Archive for July, 2016

11 YouTube Video Marketing Tips For Maximum Results

11 YouTube Video Tips For Maximum ResultsWere you aware that 70% of all the traffic on the Internet today comes from videos? That is a pretty unbelievable number when you consider it.

Here are 11 tips on how you can create and market your YouTube video to get better results.

1. Post your videos on other social media sites besides just YouTube. These could include Twitter, Facebook, Stumbleupon, and Digg. Post it on your blog as well. Send a mailing out to your e-mail list and invite them to visit your blog and watch the video and leave comments.

2. Make your videos professional. Do not cut corners on sound and edit them so they are presentable. This should include lighting and color that is easy on the eyes.

3. Keep your videos short and on message, especially if you are doing a verbal presentation. I am not going to sit through a 10 minute video and neither are most of your viewers. Get to the point and then wrap it up. You can say a lot in a 2-3 minute video.

4. Just as in blogging, find ways to make your videos unique. This should include humour, controversy and really useful information that is not recycled from other people’s videos.

5. Use your YouTube video to brand yourself and your business. Include your website logo, and your website URL in the beginning, in the text, and at the end. Videos really give you a great chance to come across as an expert on what your video is about.

6. Before you tape it ‘live’, practice it a few times. This will give you confidence because you know exactly what you are going to say. Never create a video on the fly.

7. Think about creating a series of videos on one theme. This can bring people back to watch more of what you have to say. It also will help you break your video into smaller portions so you can really stay on message for each one.

8. Get search engine benefits by incorporating targeted keyword phrases into the title of your video. You should build a keyword list and know what you are trying to rank highly for. Search engines love to rank videos on their search results for fresh and unique content.

9. Ask your viewers to leave comments. This helps get them involved and let you know what they are thinking.

10. Track your hits by using YouTube Insights to see who is watching your video and where they are coming from. Just as analytics are helpful on your blog or website, they can give you a lot of good information about your video.

11. Have fun. Do not swear or use inappropriate actions in any way. Do not offend people when you are having fun with off color jokes or comments.

These are 11 ways the experts create YouTube videos and market them to build their business. If you are not applying video marketing, you need to start today!

A Bird’s Eye Summary Of 10 Traffic Generation Methods

A Bird's Eye Summary Of 10 Traffic Generation Methods

The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we will be looking at 10 traffic generation techniques that can be implemented to attract more visitors to your website.

Nothing is for free and without hard work and dedication these techniques will not guarantee success. For the best results it is advisable to use a combination of the 10 techniques as part of your traffic generation strategy.

1. Article Marketing

Consumers use the Internet to get information on the topics that they are interested in. More information will be available on popular topics (celebrities, news, and more) than on niche topics. In order for article marketing to work you have to find a niche market to write about. Not all niche markets will generate traffic and you need to experiment a bit. The best part of article marketing is the fact that the costs are very low. There is however an investment in time. Articles need to be original, unique and well written in order to attract visitors through your text links within the article or resource box. Readers who find your article informative will point other users to your article through blogs, forums and bookmarks.

2. Video Marketing

The use of video as a marketing tool has increased dramatically over the last couple of years. Video can be used in various different ways to market your website or products. Videos can go viral easily and can attract a lot of customers to your website. Youtube is still the best site to post videos to but there are a number of high quality video sites available.

3. Social Sites

Facebook and Twitter are 2 examples of social media sites that have grown rapidly in a short period of time. The benefit of social media is the instant interaction with your consumer base. Google also lists Tweets in the search result pages and this can lead to additional exposure. You can integrate most of the social media sites with your website to allow visitor interaction. If you are serious about generating traffic to your website, you need to make use of social media to market your site.

4. Forums

Partaking in relevant forums or discussion groups through comments, questions or posts is still a very good traffic generation technique. You need to research related forums and join the high ranking trusted ones. With forums the key is your signature link. Use a signature link that entices the reader and that results in visits to your site.

5. Blogging

It is very easy to start a blog and the costs are very low. Look at creating a blog linked to your website and post relevant information on the blog daily. Ping your blog to ensure that it is picked up. You can also link your blog posts to your Twitter profile. If you post high-quality and informative content, visitors will follow!

6. Social Bookmarking

Bookmarking your site on websites like Digg, StumbleUpon and Reddit will results in one-way links back to your site. It is also a great way to gain more exposure for your website. Use the bookmarking sites for your own use by bookmarking sites that you like. Make sure that these bookmarking sites are integrated with your website to allow visitors to bookmark your site.

7. Podcasts

Podcasts can be a great traffic generation tool. You can either publish a podcast or be a guest on an established podcast. Find podcasts or Internet radio shows that focus on a relevant subject and find out how you can become a guest speaker. Good podcasts are normally referred to friends and can go viral resulting in traffic to your website.

8. Banner Advertising

Look at using low-cost banner ads on large ad networks. Banners can attract attention in some websites and can be a great traffic generator. There is no need to spend thousands in the beginning and a banner with a simple sales message is just as effective.

9. Press Releases

Submitting a press release about your site whenever there is something to announce will generate traffic. Search for free press release templates if you want to write your own press release. Unlike article writing, do not overdo it; only submit a press release if you have something to announce.

10. Pay-Per-Click

Pay-Per-Click campaigns can be profitable or cost you a lot of money. What makes this form of advertising ideal is that you reach your identified target market directly and should therefore achieve a higher conversion rate. The key to a successful Pay-Per-Click campaign is great ads with perfectly targeted keywords. You might have to experiment a bit in the beginning with your ads and it is advisable to set a limit on the cost.

Generating traffic to your website is not as easy as it looks. If you are not familiar with any of the above techniques, please research them further before implementing them. Remember that the above techniques will also generate backlinks to your site and should therefore improve the position of your keywords on the search results pages and improve organic traffic to your site.