Archive for September, 2010

11 Steps To Publishing Success

Even if your best friend owns a top publishing company, giving you an immediate “in”, this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish. Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar – and even love – the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you’ve written your e-book and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You’ve finally written your e-book! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

Now the secrets to turning your e-book into profits…

E-books are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with e-books, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an e-book, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they’ve read a zillion times before. So spend enough time writing and revising your book to make sure it’s of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your e-book to sites that specialize in e-book reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your e-book. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your e-book at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your e-book. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

To recap the 11 steps to publishing success:

1) Start researching in your subject. Read a lot.
2) Plan a content structure for your e-book.
3) Don’t rehash old material.
4) Start writing and sustain your pace. Do not edit and write and the same time. Let the ideas and words flow from your mind first. You get to express more content in less time.
5) Know when to stop writing and start editing.
6) Price your e-book.
7) Design an e-cover for your book.
Get external reviews or find creative ways to get testimonies, e.g. barter trade.
9) Prepare a sales copy and set up a site promoting your e-book.
10) Consider creating a free giveaway version of your e-book.
11) Write articles related to your subject and submit them to major article directories. Your resource box points back to your sales page.

Untapped and hidden keywords just show up in this new software!

Keywords Magnet

Most marketers may think Keyword AdWord Tool is the only one, if not the best, keyword research tool around. However, the general public is unaware of more hidden keywords that are easier to rank. These keywords come from come from the “Top 10 suggestions” of Google, Yahoo and Bing, and you have a new keyword software called Keywords Magnet to consolidate these untapped keywords in one single interface so you can view them at a glance and use them to generate money-making websites.

Keywords Magnet can even search Amazon, AOL, Ask.com and YouTube if you choose to. Watch the demo video to see how it works.

* Supports 10 major search engines

* Supports more than 102 countries

* Detailed Keyword analyzing

* Detailed competition analyzing

* High speed searches; up to 35 keywords per second

* Multiple language option

* Different levels of search deep

* Export keywords to CSV file, spin keywords, and copy to clipboard and more…

Want To Know The FASTEST Way To Make Money Online?

Joint Ventures Exposed

I have a quick question for you.

Do you know what the fastest way to make a ton of money online is?

I’ll give you a hint. It’s the same strategy that almost all the Internet marketing gurus use. In fact, you see it happening right in front of your eyes every single week. Maybe you see other people doing it, but you never thought you could do it too.

Well I’m about to show you how you can use this proven strategy for yourself. The best part? You can learn everything you need to know for free.

What is this amazing method for generating a huge amount of cash in record time? I can sum it up in 2 words: Joint Ventures.

Imagine that you wrote an e-book, and you want to get the word out. You could try to promote it all by yourself, OR you could have 25 joint venture partners who each have a list of over 10,000 readers. Would that make a difference in your sales? I think so!

Joint ventures are simply incredible. The problem is that most people don’t know how to do them. It seems like a mysterious art that you either know how to do or you don’t. That’s only because nobody has been able to teach you the real secrets behind creating powerful joint ventures.

My colleague Michael Rasmussen has just created a set of videos called Joint Ventures Exposed. These videos will walk you through the entire process of becoming a successful joint venture marketer. He leaves nothing out.

Even if you’re a rank beginner, you can follow his step-by-step instructions and create your first joint venture within a matter of days (not months or even years).

You’ll learn things like:

* Where to find prospective joint venture partners who are eagerly seeking out people like you to do business with.

* What to say to them in order to get them interested in promoting your product.

* How to structure your joint venture in a way that will attract the BIG BOY marketers who have massive e-mail lists.

* And so much more!

Want to learn how to create killer joint ventures yourself? Click here to watch Michael Rasmussen’s free videos on how to do it!

You ask, “But what if I’m not a marketing guru with lots of connections and a big e-mail list?”

Don’t worry. Michael’s videos will walk you through the process of developing relationships with other marketers. He gives you the step-by-step process of how to do it. He even gives you sample e-mails that you can use if you’re not sure what to say to them at first.

If you want to create an online empire for yourself, then you need to explore the power of joint ventures. It is by far to fastest way to create a massive flow of revenue for your business.

Even if you’re just curious about how this works, you owe it to yourself to check out Michael’s free videos. There’s no cost or catch. He wants to prove to you up front that he knows what he’s talking about, so that you’ll trust his recommendations in the future.

Heck, I wish every marketer thought this way. Most people just ask for your money, but Michael is doing things the opposite way. He’s giving you top-quality content right up front in order to invest in his relationship with you.

Go ahead and check out his Joint Ventures Exposed videos right away.

Digital Access Pass – Membership WordPress Plugin

Digital Access Pass

If you’re looking to run a membership website, especially one that delivers course materials in a sequential manner, Digital Access Pass would be a great choice for you with its built-in affiliate management system and easy integration with 3rd-party autoresponders. You have to get used to its interface and many options, but it is backed by solid support from the developer and testimonials from users at Warrior Forum.

