Archive for March, 2007

The Resource Report by Mike Filsaime

The Resource Report

Mike Filsaime has compiled a rolodex of resources and tools he personally uses to run his online business empire so you don’t have to go round and round testing and asking yourself, “Is this any good or not?” It’s a free report.

The Book Of Simpleology is ready NOW!

Success is simple, and scientifically reproducible, if you know the 5 Laws of Simpleology.

Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These “5 Laws of Simpleology” aren’t new; they’ve been around forever. Throughout history, these 5 laws have helped the world’s greatest minds amass fortunes and forge new paths. But until now, no one has committed them to paper in so simple and straightforward a style as Mark Joyner has here. Applicable to any challenge or goal and irrefutably commonsense, these 5 laws form the basis for almost any successful person or endeavor. Simpleology explains the 5 laws in detail and shows readers how to apply them to every aspect of their lives.

“Shocking! It’s dynamite for your brain.”

That’s what Dr. Joe Vitale said about Mark Joyner’s new print book. And he is only one of more than 10 gurus who had a headstart with reading Mark’s latest work, and they were all bowled over.

Some folks know Mark for Internet Marketing.

Some know him for his fanatic dedication to the art and science testing and tracking.

Some simply know him for self-development as packaged in the mold of Simpleology. Heck, he even defined his own wellness niche as “Simpleology 103”.

By his works and actions, he refuses to be pigeon-holed, but whatever he does, he definitely puts a “mad scientist” treatment to it.

Yeah, some know him just for that: being an “online mad scientist”.

Never mind the name calling…Mark always give 110% and his heart out when it comes to interpreting the most complex of ideas, techniques and processes in his own words that are digestible yet impactful for the masses. It wouldn’t be an exaggeration to call him “guru of gurus”. Now…that’s another name.

OK OK OK! If Mark’s latest print book Simpleology: The Simple Science Of Getting What You Want is anywhere a tenth as good as the video trailer says, invest in it and gain access to customer-only bonuses giveaway-style. Lots of bonuses are waiting for you NOW!

How to grow your list offline.

Just like in the online world, you only want to collect the e-mail addresses of people who want to receive your e-mails offline, and there are many opportunities to get a new subscriber in the “real world”:

* People calling you by phone to ask questions

You can take subscribers by phone. Come up with a short pitch/explanation of what you’re offering via e-mail (just like you would on your website) and ask for their e-mail address. Put them in a spreadsheet and import the new addresses daily or every couple of days.

* Visitors to your physical store

Restaurants, bars, doctor’s offices…if you have people coming in person to see you, ask if they’re already getting your specials/newsletter/other information. If they’re not already subscribed, have a sign-up sheet that they can fill out, or give them a card with the URL of your site/opt-in form so they can sign up there.

* Conferences, trade shows, etc.

If you have a booth at a trade show, or are going to a conference, you’re bound to get a lot of business cards. Just like on the phone, come up with an “elevator pitch” for your list. When you’re talking to someone and they hand you their business card, make your pitch. If they accept, write “Subscribe” or “Yes” on the card. When you get back from the event, import the addresses of the people who accepted.

With so many situations that you can encounter offline, it’s easy to think that it’s OK to add a given person to your list, when in fact they haven’t given you permission to e-mail them.

To help guide you, Aweber Communications Inc. has published a set of situations, and whether or not it’s OK to subscribe someone’s e-mail address for your reference in its Knowledge Base.

You can also read some comments on Aweber’s blog.

Our personal practice has always been to treat fresh leads as COLD leads. Never presume people are already warm to you on first encounter. It is always better to prepare an introductory message as a courtesy call and leads filter, describing:

1) yourself, your business and the benefits of your products and services,
2) how you get their e-mail addresses or contact number in the first place (just to remind them)
3) and a call-to-action asking them to proactively subscribe to your list to learn more about your business.

With regards to point 3, “some will, some won’t, so what? NEXT!” Some cold leads will remain cold and fall out. You may like to mail them a second time, but not anymore than that.

