Archive for April, 2006

Neat research/information on how people view websites

Came across a neat blog website where you can read about how people go through and view a website, what catches their attention, where they look, and for how long. Can be helpful with making strategic decisions to determine your website design and adSense sites. The blog is called EyeTools Research.

Time-Saving Way To Update AdSense Ads

Imagine this: You run a website with hundred of pages, and on each page you have AdSense code. What if you want to change the color of your AdSense ads, do you edit all of those pages manually? What if you have not only hundreds, but thousands of pages?

If you’re still updating them manually, you should stop now. It’s a waste of time! Here’s what I do. I automate the insertion of AdSense code into my web pages using SSI (server side included). In order to use SSI, you’ll need to ask your web hosting company whether their server supports SSI or not. Nowadays, most web hosting companies allow you to use SSI. If their server doesn’t support SSI, it’s time for a change. If you want to switch to another web hosting company like 3rdSphere which we are using now.

Here’s how to do it. You just put the AdSense code in a text file, save it as ‘adsense.txt’, and upload it to the root directory of your web server. Next, call the file on all your pages using a simple SSI call like this:

#include virtual=”/adsense.txt”

Whenever you want to change to color of your ads, or the layout, simply edit the text file, upload it to your website, and voila, the change can be seen on all pages. This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.

The AdSense Sandbox

With all the buzz about Google AdSense it may be wise to at least chëck it out to see what profïts you could be missing out on. Let’s face it…if there’s a way to monetize your site to maximize your profïts, then don’t you owe it to yourself to at least give it the once over?

A great way to do this is to use a frëe tool called the AdSense Sandbox. This tool checks your website and tells you what ads would most likely be placed on your page should you decide to use Google AdSense.

You can also estimate your earnïngs based on your existing traffïc and the cost-per-clïck that advërtisers are willing to bid for these keywords. Of course you won’t know what percentage of the pie you’ll get, but at least you’ll have an idea. The AdSense Sandbox is web-based and totally frëe to use, plus you don’t have to subscribe to any mailings.

Domain Names: Writing From Experience

Strategically speaking, a URL must be easily remembered both for its hook and length.

People remember, but nobody remembers if the 4 letters stand for a company’s initials.

However, people seem to remember (taken off oredi).

If you need a long one, restrict to just 3 most powerful keywords that describe your industry and string them together, dot com.

Domain Name Optimization is most effective for high-demand, low-competition keywords. Don’t put too much faith in DNO in the context of Internet Marketing, self-development, business or other money-making areas where so many people are jumping on right now.

The ideal combination of keywords is one which people remember as your brand name.

Should you use hyphen in a domain name?

The hyphen breaks up a longer domain name to reveal the major keywords that describe your website content or theme. This makes it easier for the visitor to understand and most importantly allows the search engine to detect your keyword for indexing right off the bat.

However, as search engine spiders get smarter and more subtle in what they want to qualify, the hyphen effect is less likely to influence any impact of the URLs on SE visibility. For URL branding purposes, it is also more viable to leave out dashes in between your URL’s name.

Do a test on yourself and on friends to measure up the degree of your URL’s ‘likeability’.

This is a hyperlink:

This is a text link: Fresh Resources

Anchor text refers to the keywords inside a hyperlink:

In this case, the keywords are fresh, resources, free and ebooks.

Anytime someone do a search with any of the above keywords, stands a chance to show up on the results.

Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank websites. Anchor text has particular influence on SE visibility of your URL.

I had an interesting experience searching for a site by Paul B. Farrell, a personal finance columnist.

Not noticing that his URL contains his middle name initial, I went straight to Huh, Sutton Place: Great American Bar & Grille? That’s a restaurant in New York. I’m sure many surfers entered the restaurant by mistake. I checked the URL again and noticed the ‘b’, so went to Interestingly, B. Farrell’s site at least has an Alexa ranking of 659,168 while Sutton Place doesn’t have a number.

What does that say about the ‘online eminence’ of an obscure URL? No telling effect really.

Another poser: .com or .info?

Google-search for “video blogging”. What’s the No. 1 URL on the first page?! If you scroll down and take a closer look, 7 out of the 1st 10 URLs on the list does not end in .com. Intriguing isn’t it?

We do feel that there’s only so much you can do with DNO. If you happen to have a lousy domain name in your hands, don’t fret; you just might be able to compensate with SEO. Anyway, Google (and with more major SEs to follow suit) no longer ranks sites based on technicalities, but quality, history and integrity. The better question to ask yourself in the long run is: “2 years from today, will the search engines begin to show respect for my wonderful site?”

Well, 2 years from today, will you still be doing the same business? Will it expand and prosper? Mind you, 80% of all businesses around the world close down in 2 years.

On a sidenote, according to a survey by Jupiter Research and iProspect, 41% out of 2,369 people change search engines or search terms if they do not find what they are looking for on the first page. At most, they will go through 3 pages before giving up.

Knowing very well that more than 90% of the time, you are not likely to appear on first page overnight, this surely sounds hopeless, so how much more still can we do about SEO? Perhaps not much, but we shouldn’t worry.

