Category Archive for E-Mail Marketing

9 Tips For A Successful Email Marketing Campaign

9 Tips For A Successful Email Marketing Campaign

Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are 9 tips for you:

1) Appeal to your buyer persona: Any marketer can write a generic email to his/her prospects, but it takes a real conversion expert to nail down the precise content that addresses your customers’ needs, lifestyles and even apprehensions. When you can define the likely customer profile that buys your product or service, you will have the capacity to think of a ready answer to address your customers’ challenges. By placing ourselves in the shoes of our prospects, we can better pre-empt their purchasing decision.

2) Focus on the beef of the message: Each email should have one clear message. I know this practice goes against those who publish regular ezines or newsletters with multiple articles or sections, but the benefits are:

a. You take less time and effort to complete an email
b. You can space out your content into an email series
c. Your readers are more likely to act on a strong call-to-action

So the point here is to avoid excessive content. Create the specific message using brevity and conciseness. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

3) Exclusive specials to email subscribers: Offer special promotions and discounts that are only available for those on your mailing list. Or provide valuable information that is not included on your website. Another way is to use gated content to ‘force’ website visitors to subscribe to read the full content. Sending holiday messages or birthday greetings (plus birthday-only promos) to enhance the business relationship.

4) Branding: Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out too. This will cause your readers to instantly recognize your company.

5) Strong call-to-action: It’s best to begin with the end in mind. Tell your readers exactly what they have to do. Make your links or graphical buttons stand out.

6) Take advantage of preheaders and make email previews work to your advantage: A preheader displays the initial line of the email body, with the text highlighted. Gmail and many other email platforms show this first line right after the subject line, so that is one easy way to get the attention of a subscriber.

7) Always proofread any correspondence that you send: This may seem obvious, but it is easy to get caught up in the informality of emailing. It’s just email, right? Actually, that couldn’t be farther from the truth! Every e-mail you send is a direct reflection of your business.

Whitelisting: Remind your readers to whitelist your email address so that your emails will not land in their spam folder.

9) Mobile-responsive design: With emails being read on a gamut of devices, it becomes necessary to design them for readability across the board.

Following these 9 tips will go a long way to ensure you can run a successful email marketing campaign. Are there other tips I have not covered. Feel free to comment below. Have a great day!

6 Types Of Email Content For Your Lead Nurturing Campaigns

6 Types Of Email Content For Your Lead Nurturing Campaigns

Insofar where lead nurturing is concerned, we learned that the process is conducted via an automated email series. For sure, the emails are written in a specific manner, not filled with sales pitches (these can be included but more sparsely and tactically, to be elaborated in point 2 below), but useful, low-commitment information that culminates in a middle-of-the-funnel call-to-action that appeals to the concerns of the sales leads at the next level.

So what type of email content can you write? We present 6 types for your consideration:

1) Educational email content: At least, being educational is fundamental to getting your leads become familiarized with your business. You could start with some general educational emails that feature content demonstrating the value your company can offer. These emails shouldn’t be sales-driven. for example, the messages could offer people links to more whitepapers, blog articles, and videos that you genuinely believe will be helpful to the recipients’ needs and goals.

If you’re a sporting goods manufacturer, for instance, don’t just send emails that sell your equipment. Instead, try to teach people new techniques related to working out.

2) Promotional email content: Why not? You can mix in some promotional emails along with the educational ones. There is something called the “loss leader” strategy in which you price a simple product at entry-level price in the hope of building a customer base and securing future recurring revenue.

Just as the purpose of lead nurturing is to cultivate warm leads who are likely to say ‘yes’, the “loss leader” strategy identifies early-stage buyers who already feel invested in your business so you can target them as a priority in later sales campaigns.

3) Best practices email: A variation of the educational content email. Create a theme around best practices that your readers can apply. For instance, if someone expressed interest in learning about nutritional foods, you can send them an email with best practices to maintain a healthy and nutritional diet.

This not only keeps them engaged and anticipating your next piece of communication, by seeing for themselves the result of applying your tips, they will increase their trust and inclination towards purchasing your products or services when you propose to them.

4) Product/service-related emails: Again, this is not going straight into sales pitches. This email series may be considered second-stage, and is accessible only by leads who have signaled their intent to learn more details about your solution.

The emails may contain:

a) description of solution features and benefits

b) description of problems and scenarios the solution aims to solve

c) case studies of solution being applied/results description

d) testimonials for users

e) a call-to-action for solution demo, free trial or face-to-face meeting

5) Personal email: If a lead has gone through the content map, down the sales funnel, and is getting closer to the bottom, it may be a good idea to send a more personal and targeted email, perhaps from a sales team member. That way, they get a more personal touch, have a chance to ask specific questions, and get to talk to a real person rather than being a part of an email group. Humanizing the brand and giving some extra attention can sometimes be just the ticket to converting a potential customer to an actual customer.

6) A list of resources: Lists are always a good way to attract someone’s attention because they are easy to read. Some of the best blog articles are, in fact, lists of useful content. You should try out this same approach when setting up your lead nurturing emails. Recipients will most likely engage with your content and check out the suggested resources you have curated for them.

4 Major Benefits Of Lead Nurturing

Lead Nurturing Process

As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success.

If it typically takes your leads a month to make a purchasing decision, then make sure you’re spreading out your communications to keep them engaged throughout the month. By taking a systematic approach, you increase efficiency because you educate and qualify each and every lead over time, thus giving them a uniform experience. This is only one of the reasons you should start doing lead nurturing.

These are 4 major benefits of lead nurturing:

1. Establish contact fast: Establishing contact quickly is key to actually connecting with your leads. An study found that 35-50% of sales go to the vendor that responds first to an inquiry. A HubSpot Singapore study supports this data in showing that response rates decline as the age of a lead increases.

Automated lead nurturing is a great way to maintain engagement when a lead has already made the move to interact with you. And if that lead has stopped visiting your site or reviewing your offers, lead nurturing helps to remind them about your business.

