Category Archive for Content Publishing

Why, What And How To Post On LinkedIn Pulse Strategically


If you are an avid business blogger, you would have heard of LinkedIn Pulse by now. Pulse is gaining rapid popularity as an eminent content publishing platform. Content marketers would welcome Pulse as an additional channel for content dissemination, but it is not “another channel”. Pulse disseminates your articles to all Pulse users (writers and readers) and not just your connections. Moreover Pulse posts are said to achieve rankings in Google News Search.

As LinkedIn has established itself as a business-oriented social network with very active members, you can be sure that your quality articles will pick up the eyeball counts out of the 300 million Pulse users out there!

To get started with Pulse, click to the Home feed of your LinkedIn account, and click “Publish a post”.

Now, let’s not take these potential 300 million users for granted. Their eyeballs will easily glaze over your article headline or title if it is not click-worthy and compelling. More than that, your entire post must be engaging, which you means you got to demonstrate thought leadership by thinking deeper and writing longer than other writers, especially your competitors. If you are going to write on Pulse regularly, do each article once and do it great, instead of being lacksidal about your work.

The best type of articles to write are those based on personal experience or industry insights or actionable tips. As your readers are fellow business professionals, highly relevant insider information that informs them in their own situation or that is applicable in their work will garner better engagement rates.

Using your articles to continually engage readers in a conversation is a great form of brand building. More than that, your Pulse post could get you linked up with other professionals who can open doors of business opportunities for you. This is not something that is remotely possible in other social networks. It is a good idea to stress a final call-to-action whereby you encourage readers to connect with your LinkedIn profile or follow your Company Page to learn more about you and your business.

As you can see, getting started on LinkedIn Pulse is as easy as clicking “Publish a post”, but the benefits of using it is manifold. There is no place better than LinkedIn where you can:

1. Reach an interested audience,
2. Grow your network,
3. Train yourself to write better,
4. Build up your brand and credibility, and
5. Create fresh business opportunities

All at the same time!

The Top 5 Content Marketing Trends Dominating 2016

The Top 5 Content Marketing Trends Dominating 2015

The screenshot you see above is captured from Google Trends. “Content Marketing” as a key phrase has been on an upward trend since 2011. Today, it is widely practiced around the world and is gaining popularity. We expect B2B marketers will continuously and actively adopt content marketing in 2016.

According to Demand Metric, 90% of organizations, by marketing with content, are spending 62% less than what they do with traditional marketing, and that’s certainly good news. Here are several other encouraging content marketing trends:

1. Personalized content play a bigger role.

Publishing and distribution tools now theoretically make anyone a mass publisher. And in a world where content multiplies exponentially and time remains finite, it’s harder to be remarkable. Marketers want users to interact with their content, and what better way to achieve that than through providing something relevant?

That’s why many companies are designing personalized content. Content personalization takes a variety of forms, all of which come down to audience segmentation. Typically, marketers can pare down how they segment the audience through categories like Location, Interest, Behavior, Referral. Segmentation provides the opportunity to gain an extremely granular understanding of customers, then to anticipate their needs, wants, affinities, and expectations and develop unique insights to power better marketing across all devices, channels, localities, and brand experiences.

Your customers’ data will be instrumental to how you can begin to publish and deliver more personalized content to them at the right time.

2. Increase engagement impact of content marketing with visual storytelling.

Due to the increase in marketing noise, marketers will need to find a medium that will help their message stand out from the crowd and that could be visual storytelling. Visual storytelling is best used to communicate a brand’s philosophy and aesthetics. In April 2014, Starbucks had a contest asking patrons to draw on their Starbucks cups, take a photo, and then enter the contest with #WhiteCupContest on social media. 4,300 entries later, Starbucks had created a nice buzz that played out on social media, all while connecting personally to their audience.

According to, 8 of the top 10 most shared posts on Facebook incorporate video. Also, 93% of the most engaging Facebook posts include images. This shows that visual stories crafted for marketing purposes can spark a movement or inspire emotions, sending a clear message about the brand to its consumers and helping to define it against the surrounding surge of noise.

