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Jason Wu Marks 10 Years by Designing Limited-Edition Series of Dolls

A Jason Wu doll for Bergdorf Goodman.Returning to his roots in more than one way, Jason Wu is marking the 10th anniversary of his signature fashion label with five limited-edition dolls for select retailers.

Before he became an internationally recognized name, Wu started in design, making high-fashion collectible dolls for Integrity Toys’ Fashion Royalty brand in 2000. This time, he has decked out five dolls in miniature versions of runway looks from his archives. After selling out the first doll via Net-a-porter, the designer is unveiling two more with Bergdorf Goodman on Friday. But those two — one with a striped silk sweater and gaberdine pants and another with a gold lace embroidered blouse and silk chiffon skirt — have already sold out. “They don’t ever really have time on the shelves,” Wu said. “It’s really fun to seeing people have such a great reaction to it.”

Reproducing an exact replica of something that is full-size into a miniature silhouette was “definitely a skill” that Wu had to tap back into to translate the look, he said. “But the point of this project was that it was actually fun and really authentic to me and where I came from.”

Wu has designed customized dolls for Bergdorf’s in the past, as well as for Colette and other stores. Nordstrom will introduce the fifth doll in January. There are 200 units of each of the five dolls — all of which carry $225 price tags. “It’s a nice, fun and kind of tongue-in-cheek way to celebrate my new 10th anniversary by mixing the two together. Selling to retailers that usually don’t sell dolls seemed like an interesting way to encapsulate my career as a whole,” the designer said. “At a time when retail is changing, it’s important to offer things that are interesting. Also, around the holidays gift-giving is a big thing.”Read more at:www.marieaustralia.com | short formal dresses australia

Phuong My fashions head to Dubai

Phuong My fashions head to Dubai, entertainment events, entertainment news, entertainment activities, what’s on, Vietnam culture, Vietnam tradition, vn news, Vietnam beauty, news Vietnam, Vietnam news, Vietnam net news, vietnamnet news, vietnamnet bridge 

(Photo:formal dresses brisbane)Her collection features 30 designs in pink, white and pastel using quality silk, lace and linen. Her show will appear on the catwalk on November 17.

The AFW is organised by the Arab Fashion Council, which organises the New York Fashion Week and London Fashion Week.

The five-day event will open on November 15, featuring the latest collections by veteran and young fashion designers and popular brand names in the region.

Born in HCM City, My moved to live in the US when she was 13 years old.

She graduated from the Academy of Art University in California and Academy of Art University in San Francisco.

She began her career after winning the top prizes at two prestigious contests, Are You Runway Ready and Discarded to Divine Project, launched in New York and San Francisco in 2010.

She has worked for key fashion magazines such as Elle, Harper’s Bazaar and Vogue.

In 2013, My returned to her home city to develop her business by launching her own brand Phuong My.

She quickly rose to fame after her brand Phuong My was invited to collaborate with Bulgari at their store opening in March 2013 in Hanoi.

She later opened her flagship store in HCM City.

Her brand’s fabric production is entirely outsourced to select partners in Paris, Milan and Hong Kong, thus providing the optimum blend of both materials and exclusivity that has proven to be her goal:

“Being a part of the global fashion scene, I don’t create fashion, I create dreams,” she said.

My has attended leading fashion events at home and abroad, including the Viet Nam Fashion Week, Tokyo Fashion Fuse and New York Fashion Week.

She has collaborated with dozens of boutiques stores, stylists and magazines in the Americas and Europe, such as My Beautiful Dressing from Paris, Club Magazine in Venezuela, Vogue-UK and Vogue-Italia to expand her brand.

Her shops in District 1 and 3 offer more than a hundred eye-catching designs and accessories for women and have been well received by both Vietnamese and foreign customers.Read more at:formal dress shops

Heineken invests in African creativity

Global beer brand, Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its ‘Open Design Explorations’, a global co-creation programme that connects emerging creatives and gives them a platform to showcase their talent.

In collaboration with Africa’s hottest emerging design talent, Lulu Mutuli and Azra Walji, Heineken launched its first-ever African fashion collection, unveiled on the catwalk of the closing show at Lagos Fashion and Design Week on Saturday, 28 October 2017.