Once you set it up, emails are sent out automatically according to your schedule as new leads come in. You might launch the campaigns and forget about them, but the emails will be doing the work for you, helping you qualify leads and push them down the sales funnel faster.

In fact, Market2Lead found that nurtured leads have a 23% shorter sales cycle. This means that a salesperson spends less time on warming up and qualifying a lead.

2. Stay top of mind: Lead nurturing enables you to build thought leadership. People engage with businesses they know and trust. The first time someone converts on your website, the likelihood that they really know who you are or understand why they should do business with you is pretty slim. Lead nurturing is an opportunity to show that you are an expert in your field.

Lead nurturing also allows you to maintain consistent communication with your leads. 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing organizations” is a key influence in choosing a solution provider, according to a study. Get off on the right foot, and don’t let leads slip through the cracks with an automated lead nurturing campaign.

3. Learn about your leads: Lead nurturing emails are a great way to learn more about your leads. What challenges are they facing? What features or products are they interested in? By presenting different questions or types of content and identifying who responds to what, you can qualify your leads and set yourself up for warmer sales conversations.

Furthermore, you can segment your leads database and design very specific emails for more accurate targeting. MarketingSherpa found that segmented emails get 50% more clicks, so you should take any opportunity you have to segment your leads.

In fact, with HubSpot, you can craft your follow-up emails based on the action a lead has taken on your website (read “The Secrets Of Email Workflows For Lead Conversion“), thus showing that you are aware of their interest in the topic and what they might need next. Based on this information, lead nurturing emails can highlight reconversion opportunities that tie back to leads’ earlier interests.

4. Better click-through rate and higher unsubscribe rate: HubSpot did a statistical analysis of more than 2,400 companies using mass email marketing or lead nurturing and found that the lead nurturing approach enjoys higher click-through rate.

Interestingly enough, lead nurturing emails also had a slightly higher unsubscribe rate than individual email sends. While this can be viewed as a seemingly negative performance, it actually is an indicator that lead nurturing is doing its job of qualifying leads and eliminating people who are not interested in your company. Only the most engaged leads will move down the sales funnel and can potentially turn into new customers.

Discover 8 Ways To Lower Your Unsubscribe Rate

Discover 8 Ways To Lower Your Unsubscribe RateEvery marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows.

Nonetheless, email marketing remains popular because the contact database is considered the ‘lifeblood’ of any business.

Monitoring the email unsubscribe rate is therefore crucial to understanding how your email campaigns have failed to serve your audience in their best interest. If you notice that the unsubscribe rate or spam reporting does not seem to reduce with every email you send (note that an acceptable unsubscribe rate is 0.5%), it is definitely time to re-examine your email marketing strategy.

Here are 8 ways you can improve your email marketing while lowering the unsubscribe rate:

1) Provide excellent content: Let’s face it: you are not the only marketer whose emails your subscribers read concerning your niche, so in one way or another, you are vying for their attention with other competitors. Instead of sending product offers all the time, vary the content with industry news and tips to appeal to your readers in a holistic manner.

Some content types and formats include blog posts, infographics, videos, podcasts, presentations, Q&As, interviews, subscribers’ contribution etc. I further elaborate on content consistency in point no. 2.

Now, there is an unspoken symbiosis in the list which makes e-mail marketing profitable at all, and it is this: the list-builder/email marketer is the leader; subscribers are followers. Loyal subscribers are likely to be a reflection of your thinking. They share in your skills and knowledge as well as shortcomings. No subscribers who are smarter than you would ever need to learn from you; that’s my logic. The smart ones subscribe to you for every reason other than to learn from you. If you get what I’m saying here, you will figure out how to exceed your subscribers’ expectations with great content.

2) Be consistent: Consistency matches with what your subscribers would expect to read on which specific day of the week so they won’t be surprised on missing out. Even as you vary your content, you want to establish a particular day and time when you will send an infographic or an interview without fail. An established emailing pattern puts your subscribers at ease so they become aware there is a certain planned progression in the way content is presented.

3) Offer customized email frequency: One big reason why you have unsubscribes even if your content is good is that your readers find too many emails to handle in their inbox. To rectify the problem, provide an option whereby leads can choose how often they read your emails: immediately on ‘send’, once a week (in the form of a digest), once a fortnight, once a month etc. This option not only occurs in the opt-in form, but also appears in every email you send, and even as they unsubscribe, this option appears on the unsubscribe page as a final effort to save your subscribers.

Whichever mailing service you purchase into, check with the Support staff to see how you can incorporate this email frequency feature into your landing pages and emails.

4) Localization or Personalization: Personalizing your emails is a big deal because it gives the perception that the content speaks to each individual’s concerns instead of to the collective. Through personalization, you can also learn more about your subscribers from the data they have given you and their subsequent responses to the emails. Take advantage by maximizing personalization or sending location-based content.

5) Segment your list: What makes personalization even more effective is the fact that your subscribers are segmented into various lists of shared properties, i.e. based on interests, location, company size, age, gender, education level, geography, job position, industry, purchase history, income level or other distinctions.

A list with shared properties provides a common context in which your email begins to look relevant to everyone in the list, therefore they are less inclined to unsubscribe. Start small and work towards creating unique campaigns for many different segmentations to make the most of your list.

6) Offer exclusivity: One way to build on campaign uniqueness is to offer exclusive access to promotions, sales, discounts offers and contests to selected lists, and state explicitly that your subscribers should feel “so lucky” to receive something which others do not. Attractive offers from time to time does make it difficult to unsubscribe from future emails.

7) Solicit feedback from unsubscribers: You may have seen a short multiple-choice survey asking why you unsubscribe and be given reasons to choose from, like “I no longer want to receive these emails”, “I never signed up for this list”, “The emails are inappropriate” etc. This data is helpful for you to know why your former subscribers leave and to improve on your email campaigns in order to lower unsubscribes in the future. Again, consult your mailing service staff to find out you can incorporate this survey in your unsubscribe page.

