are raised are going to support the programs of the Salvation Army in Fairfax County. This is a fun and exciting way to help your neighbor. The funds help us with our annual projects that the Auxiliary always supports.”

On March 24, the social hour and silent auction start at 10:30 a.m.; with the entertainment at 11:30 a.m.; followed by the luncheon at 12 noon; and the fashion show at 12:50 p.m. The menu includes four options: chicken kebabs, grilled salmon, vegetarian, and gluten free. The event will be held at the Waterford at Fair Oaks, located at 12025 Lee Jackson Memorial Hwy, Fairfax.

This is a fundraiser for the Women’s Auxiliary of the Fairfax Corps, which runs its annual stocking-stuffer program during Christmas and back-to-school program of donated school supplies and backpacks in August. Money raised also supports the Salvation Army’s summer program of 35 years, Camp Happy Land in Richardsville, VA, near Fredericksburg, where kids from the Fairfax area attend a week of camp. The money also supports the after-school program and music program as well as two children’s homes in Mexico. The Salvation Army Fairfax branch is headquartered at 4915 Ox Road, Fairfax, 22030, and serves all of Fairfax County.

Currently, there are 83 children enrolled in the Fairfax after-school program and Gospel Arts program. There’s also character-building, and women’s and men’s fellowship programs. “We bring children into our Fairfax location on Ox Road three days a week and we serve kids from nine schools throughout the county,” said Wilson. The ages range from Kindergarten to high school.Read more at:formal dress shops

Best Of Caribbean Fashionweek June 7-11


( 2017 edition of Caribbean Fashionweek (CFW) is slated to be the “best of”, a series that embraced the region and the wider world and changed the face of Caribbean fashion forever. It is anticipated that this June’s CFW will be the best ever CFW. Fashionistas are undoubtedly in for a treat as Pulse reaches out to the five continents to ensure that the global components of this event over the past 17 years all come together in one unforgettable experience.

Dubbed an “important new trend in world fashion” by no less a style arbiter than British Vogue, Caribbean Fashionweek, has taken regional fashion to the corners of the earth through such media outlets as Fashion TV Paris, Vogue, the BBC, i-D, The Independent, The New York Times, The Associated Press, Marie Claire, and a host of other media outlets around the globe.

Staged by Pulse since 2001, the event, launched in Trinidad and Tobago in 2000, has attracted over 150 designers and a host of celebrities and entertainers since its inception. Superstars of music and film like Eve, Nia Long, Kelly Rowland, Brian McKnight, Joe, Johnny Gill, Maxi Priest, Billy Ocean, Estelle, Morris Day, and Sheila E have performed at the event.

Designers like Catalin Botezatu, Meiling, Biggy, Robert Young, Cedella Marley, Simon Foster, Pauline Bellamy, Claudia Pegus, Deola Sagoe, Lois Samuels, Gavin Douglas, Tiger Lilly Hill, Sandra Kennedy, Mutamba, Uzuri, Heather Jones, Bill Edwards, and Moncrieffe have led a host of outstanding regional and international stylists who have shown collections at the event. Many new and emerging designers have also got an opportunity to show at CFW, thereby launching careers and gaining a foothold in the highly competitive fashion industry.

Pulse model stars and superstars have also lent their talent and celebrity to the event over the years – Jeneil Williams, Carla Campbell, Nell Robinson, Sky Nicole Grey, Jaunel McKenzie, Gaye McDonald, Sunna Gottshalk, Sedene Blake, Oraine Barrett, Lincoln Wynter, and, in more recent years, Francine James and Alicia Burke. These represent the best of the best and most will return in June for this very special edition of the “Best of CFW”, which will be supported by its own TV series now being shown in the wider Caribbean and soon to air in Jamaica. Several new elements and innovations will be part of the 2017 event.

CFW 2017 will be held at the Villa Ronai Fashion Village in Stony Hill, St Andrew, and will once again celebrate Pulse’s concept of total fashion with a range of partners on board to participate in this signal experience.

CFW is presented by Pulse in association with several partners, including the Jamaica Tourist Board, The Spanish Court Hotel, The Peter Tosh Museum, and a number of others to be announced.Read more at:red carpet dresses

Behind the Scenes at Paris Fashion Week With TNT, Part Deux

The Fall 2017 collections finished with a big bang—well, at least for me they did. I had to take off right after Chanel to get ready for my next adventure. That bang I’m talking about quite literally rang in my ears as I jumped on the back of my moto taxi bike (my favorite means of transport, as anyone who follows me on Instagram knows). A Chanel rocket taking off? Wow! I did not see that one coming. First a bit of smoke then a big bang and off it went, with Karl Lagerfeld and his youngest child model waving goodbye to Elton John’s “Rocket Man” for a touch of nostalgia. But my favorite moment was the show’s opening, girls in glittery silver boots, sliver quilts, and Chanel’s typical bouclé re-worked in fresh metallic and blue shades, little shorts peeking out from jackets here and there, stomping along the white runway with Kraftwerk’s “Radioactivity” pumping. I had goose bumps.

