Archive for January, 2007

What A Weekly Newsletter Can Do For You.

Running you own free newsletter or e-zine can bring massive benefits to your website and profits. Did you know that newsletters are one of the most important components for you to drive traffic to your website and build your online business?

The popularity of newsletters is based on the thirst for information by information-hungry Internet surfers. The main reason people are online is because they want and need information and that is exactly what newsletters provide.

There are 3 major advantages of starting your own newsletter, no matter what product or service that you are offering. They are:

– Being able to maintain regular contact
– Being able to build a relationship with your subscribers
– Being able to offer new products and services

A newsletter allows you to keep the connection with your site visitors reminding them of how your product is suited for them.

The other, often overlooked, advantage of having a newsletter, is the income it can generate, not from selling your products and services or links to affiliate programs, but from selling advertising space in it.

You do need a medium to large subscriber base before other businesses will be interested in advertising, but this is not that hard to achieve, especially if it is regularly full of quality content. You can earn a few hundred, even thousands of dollars, every month just from ads if you play your cards rights.

Your online customers will eventually become your offline customers if they trust the information you regularly send them. Put simply, a newsletter is your way of helping people. If you help people online, eventually they will buy from you.

However, running your own newsletter involves a considerable amount of work. It is vital that you regularly write a lot of quality content before your next release. Ideally a newsletter should be sent out every week or at least every fortnight. This is not always easy. It definitely takes consistency and a keen eye for content.

You see, just as it is on your website…content is KING in your newsletters.

You need to offer valuable information, products, services, and more to keep your subscribers clicking on every newsletter that you send out.

Where can you get quality content for your newsletter?

1. Article directories like or Also get articles from yahoogroups. The downside to this is that you need to include the author’s signature or resource box.

2. Forums. One of the most dynamic and updated places on the Internet is where people write off the cuff and in real-time. Thread after thread, reply after reply of the latest information comes off the minds of forum participants. Combine interesting topics and reword them into an original article.

3. Your own Inbox right under your nose. Whatever other marketers are writing or selling about, use them to your own advantage and recreate them as your own.

4. Your own insights are really your best resources. When you have passion, you will never stop talking about what you know. Be consistent at no. 4 and soon enough you will find a way to mold yourself into an expert. Continue to expand your knowledge database and add value to it.

In conclusion, running your own newsletter can have a very positive impact on your website and online business. If you dedicate yourself to keeping it up, you will find it well worth the effort. We have seen incredible success on the Internet that is most encouraging as we integrate work, play and home into a lifestyle, one that we’re sure you have a desire for too. We wish the same for you.

For the past 2 years, I published “A Moment Of Sharing“. Check out how I designed my layout and its content. Hope you can gleaned some useful clues for your purposes.

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Permalinks Migration Plugin For WordPress

Many people want to change their permalink structure, for example, from /%year%/%monthnum%/%day%/%postname%/ to /%category%/%postname%/

But doing so will make all pages indexed by search engines become invalid, thereby losing visitors from other sites or bookmarks that link to you.

With this plugin, you can safely change your permalink structure without breaking the old links to your website, and even doesn’t affect your search engine rankings.

Exclusive Giveaway is launched!

Jimmy Roos has launched his Exclusive Giveaway in which he is giving away lots of quality products that are sold elsewhere on the Internet for between $27 and $97.

Most of these products come with Master Resell Rights as well as Private Label Rights. This means that you can use these products yourself or you can resell them, making a handsome profit in the process.

Note: Exclusive Giveaway does not accept Hotmail and Yahoo! addresses.

Perry Marshall Interviews Top Strategists

Perry Marshall is doing a whole series of interviews with world class marketing geniuses. He already kicked off Friday the 12th with Ken McCarthy and then will also feature Yanik Silver, Jason Potash, Paul Myers, Bob Serling, Jim Edwards, Bob Bly, and a number of others as the guest list grows. Each of these interviews will cover a different topic and if you sign up you’ll get notifications and access to the calls and the MP3s. Free access!

…But I still love Google because of these.

Fellow marketer Pavel Lenshin has taken great trouble to list out all possible Google resources that you may never know: Parts 1 and 2. If there’s any link missed out, feel free to contact Pavel and send him further input.

Google bans ads next to images! WHAAAAT??!!