Ensure your email design is optimized: As more people read their emails on mobile, marketers need to carefully consider how best to present their content, whether it is necessary to trim down content (be light on text and graphics) due to smaller screens and the on-the-go lifestyle and whether their audience is still predominantly desktop users, therefore sacrificing mobile users is worth the trade-off, etc. These factors will influence how your email design will stay relevant with the times so that you can provide several options to the way your emails are read on different devices.

Understanding why people remove themselves from your list—and knowing how to re-engage with them—can help you maintain a healthy audience for email readership. Giving customers what they want is also crucial in keeping them engaged. Of course, I’m sure there are more than 8 major ways to bolster your email marketing effectiveness while reducing unsubscribes. Share with us in the comment section below what you do to lower unsubscribe rates.

Email Marketing Singapore: Why Your Business Needs An Opt-In Subscription Strategy

Email is big. Really big.

Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s total population. Isn’t that astounding?

Email marketing in Singapore has defied countless predictions of its impending death in the face of social media marketing’s growing popularity.

Email marketing is a powerful tool in an Inbound marketer’s arsenal for sales lead generation. Compared to other marketing techniques, it drives better return on investment (ROI) and customer engagement. According to HubSpot Singapore, 74% of consumers prefer to receive commercial communications through email. 66% of consumers have also made a purchase online as a result of an email marketing message.

Email marketing also performs well on another emerging platform—mobile devices. Mobile email accounts for 15-70% of email opens, depending on target audience, product and email type.

Email is not dead, but like any other marketing tool, email can also backfire if not used correctly.

Email marketing has often been mistaken or used for spam. Laws against spam were enacted in several countries like the Spam Control Act in Singapore and the CAN-SPAM act in the US. Knowing the difference between spam emails and opt-in emails can affect whether your emails get through spam filters.

Email Marketing Singapore: Why Your Business Needs An Opt-In Email Subscription Strategy

What is Spam?

“But wait”, you may be thinking. “I’m not trying to phish information or send out inappropriate messages. Do my marketing emails look like spam?”

If you are sending a batch of emails promoting your latest products to people who never asked to receive them from you, you are most definitely sending spam.

Email spam is any email that meets the following 3 criteria:

  • Anonymity: Address and identity of the sender is concealed
  • Mass mailing: The email was sent to large groups of people
  • Unsolicited: The email is not requested by the recipients

These issues are even more apparent when you rely on purchased email lists for your email marketing. People on such lists don’t know who you are and have not opted in to receive your emails organically.

Why Is Spam Bad?

Spam damages your business’s reputation when you consistently blast out emails to people who never asked to receive them.

People who see such emails in their inbox will either mark it as spam or delete it. Your company may also get hordes of complaints from people for wasting their time opening your unsolicited emails. This gets you into trouble with Internet Service Providers and can get your email and IP addresses blacklisted. Or worse still, you could get jailed for it.

The truth is spamming mass emails to an email list is an inefficient use of your time and resources. People are wising up to spam emails. The share of spam in email traffic has been steadily decreasing over the years.

How To Prevent Your Emails From Being Classified As Spam

1. Opt-in Email Subscription

Allowing your prospects to opt-in your email marketing campaigns can minimise the issues surrounding spam marketing. Obtaining consent from leads to receive email communication from your company ensures your marketing messages get into the inboxes of the people who want to see them.

There are a myriad of advantages for B2B lead generation to this approach, including:

  • Protect your company’s reputation
  • Build healthy relationships with customers
  • Provide targeted and personalised messages to prospects who are interested in your company
  • More effective use of your marketing time and resources

An opt-in email strategy ensures you generate the most qualified and interested leads from your email campaigns.

2. Double Opt-In Email Subscription

If single opt-in is good, double opt-in is arguably more effective for qualified sales lead generation.

In double opt-in, which is a misnomer, potential subscribers need to confirm their subscription request after filling in their names and e-mail addresses on the landing page. While this makes your potential subscriber do more work initially and can reduce the number of subscribers, it ensures your subscribers want to subscribe to the list. With double-opt in, you can attract higher quality and more targeted sales leads.

A double opt-in procedure also protects your email list. If this second layer of protection is not available, anyone can enter any email address to sign-up another person. This worsens the quality of your email list and makes it vulnerable to spam bots. Using a double opt-in approach, you ensure the quality of your email list remains high and reduce its decay rate.

Why would visitors want to subscribe to your list? Because you provide valuable content that solves your visitors’ problems. Your expertise in a subject matter and your ability to address your visitors’ concerns will attract them to your website. Thus, acquiring email subscribers organically through consistent content creation is a viable long-term strategy. This allows for more targeted marketing messages to be sent out and minimises ‘report as spam’ complaints from your subscribers.

3 Reasons For Using Workflows To Nurture Sales Leads

3 Reasons for Using Workflows to Nurture Leads

Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about how workflows work and when the right time for workflow implementation is, take a look at our previous blog post, The Secrets Of Email Workflows For Lead Conversion.

Let’s take a look at 3 reasons why you should be using workflows for easier and more effective lead management.

  1. Workflows Help You Convert More Leads Into Customers

Using workflows gives you the opportunity to have exceedingly powerful segmentation of your leads. Your leads can be grouped on the basis of different properties and behaviors. This means that you can very closely target your emails to their specific interests and needs, such that each customer’s needs will be achieved by your company, through workflows.

The days of pushing one standardized email to all your leads are long gone. Now is the time for using smarter tools to send your lead content on what they are looking for in particular, rather than general content for all leads, that they will likely be uninterested in. According to a report released by Lenskold Group, 60% of survey respondents who use marketing automation say it has increased the quality of the leads, who get converted to customers eventually.