3. LinkedIn dominates industry and marketing news.

According 2014 B2B Content Marketing Trends, 91% of B2B Marketers used LinkedIn to distribute content, and 62% of them rate LinkedIn as an effective social media platform. As Business Insider reported, LinkedIn plans to be a $1 billion business by 2017, by becoming “the most effective online platform for marketers to engage with professionals.” LinkedIn is set to become a dominant social channel for content distribution.

4. Location-Based Content Marketing will provide huge ROI.

With more people owning smartphones and checking in to location-based services, the possibility of reaching a meaningful swath of consumers and more importantly, knowing where they are during the day is becoming a reality. Location-based couponing and promotions are continuing to drive in-store visits and sales.

One example of how brick-and-mortar businesses are using location-based marketing to increase ROI is the use of geo-aware marketing in a campaign launched earlier this year by Meguiar’s (an auto-care products company). By showing relevant ads in areas that showed a high volume of car and car-accessory buyers, the company was able to achieve a $1.31 ROI and a 118% increase in sales in exposed markets. The main aim of native ads is to entertain and enlighten the viewers without explicitly promoting a particular product or service. These ads often talk about topics that are in some way related to the product or service the company is offering.

According to Cisco, location-based mobile advertising accounts for $4.5 billion this year; and this number is expected to rise to over $10 billion by 2017. We can see more and more firms will increasingly conduct location-based content marketing.

5. Businesses will look for ways to automate their content marketing, and these efforts will fail.

With businesses creating and promoting more content than ever, it’s no surprise they would be looking for ways to streamline and automate the process. The popularity of marketing automation would rise in order to keep pace.

However, many argue that automating content isn’t without its problems; unrealistic expectations of what marketing automation can accomplish may be one of the biggest hurdles.

According to HubSpot, a leading content marketing automation provider, content marketing is not a “once and done” proposition: “Marketing automation needs constant care and awareness for it to work effectively. Too many companies skimp on these details and think they can let their automation do all the work—not exactly the best way of accomplishing your goals.”

It is easy to be remarkable once. The trick is being remarkable consistently. The one-size-fits-all approach will not work in the world of marketing. Use these trends to your advantage to develop the best strategies that work for you.

6 Quick And Easy Tips For Improving Readership Of Your Content

6 Quick And Easy Tips For Improving Readership Of Your Content

All of us are no stranger to the practice of scrolling past content that doesn’t interest us—it’s a daily routine of scroll, scroll, scroll, until we reach something that catches our attention. There are just too many emails and articles on the Internet for us to stop and read all of them. Even with the good old newspaper, there’s hardly anyone who has the time to read each and every article. So how do you make sure your content is catching on to your audience?

Answer: The secret lies in your title (or headline).

It’s obvious why the title is important—it’s usually big and it’s usually bold, and it’s almost always the first thing the audience sees. Here are 6 tips to creating a compelling title to get those readers:

1. Ask your readers a question

When you use a rhetorical question as your title, as your audience reads it, not only are you questioning them, they are questioning themselves too. When they realize they may not know the answer to your question (for example, why people aren’t reading their content), more often than not they would proceed to look at your content in order to obtain an answer.

2. Relate to a wide audience

When your title relates to a wider audience, less people would ignore your content. For example, if I had titled this post “Why Aren’t People Reading Your Blog?”, it wouldn’t have caught the attention of those who do not run blogs. However, “content” can also refer to other types of content, such as emails; this will ensure that your title does not lead your audience into thinking your content is unsuitable for them.

3. Use unique words and phrases

This means you can’t have a title that is completely boring. Spice it up with words and phrases that aren’t commonly used, and this will catch your audiences’ attention. For example, the title of this post could have been “Are You Flabbergasted That No One Is Reading Your Content?

4. Focus your title on the audience instead of on yourself

“Why Aren’t People Reading My Content?”


