Archive for April, 2011

5 Ways To Tackle A Panda And Get Back Into Google’s Good Graces

Our story starts in February, when Danny Sullivan saw that something had changed at Google. I mean, we heard something was in the wind when Matt Cutts mentioned that Google planned to take action against “content farms” shortly before, so it wasn’t like what happened was any big surprise.

And it wasn’t just Danny noticing. SEOs from all over the Web had seen significant changes to their organic traffic, but this important algorithm shift had no label until Danny called it the “Farmer” update in his SearchEngineLand.com blog.

Yet, when Google admitted to the update (which affected nearly 12% of all pages in the U. S.), they decided that they’d rather call it “Panda,” because it was more “friendly” and because they didn’t want people to think that they were specifically targeting content farms.

But they were targeting content farms and more. And thousands of websites immediately lost their traffic and were scrambling to figure things out.

Some major sites were affected by Panda, too. Suite101.com, for example, lost 94% and EzineArticles.com lost 90% of their organic traffic. There was no doubt that the devastation was a crushing blow to sites using only “duplicate” rather than the original content that Google wants to see.

That’s not to say that your site will be penalized if it holds some duplicate content. But if it’s ALL duplicate content or content “scraped” from other sites, you’ll want to pay close attention…

If your site was affected, you may have noticed a significant drop in organic traffic since the end of February. You can also check your positions in Google Webmaster Tools, and see if keyword positions have radically changed over the past 30 days.

But if your investigation proves that the Panda has bitten you, don’t worry. You can get your rankings back. Here are five things you can do to improve your image with Google:

1. Remove any pages with “scraped” content. Content that you didn’t create yourself, such as article reprints or blog “excerpt” posts with no original content added to back those up. Even very large sites with just a few such pages are feeling the bite, so if you think your site is too big to be bothered, you may want to think again.

2. Keep outside advertising to a minimum. It’s OK to have one or two ads on a page with a significant amount of content, but if you have a site where the ads outweigh the content or your site looks like a used car lot with streamers, banners, and blinking ads everywhere, get rid of that stuff! It’s going to hurt you.

3. Be sure that your customers have a way to contact a human being. If you’re writing a blog, be sure to respond to your comments. If your site is an e-commerce site, a membership site, or a stand-alone website, be sure that people have a way to contact you or at least your support department by mail, email, and telephone. Live chat isn’t a bad idea, either. Google wants to see human interaction or at least the potential for it.

4. Do everything you can to get traffic. Send social media outlets to your blog or web page, use paid media buys, do whatever it takes to get people interested in your site because Google wants to see some traffic coming in and they are counting your “authority” in social arenas, too.

5. Get quality backlinks. Don’t buy them ever. Google hates that. But you can guest post on other blogs in your niche, or submit to quality directories like DMOZ, Yahoo, or JoeAnt.com, for example (just be sure that the directory is human edited or it won’t count).

Though Google ins’t the only search engine on the block, it still gets the most traffic and will give you the best results if you optimize for it. Take some time now to figure out whether the Panda has bitten you, and then follow the steps above.

The bottom line is…Give Google the quality, unique content that it wants because there’s nothing more valuable than the bucket loads of targeted, free, converting traffic that Google supplies.

Take care of Google and it will most definitely take care of you.

Still worried about Panda? Here are more steps you can take to can improve your rankings, whether or not your site was bitten by the bear:

1) Care about your visitors

The overall user experience is important, not just to Google but to your customers. Be sure that your site design and usability are set to “easy,” keep ad-to-content ratio low, and work on brand perception. Keep your brand in their minds and on your pages.

If you’re already there…Great! You’re doing the right things.

2) Are you concentrating on awareness?

After ensuring all content on your site is high quality, be sure to consider your engagement with customers through social media channels. Promote your brand awareness with Facebook pages and Twitter. Work toward achieving “authority” in social media sites by getting as many Retweets and Likes as possible.

Focus on your customers’ experience interacting with your company. Let them know that there are real people behind it.

3) Have one kind of advertising, not several…

If you have a site or blog running AdSense, Kontera (or other link advertising), and banners, choose one form of advertising and stick to that. Too many forms just ring Google’s bell and could hurt your chances for higher rankings.

And if you’re already doing these things? Celebrate! You have appeased the gods of Google.

Extracted from StomperNet NewsFlash, April 22, 2011.