The Heineken Africa Inspired Collection is a fusion of the two designers’ concepts and is the first of many design apprenticeships that the brand will roll out across the world, going next to Asia.

The Africa Inspired Fashion Challenge is Heineken’s first design initiative in the region extending the brand’s commitment to design and innovation by enriching the consumer experience in bars and at events, while celebrating the richness of the East African design culture.

The project seeks to generate a rich textile print and fashion forward range for the Heineken Collection; a process that will see Heineken co-creating with emerging creative talents and the brand’s partner design studio in Amsterdam.

Ten shortlisted finalists benefited from a three days textile and design workshop in Nairobi in September, led by the Global Heineken design director Mark van Iterson and his design team, in close collaboration with Amsterdam based fashion design house, LEW.

Heineken sought to open the world of fashion to upcoming East African talented designers through an exciting ‘’open innovation’’ challenge that invites designers from Kenya, Uganda and Tanzania to become part of a creative journey to collaborate on a unique Heineken fashion collection, truly Africa inspired.

Heineken ambassadors

After spending a week in Amsterdam developing their designs at top Dutch Fashion House, LEW, Mutulo and Walji will go on to benefit from a year-long programme of coaching from the designers, known for eye-catching print design and innovative corporate fashion. The designs will be produced at scale across Africa to be worn by Heineken ambassadors throughout Nigeria, East Africa and beyond.

One of the first global brands to invest in Lagos Fashion and Design Week, Heineken has been a headline sponsor for the past two years as it emerges as one the most important events in the fashion calendar for supporting new talent and inspiring Nigerian and African consumers.

Lulu Mutuli, 24, whose work gives traditional African apparel a futuristic edge, has worked in top fashion houses in New York including RHIE and OMONDI. She said, “My designs took inspiration from the role African fashion has played in the culture of my country. Combining this rich heritage with the progressive character of the Heineken brand was a challenge I couldn’t resist. I used the bold Heineken colour palette, but I added a grey tone and used technical orientated patterns for a modern twist. The asymmetric shapes you can see were a way of incorporating practical elements whilst creating striking and stylish silhouettes.”

Azra Walji, 27, is known for her feminine shapes and African inspired elegance, reflected in her winning designs with Heineken. She said, “I am so grateful to Heineken. Sharing my work at Lagos Fashion at Design Week is a career-defining opportunity. I really enjoyed playing with the bold red and green colours – they are so iconic to the brand but also synonymous with the vibrancy of Africa. My designs are inspired by traditional African apparel but with a twist – I love the modern femininity of the trousers and short dresses.”

Empowering talent

Mark van Iterson, director global Heineken design said, “Identifying and empowering talent remains a critical part of our global agenda. We are constantly seeking new co- creation opportunities, to connect with young emerging designers and give them a global stage to showcase their talent, so we are delighted that this initiative has put a spotlight on such talent.

“Nigeria is a growing hub for creativity and commerce and Lagos Fashion and Design Week is helping to influence and define the global fashion landscape. Heineken in Nigeria was one of the first global brands to invest in this vibrant event, seeing the opportunity to support new industry talent with real experience and a global stage. We look forward to extending the programme to other key markets next year.”

The new Heineken African Inspired Collection with Mutuli and Walji launched in style at Heineken Lagos Fashion and Design Week, with items from the collection displayed in style on the runway. After the reveal, award-winning music star, Tiwa Savage, of Jay-Z’s label Roc Nation, took to the stage to perform international hits including ‘African Waist’ and ‘All Over’ live for a star-studded line up of guests as award-wining flair bartender Tom Dyer served cocktails during the event.

Lagos Fashion and Design Week 2017 is a multiday fashion extravaganza at the Eko Atlantic, Victoria Island, Lagos, Nigeria, where global designers including Maki Oh (whose fans include Michelle Obama and Beyoncé) take centre stage to celebrate African fashion and culture.

The judges for Heineken’s Africa Inspired Fashion challenge in Nairobi which brought Mutuli and Walji to Lagos, included fashion powerhouse and founder of the Lagos Fashion and Design Week Omoyemi Akerele, top Nigerian fashion designer Gloria Wavunno and Tanzanian stylist Rio Paul.Read more at:celebrity dresses | cheap formal dresses

Steelers Style Fashion Show puts players on the runway

Oh, the jostling inside of Stage AE on October 20. Outside, too. People arriving, positioning, waiting, hoping, praying for a glimpse of one of them.