“Why Aren’t People Reading Your Content?”

It is human nature to be self-centered. Let’s face it, your audience isn’t going to care about your readership, they care about theirs. Through your title, target their concerns directly; use you-language instead of me-language.

5. Let them know you’re providing exclusive information

Using titles like “10 Secrets To Get People To Read Your Content” or “Today We Reveal How To Improve Readership” make your audience feel like they would be missing out on vital information if they were to skip your content.

6. Use numbers to reflect the length of your post

When you tell readers you have “4 Tips For Improving Click-Through Rate”, they are more likely to read your content than if you told them “Several Simple Ways to Improve Your Click-Through Rate”, because:

  1. They know it is a list of tips, and they will be able to take a quick scroll through each of the 4 main points
  2. They do not immediately assume your content is lengthy, because you’ve told them it’s just 4 tips

Keep these tips in mind for the next time you have to come up with an enticing title, for it makes all the difference.

Aside from having a great title, your choice of font is also important in getting higher readership. Check out our post “How To Choose The Right Fonts For Your Inbound Marketing Content“.

Content Writing: Discover How To Write For An Online Audience

Article MarketingOne of the issues that a business writer or blogger must understand is how to compose for the online consumer.

For starters, content writing for an online market is very much different than composing for print media. Web users are less tolerant. They scan substance on the screen, which is more stressful for the eyes. Also, they have more selections at their disposal. If they don’t like what they’re reading, they can go to another page at the click of a button. Capturing their interest and sustaining their attention are a must when it comes to composing online content.

These are some very fundamental tips for writing a quality business article:

1. Make certain your titles are captivating. Within copywriting circles, it is understood that “the headline gives weight to 80% of the first impression” before readers decide whether to continue reading the sales copy. The same principle applies to the article title. Readers will subconsciously critique your whole article based on the first impression they get from your title. You only have 3 seconds to sway them to stay, and such can only be accomplished by means of a catchy title.

2. Use bullets and numberings as much as you can. Listing the key points of your article in an easily readable format encourages readers to peruse the article to the end, searching for the information they want or tidbits they will deem captivating. You can make things easy for them by designing your website for simple browsing. You can also highlight vital statements of your content via bold fonts or variation of hues.

3. Keep your words understandable. Write just like you’re telling a message to a 12-year-old child. This isn’t meant to insult your prospective client. This is so because the average reading comprehension of Internet users is really that of a 12-year-old pupil.

4. Make your paragraphs short. Creating white spaces between sentences enhances readability and allows readers’ eyes to rest. It is especially important for online publications. Aesthetics experts even concur that 2/3 of the article should be composed of white spaces.

5. Add at least 1 image into your article. As the saying goes, “An image is worth a thousand words.” Images add richness to your content. The relevancy of images can help emphasize key points and make readers more willing to read a long article. It also encourages readers to share articles on social media because social networks can feature the image in the post. In an e-commerce site, 67% of consumers say the quality of a product image is very important in selecting and purchasing a product.

The 7 Merits Of Not Sending Your Newsletter In HTML


If you design your newsletter in HTML, don’t send it as an email. There are benefits to putting it up as a web page and sending your subscribers to it:

1) You keep my email ‘clean’ with pure text so it less likely gets filtered out.

2) You can archive it so subscribers can revisit for reference.

3) By redirecting them to your site, you also remind them of your site so they can navigate elsewhere for more resources.

4) As you build an archive, you also grow your site with more pages. It helps with search engine optimization to an extent.

5) You can add in interactive features on the web page like a chat box or the Google calendar for event or promo forecast.

6) Your subscribers are more likely to “tell a friend” about good web content rather than forward emails. Apply viral marketing techniques on this point.

7) You can even repackage your newsletter content into an ebook, video or podcast in the future.