The whole point of the activity is to qualify leads for future prosperity. In this manner, patience does pay.

After this, it’s all about following up, getting your prospects more interested in what you have to say with every precious e-mail being sent, and it has to be done consistently too.

It not only demonstrates you are not a dormant marketer, it is also less likely your subscribers will forget you. But the truth about human nature is both attention span and memories are very short.

An e-mail address collected yesterday is far more valuable than one collected a month ago.

The more time that passes between someone giving permission to e-mail them, and when you actually start e-mailing them, the less likely they are to remember that they gave you permission to begin with and still want your information today.

This is especially true for offline subscribers because they may not have been to your website before, and so they won’t recognize your URL right away like an online subscriber can.

So don’t wait more than a couple of days to subscribe people to your list once they give you that offline permission.

How far has your list building efforts come to be lucrative?

Did you know that having your own responsive opt-in e-mail list means you will always have money in your pocket even if your marketplace were to totally disappear?

The most important part of your business is your list. This is your database of customers and prospects who are interested in what YOU have to offer. They are your very own ‘herd’ of people who follow you around and want to hear from you, learn from you and eventually buy from you.

After all, you are the person they know, like and trust who provides them with the valuable information, products and services they are seeking.

If you didn’t have a list, and your marketplace were to dry up and disappear tomorrow, what would you be left with?

You got it. Nothing. Because without customers, you don’t have a business. You’d have to begin again from scratch.

Since paying customers make your business profitable, the first thing you’d have to do is find a targeted audience of potential customers.

But with your very own opt-in e-mail list—one that you have taken the time to nurture and build a relationship with—you’d be in a much different position.

Even if your product or service were to dry up and disappear, you’d still have a list of customers and prospects with whom you have built a RELATIONSHIP. No matter what happens in the marketplace, that relationship will not just disappear.

Relationships, good relationships, last a lifetime. In business, that is the best kind of insurance you can carry. Plus, you don’t have to pay any monthly premiums!

In short, the relationships you have built with the people on your list remain, regardless of market fluctuations. So instead of finding a completely new customer base, all you have to do is determine what else the people on your list want and give it to them.

With a list, you still have a targeted audience of existing customers and potential customers to sell to. Having that receptive audience will make it much easier for you to “start over”.

Glen HopkinsNow we’re sure you are intrigued to find out how to build such a quality, responsive and receptive list for your business. List builders are a dime a dozen but only very few can stand out to credit themselves as THE list builder among list builders…one of whom is Glen Hopkins. This gentleman now makes a minimum of $25,000 every single month from his e-mail efforts alone, and guess what? The majority of that ‘effort’ is not his! It’s not even human! The majority of his e-mail marketing is run on autopilot while he tends to other aspects of his businesses or while he’s off-work, on vacation, or just hanging out with his friends and family.

That’s the beauty of online marketing when you can stretch its autopilot potential to the max. Imagine just for a moment what it would be like to never have to worry about money again. Imagine if at any time you needed or better yet, simply wanted something, all you had to do was send out an e-mail. We know that sounds crazy but it really is true.

Lucrative List Building

Glen has a highly popular e-book that used to be Amazon’s No. 1 bestseller as it details how everyday people, with no experience, are building huge, highly profitable opt-in e-mail lists from scratch to make millions online. Now you can get Lucrative List Building with resell rights + over $4,000 worth of bonus audio and digital downloads!

Lucrative List Secrets

Or better still, lock in to his Lucrative List Secrets home study course. You’ll get his entire step-by-step system that he used to build a database of over 6 million double opt-in subscribers for himself and his clients. It includes 17 video and audio tutorials, a 148-page interactive workbook, 10 list building mastermind CDs and much much more!

When you know all too well people, not technology, are the key asset to your business prosperity, you are recommended to test out his home study course risk-free! We’re confident that you will benefit greatly from the secrets strategies revealed in this course.

How to get long-term traffic from one-time effort.