Ben, Antonio, James, Maurkice… the entire Pittsburgh Steelers roster being shuffled out of cars, in front of the cameras, and backstage to get out of their street clothes and into custom designs from Surmesur and Uptown Kiya Tomlin for the Steelers Style Fashion Show.

“This is the party part,” said co-chair Kiya Tomlin from the red carpet. “This is the part we’ve been waiting for.”

But first, a live performance from Pickup Line while the University of Pittsburgh Dance Team’s gold pom poms—shimmer, shimmer, bounce, bounce—perked things up. Then, emcee Bob Pompeani, styled in a custom made Surmesur suit. “The inside tag says ‘Pompin’ ain’t easy,’” he said.

“I had my suit made out of bed sheets,” said WDVE’s Bill Crawford of his Steelers logo-fied jacket before his ten minutes were up. Then finally, the lights dimmed. The fog machines kicked on. Two guys, hats low, heads down, sitting at two keyboards center stage. A few notes from New Edition, K-Ci & JoJo. Notes just slightly… off?

Which is when they stood up. Turned their backs to the audience. Took their jackets off.

Arthur Moats and Marcus Tucker. “Ohmigod!”

And that’s when the show began. Players on the runway. “Ohmigod!” Honorary co-captains Marcus Gilbert and Stephon Tuitt, Anthony Chickillo, Le’Veon Bell, Roosevelt Nix, Darrius Heyward-Bey, Ramon Foster. Families joining them. Music pumping. Flashing lights. Terrible Towels in the air. iPhones, paparazzi and flashing bulbs.

Proceeds benefitted the UPMC Sports Medicine Program and the Cancer Caring Center. Co-chairs also included Greta and Art Rooney II and Mike Tomlin.Read more at:mermaid formal dresses | marieaustralia.com

Simone Rocha’s edgy femininity shines at London Fashion Week

JW Anderson 

(Photo:mermaid formal dresses)The 66th London Fashion Week ramped up into full gear at the weekend with starry shows from two independent female designers: Simone Rocha and Molly Goddard lead the way for spring summer 2018 with their singularly womanly visions.

Dublin-born Rocha’s show, which was held in the historic 16th century surroundings of Middle Temple in the heart of London’s legal quarter, offered her most feminine collection to date with its floral embroidered tulle skirts, slipper satin bias cut dresses trimmed with ribbons, ruched smocks and double breasted coats edged with lace.

“I was thinking about innocence and naïveté”, she said backstage to a throng of well wishers, afterwards recalling the childish thrills of playing with dolls and little girls dressing up in their mother’s clothes. Her parents John and Odette stood nearby in an embrace while Skeeter Davis’ The End of the Worldclosed the show.

The collection contained many of the familiar Rocha flourishes and edgy femininity that attracts customers of all ages; exquisite embroideries, the love of flowers expressed in floral printed skirts, shapely floral print Victorian dresses and others with overlays of sequinned tulle and ruching.

These offered counterpoints to sleek double breasted coats with lace and pearl decor.

Notable too were the accessories, the pearl earrings and red crystal hairpins, shoes beribboned in red silk, white lace flats and sexy black silk platforms. As always with Rocha there was something for everyone.

Molly Goddard was equally playful. “My doctor told me to watch my drinking. Now I drink in front of a mirror” were her cheeky show notes.

Like Rocha, there was a similar emphasis on craft, but expressed in a more lighthearted, devil may care way with its baby doll tulle dresses accessorised with dirty black wellingtons and black hairbands worn by models with corkscrew red or blonde shoulder length hair.

Apron dresses, peasant skirts and blousy tops could have been straight out of Poldark, but she tamed silver sequinned skirts with taut fitting taffeta jackets in midnight blue or daffodil yellow in a very alluring and desirable way.

“We’ve got to have some sparkle for spring” whispered a friend afterwards.

At Jonathan Anderson, showing in Yeomanry House, a snakeskin clad Anna Wintour of US Vogue sat front row confirming the designer’s imprimatur and fashion status while his mother dressed in a more utilitarian duffel coat sat behind.