A direct e-mail message is most effective only when you want your subscribers to take action on a single message, i.e. “In this week’s exciting line-up of topics, you have…[list out in bullet points]” So focus on getting that click to your newsletter, effectively disengaging them from their inbox and clutter of emails, and let them enjoy reading your content at their own pace.

What A Weekly Email Newsletter Can Do For You


Running your own free email newsletter or e-zine can bring massive benefits to your website and profits. Did you know that e-newsletters are one of the most important components for you to drive traffic to your website and build your online business?

The popularity of e-newsletters is based on the thirst for information by information-hungry Internet surfers. The main reason people are online is because they want and need information and that is exactly what e-newsletters provide.

There are 3 major advantages of starting your own e-newsletter, no matter what product or service that you are offering. They are:

– Being able to maintain regular contact
– Being able to build a relationship with your subscribers
– Being able to offer new products and services

An e-newsletter allows you to keep the connection with your site visitors reminding them of how your product is suited for them.

The other, often overlooked, advantage of having a e-newsletter, is the income it can generate, not from selling your products and services, but from selling advertising space in it.

You do need a medium to large subscriber base before other businesses will be interested in advertising, but this is not that hard to achieve, especially if it is regularly full of quality content. You can earn a few hundred, even thousands of dollars, every month just from ads if you play your cards rights.

Your online customers will eventually become your offline customers if they trust the information you regularly send them. Put simply, a newsletter is your way of helping people. If you help people online, eventually they will buy from you.

However, running your own e-newsletter involves a considerable amount of work. It is vital that you regularly write a lot of quality content before your next release. Ideally a e-newsletter should be sent out every week or at least every fortnight. This is not always easy. It definitely takes consistency and a keen eye for content.

You see, just as it is on your website…content is KING in your newsletters.

You need to offer valuable information, products, services, and more to keep your subscribers clicking on every newsletter that you send out.

Where can you get quality content for your newsletter?

1. Article directories like or Also get articles from yahoogroups. The downside to this is that you need to include the author’s signature or resource box.

2. Forums. One of the most dynamic and updated places on the Internet is where people write off the cuff and in real-time. Thread after thread, reply after reply of the latest information comes off the minds of forum participants. Combine interesting topics and reword them into an original article.

3. Your own Inbox right under your nose. Whatever other marketers are writing or selling about, use them to your own advantage and recreate them as your own.

4. Your own insights are really your best resources. When you have passion, you will never stop talking about what you know. Be consistent at no. 4 and soon enough you will find a way to mold yourself into an expert. Continue to expand your knowledge database and add value to it.

In conclusion, running your own e-newsletter can have a very positive impact on your website and online business. If you dedicate yourself to keeping it up, you will find it well worth the effort.

5 Content Marketing Tips To Publish Like A Pro

1. Know your audience: Carefully consider the type of readers you’re targeting and/or trying to attract, and tailor your content to them.

2. Create a framework for future content needs: Map out potential blog ideas, stories, featured posts, etc. That way, you have something to work from each time content is needed.

3. Create a content schedule: If you find yourself not blogging enough, creating a schedule can be the perfect way to get focused and stay motivated.

4. Think Multimedia: Looks for ways to recycle the same content into different formats.

5. Always encourage reader feedback and welcome user-generated content as part of your publishing mix.

Convert Your Blog Posts Into Other Formats

If you have some extra time, turning your blog posts and articles into other forms of content can be a great way to get some extra traffic.

For example, you could read your content into a mic and turn it into podcast content. Submit this content to podcast directories.

Additionally, you could take that audio and sync it with a few slides to turn into a video and upload to multiple video sharing sites.

Suddenly, one piece of content and a little extra work turns into 3 times the potential views you started with!

If nothing else, you could upload the audio with your blog post for those who don’t care to read through everything.

Get a free bait piece from Uncle Sam

In past issues, I’ve recommended that you have a “bait piece”—a special report, whitepaper, or other informational premium you give away to generate leads for your product or service.

But many marketers don’t produce info-premiums because of the research and writing work involved.