I would like to share with you my experience in using viral products to create continuous traffic and subscribers for my online business.

It is actually very simple. I created viral e-books and software, give people distribution rights/resale rights with link to my website/squeeze page inside the products.

I focused on capturing prospects instead of making quick sales. This way I can build my opt-in list and get repeat traffic over and over again.

Here’s real life example of one of my viral products…

Search for “404 Self Improvement Tips” (with quotes) in Google. You will find 14,000 pages promoting this e-book alone (imagine how much free traffic I get from this e-book!)

I also have a piece of software (it’s a very simple application actually) that continue to bring me 3-5 subscribers each and every day for the last THREE years!

Viral e-books/application/software is a formidable promotion method for your online business. You can get continuous traffic and subscribers from just one-time effort.

Viral products also help to establish yourself as an expert and act as a media to introduce people to your online business.

If you want to do this viral marketing campaign successfully, there are some rules you need to know:

Rule number 1: do NOT waste time writing e-book or creating software from scratch. I’m talking about viral products that you can use to promote your ACTUAL online business.

It is faster, better and more profitable if you acquire private label rights to certain e-book or software and distributed them as your own. This way you can free up your time to develop your main online business.

In case of 404 Self Improvement Tips, I acquired private label rights to the e-book, gave it a new title, add my name and website, turn them into PDF and simply sell the products along with master resale rights to my subscribers (for giveaway products you can submit them to sites like free-ebooks.net).

Rule number 2: ALWAYS distribute QUALITY products. Forget about creating crappy e-books and software because they will hurt your business!

High quality and useful viral products will bring favorable effect to your name and business. Your viral products will receive wide publication and be featured in newsletter, e-mail, websites, blogs, etc.

Rule number 3: give people reason to pass your viral products! Since ‘404’ comes with master resale rights and giveaway rights, the e-book spreads like a wildfire! People sell ‘404’ in their own website, eBay, or simply use it as a bonus for their own product. They also give the e-book away as an incentive for people who sign up to their newsletter.

The article is written by Bob Bastian.

Free JavaScript Tracker for your site.

We thought you may like to get this script working on your site. JSTracker allows you to display how many users are currently online browsing your site. The process is simple and doesn’t require any registration.

Enter your URL, paste the code snippet into your page (can be a footer to be site wide) and it will tell you how many unique visitors are currently browsing your site.

Make money the lazy way with Autopilot Profits!

Ewen Chia's Autopilot Profits

It came to our attention that many marketing amateurs have their confidence boosted overnight the moment they apply Ewen Chia’s Autopilot Profits System (APS). We feel that Ewen has ensured your time and money spent in learning and understanding how his system works are well taken care of, such that you will finally savour real success with your first $$$ increments!

It’s not easy to accept that a guru can make thousands per day but you can’t even when you had spent $97 on his e-book that describes all his methods and principles in detail. Your success lies in connecting all the pieces together and truly, more than half the time, it’s very frustrating for totally green newbies to figure out what’s going on when they neither have the experience nor patience to persist.

That’s where the APS can make a huge difference to your bottomline. By nature, it is a PROVEN turnkey system. A turnkey system has basically assembled all the pieces together and it’s proven to work.

Ewen has made OVER $500,000 using it on autopilot and he’s giving the rest of us, no matter what your online marketing experience level is, the exact system to do it too!

The whole package comes with:

1) 59-page e-book fully loaded with resources you could have spent years and tons of money to learn and figure out.

2) a list of keywords and phrases Ewen has researched and produced

3) 6 step-by-step video tutorials to help you understand the whole system

And because you have a turnkey system, you hardly need to do any market research, search for products to sell and construct the sales process. All had been done for you. You will walk away knowing precisely:

* how to find a “hungry crowd” who will buy almost anything you offer them
* 9 guerrilla tactics for generating an avalanche of traffic
* how to get paid automatically twice a month
* the ‘lazy’ way to automate a huge chunk of everything you needed to pile up the money
* how to use the APS in only minutes, with minimal set-up

As of this writing, the Autopilot Profits System is still on introductory offer ONLY $27. Ewen may increase the price to $97 anytime he likes so we strongly urge you to take a 2nd look at this investment.