The 33-year-old Northern Irish designer who is also creative head of Loewe the Spanish luxury house, has become an international success with a workforce of 70 people. On Tuesday next (September 19th) he releases a 33 piece collection for Uniqlo, the Japanese conglomerate, featuring tartans, rugby stripes and cable knits.

His mainline collection was also more commercial than usual with its plunge neckline tunics, bra stitched tops, long figure hugging knits and dresses fashioned from tea towel linens with the familiar cotton stripes bearing his name and made by John England in Fergusons in Banbridge.

His new takes on espadrille desert boots were worn with everything though it was disconcerting to see some excessively thin models on the catwalk.Read more at:backless formal dresses

Sabrina Carpenter, Disney Style Star, Is the New Coach Muse to Know

Sabrina Carpenter knows what she likes. As the singer and former star of beloved Disney show Girl Meets World, she took on her second New York Fashion Weekin style, arriving at Coach’s Spring 2018 show in a dinosaur sweater and miniskirt combo completely in line with the label’s youthful aesthetic. Taking in the show with Emma Roberts, Keirsey Clemons, and fellow Disney alum Selena Gomez, Carpenter fell in love with designer Stuart Vevers’s funky, ’70s-inspired look. “It was my favorite show yet,” says Carpenter, who has become a regular at Coachevents in the past year. “I love how there’s always something cohesive with his work, yet you can see where he’s been inspired and is trying new things.”

Though she’s enthralled by what she’s seen on the runway for spring, Carpenter admits she’s still building her fall wardrobe. From the Coach collection, she was drawn to Vevers’s lineup of embellished jackets, the perfect item to pair with her current obsession, luxe turtlenecks. “When I was really young I actually hated them,” admits Carpenter. “My mother would wear them and I’d say ‘stop, you look like an old lady,’ but now I wear them all the time. I guess now I’m ready to be an old lady!”

Though she’s embracing maturity, Carpenter is still a member of Gen Y—a demographic Coach understands and appreciates. With Gomez designing sold out capsule collections and It bags, Carpenter (who shares both her multi-hyphenate career and commitment to charitable causes) could potentially be the next star to land one of Coach’s campaigns. For the moment, though, she’s just happy to wear Vevers’s designs. “The clothes don’t take themselves too seriously but they’re always chic,” says Carpenter. “You can tell that [Stuart] finds inspiration from life and living—it comes so naturally to him.”Read more at:princess formal dresses | cheap formal dresses

Priyanka Chopra’s Dramatic Make-Over Is An Ode To Her Fashion Days

Priyanka Chopra is not just done with Vogue. The 35-year-old actress has a busy roster with all her shooting schedules and projects outside the realm of films – like attending the Toronto International Film Festival as a special guest. She has also fashionably squeezed out time to make September look a lot better, featuring on the covers of Vogue Magazine first and then Paper Magazine’s Fall issue. Priyanka’s fan clubs have already shared pictures from the photoshoot on social media and we must admit, they spell nothing but drama, in the most vogueish fashion possible. Priyanka’s mood and make-up sort of reflect the tone of the season as reflected in New York – in shades of golden, orange, red and black. Credits for the photoshoot go to New York-based photographer Michael Avedon with hair styling courtesy to Danilo and Priyanka has been styled by Jimi Urquiaga, Cuban stylist.

We spotted an interesting remark in the comments section on the pages of her fan club – “The photo shoot just reminds me of her Fashion movie.” Priyanka Chopra starred as a supermodel in the Madhur Bhandarkar-directed 2008 movie.

In her interview to Paper Magazine, Priyanka sort of revealed the secret behind her jam-packed schedule. “I never say ‘no’ to anything because you never know the new experience that will come your way,” she says, adding: “Somehow, ambition and feminism have turned into bad words, and they’re not.” Priyanka spends a considerable amount of her time shuttling between India and New York, where has an apartment and is a temporary resident. She became a popular name in the West much before her Hollywood debut – as the antagonist in Dwayne ‘The Rock’ Johnson’s Baywatch movie – for her popular American TV show Quantico. Priyanka also has two other Hollywood films – Isn’t It Romantic? and A Kid Like Jake coming up.