Again, we are reminded of Einstein’s quote: “You can’t solve a level of problem at the same level of thinking.”

If you keep checking how much % keyword density is in your article page, you are not operating in Einstein mode.

If you keep checking how many new and returning visitors you have every week, you are not operating in Einstein mode.

If you keep checking how much you have earned in Adsense every single day, you are not operating in Einstein mode.

If you keep checking whether your item is sold in eBay or not, you are not operating in Einstein mode.

If you keep checking your bank balance every now and then, you are not operating in Einstein mode!

While testing and tracking results is important, the routine must be balanced with a vision, plan and action. Victor Hugo said, “An invasion of armies can be resisted, but not an idea whose time has come.”

Substantial progress is a crucial key to daily life advancement. Sometimes it’s good to put thoughts about certain less important things aside and re-focus on what is the real prize of your life.

Some Products To Increase Your Google AdSense Revenues

Here are 3 of them which we are able to source out. Couldn’t get any better.

1) The Definitive Guide to Google AdSense

The single most complete and in-depth guide on Google AdSense. AdSense is a great way of starting your own Internet Marketing business… but it’s a business with a key difference. Maximising your AdSense income is what The Definitive Guide to Google AdSense is all about. You’ll understand the AdSense Income Equation and learn to maximize all those factors that affect exactly how much you get paid. The Definitive Guide to Google AdSense accelerates YOUR AdSense program from 0-60 in the time it takes you to study 101 pages of meaty, information packed, weapons-grade internet marketing data. 24,000 plus words of AdSense information concentrate. Membership to the AdSense Insider Group. (a $19.95 per month value) is free when you buy The Definitive Guide to Google AdSense.

2) What Google never told you about Making Money with AdSense

Anyone can paste a piece of code that displays Google Ads on their sites, and it costs nothing. How would you like the experts to reveal how optimizing your web pages’ design and layout can literally entice more people to click your ads to a point where you can afford to quit your full-time job? Let Joel Comm explain what he did to grow his income from $30 a day to $500.

3) Top Paying Keywords: Maximize Your AdSense Profits

The Top Paying Keywords database presents the keyword prices of the 20,000 most popular keyword searches, in addition to hundreds of high-priced keywords that we have brainstormed. By identifying the highest paying keywords on the Internet, the database allows website owners to dramatically improve earnings in Google’s AdSense™ program. In addition, the database includes thousands of high volume, low cost keywords on which you can advertise.

A Little Gmail Trick

James Jones, the author of “12 Little-Known, Niche eBay Markets You Can Profit from Now!“, discovered a neat trick if you use Gmail. Check out this video on how to do it.

Still Seeking Contributors: Underground Giveaway

We hope you have a great day today. Now we want to make it better!

Underground Giveaway already has 10 full pages of gifts ready and is still seeking active contributors for the next 7 days.

Yes, YOU, contributor!

Guess who’s already in it:

Ewen Chia
Michael Rasmussen
Frank Bauer
Costa Dedes
Jeff Dedrick
Willie Crawford
Joel Christopher
Jeremy Gislason
Larry Dotson
Brandon Hong
Louis Burleson
Leon Klepfish
Richard Quek

We personally have not seen all these names come together under any circumstances, not even in some Internet Marketing ‘live’ event. Now their gifts occupy 3 full pages of Underground Giveaway. Can you imagine with each of their lists combined, just how many people will be downloading your gifts in a week?

We used to ask, “How would you like 1,000 subscribers in a week?”

Not anymore, we pray your server don’t get hung up because it can’t handle the traffic!

So be a part of it, contribute a gift and watch your list explode next week!

Soichiro Honda

In 1938 Mr Honda was a broke student who had only one dream. To design a piston ring that he would sell to Toyota. He would go to school and then work at his idea at night, covered up to his elbows in grease. After years of spending time, effort and money when he thought it was perfect, he took it to Toyota and they rejected it. He was ridiculed by friends, teachers and family for designing such a stupid gadget that nobody would want.

Instead of giving up, he spent another 2 years making the design even better and then Toyota finally bought it.

Happy ending right? Wrong.

Mr Honda needed to build a factory to build the piston rings and needed concrete, but Japan was getting ready for WW2 and so none was available. You’d think he would quit, but not Mr Honda, he actually went and found a new way to manufacture concrete! He built his factory and was finally able to produce his piston rings.

If you thinks the story ends there you’d be dead wrong. Look what happens next…

During the war, the United States bombed his factory. Instead of feeling defeated, Mr Honda told his employees to “Quickly run outside and gather the fuel cans that the American planes are dropping, we need these raw materials for our manufacturing process!” These were materials they could not get anywhere in Japan (Mr Honda found an opportunity even after being bombed!). Mr Honda took anything life gave him and found a positive use for it. After his factory had been bombed, to make matters worse, an earthquake hit Mr Honda’s factory and leveled it totally. What a stroke of bad luck.

Now Mr Honda had no money, no permanent place to live and couldn’t even afford the gas to go to the grocers to buy food for his family.

Mr Honda made a very powerful decision. He asked himself, “How else can I feed my family?” Mr Honda wanted a better lifestyle for himself and his family, he was not going to just settle like so many others do. Having no money and very few resources, he asked himself another question, “How can I use the things I already have to get to where I want to be?”