Google’s Pay-Per-Action programs in beta test…

J.P. Schoeffel of Niches-In-A-Box just got a great piece of news concerning AdWords/AdSense: Google is beta-testing CPA ads and text link ads on the US market currently. There will be new implications to working in both programs.

For AdWords advertisers, they will be able to bid for an action, and not only for a click! This is a HUGE difference, meaning you won’t have to fear paying for all this useless clicks. In addition it will lower the “click fraud” syndrome which is a real pain with AdWords.

An action could be :

1) a lead: you will pay when the visitor has completed the form, thus becoming a ‘real’ prospect you can follow-up. The value of your bid is now connected with the potential lifetime value of your lead instead of the nanosecond value of the visitor’s click to your website. I think this spells a positive sign for opt-in pages. Is Google doing a turnaround in its perspective towards opt-in sites?

2) a sale: it’s a disguised affiliate program. But imagine the profits it could generate (especially in non-IM related niches). You will offer $5 or $10 for each sale generated. Don’t you think you will find publishers for your program?

For publishers, Google is trying out a new type of text link ad. It will be a few words of text that will be inline with your own content. It will be transparent, and your visitors will not be able to know it until they click on the ad.

For example, you will have an article. Inside a sentence, you will have a ‘natural’ sequence leading to the “action form” the advertiser bids on. If the visitor completes the action (lead, sale), you will be paid for this.

It’s kind of what some scripts do by embedding ClickBank products inside your content…the main difference is it will be much more relevant than most of the products that are presented as not so related to the content.

We keep you posted as new development arises.

Learn how to write e-mails that pay for your house!

Our friend, Michael Rasmussen, has just released a brand new set of downloadable videos that walks you through the process of creating e-mails that suck the cash right out of your readers’ wallets and into your bank account.

In E-Mail Promo Exposed, he’ll teach you things like:

* A simple way to create an “e-mail blueprint” that practically writes the e-mail for you!

* The single biggest mistake people make with subject lines that guarantees your e-mail won’t get opened.

* A simple trick that will keep your readers eyes glued to the screen and force them to read every word! Hint: it involves using the 3 “magic words”.

And that’s just the beginning!

After watching Michael’s videos just once, you’ll be armed with a new set of powerful tactics for creating money-sucking e-mail promos that can make you rich!

The good news is that it’s not some kind of inborn ability that some people have and others don’t. You can learn how to write killer e-mail promos just like the pro’s do by following the secrets laid out in these videos.

You’ll learn things like:

* How to force people to keep reading once they open your e-mail using proven tricks from the world’s top copywriters.

* How to create bullets that captures people’s attention, and makes your offer irresistible!

* 6 mistakes people make when writing promos that hurts their results.

And so much more! Listen, the ability to write powerful e-mail promotions is one of the most important skills you could possess as an Internet marketer. If you can’t get your readers to buy what you’re selling, then you don’t make any money, period.

These videos make the learning process as easy as humanly possible by laying everything out for you in a step-by-step process. And best of all he’s giving them to you for FREE!

Do yourself a favor and check out Michael’s new videos right now. They’re available for a limited time only, and there is no charge!

Here’s your high-response form button creator!

Paul Galloway has just put together a simple “button creator” which you are free to use. Changing the look of your submit button can increase your opt-in response rate by almost 50%! It also allows you to have multi-line text buttons. It has been tested with MSIE 7 and Firefox 2 so everything seems to work. Enjoy!

More graphical popovers from AdImpact!

AdImpact

Next-generation popup technology for getting attention via exclusive rich media layers increases coversions by 300%! AdImpact is an easy-to-use system allows clients to easily create, target and present their messages with such high visual impact, that spurs casual lookers to take massive action. Take popups to a new level now!