An easy way to get around this is to visit the U.S. government’s There are loads of how-to and information booklets on a wide range of topics such as money, health, travel, housing, nutrition, computers, small business, and more.

If you find one that would make a good info-premium for your business, you can print or download the text, put your own cover on it, print copies, and use it as your own freebie—without paying Uncle Sam a dime!

How? Most of these publications are not copyrighted, so the U.S. government allows you to use them for your own purposes (they do appreciate if you credit them as the source).

Warning: Be sure to check the publication for copyright notices. If the booklet you selected is copyrighted, then you can’t use it.

How long should my e-book be?

“How long should I make my e-books?” a new Internet info-marketer asked me.

Answer: for an e-book selling in the $19 to $39 range, the PDF should be a minimum of 50 pages.

If it’s much shorter than 40 pages, your customers may think you are not giving them enough ‘meat’.

A typeset PDF page is around 300 words. So when you are writing your e-book, you know you have enough content when your Word document is around 15,000 words.

Why Your PLR Won’t Work For You

Big Content Search

Purchasing and downloading a huge pack of PLR articles can make you feel like you are on the verge of something big. You start to think about all of the possibilities. You start to think about all of the products you can create. And yes, you are on the verge of something big…a big headache.

One of the reasons those huge files of PLR won’t work for you is because they’re too big. If you open it up you’ll see that there are a ton of folders for you to try to read through. There are so many articles and folders that trying to manually read through them will give you a huge headache. If you have one of these huge packs then you know exactly what I mean.

Another reason why these are so bad is because the categories they are listed in are horrible. Most times you will find an unrelated article in the wrong folder. Cooking recipes just shouldn’t be in a folder about sports, but often times you will see stuff like this in PLR packs.

So the question remains: what do you do? I will tell you what you do. You find a PLR site that lets you search the titles. You find a PLR site that will save you a ton of time with a search function. You find a PLR site that will give you all of your content needs at your fingertips.

So where can you find one of these?

I will tell you where: Big Content Search IS the place. Big Content Search is a first in its PLR class. It’s the only PLR site online that you’ll find with a searchable database. This not only saves you time, but headaches as well. See and feel the difference NOW!

Resolve duplicate content in the face of Google Farmer update.

One of the key essence in online niche marketing is content generation, and you probably know that it takes any from 10 to 100 niche content sites to make you a decent income from AdSense and affiliate marketing every month.

For this to happen, you might have thought that you need to spend a lot of money on writers to get them to write fresh and unique articles every time…

Well, you don’t need that option, and neither are you going to die writing. Sandwiched between these 2 choices is a convenient way of working that is spinning your articles.

For your information though, the new Google Farmer Update is smart enough to hit hard duplicate content sites, and even if you were used to spin content at 30-50% uniqueness, it’s still NOT enough. Sooner or later, Google will track down those articles and your backlinks won’t count.

Luckily, if you follow the instructions that I’ll be providing you on this page, duplicate content will NEVER be an issue again…

Learn how to publish & promote a money-making e-zine

Ezine Marketing Power

Are you ready to start your very own e-mail newsletter, so you can make some extra cash or finally launch your business?

Then check out entrepreneur mentor (and former “Ezine Queen”) Ali Brown’s brand new e-zine manual, “Ezine Marketing Power“.

Let Ali walk you step-by-step through planning, writing, publishing and promoting a money-making e-zine, so you can make more money, attract new clients, and grow your list and your business FAST.

Plus you can get this course at a great price right now! But you must act by midnight tonight. Get all the details here.

Content problems solved.

I hear this over and over again…I can’t launch my membership site because I have no content…

I can’t update my blog because I have no content…

I can’t make my product because I have no content…

I can’t publish articles because I have no content…

Well now you can! You need to check out this incredible free training right now…

4 steps to stronger e-zines

Best-selling author Michael Masterson gives the following tips for writing strong content for your e-newsletter:

1. The quality of the ideas presented is paramount. A reader may sign up for an e-zine for many different reasons but he will continue to read it only if he feels that his time invested in reading is yielding valuable ideas. Valuable in this context means provocative, memorable and useful.