Mr Honda, thinking like this and looking for whatever he had, one day found a motor, a small motor that would be used to drive a lawnmower. This is when he got the idea of hooking it up to his bicycle. In that moment, the world’s first motorized Honda bike was created. He rode it everywhere and his friends and neighbours saw him and asked him to make them one. Pretty soon Mr Honda had created so many bikes, he had run out of motors, so he decided to build a factory. But…Yes there’s a big BUT, Japan was torn apart economically by winds of change and he had no money.

Not wanting to give up and saying, “There’s no way,” Mr Honda came up with a great idea. He decided to write letters to all the bicycle owners in Japan, telling them that he had thought of a solution for getting Japan moving again and help people get to where they need to go cheaply. Then he asked them for an investment. Of the 18,000 shop owners who he wrote to, 3000 gave him money. He then went on to build the factory and manufacture his first shipment. Now you’d think he’s a success right? Nope.

The bike was too bulky and very few people bought. Again, instead of giving up, Mr Honda stripped the bike down to bear essentials, making it lighter and smaller and he named it the “CUB” and now finally this creation became an “overnight success” winning the Emperor’s Award. Everyone looked at him and was thinking how “lucky” he was to have come up with such a great idea. Little did they know that luck had nothing to do with it unless you count bad luck, then luck had lots to do with it, but Mr Honda’s perseverance is what finally paid off. Today Mr Honda’s company, The Honda Corporation is one of the most successful in the world and outsells every car in America except Toyota.

The Lesson: Mr Honda came up against problem after problem, but he never let his problems or even uncontrollable circumstances get in his way. He decided that there is always a way to succeed if you’re committed enough.

I hope you enjoyed reading this, but more importantly, I hope you gained something from it. Feel free to post your thoughts.

Definition of a press release and an editorial

For the benefit of understanding the subtle difference between article formats, here are the clear definitions of a press release and an editorial.

Press releases are pro-active media messages designed to inform the public about specific events. They often contain a great deal of information about a product, service, individual, company or organization. They are typically used as public relations tools for notifying the media about what has or will transpire to gain mass exposure of their message using a third-parties distribution network. Press releases convey your message your way—”straight from the horse’s mouth”. Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility.

An editorial is one writing style used to express an opinion or reaction to news, events, or issues of concern. Most editorials are used to influence readers to think or act the same way as the author, so they can be written to promote the benefits of a product, service or idea. You can build a library of archived Editorials that can serve as an ongoing Newsletter promoting a specific issue or idea.

Brad Callen, author of the vastly popular software, SEO Elite has recently released an incredibly simple guide on how to write a press release and distribute it. Using the same principles, your press release can catapult your site to the top of Google and Yahoo for the most searched term.

In Press Release Fire, you will get to understand:

1) The concepts of the press release.

2) How to write your press release for maximum acceptability and impact.

3) Tips on wide press release distribution.

4) Sample press releases—what to do and what not to do. Even a press release template.

5) When you should go for a free press release? What do you get extra when you pay for your press release distribution.

His Press Equalizer software goes one step further and helps you to create your press releases in an interactive format and then lets you submit them to leading online press release sites resulting in a quick burst of traffic and several one-way incoming links for higher search engine rankings and sustained long-term traffic.

Both products will make a lethal combo for your effectiveness in press release distribution.

Google Patent Revealed

The patent which Google recently filed details many points that Google uses to rank web pages. The title of the patent is “Information retrieval based on historical data” and it confirms the existence of the Google sandbox and that it can apply to all web pages.

How your web page changes influence your rankings on Google

The patent specification revealed a lot of information about possible ways Google might use your web page changes to determine the ranking of your site.

In addition to web page content, the ranking of web pages is influenced by the frequency of page or site updates. Google measures content changes to determine how fresh or how stale a web page is. Google tries to distinguish between real and superfluous content changes.

This doesn’t mean that it is always advisable to regularly change the content of your web pages. Google says that stale results might be desirable for information that doesn’t need updating while fresh content is good for results that require it.

For example, seasonal results might go up and down in the result pages based on the time of the year.

Google possibly records the following web page changes:

1) the frequency of changes
2) the amount of changes (substantial or shallow changes)
3) the change in keyword density
4) the number of new web pages that link to a web page
5) the changes in anchor texts (the text that is used to link to a web page)
6) the number of links to low-trust websites (for example too many affiliate links on one web page)

Google may use the results of this analysis to specify the ranking of a web page in addition to its content.

Section 0128 in the patent filing reveals that you shouldn’t change the focus of too many documents at once:

“A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a ‘stable’ period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a ‘doorway’ document.

Another indication may include the disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document.”

This means that the Google sandbox phenomenon may apply to your website if you change your web pages.

What does this meant to your website?

First of all, you should make sure that your web page content is optimized for Google. If your web page content is not optimized, all other ranking factors won’t help you much.

Try to find out if the keywords you target on search engines require static or fresh search results and update your website content accordingly. Make sure that you don’t change too much at once so that your website won’t be put in the sandbox.