[Brand New] WP Notepad: 100% Free Limited Time

Make sure you grab this AWESOME new plugin from Robert Plank right now…

WP Notepad lets your members take notes and track their own progress.

This enhancement alone will change your membership site forever.

Facebook Is The New Google!

Fan Page Traffic System

The Google “Gold Rush” ended when thousands of innocent marketers were slapped and made hand shy by Google’s unreasonable quality scores…

But the Facebook “Fan Page Rush” is just getting started!

Facebook is now the most viewed site in the United States!

Tap into the 500 million rabid Facebook users and get unlimited traffic with these step-by-step video tutorials!

A review of my autoresponder service.

AweberAn autoresponder allows users to schedule and send multiple e-mail messages in a sequence. This is helpful for Internet marketers who constantly have to maintain communication with their subscribers. One of the leading services that provide autoresponders is Aweber.

In the past 5 years, I’ve stayed with Aweber so I consider myself lucky that I don’t have to jump around several mailing services. Here’s why Aweber remains a personal favorite:

1) User-friendly Interface: Aweber doesn’t give users a hard time in the creation and management of its autoresponders through its user-friendly interface. The buttons and images represent their functions well, and if that’s not enough there’s a setup wizard that guides you through the entire process of creating your autoresponder. Basically, you won’t have to feel awkward when working with Aweber because you’ll find your way around it easily.

2) HTML Templates: There are 150 templates for Aweber’s autoresponders, and they’re still creating more. Its templates feature excellent color schemes that can match your company’s identity. If that’s not enough, you can also add your company logo and images to your messages.

3) Tracking and Reporting: Aweber can give you information about how well your autoresponders are performing. It gives you data on open rates, click-through rates and conversion rates. It also presents the data in the form of a graph for trending.

4) Aweber gives you details on which e-mail clients your subscribers use to read your message. This allows you to adjust your autoresponders’ formats to their needs for a better business.

5) Automation: Aweber allows you to set a schedule for your autoresponders to follow. Besides scheduling the days to send them, it also gives you the option to choose what exact time you want them sent. This is important because time is a determining factor on human behavior (which translates into conversion and open rate differences).

6) Signup form customization: You can segment your list as it grows with Aweber’s fully customizable signup forms. Aweber allows you to incorporate more than 20 fields with drag-and-drop ease to your signup forms. If that’s not enough, you can create two variants of signup forms and test which one’s doing better than the other.

The Bottom Line

Aweber has been in the e-mail business since 1998 and is still a popular choice for Internet marketers. There’s no substitute for that kind of experience, making Aweber an excellent choice for anyone who wants to take e-mail marketing seriously.

Preview these gorgeous WordPress themes!

I just came across a site where you can preview dozens of attractive and user-friendly premium WordPress templates fit for business purposes, and guess what, you can get them all for the price of ONE!

* Elegant Themes *

$63,896.21 in 1 month thanks to the iPhone?

iPhone Dev Secrets

Do you want to discover how to create iPhone apps easily with no programming experience and learn from some of the top iPhone app developers to get your app created and sold in App Store?

Have you ever dreamed of creating your own great game or application for iPhone or iPad with no programming skills and hit pay dirt with it in the App Store?

I bet you have, and I want you to look at iPhone Dev Secrets!

Let Mike, who made $63,896.21 last month selling his own iPhone apps & games, lead the way!

How to convert a web page to a WordPress theme in 5 minutes!

Every day is a new learning experience. It’s been 3 weeks since I last sent a mail as I was deeply involved (and engrossed) in a corporate web project. Demands are higher than usual sometimes, and when push comes to shove, you would agree that we will get out of our comfort zone and do things we’ve never done before.

No one is pushy really My partners are supportive and I’m grateful for that. But this project did force me to rethink about designing blog themes. You see, I’m a marketer and only techie to a level where I feel I can do thing on my own, but to design a theme from scratch is out of the question for me…until I stumble upon this page that tells you how to convert your existing web design into a blog theme in 5 minutes!

Previously, if I want a uniform look to a website, I would have conformed the web template to the theme. Thankfully, it’s now the other way round. Follow the simple instructions on the page and you should not go wrong. After that, the only challenge left is coding the style.css file. The comment function of “Roll Your Own Theme” does not seem to work, so I’m waiting for my programmer to figure it out. The comment coding is done in a content.php file. If you can fix this, please let me know (e-mail me or use the contact form).