2. Less is better than more. If you overwhelm the reader with ideas—even valuable ideas—he will come away from the reading experience emotionally neutralized. That happens because the reader recognizes subconsciously that he has taken in more information than he can possibly act upon. Being comprehensive therefore is not the virtue some writers and publishers think it is.

3. Specificity is key. Unsubstantiated claims and promises may attract your readers’ attention but you will never win their trust unless you back up those claims and promises with specifics.

4. Stories sell the heart. Facts sell the brain. Don’t forget that the job of good writing is to appeal as much to the readers’ emotional intelligence as it is to provide them with rational evidence.

11 Steps To Publishing Success

Even if your best friend owns a top publishing company, giving you an immediate “in”, this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish. Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar – and even love – the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you’ve written your e-book and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You’ve finally written your e-book! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

Now the secrets to turning your e-book into profits…

E-books are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with e-books, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an e-book, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they’ve read a zillion times before. So spend enough time writing and revising your book to make sure it’s of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your e-book to sites that specialize in e-book reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your e-book. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your e-book at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your e-book. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

To recap the 11 steps to publishing success:

1) Start researching in your subject. Read a lot.
2) Plan a content structure for your e-book.
3) Don’t rehash old material.
4) Start writing and sustain your pace. Do not edit and write and the same time. Let the ideas and words flow from your mind first. You get to express more content in less time.
5) Know when to stop writing and start editing.
6) Price your e-book.
7) Design an e-cover for your book.
Get external reviews or find creative ways to get testimonies, e.g. barter trade.
9) Prepare a sales copy and set up a site promoting your e-book.
10) Consider creating a free giveaway version of your e-book.
11) Write articles related to your subject and submit them to major article directories. Your resource box points back to your sales page.

Scarsdale Diet author’s writing secret

When you write with a clear picture of your reader in mind, your copy is much more effective.

Samm Sinclair Baker, author of many best-selling books (including “The Scarsdale Diet” with Dr. Herman Tarnower), had an interesting way of picturing his reader as he wrote:

Baker looked through magazines until he found a picture of a person he imagined was a typical reader for what he was writing.

He then cut out the picture and taped it to the edge of his PC monitor.

As a result, he was constantly looking at his reader while he wrote.

Baker says this helped him write more conversationally, because he was “talking” to the person in the picture as he typed.

Everybody Needs Professionally Written Content

Let’s face it: content and information are the reasons people visit websites. The best way to get professionally written content is to outsource your writing to a professional writer that understands writing for the Web and understands how Internet searchers read and search for information online. Either way you need to keep in mind that professionally written content is a good investment. Interesting, informative, written content articles that will also help improve your search engine ranking by providing high quality permanent web links back to your website.

Content written by professional SEO experts is not only context-sensitive, but also adds to the overall look and feel of your website. Strong content also encourages online visitors to spend more time at your website and entices them to return. This will help your website get links in exchange for the right to publish the content. Your content is your website and if it’s not professionally written, then you’re not going to be successful in the world of Internet marketing. Well written content done by professionals should be the reason someone clicks where you want them to. It’s just a simple fact that paying someone else to write your content is a small investment that pays for itself over and over again.

Articles that are interesting and informative will act like a magnet to draw targeted traffic, over and over again, direct to your website in both the short term and the long term. The end results are that you get high quality, targeted traffic that will find their way direct to your website. These visitors that read through your article and then click, on your link are a much more targeted audience and have a much higher probability of making a purchase and becoming your valued customer than just about any other type of traffic that you could hope to buy or find on the Internet.

How can I be sure that this content written is unique to my website. High quality unique content & articles are the answer. The content is 100% unique and has been created exclusively for your site. You get unique articles that only you can publish. Get only the content you’ll use. Professionally written content that is interesting and informative will truly help you make money from your content and you’ll know that you’ll have and edge over your competition.