In her interview to Paper Magazine, Priyanka sort of revealed the secret behind her jam-packed schedule. “I never say ‘no’ to anything because you never know the new experience that will come your way,” she says, adding: “Somehow, ambition and feminism have turned into bad words, and they’re not.” Priyanka spends a considerable amount of her time shuttling between India and New York, where has an apartment and is a temporary resident. She became a popular name in the West much before her Hollywood debut – as the antagonist in Dwayne ‘The Rock’ Johnson’s Baywatch movie – for her popular American TV show Quantico. Priyanka also has two other Hollywood films – Isn’t It Romantic? and A Kid Like Jake coming up.Read more at:yellow formal dresses | green formal dresses

Princess Diana’s Life In Fashion

The dresses tell the story of a life cut short: first the frilly debutante frocks Princess Diana wore before she married Prince Charles, then the elaborate gowns that stunned the world, and finally the power suits she favoured shortly before her death.

It’s been 20 years since Diana died in a Paris car crash at the age of 36, but the public’s fascination with her life – and her clothes – lives on. A new exhibition that opened recently at Kensington Palace, her home for many years, will give the public a chance to see extraordinary fashion pieces up close for the first time.

The workmanship is refined, some of the designs are simple in concept and execution, while others clearly took careful thought and meticulous preparation.

One room features designers’ sketches for Diana dresses, offering insight into the vision behind many of her choices.

Deirdre Murphy, senior curator at the Historic Royal Palaces, said Diana was unique in the way she used clothes to communicate – and also a risk-taker willing to challenge the unwritten conventions of royal dress. She said Diana captured the “mystique” of being a princess even as she occasionally dressed down in jeans and a baseball hat.

“Somehow women all over the world saw a piece of themselves in the princess,” the curator said. “She got her image across and her ideas across using clothing in a really sophisticated, really smart, really thoughtful way.”

The display opens with a lacy party dress Diana wore to a ball at her family home, Althorp, in 1979 and includes many of her most famous outfits. Here are some of the most illustrious:

DANCING THE NIGHT AWAY, WITH JOHN TRAVOLTA

Diana was married to Prince Charles, and a guest of President Ronald Reagan and his wife Nancy, but that didn’t stop her from tearing up the dance floor with John Travolta at a White House state dinner in 1985.

Photographers of Diana and the dashing young Travolta dominated newspapers throughout the world, showcasing the midnight blue silk velvet evening dress designed by Victor Edelstein. It remains one of her most famous outfits.

DIANA’S ELVIS PERIOD

Catherine Walker, who died in 2010, became one of Diana’s favourite designers. To prepare for an official visit to Hong Kong in 1989, she designed a strapless white silk crepe and jacket embroidered with sequins and pearls. Its sparkly look, and high collar, reminded fashion writers of the jump suits favoured by Elvis Presley late in his career.

She looked resplendent in the outfit, topping it with a jewelled tiara.

THE BOXY LOOK

Diana turned to Emanuel, designer of her wedding gown, for a 1985 official royal visit to Italy. A coat and skirt in green, blue and black was cut in the boxy shape in favour at the time.

The tartan wool day suit was not well received by critics who didn’t find it flattering.

HONEYMOON HOPES

For her honeymoon photos with Charles taken in the lovely Scottish countryside, Diana turned to designer Bill Pashley for a casual, comfortable brown tweed woolen day-suit.

She had two versions made – and chose to wear the larger one on her honeymoon because the extra room allowed her to participate in outdoor activities more easily. Its tweed motif pays tribute to the countryside traditions.

POWER DRESSING PRINCESS STYLE

Diana relied heavily on Walker at various times in her life, and she turned to Walker again in the years just before her death to help her refine a “working princess” style in line with her plan to devote more time to charitable activities.