  1. You Can Customize the Content and Timing of Your Workflows

The specifics of your workflow can be set according to the prospects’ position in the life cycle of your Inbound Marketing funnel. For example, if you have a handful of leads that are much closer to being ready to buy your products than others who are still doing their research, you can set up a workflow to send the former group three to four emails per week, instead of one. If your leads who own small businesses respond better to emails sent on weekends, you can set your workflow for these leads to only trigger emails to send on Saturdays and Sundays. By allowing you to take control over the process details, you can tailor each workflow to work best for your leads, and in return, your company.

  1. Using Workflows Saves Time

Workflows are completely automated in sending emails or offers to leads. Once they are grouped according to their needs and wants in a workflow, your company can assure that the emails will be sent on time to the prospects, without you having to lift a finger. The only thing you need to do is following up from time to time on their activities on your website. This saves up a lot of time for your other projects.

I’m sure there isn’t any good reason not to jump onto the bandwagon and get involved in using workflows now. With the time and effort saved on lead nurturing, you’ll be able to free up loads of resources to focus on other projects.

*  Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

26 Fantastic Ways To Grow Your Email List Organically

26 Fantastic Ways Singapore Businesses Can Grow Their Email Lists Organically

For many companies in Singapore and Asia that are inclined towards digital marketing, email marketing is a big part of pushing their products and services out in order to get more sales. However, start-up marketers shudder at the thought of building a subscriber list from scratch, because the task just seems onerous, so they turn to purchasing mailing lists from 3rd-party sales lead generation companies as a first resort. But chances are purchased lists in Singapore or Asia may do more harm than good in marketing your brand.

Firstly, you never know how many times the same contacts have been resold and emailed to by previous customers! The initially warm receptivity of fresh sales leads towards email ads wears out with the passage of time and it becomes a matter of time before they turn hostile by reporting email ads as spam.

Secondly, these contacts, which never personally opt in through your website in the first place, are not going to recognize you or your company. In any marketing processes, there is “warm-up phase” required to educate and nurture sales leads until they come around to understanding who you are, where you are coming from, what is your expertise, and finally, what you have to offer. Failure to adhere to best marketing practices can result in ruining your brand’s reputation in the long run, something which is obviously undesirable. This malpractice of email marketing is common in Singapore and Asia.

Thirdly, when you factor in the inevitable attrition rate, acquiring new email subscribers is as much continuous as it is critical to the survival of any online business in Singapore and Asia.  This means you can’t rely on buying email lists forever, even if you are privileged to purchase warm, targeted lists from rare quality sources—you could go broke! It pays to reduce your acquisition cost by generating email sales leads yourself, with your own skills and technical resources.

For these 3 big reasons, I have created a quick checklist of 26 tips for growing your list organically for you to run through. Some are simple to execute, while others are sophisticated and require planning. Not all will be applicable in Singapore or Asia depending on the nature of your business, but do keep your mind open and continue to maintain what you have always been doing and considering new methods. These are tried and tested implementations that email marketers in Asia reported with great success.

1. Wherever possible, publish your opt-in form in the top fold on every web page. Your website visitors can’t help but notice it and subscribe if they so wish. Give your opt-in form as many chances as possible!

2. Use a lightbox-style popup form. A popup form is best implemented in article pages, whereby the visitor scrolls down to scan the article and is disrupted by a sudden popup. For the best conversion rate, the offer must be related to the topic of the article. Not recommended for implementation on every web page because it would seem obnoxious. Use it selectively.

3. Speaking of the offer, make it an valuable gift that visitors can’t resist! Ask yourself: What is it that I would pay for but give away for free? Not saying that you are to give the whole house, but value is subjective. Think strategically what you can offer as a lead-in—the beginning phase of a buyer’s journey to bring complete fulfillment to their needs, wants, problems, challenges etc.

4. Give visitors compelling reasons to subscribe by stating the benefits of your offer. Even introduce quantity-limited or time-limited exclusivity.

5. Create an ecover graphic for your gift to increase its appeal. You can find some amazing 3D ecover designs here.

6. Keep your opt-in form short and sweet. Most forms I see on other websites only ask for a name and email address and that is good enough. Some even do away with the ‘name’ field. Here at iSmart, as we provide landing page design to our B2B clients, we also find the necessity to ask for more information about their visitors like job designation, income level, number of years of experience etc., but we implement ‘smart’ forms designed by HubSpot Singapore which will not ask the same questions again should existing subscribers opt in for another offer on the same website, not even their names and email addresses.

7. Have dedicated landing pages to drive subscriptions because visitors can now focus 100% of their attention on your offer, thus increasing conversion rate.

8. Reproduce your landing pages in your Facebook fan page! This is possible with setting up a tab and showing your landing page within the tab’s iFrame area. Use Woobox for this.

9. Make use of social networks to send your fans and followers to the landing pages. Tweet about it or announce it in your Facebook timeline or LinkedIn news feed. Also mention your offers in your LinkedIn profile description, as Google+ posts and in the Google+ ‘About’ section. If you have gotten ecovers ready, pin them on Pinterest and consolidate them in a pinboard so that fellow pinners and followers can find them easily.

10. Include social sharing buttons on the landing pages to encourage subscribers to share them to their own connections!

11. Include your landing page/offer link in your email signature.

12. Try pay-per-click (PPC) advertising using Google AdWords or Facebook Ads to drive targeted traffic to your landing pages. Compared to email list purchases, you can start small and manage your expectations over how much ROI is generated from each lead.

13. Design mobile-optimized landing pages and use AdMob to promote them.

14. Write and submit articles to article directories or be a guest blogger. Content marketing is mostly a free but effective method to demonstrate your expertise, establish your authority and get readers curious about what you can do to solve their challenges.

15. Email existing contacts to let them know of your latest gift and encourage them to share with their social connections.

16. Go one step further by setting up an affiliate program to attract affiliate sign-ups so that affiliates are motivated by monetary incentives to promote your landing pages, provided you have something to sell in the back-end.

17. Comment on other blog posts of related topics so that you can leave your name and landing page URL in your comment.

18. If you write a regular newsletter, archive old issues for public viewing so website visitors can expect what kind of quality content you have to offer, and will subscribe if they so wish.

