SEO Tips for B2B FAQ Page

Potential customers and clients visit a B2B website for more information. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business. It’s very rarely a snap decision and the sales cycle is often very long which is why it’s extremely important for a B2B business to provide prospects with lots of content to instill trust. Businesses that don’t provide much content and prefer to keep their strategies and processes a secret will find that they are missing out on lots of opportunities. Perhaps one of the most important places that potential prospects look for information on a business website is the FAQ page. Here are some FAQ page SEO and website content tips:

1.Build a Page for Each Question and Justify It
The search engines (and your target audience members) like content. It helps determine your relevancy and a B2B website with lots of good content is viewed more favorably than B2B websites with little to no content or poor content. Frequently asked questions provide a great opportunity to create additional content rich web pages. If you are going to use this strategy, each page needs to be justified. Don’t include a question and one sentence response. That is a wasted page. Instead, expand upon each response. Chances are good that more than one sentence is warranted for each question. Take the time to get inside the customer’s head and provide them with all of the information that they may need. You don’t want to leave them with more questions than answers. If necessary, combine a few questions onto one page.

2.Optimize It
Any content that you create online, whether on your own website or on other web properties, should be created with SEO in mind. Include keywords throughout the content of the page naturally. FAQ pages are great places to target some long tail keywords since someone looking for answers has something very specific in mind.

3.Include Meta Tags
Far too many websites optimize and write meta tags for only some of their web pages. They focus on the homepage and other primary pages but don’t worry about doing it for deep inner pages. This is the wrong approach. Every page of a B2B website should be optimized. Remember, the search engines rank web pages, not just the homepage. If you do a good job of optimizing the page and writing custom meta tags, it’s another page that could bring in traffic.

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