2009-12-14
How “The Rich Teacher” Doubled His Sales in 4 Months Beginning Last December
Imagine…
The date is December of 2010.
You’re looking back on your 2009. Did it rock again or did it blow chunks again?
Do you know WHAT you have to do to make it the former and not the latter?
Fast forward: Now it’s the end of 2009.
You have CONTROL now over what you’ll be saying when you read my ezine issue in 2010 asking this same question.
Did your 2009 rock or flop? And do you know WHY? Did your sales rock and roll or roll over and play dead?
Did it rock n roll or make you wanna BURY it UNDER a rock?
Most importantly, do you know why?
Some people had blockbuster 2009’s. I’ll take my friend I call “the Rich Teacher.” He’s a UK bloke.
We talked in December of 2008. About now. He had a few products and a small list. He had some loyal customers.
Then after our discussion, and showing him a secret method my pal Daegan Smith of marketing-leverage.com uses, He doubled his sales in 4 months.
===< Get this: It was ONE thing.
It wasn’t 20 things. It was ONE thing. Now, to implement that ONE thing took 4 months total. But there was ONE basic thing.
He started applying the method in January of 09 and by April or May of 09 had doubled sales. And by the 3rd quarter had tripled.
Question: Why do SOME people have massive sales breakthroughs like my friend and others bounce around and have nothing to show for it?
Truth is, this is NOT common sense nor common knowledge. And the proof of that is that most people don’t do it. The guy or gal who breaks out of the pack IS the exception.
But why?
Is it luck? Not when there is causality. In other words, if there were no clear cause, you’d call it luck. But when the person did specific things, that’s not luck.
It’s a result of doing things. Some of my customers had GREAT 2009’s. Some didn’t.
Here’s how I boil it down:
1. The secret is NOT doing the same things you did in 2009.
If you do the same things you did in 2009, I dare say you’ll get the same results.
2. The secret IS in unlocking the Formula to get people to buy.
Simple question: Can you predictably, reliably get people to give you money?
That’s a yes or a no.
If you get 20 people on a webinar, after talking for 60 minutes, can you get 2 of those people to spend $100 to $2,000?
And can you do it over and over as in you have a “formula” for doing it?
If you get 20 people on a teleseminar, can you get 2 of them to buy from for a ticket for $100 to $2,000?
If you get 1000 visitors to your web site, can you get a percentage of them to buy from you?
This is called have the “Sales Formula.”
A business is a selling machine.
Do you have a sales formula that works with predictable results?
If you don’t, that’s 80% of the ballgame right there. Either you can get people to buy from you or you can’t. That boils down to having a formula.
A Formula means you’ve isolated the causative factors. In other words, you know that if you do x, y and z that the result is SALES.
And you know that it works X% of the time.
If you don’t have a reliable Sales Formula then right now do this:
Get an index card. Write on it:
“Master a Sales Formula That Works”
“The Rich Teacher” created a Sales Formula using video. My pal Daegan recently converted to video.
You’ll notice that right now tons of people are doing webinars.
You take the Sales Formula, stick it on Power Point slides and TALK your way through the Sales Formula. That’s a webinar.
There’s a bit of a difference. You give some content and so forth. There are nuances. But basically, you’re putting your Sales Formula on Power Point slides and talking points.
If you don’t have a Sales Formula:
a. Your traffic doesn’t matter
What difference does it matter if you have traffic that doesn’t buy from you?
b. Your web site graphics don’t matter
Graphics help you differentiate your offer. But they don’t CAUSE people to buy. Your Sales Formula does that.
c. Nothing else matters
When you’re starting up job #1 is to get people to buy. And to know the Formula.
After you’re successful, guess what?
Job #1 is to get people to buy.
After you’re a billion dollar corporation, guess what?
Job #1 is STILL to get people to buy.
So get your index card and write on it:
“Master a Sales Formula” that works.
A Sales Formula consists of:
– A Formula for getting attention.
In NLP and hypnosis this is called a “pattern interrupt”.
3. Once you have a “Sales Formula” the secret is in DISTRIBUTING your “Sales Formula”.
How did Bill Gates get rich?
He got thousands of dealers and distributors to BUY his operating system. He had a Sales Formula that worked far and wide.
How do infommercials work?
They have a Sales Formula that they deploy in hundreds of cities over and over.