This is a bit of an old news from last month. In case you haven’t heard of it, Google Inc. has changed its mind on the practice of placing images next to ads. The AdSense team had actually started knocking on webmasters’ doors and courteously asking them to take down images. So far I haven’t heard of anyone getting penalized heavily for the crime, however, that day shall come…You know what to do now.

What does it mean to be W3C-compliant?

OK, time-out for some education. What is W3C compliance?

The W3C is the World Wide Web Consortium and since 1994 (that’s waaay back) the W3C has provided the guidelines by which websites and web pages should be structured and created. They set the standards by which best practices in web design are defined and followed through according to the type of coding used, whether it’s HTML, XHTML, XML (blog feed), CSS etc.

(Strangely, W3C reminds me of the United Nations. Who still listens to them these days?)

If not for W3C standards, nothing that you read on screen would be intelligible. One of the main challenges that Tim Berners-Lee, the so-called Father of the World Wide Web, had to face up to and solve during W3’s formation is to ensure interoperability and that data is not lost in translation as they are presented on-screen.

It is still quite a big issue among webmasters today. From personal experience, I had designed sites without thinking how people would view them in FireFox. If you don’t care for these folks, you lose a market share, simple. (Part of the problem is that proprietary features that do not conform to any existing W3C specifications are designed into popular browsers, so life become very difficult for those of us attempting to create websites that look good across most, if not all, browsers and platforms, screen sizes and resolutions and overcome most types of visual disabilities.)

I surprise myself on looking back, that it took me a significant amount of time to realize from an Internet Marketer’s point-of-view, when designing a website, you need to bear in mind that visitors ONLY respond in 3 ways:

1) To click on a link.
2) To opt-in.
3) To purchase something.
4) And only 1 WAY AT A TIME.

The last point is terrifically important. I recall seeing a website with black background with lots of links, blinking graphics and bright banners. It reminds me of Las Vegas. If I fly to Las Vegas for the first time and not knowing anything about the place, I wouldn’t know where to start enjoying myself. That’s the problem with such sites. Everywhere is a shout, yet there is still no obvious call to action.

Thus the principle is: the more obvious a “call to action” is, the simpler the site must be. It must simply scream, “DO THIS.” And when a site is made simply, I presume it cannot veer too far from W3C specifications. Look at Did you think it’s W3C-compliant or bloated with excess code? It’s a chicken-and-egg problem for the webmasters at Microsoft if they are pressed for time (so as a result, do not pay careful attention to making their site more lean. Looking at their history of software patches, one may make an educated guess of how they work.)

Mobshot #2: Guru meets Guru

Jolly Tan and Richard Quek

Uncle Jolly lives just a block away from me and is very good at event management, networking for business contacts and defining business processes. If I need to look up to him for help, he treats me to a drink instead…

Mobshot #1: Guru meets Gooroo

Richard Quek and me!

About 2 weeks ago, Mr. Richard Quek dropped by so together with old friend Jolly Tan, we had supper!

Past encounters were rather brief so this time we had a great chat for more than 2 hours. I had tears in my eyes from laughter and breathlessness as he related his own adventures online, the good…MAINLY the bad and ugly crossfire-style. OMOM…

I promise you more mobshots in the future. You should take pictures for fun too.

Richard previously launched his TIMM eSeminar physical package in October 2006 for $497. Since then he received many requests for an online version that is more affordable.

So as a way of welcoming 2007, he has prepared all the softcopy versions of his materials ready on offer–the TIMM eSeminar online version. If you are interested in learning the basics of Internet marketing without all the hype, take a look here.

This is a MUST for Internet Marketing beginners.

Easy Member Pro goes gold!

Easy Member ProIf you’ve been pondering about setting up a membership site, just to let you know you can watch an exclusive demo of how you can get Easy Member Pro up and running in minutes with all your preferred settings. It’s supposed to be ‘Easy’.

Easy Member Pro is a cutting-edge membership site software created by Kim Standerline & Anthony Hull. You can handle administration of multiple subscription periods—monthly, 3-month, 6-month, 12-month and 1-time and different payment options for each level, to the extent that members can get a discount for signing up for longer periods (a good flexible feature). There is also a whole lot more you can do to communicate with affiliates and plain paying members separately.

If you have been pondering a membership subscription model for your online business, this should come just in time.