Not only is it easy to install as a WordPress plugin, DAP has many features one might expect in a membership software package:

* Time-released content for members (Drip feed)

* Supports recurring payments and one-time purchases

* Works with PayPal, ClickBank, 1ShoppingCart

* Built-in affiliate program: single level only (pay-per-lead, pay-per-sale or both) with a host of affiliate analytics

* Unlimited and configurable membership levels

* Built-in autoresponder replaces 3rd-party services like Aweber or GetResponse

* Still integrates with Aweber and GetResponse

* Built-in e-mail broadcasting allows you to self host, external host, throttle messages, target messages based on customer profile, etc.

* File protection and security: Very flexible configuration with a host of content and user security features.

* Subscription support: pay as you go, pay-per-view or pay-per-download

* Customizable features for templates, headers, footers etc.

While it does not support Authorize.net and falls short of an intuitive user interface, Digital Access Pass is known to be a a solid membership site software package, more than making up in robust and highly configurable features.

Most are doing this wrong, are you?

Chances are, your e-mail sucks!

3% conversion? Haha, don’t laugh. Seriously.

The truth is most people are just writing really weak e-mails.

But when used correctly, e-mail can be one of your most powerful weapons for selling.

The key is to do it right.

The E-Mail Copy Clinic will show you how.

URGENT: Your Blueprint-X Formula Access…

This guy made millions online as a one-man operation.

So naturally, he thought he was pretty dang smart!

But after all that, he stumbled across a ‘cash sucking’ formula so simple that it took even HIM by total surprise.

Not to mention, it instantly made him realize he’s not so smart after all…*Anybody* can plug in this new formula and laugh all the way to the bank with it!

It’s a $750+ per day secret way to make money online that’s so caveman-simple, yet so powerful, he’s not even willing to give a *hint* as to what it is on his web page.

The crazy thing is, NOBODY else is doing this!

The formula, called Blueprint-X, is so simple that it’s a mere 20 pages, yet potentially more valuable than any high ticket seminar or multimedia course out there.

Anyhow, enough chat! I recommend you hurry over and claim your Blueprint-X membership immediately…

By the way, I know there was a special introductory offer, but don’t know if it’s still available. What I *do* know is you have to do what you can to get in at ANY price!

Grab Some Huge Exposure With YOUR OWN Instant Blog Subscribers!

Get Hundreds of INSTANT SubscribersWhether you are a seasoned blogger or have never made even your first post, this site is going to put your message in front of hundreds of people instantly!

The biggest names online are using blogs as the hottest way to communicate and people are falling over themselves when they get a blogger they like – they follow them!

And yet over 90% of people never get more than 50 Subscribers to any blog they set up…YOU CAN GET HUNDREDS INSTANTLY here!

What do you think this will do to your ability to promote anything and influence anyone!

With Instant Blog Subscribers:

1) You don’t have to know anything about websites.

2) You don’t have to install anything or set it up.

3) You can be up and running in seconds and have your message going out to HUNDREDS of people before you can even type “Check Out My New Blog!!”

If you are looking for more exposure, an incredible source of HUNGRY people, eager to read what you have to say…or simply wish you could get your message out to more people…you can not afford to miss this.

This system compliments EVERYTHING you are already doing online and increases its power and effectiveness by hundreds of times.

You can connect with fellow members and you can build your own unlimited list of subscribers by simply getting your blog up in seconds.

This site will form the base of EVERYTHING I do online from now on in…because it just adds so much power! Grab it while you can!

There is also a HUGE PASSIVE INCOME to be generated by the site, so if that interests you…I would move even faster!

There’s Ton Of Bills, In The Neighborhood…Who’ya Gonna Call?

Debt Busters

I just wanna share with you a simple idea today.

What if you could save someone from financial ruin?

Do you have any idea what that person will do for you?

Not only will they thank you for life, they will most likely buy any debt-reducing solution from you that you offer!

That is what it is like to position yourself as the GO-TO guy with all the right tools and techniques to help people bust their debts!

Know this:

1) Anything that helps people to save money or generate quick cash is hands down the most lucrative market in the world!

2) Helping others to reduce their debts frees up their funds so that they will buy your products.

3) Helping others first will almost guarantee that they will remember you as an expert and follow you for life!

So with the private label rights to the following products:

– Gas Saving Secrets Exposed!

All the techniques you’ll ever need to know about saving big bucks at the pump

– Millionaire Money Mindset Mastery
Reconditioning Your Mind To Get Out Of Debt And Live A Wealthy Life

– Internet Marketing Instant Money
Hands down the fastest cash generating methods on the Internet!

– Recession Retribution
How To Fight Back During A Recession And Save Your Financial Future!

– Budgeting Strategies For Busy Families
Financial Control With Less Effort And More Results

– How To Save Money In Internet Marketing
10 Ways You Can Save Money Online And Keep More Profits!

– Organizing Debts For Better Money Management
Know Where Your Money Goes And Keep More Of It

– Real Estate Money Making Techniques For Newbies
Insider Secrets On Making Money With Property You Don’t Even Own!

– Credit Card Catastrophe Avoidance
Everything You Need To Know About Managing Credit Better

– Curbing College Debt
Tips On Cutting Down On College Expenses And Tuition Fees

Imagine branding yourself as the author of the following books and marketing them to the world…

You can become a debt buster today!

Click here to find out how and get more details!