In the world of direct marketing, a one to 2 percent conversion fee is standard. In other words, in case you have a listing of one hundred subscribers to your newsletter and you send them a sales letter selling a product (whether it is your own product or an affiliate’s), you’ll be able to expect one or two individuals out of your one hundred to buy.
Let’s say your imaginative and prescient of “success” is $500 in gross sales per week out of your newsletter list. If you’ve 2,000 people on your list, one method to hit that number could be to send them one sales letter per week promoting a $25 product. (Assuming a one percent conversion rate, one % of 2,000 is 20, 20 x $25 per sale = $500 = success!)
But on this planet of Internet marketing, that doesn’t happen. You cannot assume that one hundred pieces of your e-mails might be delivered…and you can’t assume that greater than 50 percent of those that are delivered shall be opened and read. So, in reality, you’d need at least 4,000 people on your e-mail listing (if not 6,000 or more!) to achieve that similar $500 goal. (By the way, a great way to increase your e-mail delivery fee and observe your e-mail stats is with Aweber.com.)
How do you get extra people in your e-mail listing to make it easier to hit your sales goals? Here are 12 ways (including the bonus):
1. Give away a free report on your website to “bribe” visitors, provided they enter their name and e-mail address. For example, on my www.NetworkMarketingSolutions.info website, I supply a free report/info called “$943 In Success Training”. A good title and a high-perceived value on your report will enhance the variety of visitors prepared to trade their identify and e-mail address for it.
2. Get affiliates to drive traffic to your site. For example, twice a year ,staring subsequent year I plan to run a three-day promotion on my website offering additional bonuses for my quickly to be launched lead generation, search engine optimization & outsourcing package. My plan is to contact associates weeks prematurely to give them sales copy that they’ll send to their lists. In return for a 51 % affiliate commission, it isn’t difficult to line up a whole bunch of affiliates willing to send you traffic. (Even if a few of the visitors they ship your approach don’t find yourself buying immediately, many will join your free report and add their names to your list.)
3. Start a weblog and submit informative content to your target market. This will draw site visitors through search engines and hyperlinks from other blogs. Once you start building site visitors to your blog, add a sign-up box for your e-newsletter. You can start a blog at no cost at Blogger.com.
4. Create a 3-way partnership with a company that enhances your own. Joint ventures work very well. I even have a blog on BetterNetworker.com that promotes various affiliate programs. (What’s the largest name you possibly can think of to strategy for a joint venture? Aim high!)
5. Create an e-book containing hyperlinks back to your site, and permit everyone who downloads it to pass it around. I not too long ago outsourced the creation of an e-book on web marketing (to be released in early 2010) that can include links back to my sales and sign-up pages. I’ll allow everybody who opts-in & receives a free copy to distribute it everywhere in the internet. This is a win-win situation, as a result of it offers the subscribers a freebie to use to encourage sign-ups to their own sites. Plus, most of them will almost certainly sign as much as be affiliates for my products, which will send much more traffic to my websites.
6. If you are not on Youtube yet, get started immediately. Put together a short video clip and submit it on Youtube along with your website address watermarked throughout it. That way, everyone who views the video becomes a potential visitor to your site. The more interesting you may make your video, the more individuals will see it. Clips that get the most views are normally funny, controversial, or heartwarming, and make viewers wish to forward them to other people.
7. Arrange for a free teleseminar and host a one-hour interview with another expert. (You can use FreeConferenceCall.com to arrange the call.) Get the expert to promote the teleseminar to his or her list, and construct a sign-up web page where individuals who wish to access it offer you their e-mail tackle in trade for the teleseminar phone number and code.
8. Use standard PR methods to get your website featured in the paper or on a local TV station. Make certain you get a confirmation from the reporter that your website name shall be featured within the story or on the screen. But perceive that solely a small percentage of people that see an “offline” promotion will take some time to observe you down online.
9. Submit content-rich articles to online article directories like EzineArticles.com. This could be a valuable supply of traffic for your website AND an effective way for joint-venture and affiliate partners to seek out out about your website and products.
10. Spend a weekend mastering the fundamentals of Google AdWords. Learn learn how to use catchy pay-per-click ads to bring traffic and potential sign-ups to your site. Of utmost importance is writing a superb headline for your ad.
11. Visit related on-line message boards and forums. These may be good places to start building traffic to your site, however (unless they’re extraordinarily busy) you’ll probably faucet out their potential quickly. Simply publish relevant content material and leave a hyperlink back to your website in your signature.
Look outside your industry for opportunities to promote yourself and your website. For example, writing articles for a few of my college students blogs has taken me outdoors my regular internet network marketing environment. Look for comparable crossover opportunities, and you will have access to a beforehand untapped audience.
Use all of the above strategies to construct your e-mail listing and be patient. A checklist with 1000’s of e-mail addresses on it doesn’t happen overnight.