The Autopsy: Latest report by Scott Boulch

The Autopsy

Remember Scott Boulch from “The Death Of AdSense”? He released the notorious report and 2 follow-ups to generate 37,500 opt-ins and spawn some copycats with his “I pay you for leads” approach

Get the details of how he planned and executed the biggest viral explosion of 2006. “The Autopsy” report is in there when you login.

Free Download: Your Website Checklist

Another appropriate gift to start the new year. Marlon Sanders’ assistant Lisa has put together a nifty little website checklist. With more than 20+ sites of under his company’s belt, Marlon sure knows how to keep them up-to-date and error-free, that’s why he feels this is an essential read for all website owners.

Does your website:

* Look like it was designed in the 90’s?
* Contain more than ONE animated image?
* Have a bright colored background?
* Use multiple font colors? (example)
* Have “welcome to…” written on any page?
* Use tiny fonts that were popular in 2004?
* Have opt-in forms that haven’t been tested in the last 30 days?
* Have a copyright notice?
* Have an OUTDATED copyright notice?
* Have outdated contact information?
* Display your email address using basic text?
* Have a flash intro page? (without the SKIP INTRO link)
* Have pop up windows created using Javascript?

If you answered yes to even ONE of those questions, it’s time to consider giving your website, affiliate pre-sell pages, landing pages or sales pages an extreme makeover And of course, if your website WAS designed in the 90’s then it’s definitely time for a complete re-design.

Website checklist addresses all these questions and provide the ultimate solution…Download the file now and find out what the solution is!

Google Wealth Wizard: Your AdWords/ClickBank Solution.

Your AdWords/ClickBank Solution

For a long time now, we’ve been looking for the perfect guide on how to make profit from Google AdWords and Clickbank. In theory with Google AdWords, all you need to do is to place one of those “AdWords” ads yourself…then everybody clicks on your ad and buys your product…then you sell consistently based on an assured Return-On-Investment (ROI) on your AdWords performance…then you become a millionaire and take over the world……IF ONLY IT WAS THAT SIMPLE…every AdWords user would be rich today!

Making money from Google AdWords can be a VERY TRICKY thing to do…that’s why most people (over 98% of advertisers) LOSE MONEY using it. The real road to success as an affiliate marketer lies in knowing how to advertise ANY product online…

So we want you take a look at Kenny Thompson’s manual, and just read his offer. We’re sure you will immediately notice that he is the real deal, and he knows what he is teaching…

Kenny’s new manual will take you by the hand right now and will show you step-by-step how you can copy his methods today and make very easy $2,000-$2,500 a week for doing no more than 30 minutes of ‘work each day!!!

Money, as a resultant, lags behind effort.

“If you can count all your money, you don’t have a billion dollars.” – J. Paul Getty

Profits…wealth…money in the bank…however you want to look at it, your income is always a “lagging indicator” to your success.

According to Wikipedia: “A lagging indicator is an economic indicator that reacts slowly to economic changes, and therefore has little predictive value. Generally these types of indicators follow an event; they are historical in nature. For example, in a performance measuring system, profit earned by a business is a lagging indicator as it reflects a historical performance.”

In other words, if all your goals are money-driven, they won’t actually HELP YOU achieve success because the amount of money you make only reflects the things you’ve done in the past. It doesn’t actually tell you what you NEED TO DO to achieve those goals.

So, instead of setting goals based on the amount of money you want to make, set goals based on the specific Action Items that need to be completed and when they need to be completed by.

As long as you hit these targets and meet these goals, the money WILL follow. It’s simple cause-and-effect…

For example, if I say I want to create an online business that makes $10k a month, there are a certain number of steps I need to take:

1. Choose a market and a product that lends itself to monthly continuity (i.e. recurring income).

2. Setup a website to sell the product/membership site.

3. Find a source (or sources) of traffic that will deliver 50,000 unique visitors. (If you convert 1% of your visitors into customers and your membership site costs $20 per month, this should generate the necessary 500 sales to get your business up to $10k per month.)

So those are the steps. Now your “goals” need to be to finish each one of them by a certain deadline. If you hit your deadline and meet your goals, success is virtually guaranteed.

If you DON’T hit your deadlines, you’ll know exactly why you haven’t made the money you want to make.