19. Branch out into producing short YouTube videos to drive traffic to your landing pages. The URLs can be mentioned in the text description or shown as a caption or in the last few seconds of the video.

20. Do ad-swapping. Ad-swapping is a mutual arrangement in which 2 non-competing marketers exchange ads to cross-promote each other, the main aim of which is to get new subscribers very quickly. Ads can come in the form of banners, text links, blog posts or even tweets, but the most common and effective swap medium used by digital marketers is email. If the other party is reluctant to carry out an ad swap, discuss how else he could benefit from collaboration for as long as you can get him to promote your gift/landing page to his list as a form of personal endorsement.

21. Purchase a solo ad space. Normally, marketers would not do ad swaps because they already have a solo advertising scheme in place for their emails or newsletters. Check with them how much it costs to place an ad in their newsletters and how many new subscribers can be expected. Marketers can charge for solo ads because they have huge readership, so do consider solo advertising as a possible investment option for lead generation.

22. Keep creating new offers! More offers lead to more landing pages and more reasons to opt in more often to download them.

23. I have seen a couple of brilliant last-ditch effort to get unsubscribers to resubscribe again. A simple message on the ‘unsubscribed’ page goes like this: “We are sorry to see you go. If you feel you have unsubscribed by mistake, please click the button below and you are back in the list!”

Other websites employ a “double unsubscribe”, which is similar to “double opt-in” in that you have to click a confirmation link in a new email.

Yet others offer an alternative gift (or a lightbox popup form) on the ‘unsubscribed’ page to entice you back, or execute an exit popup showing a subscription form for another gift.

24. If you are a frequent business networker, you can also print your landing page URL on your business card and tell people about it if they need more information.

25. Host your own events, both online and offline: webinars, hangouts, seminars, training classes, networking sessions, contests etc. These events provide opportunities for participation and the first gate is a simple online subscription or registration form!

26. If you print marketing collateral, include your landing page URL or a QR code in them. QR codes are especially effective for exclusive promotions and can be depended on for its ‘anonymity’, need for a small print area and suitability on certain items like receipts, catalogs, small sheet inserts, bags, boxes, price tags, etc.

The Secret to Integrating Email Campaigns with Social Media and Mobile

The Secret of Making Email Campaigns Work Effectively with Social Media and Mobile

Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize an email to address each recipient individually as if each of them thinks they are the only one to receive it from the sender, therefore they should feel their interest has been served.

However, email marketing is not a winning strategy on its own. Rather than using it as a one-off tool, your marketing efforts will be far more successful if you properly integrate email marketing with social media marketing and mobile marketing.

Email & Social Media Integration

It is evident that email strategies that are integrated with social media produce better results. Studies show that 65% of the top 20% of B2B marketers integrate email with social media for the purpose of lead generation, compared to the industry average of 51% (Aberdeen Research).

Fortunately, integrating social media into your email strategy is easier than you might think. Here are some tactics to help you get started:

Adding social media sharing and follow buttons to your emails will increase the reach of your emails beyond the recipients in your database. By increasing the visibility of your brand, you are more likely to generate new leads.

Send emails based on social media insights. By using integrated marketing analytics, you should be able to see a list of email subscribers and leads who have mentioned your company on social media platforms. You may like to send them a follow-up email with targeted information in addition to responding to those highly engaged social leads.

Grow your email list through social media. Leveraging your social media presence gives you additional channels to build your email list, thus improving the awareness of your brand. For an example, consider placing a call-to-action on your Facebook page. Ensure that you spell out clear benefits to email subscription so that you can turn your social media followers into subscribers.

Email & Mobile Integration

Creating a strategy to reflect the way recipients open and read emails is going to be extremely important in the coming years. Studies show that 48% of all emails are opened on mobile devices, and 69% of mobile users delete emails that are not optimized for mobile viewing. However, it is surprising to note that only 11% of emails are mobile-optimized. Here are some tactics to make your email strategy mobile-optimized:

– Test your email templates to see how it appears on different mobile devices.

– Ensure the call-to-action buttons and links are easy to click for readers using touchscreens.

– Create both plain text and HTML versions of your email.

– Use descriptive text under the images, in case it does not appear.

– Optimize the landing pages and forms of your email links so that mobile users can easily fill out their information.

5 Reasons Why Emails Don’t Get Opened

5 Reasons Why Emails Don't Get Opened

Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing*. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

As marketers, we’re always seeking new ways to improve the content, design, headlines etc., to get more of our audience’s attention towards our emails. However, some recipients will delete an email before they even open it! Why?

Below are 5 reasons an email may never get opened:

  1. Email Subject Line

Firstly, you have to consider the importance of subject lines in conveying your message. You only have one shot at making a great first impression, and the subject line is responsible for this. It serves to provide the audience with some insight as to what the message is about and hopefully spark their interest; it is the deciding factor as to whether your email gets opened.

Subject lines that are too long or too broad will often be ignored. DON’T write in all CAPS or include symbols or strange characters! Not only is this obnoxious, but you’re more likely to end up in a spam filter. Make your subject line relevant to the message and easy to understand what you are offering. Make it simple and clear!

  1. Sending at the wrong time

If you have implemented an email campaign, knowing what day of the week and at what time of day is the best time to send an email blast is a key element for email success. Sending on the wrong day or time can negatively affect your email performance. According to a Pivotal Veracity study, early morning email delivery has the lowest open rate. This makes sense since the first time most people check their email is when they arrive at work, and the common habit is to delete anything unimportant in order to reduce clutter before the day starts.

According to MailChimp, more people open emails during the day than at night. You may find that changing the time that you send your emails will change your open rate. More emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days.

  1. Serving annoying content

Your content must be valuable to your audience by taking on the qualities of being informative, interesting or compelling. Good content makes and supports the value of what you are offering. It should be well organized, easily found, and easy to promote. If you are not able to serve content that is full of information and offering what they are looking for, your email would end up in their trash box. Here are the 8 types of emails you should be using. (Tip: Having good content in your emails will also help you to create an enticing subject line, which as we said earlier, is important as well.)