She wore a red day suit by Walker to launch an AIDS charity appeal in 1996. Walker called the outfits she was working on at this phase a “royal uniform” for Diana, who was outspoken in her support of AIDS victims.Read more at:formal dresses | formal dresses adelaide

The triumph of the Great Yorkshire Show catwalk

The Great Yorkshire Show catwalk set the style bar sky-high this week when it put on a showcase of fashion worthy of a Hollywood red carpet or a Paris runway.

celebrity couturier James Steward presented special-occasion designs named after local Yorkshire beauty spots. Wetherby-based Steward has created pieces for Kylie Minogue, Victoria Beckham, Katherine Kelly and many soap stars, both for the red carpet and TV, including wedding dresses for Coronation Street. He has twice been named Yorkshire Brides Couture Designer of the Year, and is a designer for BBC TV’s Cbeebies channel, interpreting outfits for reality series Marrying Mum and Dad.

His ready-to-wear collection, designed with his sister, Hannah Moody, drew gasps of delight from the audience, with dresses entitled the Chevin, the Birdsall, the Lockton, the Cropton and the Malton, all made in honour of the county.

The highlight of this year’s catwalk was undoubtedly Steward’s bespoke wedding gown, created especially for the show and incorporating Great Yorkshire Tweed, the beautiful green fabric woven for the Yorkshire Agricultural Society by Abraham Moon & Sons of Guiseley.

This year’s Fashion Pavilion catwalk also saw the debut of John Lewis Leeds, showcasing an impressive range of autumn/winter 2017 daywear and outerwear looks for women and men. The looks were styled by the store’s personal shopping team and featured designs from its And/Or, Kin and Loved & Found collections, and from Yorkshire brand Pure Collection, which is stocked in the Leeds store.

Highlighting the retail giant’s commitment to giving a platform to local talent, the Kin by John Lewis selection included pieces by Yorkshire textile and fashion designer Laura Slater.

Georgia Earnshaw, from John Lewis, said: “It was fantastic to be part of the Great Yorkshire Show catwalk and showcase a preview of our autumn/inter collections. Our Leeds department store is soon to mark its one-year anniversary and being a part of this iconic Yorkshire event has been the perfect way to celebrate.”

And, on Tuesday, stars of Yorkshire sport and screen joined the models on the GYS catwalk to showcase the countrywear crafted in Great Yorkshire Tweed.

Cricketer Ryan Sidebottom joined former Leeds Rhino player Keith Senior, Yorkshire vets Julian Norton and Peter Wright and BBC TV presenters Amy Garcia and Abbie Dewhurst to model the striking range.

Last year’s show saw the launch of the Yorkshire Agricultural Society men’s jackets, created by Keightley tailors Brook Taverner and made in the tweed, woven in the YAS’s green and gold colours by Abraham Moon & Sons. This year women’s jackets have been introduced, impressively modelled by Amy and Abbie.

Meanwhite, the men’s range has been expanded. Ryan Sidebottom confirmed that he was pleased with his outfit. “It fits perfect, looks smart and it’s Yorkshire. You can’t get better than than that,” he said as he waited backstage before the show.

This year also sees the launch of a competition to find the Great Yorkshire Show’s most stylish people. Visitors, exhibitors and competitors are invited to take a picture of themselves or a friend/colleague/relative at the show and post on Twitter and/or Instagram using the hashtag GYScatwalk to win a John Lewis Leeds personal shopping session, lunch and beauty treatment for two.

The catwalk has become a highlight of Great Yorkshire Show, and is regarded as a prestigious platform for the best of Yorkshire fashion, attracting major high-street names alongside independent designers and up-and-coming graduates from colleges across the county.

There were four shows a day, featuring a 12-strong team of male and female models from Huddersfield-based agency Morton Gledhill The Fashion Team, which also co-ordinates the runway.

Each year, students from Yorkshire colleges and universities are selected to showcase their work. Designers from Harrogate College, Hull College of Art and Design and the University of Huddersfield took part, while hair and make-up was by Harrogate College’s Artistic Team. The University of Huddersfield presented designs from a tailoring project, using cloth donated by Abraham Moon & Sons.Read more at:long formal dresses | formal dresses 2017

Indian boutique in New Haven donates all profits to international women’s programs

Didi Ananda Vibha is photographed at the Seva Boutique inside of Edge of the Woods Natural Market in New Haven on 6/26/2017. Arnold Gold / Hearst Connecticut Media 

(Photo:cheap formal dresses)Tucked away on the upper level of Edge of the Woods Natural Market — somewhere above and between the coconut milk and gluten-free cupcakes — is one of the city’s best kept fashion secrets: a boutique of clothes, bags and other items made mostly in India.