I realize this seems simple, but I bet very few Internet Marketers look at their own business in such a systematized manner. Instead, each day they just REACT to one thing or another, get nothing done and then wonder why they aren’t successful.

If you follow my advice, and set goals that are ACTION and TIME-oriented you’ll never wonder again.

In fact, you may just achieve the level of success you’ve been wanting for such a long time.

So right now, while all of this is still fresh in your mind, write out a detailed list of all the steps you need to take to achieve your primary goal. Next, attach a date by which you will finish each step, and commit yourself to this endeavor for 2007.

Doing this will focus your efforts and keep you from hopping from one opportunity to the next. It will also limit the amount of spending you do on Internet Marketing junk, because unless a particular product will help you achieve a specific goal…there’s no reason to buy it now, is there? :o)

Once again, I sincerely hope my “gift” helps make 2007 your best year ever!

This article is written by Ryan Deiss.

From Baby To Man.

A surefire way to succeed at something new (especially in business) is to use a systematic ramping-up process of “crawl – walk – run”.

CRAWL – Understanding how “one thing” works and how it could work for you.

WALK – Getting that one thing to work and produce results for you through direct measured effort.

RUN – Making the one thing work hands-free, independent of you to put the results on autopilot.

Small successes from crawling inspire and motivate you to move forward to experience success from walking which build further momentum that allows you to experience even greater success from running.

Trying to do too much too fast is like trying to boil the ocean, and more times than not, it sets you up for failure.

So jumpstart 2007 with Crawl – Walk – Run!

Crawling is about “understanding” ONE specific thing out of the many you can do, to grow your business or change your life.

Walking is about gaining “knowledge” in that specific thing so you can actively apply it to your business or life and measure results to see if it works for you.

Running is about having the “wisdom” from crawling and walking and putting what you have tested and proven to work, on autopilot so you can repeat the the “crawl – walk – run” system on something else to grow your business or change your life.

So, crawl – walk – run yourself into amazing success in 2007 and beyond.

Another dose of inspiration from Stephen Pierce.

This time, it’s WAR…in 2007.

John Reese revealed 5 tips on maximizing your productivity in 2007 on December 27th. Allow me to add in my own input:

#1: Prepare a WAR plan.

John wrote about having a dedicated “War Room” in his house that’s set up just for planning. It is a dedicated space in which to plan out what his next moves will be. One main reason is to resist against a temptation which most of us have: of simply treating activities as they come “day by day” and doing whatever comes to mind, like dealing with non-essential or minor stuff…like checking e-mails. And then when it comes to making decisions on what to do next, these tend to be short-lived because if you start every new work day by having to make a decision about what to work on next you’re seriously missing out on focusing on building longevity of your business, its brand and its identity.

In all our time serving out military obligations in Singapore (which all men here do), I found the word “mobilization” strangely attractive in business context. In exercises, I observed men of every rank moving non-stop here, there, everywhere trying to get things done (whether anything gets done at all is another matter, haha. Usually it does), all in the name of fulfilling the larger goals of what the exercise was all about. I also tend to associate the word with Hollywood war films in which you hear the commanders shout, “Now move!” or “Go go go!” (getting more cliché yeah?)

The beauty is machines and manpower get activated and mobilized for something at a snap.

It is the same with business. Without the definition of the larger goals and directions, you couldn’t have felt more motivated to go go go…go where?

For seasoned marketers, it is bound to come to mind that setting up site after site to no end is pointless if they don’t make much of an impact via product and service offerings. Take a good amount of time to backtrack a bit, go back to the drawing board, take out a piece of paper, and really visualize and pictorialize a flowchart, Gantt chart, cause and effect chart, fishbone chart whatever; decide how to create a larger network of sites that complement one another, and how this network can promote and reinforce the business identity which is your X-Factor, and how visitor traffic will flow within this network. At what point do they subscribe and at what point do they get sold?

(I last heard that a formal alliance is forged between Virgin Airways, EasyJet and AirAsia to operate long-haul flights from Kuala Lumpur to China, India and the UK. If these airlines operate on their own, their impact and outreach would have been much limited. But now travellers can travel further into more corners of the world as if they were flying with a regular airline, and still at budget rates. It’s the same analogy with websites.)

Once you can define a business system, the business infrastructure becomes more apparent. It combines business modeling and strategies into a whole function that drives the business to work. The more automated the system is, the better (clue: autoresponder).