  1. Sending one big image

We know it’s enticing to take that gorgeous flyer created by your professional designer for printing, then save it as a JPG file and plug it into your email, but sending one big image is risky. Servers are more likely to filter emails with large images, and our audiences may move on to other things before your image fully loads. Some email programs like Gmail and Outlook block images by default.

Thus, what is the best way to produce an email? Get your HTML designer to slice your gorgeous image and convert it to a HTML version.

  1. Landing in spam

There are several things that email filters will search for when reviewing your content for spam. Words and phrases like “Guaranteed”, “Free”, “Act Now” and “Credit card” are red flags for spam filters. Using numerous special characters and excessive punctuation marks will also flag spam filters.

Use the above tips in conjunction with testing and you may perceive an improvement in your open rates.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Email Marketing: 5 Little Tricks To Improve Email Performance

5 Little Tricks To Improve Email Performance

It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your emails oftentimes end up unopened or ignored. And then, when someone actually opens your email, they don’t actually click through. This is the main roadblock of email marketers today. But don’t worry, here are 5 little things you can start doing immediately to improve your marketing email performance.

When you send email from a real person, your email open rate increases. It’s that simple. Recipients tend to pay more attention to emails coming from an actual person’s name rather than a generic email “from” name, like In fact, many email filters are set up to look for numbers, underscores, and superlative adjectives. A/B tests have proven that personalizing the sender’s name and email address increased the open rate an average of 3%.

2) Add links to your images.

The main purpose of email marketing is to get recipients to click through to a web page. One way to increase this without suffocating the copy with links is to put a link to your images in the email. Email readers have a high tendency of clicking through if it is indicated that the image has a link. A great example would be a call-to-action button. It’s quite tempting and makes you find out more about that image, provided that your image is interesting enough.

3) Add ‘alt’ text to your call-to-action buttons.

Many email clients set the default image viewing option to off. That means most of your audience may not see your well designed and optimized CTA. When you set an image’s ‘alt’ text, though, you let recipients who can’t view images in their email know exactly where to click to complete the action.

4) Add social sharing buttons

More email views lead to more opens and clickthroughs, so be sure to extend the reach of your email by adding social sharing buttons. Many email tools come with templates that have built-in social sharing buttons that make it easy—just fill in the destination URL and you’re good to go.

5) Add a ready-made email forwarding option.

Another way to increase the clicks on your email is to prompt your audience to forward the offer. You can add a little P.S. at the end of your email copy, such as “Not responsible for your company’s social media? Feel free to forward this ebook to a friend or colleague using social media marketing.” Link the call-to-action to a pre-made email complete with subject and body—all the first email recipient has to do is enter their associates’ email addresses and hit ‘send’.

The 8 Advantages Of Sending HTML Email

HTMLA previous post listed out the benefits of sending out a clean, non-HTML email. Still, depending on your email marketing strategy and approach, there are enough advantages to using HTML email:

– Branding: Include your company logo.

– Recognition: Make your emails feel like your website with a similar design.

– Tracking: Estimate the number of times your messages are opened by recipients. You can’t track the open rate of a text email.

– Highlighting: Use bold, colors, and fonts to draw attention to important parts of your message.

– Compatibility: Send HTML and text messages at the same time and email programs that can’t display HTML will automatically display the text-only message.

– Images: Display images to reinforce your message, but make sure the email still looks okay with images turned off.

If you have a product or service that is best presented visually e.g. a TV, notebook etc., then HTML is the way to go because people will want to see it. If you are simply describing the product update or service, such as “we’ve upgraded our database infrastructure” then text is the right choice.

– Links: Have website links with text descriptions instead of long ugly URLs. A graphical call-to-action button also has a positive impact on click-through rate.

– Familiarity: It’s easier for recipients to scan HTML emails when they become accustomed to your layout.

HTML for email is significantly different than designing for a website. Special care was taken in designing these templates for:

– How messages look when images are turned off.
– HTML display in popular e-mail clients such as Outlook, Mozilla Thunderbird, Eudora, etc.
– HTML display in popular web clients like Yahoo!, Hotmail, and Gmail.
– CAN-SPAM compliance with postal address and unsubscribe link inclusion.

Testing-wise, the best way to understand how different browsers, email clients, and mobile devices interpret your HTML email is to see for yourself! To save yourself the trouble of testing every single email send, test a few options once, and then create a template to use for each email you send using the winning version.

The issue of whether you stick to sending a text or HTML email or both will depend on the context of your message, your target readers, and the click-through performance you are aiming for. You should test-send an email to yourself so that you can consider your own reaction towards reading it. The general rule of thumb is to send short and sweet text emails to recipients who do not know you well and HTML emails to known contacts.

How To Build A List Of Eager Subscribers

Email Marketing Service

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list wherein website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. E-mail is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example, if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for. This way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an e-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they donít change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

Does your website have an easy and obvious way for allowing visitors to opt in for something they can receive for free in return? If not, let us know so we can take a look and give you a few good complementary tips. It’s on us!

5 eMail Newsletter Mistakes Most Singapore Marketers Make

eMail Newsletter

“It’ll have everything our customers need, all in one place.”

“Our list will be different—people will look forward to getting our newsletter.”

“Since we’re only sending it once a month, it’ll be a breeze to put together.”

Any of these statements sound familiar? While all of these things may become true for some, most often, email newsletters flop. They become an uninteresting junk of content that people automatically ignore, archive, delete, or straight up unsubscribe from.

That being said, here are the most common mistakes nearly every Singapore marketer makes when creating an email newsletter, and how you can avoid them.

Mistake #1: Having a Poorly Segmented List

As with any email marketing, the content in your email newsletter should be relevant to your audience. And that doesn’t happen without list segmentation. The problem is, often email newsletters are sent as the catch-all content—it’s so generic, it can apply to everybody on your email list!

