Archive for March, 2006

Should you use hyphen in a domain name?

The hyphen breaks up a longer domain name to reveal the major keywords that describe your website content or theme. This makes it easier for the visitor to understand and most importantly allows the search engine to detect your keyword for indexing right off the bat.

However, as search engine spiders get smarter and know what they want to qualify, the hyphen effect is less likely to influence any impact of the URLs on SE visibility. For URL branding purposes, it is also more viable to leave out dashes in between your URL’s name.

Try this SEO test. It’s tough.

What’s your knowledge of SEO? SEOmoz has created a SEO quiz for those who think they are up to the challenge of taking this 75-question quiz.

So are you ready? Take the test and see how good you are at tackling Google, Yahoo! and MSN.

Yahoo’s ‘AdSense’, anyone?

Yahoo! Launches their new contextual advertising program for blogs and other small publishers, a la Google AdSense. Look out for those ads marked with a ‘Y!’ in this example.

The program will be called the Yahoo! Publisher Network. Silicon Valley Watcher independently confirms that YPN is Yahoo!’s response to Google AdSense.

Also, in conjunction with YPN, Yahoo! may release a set of ‘publishing tools’ which should refer to its own freely hosted blog service to tie in with the contextual ads. Watch out, Blogger. Yahoo! may have the perfect arsenal.

How to boost your AdSense income by 700%.

From Mohd Fairuz from

Today, I’m going to let you know what is the best AdSense format to choose. This is based on my own experience, as well as other webmasters’ experiences.

Log on to your AdSense account, and click on the Ad Settings tab. On the Ad Layout section, choose 336 x 280 Large Rectangle. You can also choose 300 x 250 Medium Rectangle format.

Next, on the color palette section, click Manage Color Palettes. This is to customize the appearance of your ads. For the border and background color, choose the same color as your website background. The idea is to ‘blend’ the AdSense ads to your website. In a simple English, this is to let your AdSense ads look like they are a part of your website. You can now copy the AdSense code and put it on your website.

Now, where should you put your AdSense code? Many AdSense experts agree that the best place to put AdSense ads is on the top part of your website. The reason behind this is obvious: To let your visitors notice the ads as soon as they get into your website.

Okay, that’s it for today. Try to do what you’ve learned today and see the difference in your AdSense income.

How to get rid of irrelevant AdSense ads.

Here’s a quick article by Mohd Fairuz from

If you’re an active AdSense publisher, I’m sure you have seen irrelevant AdSense ads on your site. Right? I’ve experienced them too. Not only these ads do not relate to your website content, they will not get clicked as well.

Recently I’ve figured out several ways how to solve this problem:

1) Try adding META tags to your web page. The most important tags are TITLE, DESCRIPTION and KEYWORDS.

2) Rename your HTML file. Don’t use a generic name. Instead, use your keyword(s) as your file name. For example, if the page is about making money with AdSense, simply name it make-money-with-adsense.htm.

3) Try refreshing your page again and again until you see relevant ads displayed. You can refresh the page by clicking on the refresh button, or pressing F5 key on your keyboard.

4) If any of the above tricks do not work, you can send an e-mail to Google Adsense Support telling them about the problem. Don’t hesitate. Their support team will reply to your e-mail shortly.

I’ve experienced this problem with several sites of mine, and it was solved 2-3 days after contacting Google AdSense team.

I hope you love today’s tips.

“I did not do it!” swears California copywriter

Dear Friend,

How does someone like Lorrie Morgan-Ferrero of Red Hot Copy get Dan Kennedy, John Carlton, Mike Fortin, Sylvie Charrier, Perry Marshall, Alexandria Brown and Harlan Kilstein to agree to be part of a f*r*e*e teleseminar series on copywriting that doesn’t even promote them?

Kind of suspicious sounding, wouldn’t you agree? Usually it would take something pretty enticing to get such brilliant marketing minds to share their knowledge with NOTHING in it for THEM. So it got me thinking. Was it money? Fame? Or something else.

“I did not do anything improper,” claims Lorrie Morgan-Ferrero. “Yes, these are some of the smartest people on the planet and some of the wealthiest. They are only a part of my f*r*e*e teleseminar series because I ASKED them to be! You have to understand, this is an opportunity for these giants to give back. I’m deeply honored they are participating.”

Well, I guess it doesn’t much matter how she was able to round up this talent. The fact is the information they are sharing is available to YOU now for f*r*e*e.

Click here for more information.

This week she interviews Alex Mandossian about the power of testimonials in copywriting and the legendary Dan Kennedy himself.

A lot of the interviews have already taken place. I apologize for not letting you know sooner but I just found out myself. When you register here, you can get access to the past interviews too.


P.S. As you probably already know, copywriting is the single most expensive business skill to outsource…and the one directly responsible for making the most money in your business. Listen in on what these masters have to say.

There’s more to link exchanges than just links.

One-to-one manual link exchange is not just manual, but very much pointless.

The idea is this: the link actually has no value and until someone invented PageRank, it begins to take on a currency value. Of course, nobody likes to lose and only gain currency. Other than its relation to PageRank, the link doesn’t have much value.

Let’s face the ugly news: we know there is at least one IM veteran out there who actually wrote that he is now switched off to link requests. There’s nothing you can do about it if he chooses to ignore your request because it gives him greater benefit to focus on other priorities.

The ugly news is you can actually choose to switch yourself off to link requests. There’s nothing the other person can do about it if you choose to ignore his/her request because it gives you greater benefit to focus on other priorities.

One strategy to overcome this problem is to send article submission requests instead of link requests. You can get more inbound links to your site by submitting articles to directories and sites that accept them. Just remember to leave your signature in. That way, you can have more sites ‘pointing’ back to you any time Internet users find their desired keywords in YOUR articles from doing a search. The webmasters’ benefit is fresh content for their sites.

The article is quite simply your act of adding more value over the currency. Isn’t that still the same as link exchange?

Yes it’s true! A link is still a link. It’s only the strategy that counts. We reveal the SOLUTION in 3 days.

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Visions Of A Google Future

I just read this really fun article about the possible futures of Google. The staff of CNN posed the question, “What kind of company will Google become in the coming decades?” to scientists, consultants, former Google employees, and tech visionaries. These are the four best responses.

I’d have to say I’m most comfortable with number 1—I don’t really like the idea of a single company running too much of my life, and I don’t want to see Google dead, either.

Which is your favorite response? Which seems most likely?