In the world of marketing, there is always room for improvement. Tracking and measuring your marketing practices will give you a clear picture of what you should and should not continue to do in the future. But without data, you have no idea where to start. Here are a few tools that will enable you to collect and analyze your marketing results.
One of the first tools you can leverage is Google Analytics. You’ll be able to track everything from unique visitors to time-on-site to pay-per-click ad success. Plus, you’ll be able to tell which referral sites (including your own landing pages) are getting the most results. This data will help you analyze campaign strategy and budget requirements.
Another area in which you’ll want to track data is e-mail marketing. How many people open your e-mails? Which subject lines work the best? Which e-mails convert to sales? This should all be tracked using an internal tracking feature that is available in most autoresponder services. A recommended external tracking service is Linktrack. As you track and tweak your e-mail practices, you’ll see your conversion skyrocket.