Now, the “Rich Teacher” used his own little method to get his Sales Message distributed out there thousands of times.
My pal Daegan uses an ENTIRELY different method. And, if fact, is totally rebuilding his deployment method.
I have a network of 25,000 affiliates who DEPLOY my Sales Message. And my top deployers in the past have been people who went on to fame and fortune. People like Yanik Silver, Jim Edwards, Kevin Wilke, Matt Gill, Ewen Chia, Mike Mertz, Allan Gardyne (well, he was famous all along).
Last year, Daegan deployed HIS Sales Formula using the CPA networks and had 1,000 people a day JOIN his email list. But he hit a few bumps in the road with that deployment formula.
So he’s creating a NEW deployment Formula and is already up to 205 subscribers on average per day.
Some people call the Sales Formula Deployment Method a Sales Channel.
My friend Joel Peterson is helping me deploy a new Sales Channel or deployment method. It’s showing great promise.
Let’s analyze YOUR 2009.
Did it rock and roll and make you wanna bury it UNDER a rock?
The results depend on 2 things ALONE:
1. Did you develop a Sales Formula that could predictabley make sales on teleseminars, sales letters, webinars, seminar speeches or wherever you deployed it?
If you deploy a Sales Formula that doesn’t sell, then it doesn’t matter if you deploy it a million times.
You still get a goose egg. Are you a goose egg marketer? If you are, you need a new Sales Formula.
2. Did you DEPLOY your Sales Formula thousands of times?
You know, you can have a Sales Formula that converts 1% of unique visitors to sales, which isn’t bad.
But if you had 1,000 visitors on the year, you didn’t end up with jack.
/////////////////////
Questions and Answers
\\\\\\\\\\\\\\\\\\\\\
Marlon, I sell AFFILIATE products. What’s this got to do with me?
Answer: One, you usually use a “pre-sell” to heat up your people before you send them to the merchant’s affiliate page.
So your “pre-sell” formula is the equivalent of your Sales Formula.
And the part about getting your Sales Formula deployed is the same. If you don’t get your Sales Formula to the eyeballs of potential buyers, you don’t get anywhere.
————————————
Marlon, I’m new. Where do I start?
Answer: You start with a Sales Formula.
You’ve gotta be able to get people to buy from you once you deploy your message.
————————————
Marlon, I have tried it ALL and no one buys from me. What about ME?
Answer: Would you agree there are people out there who are rocking and rolling?
Since online sales exceeds a billion dollars, that’s kind of a given.
The question is, what Sales Formula are THEY using that YOU aren’t?
Once you answer that, you have your answer.
————————————
Marlon, I AM successful and had a GREAT 2009. But how do I ramp it up and double or quadruple sales in 2010?
Answer: You have a Sales Formula obviously. So you focus on part two — deployment. You deploy more. And you create a FUNNEL for your buyers to spend more money with you.
That’s the other thing “The Rich Teacher” did. He created some back end products, memberships, etc.
————————————-
Marlon, I don’t have enough traffic. How do I get traffic? I’m doing everything with the search engines. I got web 2.0, backlinks, and the whole shebang. Why doesn’t this Formula work for me?
Job one is to find out where your customers are, what do they buy and what price point.
All those things are part and parcel of the Sales Formula. You aren’t reaching buyers, you’re selling the wrong thing or at the wrong price point.
Those are the options.
Traffic doesn’t matter. You can get 1,000 visitors a day but if they aren’t buyers in the market for what you sell, what difference does it make?
A lot of beginners start with “surf” traffic, traffic exchanges and things like that. Those are OK to start with. But that traffic converts really, really low if at all.
Your missing piece is getting decent traffic.
For SEO traffic, you have to look at the match between the keywords people are searching on and your site. Look at Google Analytics. Chances are, people are searching for things and finding your site via keywords that aren’t closely related to what you’re selling.
Step one is, you gotta get a Sales Formula that works. And that includes knowing who buys, where they are, how you reach them and how you get them to buy.
The best place to start is to look at what IS WORKING for others selling similar products. Where do they get THEIR sales from? How do they generate THEIR leads? What is the price point of THEIR products?
That’s a good starting point.
Marlon Sanders The King of Step-By-Step Internet Marketing
Marlon is the author of “The Amazing Formula That Sells Products Like Crazy”