#2: Set a WAR routine.

Create a set schedule of time to work only on your business.

No distractions. No TV breaks. No running errands. No playing games. No downloading music. No surfing the Net. JUST 100% PRODUCTIVE WORK.

The mind is a very good expert at one thing: distracting itself with easy options when it comes to the crunch. Some friends admire my lifestyle and my work but they don’t seem to understand I also have to pay my own bills and earn my own living. I am only answerable and accountable to MY LIFE!

Therefore set a work schedule or timetable and make a commitment to follow it. You’ll be pleasantly surprised when you see the changes that start to happen and how FAST your business starts to grow as a result.

By the way, if you are quite a seasoned marketer and happened to spend less time checking mails in December, why not challenge youself to bulk-delete marketing-related mails from the past 7 days and DO IT AGAIN next week so as to focus yourself into working on the business? You just might enjoy this new momentum.

#3: Learn real lessons of WAR on the battleground.

As more people around the world become more entrepreneurial, they are also signaling their willingness to learn how to apply the tricks of the trade, otherwise we wouldn’t have so many subscribers. People want to get educated, but they are also likely to think twice about investing a huge sum of money in a seminar, wondering if it’s of any worth at all.

Much as you try to make sense of all the free information on the Internet, nothing beats shortening your learning curve by being right there in the midst of experts. Since you pay for it, they gotta dish it, or else ask for a full refund in every right.

So make it a point to attend at least one good Internet Marketing workshop or boot camp and network with fellow graduates. The truth is, you will be surprised to learn new strategies that has never been revealed, because they are not supposed to be revealed freely. That’s how sensitive information is in this age. No doubt, you will also open up more new opportunities for yourself.

#4: Adapt to the ever-changing situation on the battleground.

Setting a fixed work routine in stone is one thing. Adapting it to fit changes with the times is quite another challenge. How much of a change is required without radically replacing the whole method of work? Take traffic generation for example. It used to be article submission, blogging, viral reports and press releases. Now it’s pinging and tagging, social bookmarking, social networking, and videos. How do you squeeze in the time for all these things?

The first billionaire in human history, J. Paul Getty, said, “I would rather make 1% on the efforts of 100 people than 100% on my own efforts.” From the beginning, it is imperative to get hands-on within a business to understand its dynamics, but it’s all about leveraging on other people’s efforts in the long term. Why? Because time is of essence and you can’t handle everything by yourself.

If you don’t know AdWords, parter up with an AdWords expert to sell for you and profit-share.

If you don’t know eBay, partner up with an eBay expert to sell for you and profit-share.

Pay a student to submit articles. It’s just another form of “data entry job”.

Surround yourself with a group of competent web programmers. You never know when you’ll need their talents.

Get a professional e-cover designer under your wings.

Find a way to outsource blogging too. I’ve found that my WordPress pages are indexed by Google more promptly than any other web pages.

Your role is to formulate clear instructions and commands to mobilize them into action.

In summary, create a whole system of business roles for people, and you have a battalion fighting with you.

Tip #5: Don’t just kill. Take prisoners and build that list!

Even one-day millionaire John Reese wrote that one of your most valuable assets in the ‘game’ of Internet Marketing is your list. Once you have a decent list you can create Cash-On-Demand (COD).

You can generate affiliate commissions anytime you want by mailing your list. You can announce a new product you have and make tons of sales instantly simply by hitting “send”. And you can easily send people to any content page that might contain AdSense ads or anything else that makes you money just by mailing your list and telling them to visit.

He knows what he’s talking about. He also makes 5 figures a month from AdSense and uses the opt-in approach rather than SEO…

Brainstorm more creative ways to get more people on your list. Think of some viral marketing ideas that you can execute. Find other list owners in your market that you can JV with.

Think think think!

There are TONS of ways that you can get people on your list. The trick is to append the underlying purpose of building a list with EVERY marketing move you make. Because if you grow your list, you grow your COD income.

Bonus Tip: Identify, locate and conquer a new battlefield.

It’s about tackling new niches. Why stare at a single tree when there’s a forest around you? There’s much, much more money to be made in 1001 niches out there, even if you know nothing about wedding dresses or iguanas. If only I can hold a pencil in front of you and say, “This pencil IS a market.” Not only that, remember to base your niches on your preferred revenue model. If you are very good at AdSense, model your niche sites to earn mainly from there. If you are very good at eBay, model your niche sites to earn mainly from there, because different revenue models requires different strategies, and you don’t want to spend too much time groping and modifying through the nuances. Otherwise, get help from your battalion.