Niche Revolution is the Long Tail of Niche Marketing.

Niche Revolution

The Callen brothers have started a membership service specializing in creating PLR packages targeting niche markets.

In their words, “selling to small, niche markets, is a heck of a lot easier than trying to sell to a market with thousands of competitors. It makes sense, doesn’t it? If you’re only 1 of a handful of people selling information for a solution to a need, the chance of you selling that product is MUCH higher than if your prospective buyer had thousands of solutions to pick from.”

Doesn’t that perfectly reflect the fundamental idea of the Long Tail?

They manage to gather the best talents to create the info-products, graphics and sales pages. Every month you get:

* 2 professionally researched niche products in the form of eBooks
* 2 professionally recorded audio eBooks
* 2 custom written sales letters written by one of the web’s top copywriters, Ray Edwards
* custom built mini-site designs created by a top graphic designer
* 260 Private Label Rights articles
* 12 fully functional, highly optimized, 20-30 page Adsense websites
* 2 5-part mini email courses!

PLUS the exclusive Niche Revolution Content Spinner and Split Testing Program. Every Niche Revolution member gets all of the benefits mentioned above, every single month. And all you need to do is start selling them!

To keep the value of the created products as high as possible, they are capping membership at 600 members, which makes Niche Revolution ultra-exclusive. Once the doors are closed, they’re closed.

100 SEO Factors that affect Google PageRank

There are “over 100 SEO factors” that Google uses to rank pages in the Google search results (SERPs). Do you know what are the search engine optimization rules?

Explosive List Building

If you’ve ever wanted to build huge highly targeted, 100% opt-in e-mail lists either for your e-zine or just to get leads on an autoresponder series, that you could profit from time and time again, literally at the flip of a switch, I’ve got some fantastic news for you!

Alex Sampson pulled a fool stunt some time ago that quickly added over 2037 subscribers to his e-zine in less than 10 days, and it had nothing to do with;

– Writing articles to distribute
– Buying co-registration names
– Joining any downlines or membership sites
– Spamming or anything illegal

…and he’s documented the entire trick along with 5 other insanely powerful methods that could each bring you 1000+ or more in under 10 days in this powerful online video course! You also get an exclusive software that is specially programmed to build lists on steroids the way Alex wants it!

If you’re ready to see how some people will explode their e-mail lists into the tens of thousands at almost warp speed, click here for more info.

The 5 Secrets To Affiliate Marketing Success

Time and time again, you have heard or read about the following statement: the fastest way to earn legitimate cash in the World Wide Web is by being an affiliate.

It has sort of become a cliché, actually, but unlike the negative connotations attached to the label, this one’s true. It has been repeated over and over again because of the veracity of its claim. Indeed, being an affiliate is the most expedient and the most efficient way to receive some very generous income on the Internet.

Just take a look at the following benefits of being an affiliate:

* You don’t have to invest anything to start with such an opportunity. All you need to do is to sign up with any affiliate program of your choosing, and you’re good to go.

* You just have to pre-sell the same and refer people to the affiliate merchant’s sales page. The affiliate merchant will take care of processing every sale and delivering every item.

* You can join as many affiliate programs you want. You’re not limited to just one.

* The commissions are very lucrative. They range from 20% to 80% of the selling price.

But not everyone can succeed as an affiliate. There are those who never realize the promises of this online opportunity. Why? It’s because they have never discovered the 5 secrets to affiliate marketing success. These secrets are guaranteed to rake in fabulous commission on a sustainable basis, once they have been implemented correctly.

What are these 5 secrets to affiliate marketing success?

1. Choose the right affiliate program. Affiliate success starts from the very beginning, by choosing the right affiliate program. Take a look at the products the affiliate merchant is offering. Are they sellable? The affiliate merchant may be offering very generous commission schemes, but if the products are impossible to sell, you won’t be able to realize any profit. Also, how credible and reliable is the affiliate program? These things should be considered above the commission rate the program will be offering.

