Today, there is still no doubt but confidence of e-mailing as one of the most integral, effective and direct form of personalized mass marketing. But should a marketer take some trouble to step up beyond mere text format? There are many advantages to using HTML email:
– Branding: Include your company logo.
– Recognition: Make your e-mails feel like your website with a similar design.
– Tracking: Estimate the number of times your messages are opened by recipients.
– Highlighting: Use bold, colors, and fonts to draw attention to important parts of your message.
– Compatibility: Send HTML and text messages at the same time and e-mail programs that can’t display HTML will automatically display the text-only message.
– Images: Display images to reinforce your message, but make sure the e-mail still looks okay with images turned off.
– Links: Have website links with text descriptions instead of long ugly URLs.
HTML for e-mail is significantly different than designing for a website. Special care was taken in designing these templates for:
– How messages look when images are turned off.
– HTML display in popular e-mail clients such as Outlook, Mozilla Thunderbird, Eudora, etc.
– HTML display in popular web clients like Yahoo, Hotmail, and Gmail.
– CAN-SPAM compliance with postal address and unsubscribe link inclusion.
If it so happens you don’t have the time to design a good template or an artistic eye for design. You may be glad to hear Aweber has just released 51 e-mail templates freely accessible for every standard account.
Using a template with AWeber is as simple as 1 click.
1) Login to create a new follow-up or newsletter message and you will see a “Select a Template” dialog box.
2) Scroll thru the available templates to find a design that you like.
3) Click “Load Template” and the HTML is automatically loaded.4) Use the point and click editor to add your text to the template.