Or no one at all, because generic content doesn’t get you far. Your email newsletter should only go out to those recipients who are interested in the subject matter of the newsletter. If my newsletter focuses on the latest social media developments, is it wise to send that newsletter to subscribers who wanted to hear about marketing automation software? I think not.

Mistake #2: Information Overload

Email newsletters often suffer from a few types of information overload: either the breadth of information covered is too wide, the quantity of information is too overwhelming for any reader to actually consume, and/or the information is just plain not interesting.

General rule: Write a brief description of the content in your email newsletter, then include a link to read more on your website so your reader isn’t overwhelmed with text in the email.

Not only is this easier to consume, but it also drives visitors to your website, provides opportunities for reconversion, and gets you more indexable pages filled with great content to improve your SEO!

Mistake #3: Competing Calls-to-Action

In most email marketing, with every new call-to-action you include, the effectiveness of each is diluted more and more. So in an email newsletter with so many different pieces of content contained therein—surveys, deadlines, offers, product launches, etc., it’s easy to break one of the cardinal rules of email marketing: including only one call-to-action!

So how do you get past this? The first step is acceptance—there will be more than one call-to-action in your email newsletter. But that doesn’t mean they have to compete with one another. Take a step back, and ask yourself what you want your recipients to do when they read your newsletter. What’s the point?

Mistake #4: Inconsistent Design and Layout

Because email newsletters are a compilation of stories, many businesses change the appearance of the emails from time to time to accommodate the ever-changing content. It makes sense—images could be of different sizes, there might be an uneven balance of content, or you can’t decide which content should be prioritized. But instead of making difficult choices, marketers often just adapt their newsletter design to accommodate a particular issue’s specific topics.

Don’t do it! Not only does it take lots of time to edit your email template, it also confuses your regular readers. Use a standard format for every single newsletter so it is recognizable to your subscribers. That means the same layout, the same image alignment, and the same placement of links and calls-to-action so your reader can scan and find the information they want.

Mistake #5: Vague Subject Lines

This is an easy fix, but such a common email newsletter faux pas. Often, the subject of an email newsletter is something along the lines of Weekly [Company X] Newsletter or Monthly [Product Y] Update.

What does this mean? What will the reader learn?

The interesting part of the email isn’t the frequency at which the recipient receives it—it’s the juicy information you’re divulging! Email newsletters have the opportunity to be chock full of interesting content, and as such are a very useful Inbound marketing* tool. So it’s a shame when marketers put significant time and effort into compiling and sharing their best announcements, offers, and content in an email newsletter, only to have it fall on deaf ears because the subject line lacks a hook.

Use these tips to ensure your next email newsletter is a smashing success and it leads to an ever-increasing, dedicated list of subscribers that look forward to reading your email content.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

5 Tips To Avoiding Gmail Overload

5 Tips To Avoiding Gmail Overload

People communicate through email every day. It’s overwhelming to look at your disorganized inbox while it has to be one of your top priorities of the day. The disorganization of inbox mails probably wastes your valuable time sifting through junk to get to the information you really want.

Gmail comes with a pretty robust search feature, but if you don’t want to spend your morning looking for the important emails, you’re going to have to do some inbox reorganizing. Emails are a strong component of Inbound Marketing*, and under utilizing it may cause you to lose important information. So if your Gmail account needs a spring cleaning and you don’t even know where to start, here’s a crash course for you.

Mute and Unsubscribe

If you are subscribed to a dozen of useless mailing lists that send you multiple emails every day, or you have the same email threads popping up again and again, let’s clean that up. First, you can mute any Gmail conversations you’re not taking part in. This won’t delete the email, but it will mean that you won’t get an unread email every time someone responds to the thread. But what if you receive a bunch of emails and you want to get rid of them? Simply unsubscribe. In fact, please remember that you’ve probably signed up for a few useful lists before you go on an unsubscribing spree.


Labels are a great tool for getting your inbox down to zero. They make filtering easier by cutting through inbox clutter without deleting a thing. For example, you can use labels to sort useful coupons and discounts from the rest of the promotional emails you get.


If you really want to step up your Gmail game, Labs can add the finishing touch to your tailored experience. Go to your “Settings” and click the “Labs” tab. This is where new Gmail features are tested to see how well they enhance the experience. Some of these are a little wonky, but there are a few gems.


Labels helps you sort your mail into categories, but they’re not enough to keep messages you don’t want to see from clogging up your inbox. You will need to create a filter for that. To create a filter, select an email, click the “More” button and select “Filter messages like these”. One trick that has worked like a charm for me is to set up Gmail’s automatic filtering, so those annoying social network notifications automatically skip inbox and land in a dedicated folder.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

The Secrets Of Email Workflows For Lead Conversion

The Secrets of Email Workflows for Lead Generation

Inbound Marketing* requires your company to have a business blog, social media accounts, landing pages and marketing offers to attract leads and convert them into customers.

But are your leads getting converted to customers?

This is a question raised by many companies using Inbound Marketing. Once you’ve captured your leads’ information, they get stuck in your marketing funnel. They aren’t ready to buy your product or service just yet, so this means that they don’t really have anywhere to ‘go’ in your marketing process. On top of all this, you don’t have time to reach out to each lead individually to qualify it as being ready to buy.

So how do you get these leads to become interested enough in your company to want to learn more about your product or service?

This is where lead nurturing comes in. It is the process of turning these valuable leads into customers over a period of time. There are lots of ways to nurture leads, but the most basic and time-effective method is through email workflows.

What is an Email Workflow?

An email workflow is a series of automated emails that are sent to your leads based on their behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. Your emails become much more relevant, timely, and targeted for each and every lead, as compared to a broadcast email to your entire list. For example, you can send a series of emails to:

  • Leads who have viewed a certain page on your website
  • Leads from companies with more than a certain number of employees
  • Leads from companies in ABC industry or ABC location

Simply put, the benefit of email workflows is you can better engage leads through emails that they find interesting, and also save time by automating the whole process.