2. Give your campaigns that personal touch. Do not rely on merely advertising your affiliate link. There are many software programs that can do this. You’re not a software program, so you better use your humanity to your advantage. Try to build a list of prospects and warm them up before referring them to the affiliate merchant. Establish good rapport with them. Make them trust you. Befriend them if you must. You’d soon discover that doing these things will make it easier for you to pre-sell some products.

3. Use your commissions to your benefit. If the affiliate program is offering high commission rates, it wouldn’t hurt if you’d apply such to your advantage. Offer rebates, and take the same from the commission that will accrue to your account. Use your prospective commission to purchase some freebies you can give away to people who’d order via your affiliate link. Sometimes, a little benevolence will go a long, long way.

4. Know who to contact and how to contact them. You need to advertise your affiliate links to the right market. Who needs such products? When do they need the same? Striking in the right place at the right time, compared to wantonly promoting your affiliate links wherever possible, will yield better results. Conduct some market research first.

5. Provide your own post-sale support. People who are considering ordering online have their own set of hesitations. You can help quell these hesitations by promising to attend to their post-sale needs. Since you’d be in contact with the affiliate merchant anyway, you can directly transfer their post-sale concerns to the merchant himself.

What makes Quantum Mind Power a more effective mind programming tool?

Do you know that the “Quantum Mind Power” program is probably one of the most effective mind programming tools you can ever find?

As what the bestselling author Dr. Robert Anthony would say “…it makes the other ‘mind conditioning’ programs obsolete.”

Why is it so? Let’s take a deep look at the EXCLUSIVE powerful technology behind—The Morry Method.

“The Morry Method” is a new brainwave entrainment technology originated by the creator of the “Quantum Mind Power” program, Morry Zelcovitch.

Morry has been in this field of brainwave entrainment for more than 15 years. He is one of the few persons in the world who can claim to be a “certified Brainwave Entrainment Engineer/Specialist”. He is also a student of the world leading brainwave entrainment researcher—David Siever.

He has tried every one of the brainwave entrainment product he can get his hands on, but with little success. The effects that these products have created are all temporary. Therefore, he decided to create something that produce REAL and PERMANENT results. After years of research and testing, “Quantum Mind Power” program was born.

And the exclusive technology that Morry used to create this program has been termed as “The Morry Method”.

So what’s the difference between “The Morry Method” and other brainwave entrainment technolgies that are available on the market?

Almost every one of the brainwave entrainment product, at the point of release of QMP, uses a brainwave simulation pattern called Binaural.

Dr. Gerald Oster, is generally recognized as the man to bring binaurals to popularity.

In a 1973 issue of Scientific American, Dr. Gerald Oster examined how combining 2 pure tones resulted in a rhythmic beat which he called Binaural and Monaural Beats. In comparing Binaural beats against Monaural beats, Oster noted that Monaural beats were shown to elicit extremely strong cortical responses, which is the electrical activity responsible for entrainment.

Oster concluded that while Binaural Beats produced very little neural response (because the depth of a Binaural Beat is only 3db or 1/10 the volume of a whisper), they could be useful in diagnosing certain neurological disorders.

Unfortunately the guys with all the money are binaural merchants, that’s why almost all the products you can find use binaural.

“The Morry Method” uses monaural and isochronic (even more powerful) tones, which are much more effective than binaurals at encouraging the “frequency following response” that is responsible for entrainment.

In short, “The Morry Method” uses a proprietary protocol developed for presenting various stimuli to the brain and mind. The end result of this method is much “softer” on the brain/body system and offers a more natural incorporation of the “brain beats” (with their associated benefits) as well as any presented information (i.e. meditations, hypnosis, affirmations, etc.).

Quantum Mind Power is by far the only product on the market created using “The Morry Method”. And it’s probably the most effective brainwave entrainment product you can find.

Get your copy with some amazing fast-action bonuses now before the offer ends.