As with many boutiques, the blouses shirts, dresses, skirts, tunics, ponchos, handbags, sweaters, Paschimas, and more are unique, timelessly fashionable and difficult to find in mainstream fashion outlets. They also carry bedspreads, jewelry, wall hangings and paper lamps.

And, 100 percent of the proceeds at Seva Boutique go toward programs to benefit women and children in India, Haiti, Mexico and Nicaragua. Seva means selfless service in Sanskrit.

The boutique was started and is run by Didi Ananda Vibha, who is part of the Ananda Margamovement, a global spiritual and social service organization with a mission of self-realization and service to humanity, according to the organization’s website. Ananda Marga translated means bath of bliss.

Didi is a title similar to what sister is to nun in the Catholic Church, although Ananda Marga is not religion. Didi’s wear orange, considered the color of sacrifice.

Through meditation centers and service projects throughout the world, the movement, founded in 1955 by Shri Shri Anandamurti, “offers instruction in meditation, yoga and other self-development practices on a non-commercial basis, and responds to social emergencies and long-term social needs.”

Vibha, who became a didi at 16 and has spent decades dedicated in that role, started the boutique about 18 months ago as a service project.

She already had a connection with Edge of the Woods Natural Market’s owners, as they are long-time followers of the movement. They give her the space rent-free, as well as the space to teach meditation and yoga, for which she said she is grateful.

Jessica Mendez, who discovered the boutique by accident months ago while shopping for vitamins, said she’s drawn to the clothes every time she shops at the market.

“These are fashions you can’t find anywhere else,” Mendez said. “I can’t leave without buying something.”

Joyce James said she likes that the profits go to a good cause — and besides, the clothes are awesome.

“They are unique and stylish,” she said. “But I don’t think a lot of people know about this.”

Vibha, a warm, soft-spoken woman originally from India, plays every role at the boutique, situated in part of an upstairs lounge at the popular market, located at 379 Whalley Ave. She’s the merchandise buyer, manager, salesperson, stocker, accountant, in addition to all the other leadership positions she holds in the spiritual movement.

Vibha said she is still trying to figure out what customers want and getting word out about the boutique, but so far, “People love it.”

“They feel satisfied buying here because it’s for a cause,” she said, noting the prices are also reasonable.

Vibha said customers often comment on the “Peace, calm” about the place — and it’s no wonder with her strong Ananda Marga presence there.

In keeping with the movement, she meditates four times a day and says meditation is to “calm, concentrate, expand the mind to that infinite essence.”

She says of keeping clear through meditation, “If you have a bucket of water you can’t see your face in it until the water is calm.”

Vibha, raised in India and raised in the movement — she says bred to become a didi — has been in the United States for 26 years and a didi for 38. She also has a sister who is a didi.

“I feel I’m the richest person in the whole world,” she said, noting her guru, whom she referred to several times as her “master.”

“Money doesn’t get you what you really need… It will buy you clothes and other things, but you cannot find infinite happiness in temporary things,” she said.

She said the spiritualistic movement includes a belief in universalism — that everything on Earth was created by one entity. They don’t believe in nationalism, as “We believe all humanity are indivisible,” she said.

And aside from mediation and yoga being a central part of it, so is a special diet that is vegetarian, and excludes eating onion, garlic, mushrooms because they can “stir your mind” and interfere with meditation.

According to the “Seva Boutique” section on the Edge of the Woods website, “there is only giving and no question of taking. “

The spiritual guru, philosopher and founder of Ananda Marga, Sri Sri Anandamurti, founded the Women’s Welfare Department of the organization in May 1965, creating the didi role, “to uplift women in all the physical mental and spiritual spheres,” according to the market’s website.

Some examples of those who benefit from the work of didis around the world — including from the Seva Boutique — are schools, orphanages, medical clinics, vocational training centers for women and girls.

The Seva Boutique web area says the movement urges social consciousness, “especially around women, so that they are inspired to rise, abolish dogma and annihilate all symbols of slavery and a share in a new era of coordinated cooperation and glorious achievement.”Read more at:sexy formal dresses