Professionally written content can well increase your sales up to 30%. You want to keep your site fresh for your visitors and the search engines with top notch, written content that’s unique to your website. With professionally written content your visitors will read and understand your services, and how you are able to help them.

Grab useful information in the sphere of one way links – please make sure to go through the site. The time has come when proper information is really within your reach, use this possibility.

How To Write An Effective Newsletter by Clate Mask

If you’re like most companies, you’re not using your newsletter for the marketing tool it is. You see many companies produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

1. Determine what your readers want: too many newsletters are used simply to boast. Although your newsletter should promote your business, it’s also a time to build your relationship with your prospects and customers. Be sure to discuss topics of interest and value for your customers and prospects.

2. Personalize your newsletter: there are hundreds of newsletters circulating on the Internet and in the mail. You need to make your newsletter stand out from the crowd. Making your newsletter uniquely you will make a difference. So be real. Feel free to include personality and emotion in your newsletter.

3. Make it look good: the visual aspect of your newsletter can make all the difference. Make it brief. (You only have the reader’s attention for a few minutes.) Use bullets and appealing headlines. And include graphics.

4. Let your readers give you their opinion: ask your readers to comment on the newsletter. They will tell you what they liked, disliked, or want to see more of. Additionally, the interaction with your readers draws you closer to a sale.

5. Include your contact information: the ultimate purpose of the newsletter is to get more customers (through name recognition, relationship building, and promoting your products). However, without your contact information, those potential customers will never appear.

Create a newsletter worthy of your company and you’ll drive your readers to future sales. Make it simple, make it short, and make it a powerful tool that reflects you and your business!

Checklist For E-Book Ideas.

Every time you have an idea for a new e-book, run it through the following checklist. If you can answer each question with a resounding ‘Yes’, then you have a real possibility for a saleable product on your hands:

● Will it appeal to a reasonably large group of people (i.e. not a really tiny niche such as fishing for eels in Alaska)?

● Will it solve a problem for whoever reads it?

● Is it different from anything else that is out there on that subject at the moment?

These are the 3 main questions that you need to be able to say ‘yes’ to. If you can’t, then it is back to the drawing board. After all you won’t sell very many copies if it doesn’t do anything for people. If your idea meets these requirements, then it’s time to see if that idea really will fly.

Is Your Idea Saleable?

There is only one way to figure out the answer to this question and that involves doing research.

Don’t let that put you off though, because researching potential ideas for e-books is far from boring! It helps you to determine if your idea will work, and if you need to adjust it to make a real success of it.

And what’s more, if this idea is related to an area of interest that fascinates you and has the potential to spawn more than one e-book in the future, you should pay close attention when you do your research.

So let’s start researching. A great keyword tool is offered by Wordtracker, and it’s free. You can subscribe to the Wordtracker service if you wish to get more comprehensive results, but you should find the free service meets your needs initially.

So let’s try an example. Suppose you are thinking of writing an e-book about saving money and budgeting. Just enter each phrase into the search box to see how many times those words were searched for recently. If you only get a handful of results, you might want to think about choosing a different angle or another subject.

If we put the phrase “save money” into the free keyword tool, we get 1,554 results. But the best thing about this service is that you also get other variations on the term or word you type in. In this case, you’ll see lots of other phrases that people have used as search terms as well, which will help you to gauge how popular your idea will be. The most important thing to remember here is that some of the results that appear will be related: so for example we’ve got “save money”, “ways to save money”, “how to save money”, and many more which could equally relate to the topic you have in mind.

The free WordTracker tool also has a GTrends feature to help you out—if you do your keyword search using this page you will see a small symbol of a graph appearing at the end of each line of search results. Clicking on this will give you a better idea of the search volume of that particular word or phrase over the past few years. It gives you no more than a broad glance at the market for your idea and potential e-book, but that glance can be all you need to determine whether it’s worth a shot.