2 Autoresponder Recommendations.

Autoresponders come in all shapes and sizes. Some are programmed as a script to be installed on server. These cost a one-time payment. However, most cannot match the quality and reliability of autoresponders that are designed as a web-based service, i.e. company staff run and manage their servers solely for list management while we as customers operate their software. These cost monthly subscription.

You can enjoy a test drive with Aweber, which we currently use. It’s $19.95/mth or $179.40/yr.

There are many things you can do: create customer lists, normal subscriber lists, set a series of messages at predetermined intervals or mass-mail like what you normally do.

I won’t say how to operate Aweber but do your own test drive because operations differ from one autoresponder to another. Switching from one autoresponder to another also means a switch in operation habits and all the crazy minor details that come with them. Stick with one good service. Aweber is popular among Internet marketers.

On the other hand, webmasters love scripts because they give them a greater sense of ownership and control. 2 big pluses:

1) You only need to purchase the software once…

2) …to install the software on as many domains as you own. And once you do purchase it, there’s no monthly fees. How about free upgrades for life…!

There has been numerous recommendations for autoresponder scripts but at least one that truly fits the bill of being flexible, scalable and reliable is something called ListMail Pro.

It automates your business by handling all of your e-zines, newsletters, update lists, and more from your website, including sending HTML mails and transfer subscribers from list to list according to changing status!

If you design your newsletter in HTML…

…don’t send it as an e-mail. There are many benefits to putting it up as a web page and sending your subscribers to it:

I do HTML newsletter but I don’t send in e-mail. I put it up as a web page and send my subscribers there like this:

1) You keep my e-mail ‘clean’ with pure text so it less likely gets filtered out.
2) You can archive it so subscribers can revisit for reference.
3) By redirecting them to your site, you also remind them of your site so they can navigate elsewhere for more resources.
4) As you build an archive, you also grow your site with more pages. It helps with search engine optimization to an extent.
5) You can add in interactive features on the web page like a chatbox or the Google calendar for event or promo forecast.
6) Your subscribers are more likely to “tell a friend” about good web content rather than forward e-mails. Apply viral marketing techniques on this point.
7) You can even repackage your newsletter content exclusively for sales in the future.

A direct e-mail message is most effective only when you want your subscribers to take action on a single message, i.e. Attend Big Al’s seminar today, do this before it’s too late…

That’s why if you were Ewen Chia’s subscriber, you might wonder why the mails coming from the world’s no.1 affiliate are so dead simple.

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Essential strategies for writing a corporate whitepaper.

If you sell any kind of complex service, technology or sophisticated product, a whitepaper is the best way to educate your customers about that technology.

You can use a whitepaper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets.

Most whitepapers are either too technical (boring) or too commercial (thin and cheesy), but Perry Marshall has written a guide that shows you how to strike the perfect balance.

What’s most important of all, though, is promoting and publicizing your whitepaper because the best whitepaper in the world is no good unless somebody reads it!

You can sign up for Perry Marshall’s free 5-day e-course on writing and promoting whitepapers and get it delivered into your inbox. It doesn’t hurt to find out how you can boost your corporation’s financial bottomline and publicity campaign, especially in B2B context, using whitepapers as a key approach.

B2B Guerilla Marketing Explained.

In the 21st century, we still get cold calls from financial advisers and hotel promoters. This is unbelievable when all the experts have declared the practice is dead. If you are like these 2 categories of salespeople who spend all day dialing for dollars, you are chasing away prospects as they back away from you, driving away deals instead of closing them.

Meanwhile, most companies spend all kinds of money on advertising and don’t get nearly enough bang for their buck. The fundamental problem is that the approach is still some form of cold prospecting instead of attraction/build-up marketing.

Here’s a solution. Perry Marshall’s “Guerilla Marketing for Hi-Tech Sales People” is an information-packed audio CD that discusses 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars in today’s fiercely competitive B2B marketplace. Get your free copy today!

Note: The strategies explained are applicable strictly in business-to-business context, not business-to-consumer.