This article is modified from the original by John Reese, the brainchild behind Traffic Secrets.

Pictures taken from Aliens © 1986 Twentieth Century Fox Film Corporation.

DeskTopBucks: Sneaky access to FREE membership.

Earn Money While You Sleep!

DeskTopBucks has been set up by Kevin Rohan, a very successful business and marketing consultant based in Chicago.

Over the last 4 years Kevin has applied his real-world marketing experience to the Internet and has created over multiple highly profitable websites in numerous niche markets that provide a very respectable income.

After achieving his own online success he wanted to help the average Joe cut through the excessive and confusing hype that currently saturates the Internet Marketing industry.

His aim is to provide members with every detail of the exact steps he has personally used to create websites that automatically generate him and others income day after day.

Here’s just a quick overview of what you’ll get as a DeskTopBucks member:

1) The “Internet Marketing Boot Camp” is a series of 10 lessons filled with over 6 hours of audio and over 7 hours of original step-by-step video lessons over 30 days that train you in the fundamentals of building a profitable internet business.

* How to make an entire website from scratch

* Setting up your website & hosting

* Creating information products

* Setting up an auto-responders

* Adding & creating popups that work

* Adding & creating graphics for your site

* How to put testing and tracking in place

* Automating your website so that it runs hands free

* How to processing credit cards online

* Setting up an your own affiliate program

* All of this is covered and more in the Internet Marketing Boot Camp!

And that’s just the start…

Here’s what you also get:

2) The “Movie Center” with over 12 hours of full-motion video from some of the world’s best Internet marketers like:

* Alex Mandossian
* Armand Morin
* Perry Marshall
* Declan Dunn
* Ken Giddens
* And more!

Others paid thousands to attend the seminars in these videos. It’s included in your membership.

3) A question center where members can ask Kevin anything about making it online.

4) A download center that contains special reports, recorded calls on list building and Internet marketing basics and a complete case study of the DeskTopBucks website itself detailing exactly how he put it together.

All of this, by the way, is *original* content by Kevin detailing his personal success strategies in detail.

Members get to “look over his shoulder” as he shows the exact steps, tips, tricks and techniques he uses to build and generate profit from his own websites.

5) A marketing center that provides training on affiliate marketing including sample emails, squeeze page templates, videos, banners, e-zine advertising and much more.

As a member you automatically become an affiliate for the website and can earn money by helping to promote it.

* THIS IS A REAL MEMBERSHIP SITE! Not just “another BM launch” *

New content is being added to the members’ area constantly. For example, over the next few weeks Kevin is adding a conference call on Affiliate Marketing and a ‘live’ case study on generating large amounts of web traffic with article marketing.

(The article marketing case study alone is going to last at least a year.)

Now I am going to be upfront with you there is an OTO.

Kevin has put together a membership upgrade package of software and tools that he has hand-picked to help you get your online businesses up and running as fast as possible

This package includes a copy of Adtrackz Gold (considered one of the most powerful testing and tracking software packages available), a membership site script, article submission & popup ad creation software, survey software, fly-in ad creator, web audio creator and more.

Kevin is also creating step-by-step video training to show you exactly how to use the key software in this package – very impressive!

The upgrade package is offered to new members who join DeskTopBucks for a one-time $97 payment.

When you consider that Adtrackz Gold alone can be purchased for more than half of a DeskTopBucks membership price, you’ll understand what a great deal this is, let alone all the other great software and the video training.

Kevin has indicated that the package will be made available in the members’ area soon, but it will be at least twice the price than when it is first offered to new members. If you’re serious about jump starting your online business, I highly recommend you take him up the offer at $97 when you see it.

Regardless of whether you decide to upgrade your membership or not, you’re going to absolutely enjoy the many, many hours of audio and video training available in the members area and the regular updates.

DeskTopBucks truly is a “must have” website membership.

As mentioned above, there is a way for you to get a free membership to DeskTopBucks, normally $147 a year.

Just grab your account now! This is my gift to you for taking the time to read this review! Take and use it to benefit your online business.