I was a little bleary-eyed—call it a late night and far too much rain. Thankfully, my favorite hairstylist David Mallett’s Etienne created weatherproof hair in the shape of a tight, backward braid. Stepping out from my hotel, the Prince de Galles, I dashed to the Ralph Lauren store for cocktails with two very old pals of mine, Tatiana Santo Domingo and Dana Alikhani, hosting a cozy affair: Lauren Santo Domingo, Bianca Brandolini D’Adda, Eugenie Niarchos, and—fresh off the plane from the West Coast—Joséphine de la Baume. Despite jet lag, I heard she later performed with her band. On everyone’s mind: the Balenciaga show with those Cristóbal-inspired gowns! And how Paco Rabanne’s Fall/Winter show is one long party dress wish list! I whizzed onward, excited to be dressed in a stunning brocade laser-cut, floral-embroidered minidress, straight off Mary Katrantzou’s runway. I was Mary’s lucky date, so I happily zipped it up!

A few hours earlier, right after a characteristically elegant show, Giambattista Vallihad our girl gaggle reunited—the LSD, Bianca, Eugenie, and Charlotte Dellal—plus Derek Blasberg, who was busy filming scenes for his next CNN Style episode while we waited for the show to begin. Off I sprinted to a string of showrooms until it was finally time to visit Delfina Delettrez at her very cute Parisian home overlooking one of those gemlike Parisian garden squares. Up some rickety steps and into a haven of calm, where Delfina, wearing masklike jet-blue eyeshadow, showed me her new creations. I loved her earrings, more minimal than previous collections—multiple little hoops with gems gracefully dangling from every angle. “I couldn’t choose just one side,” she explained, lavishly sipping a strong espresso.

Paris, over and out!Read more at:white formal dresses | blue formal dresses

Auditorium to host fashion designer Patrick Kelly exhibit

The Vicksburg Auditorium will be transformed Sunday into a showcase featuring the work of one of Vicksburg’s own, fashion designer Patrick Kelly.

The exhibit, which will feature 25 pieces of Kelly’s work on loan from the Philadelphia Museum of Art, and a fashion show featuring Vicksburg and Jackson State students modeling clothing inspired by Kelly and clothing provided by JC Penney of Ridgeland, will be open to the public Sunday from 4 to 6 p.m., and Monday, from 8 a.m. to noon.

The Sunday program will also feature a tribute from Kelly’s family and friends, who will share stories about him an growing up with him in Vicksburg.

Shon McCarthy, director of Gallery 1 at Jackson State University, said the exhibit’s presentation in Vicksburg is the result of a collaboration between the Philadelphia Museum of Art, Jackson State and the city of Vicksburg.

“The work of Patrick Kelly was celebrated in 2004 in an exhibit at the Brooklyn Museum of Art, and in 2014, the Philadelphia Museum of Art held a celebration of his work,” she said. “I think any time is a fitting time to honor him. I’m happy we were able to help and accommodate the city.”

Born in Vicksburg in 1954, Kelly graduated from Vicksburg High School in 1972. He died in 1990.

He attended Jackson State and later the Parsons School of Design in New York, and worked at different jobs while trying to sell his designs.

In 1979, he moved to Paris, where he was hired as a costume designer for the Paris nightclub Le Palace, and continued selling his own creations.

His flamboyant garments soon became popular, and he received the attention of the clothing conglomerate Warnaco. Well-known stores as Henri Bendel, Bloomingdale’s, and Bergdorf Goodman carried his Paris designs, and celebrities Cicely Tyson, Bette Davis, Grace Jones, and Isabella Rosellini were among his clients.

Some of Kelly’s most memorable garments incorporated masses of multicolored buttons or grosgrain ribbons clustered together. Other motifs, like the use of hats and splashy accessories, celebrated his rural southern roots.

“There was the time on the David Letterman show where Bette Davis refused to answer any questions until she talked about her Patrick Kelly dress,” McCarthy said.

She hopes the exhibit will help inspire students to become more interested in fashion design.

“I hope by looking at Patrick Kelly’s history and his work, they’ll think, ‘He was from Vicksburg and became successful. Maybe I can do it, too.’”Read more at:sexy formal dresses | cheap formal dresses