When Should You Start Using Email Workflows?

  • You’re generating leads but ignoring the ones that are not immediately ready to buy
  • Your sales team is unhappy with the quality of the leads you’re producing
  • You’re sending the same emails to your entire list
  • You’re collecting valuable lead information, but not using it for segmentation
  • You’re not targeting your offers and messaging based on your leads’ particular needs and interests
  • You’re sending or following up to all of your emails manually.

With this introduction to email workflows, you’ve hopefully been enlightened as to how much it can help you and your business in so many ways to nurture leads into customers.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Email Marketing: 8 Types Of Email You Should Use

Email Marketing: 8 Types Of Emails You Should Use

In the latest marketing trends, emails have become essential in marketing. While it is often associated with traditional ‘interruptive’ marketing, it is a vital cog in Inbound Marketing* as it lets the inbound marketer reach out to leads who are potentially interested (when they download content from your landing page).

It allows you to send personalized messages in an instant at virtually no cost. But with the majority of all email being spam, it’s becoming increasingly more important to capture people’s attention, lest your email be regarded as spam and sent straight to Trash.

Even if the product you’re promoting is amazing, will the recipient even want to open your email?

The key to a successful email campaign is to offer a variety of emails that contains brilliant content, calls-to-action and list segmentation. Here are the 8 different types of emails you can send to your prospective customers to further foster your relationship.

  1. Events

There are two mediums in which events can take place—online webinars or offline roadshows. Such events are a great marketing tactic to raise awareness while involving your supporters.

Email is a great channel promote events or to update your leads on the latest news, making it easier to market your product as the marketer interacts directly with the prospective customers.

  1. Content offers

Content creation is one of the best ways to expand your audience and keep your audience engaged. Therefore by giving your audience something useful, such as free guides, webinars, videos or resources, your supporters grow.

  1. Product information

People generally do not want to receive these kind of product emails, but most of the companies send it weekly of monthly just to update their customers with the latest products. For each product update, include a large, clear headline with brief descriptions underneath along with images (people like images).

  1. New offers

This email is used to describe and promote your future offers with a call-to-action that links to a targeted landing page made for the specific offer. This type of email can generate more leads to your website.

  1. Follow-ups

When an individual takes an action on your site, such as making a donation, signing up for an event, or downloading an offer, make sure to keep the conversation going with a follow-up emails with a note of confirmation attached to it. Calls-to-action or additional information can be included while following up with your customers.

  1. Social media updates

When there are any new updates created in your Facebook, Twitter, LinkedIn, YouTube or Blogs, an email can be forwarded to your customers, in order to keep them updated on a topic you know they are interested in.

  1. Surveys

Using emails to invite supporters to participate in a short survey is a great way to learn about their recent experience with your organization. This is a bit difficult task to be accomplished, because of the customer’s busy schedule.

  1. Thank you Emails

Similar to follow-up emails, these emails are more of a courtesy so customers will warm up to your company/brand. It is important to set up an automated thank you email for anyone who fills out a form on your landing pages. These emails are designed to ensure that your organization can show gratitude for the amazing people who took time, effort, and money to involve them in your cause.

With all the types of email communication and tools available, email marketing is highly effective. An ideal email marketing campaign is a segmented processes that touch your customers, sponsors, and partners, backed up with personalized emails that provide them with the right type of information at the right time. For tips on making sure your emails get opened, read this blog post.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Discover the success secrets of 6 e-mail marketing campaign case studies.

The Wise Old Email Gorilla

Where are you putting your energy when building your online business?

Is it SEO, list building, PPC or is it somewhere else?

Answer honestly.

Where SHOULD you be putting your energy?


You see, there are no prizes for top rankings or having a huge list.

The magic happens when somebody buys something.

If you’re struggling to make sales then you need to check out the 101-page “The Wise Old Email Gorilla” manual.

2 full-time marketers just gave away 6 of their best e-mail marketing campaigns as case studies, and the campaigns aren’t just in the MMO niche. You will see health campaigns, gaming campaigns, forex campaigns and more. Invaluable to anyone wondering how to craft a perfect e-mail offer.

In these case studies, you will learn 10 simple steps that you can take to enjoy great conversions. Everything is revealed. Nothing is held back, and you will get all the juicy details so that:

* You will be squeezing money from your list using outstanding persuasion skills that are only used by gurus.

* You will be able to skyrocket easily your conversions in any niche using proven advanced formulas that the seasoned marketers use.

How To Increase E-Mail Open Rates

You can write the most persuasive e-mail ever know to man, but it doesn’t do much good if nobody opens to read it, right?

So, how do you increase your open rates?

Here are a few suggestions:

1. Start with writing a compelling subject line that entices your readers to open. The 3 most obvious (and common) types of subject lines are urgency, curiosity, and controversy.

2. Segment your list. Dividing your subscribers into sub-lists will allow you to tailor your messages directly to their interest AND since you’re mailing to a smaller number…you’ll likely see an automatic increase in your open and click-through percentages.

3. Prune your list of inactive subscribers. You should be able to monitor bounced e-mail addresses and separate additional, inactive subscribers from those that are active.

The biggest thing to remember is not getting caught up with what you hear everyone else saying.

Someone might get a 50% open rate compare to, say, your 5%…but they’re likely mailing to a FRACTION of the amount of subscribers.

I waited so long for this.

Inbox Cash Blueprint

The long awaited “Inbox Cash Blueprint” is finally ready.

I don’t wanna hype things up, but knowing (and implementing) this information can truly turn you into a “cashflow creation wizard” who can make cash appear in your inbox as easily as waving a magic wand.

These are some of the exact strategies Jaz Lai uses to flood his Inbox with cash, and he has left no stone unturned, so you’re not getting anything less than the very best material he has to offer.

All I ask is you give my strategies a try, and let the results speak for itself.

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