Category Archive for E-Zine/Newsletter Marketing

5 reasons to publish an e-newsletter

1 – To keep your name in front of your clients and build relationships.

2 – To let your customers know about special offers that you are giving only to them.

3 – Because if people don’t hear from you, you don’t exist or no news is bad news.

4 – To get more business or get people to your website or store. More communication means more business.

5 – A newsletter can give helpful information and fun, thus giving your customers the pleasant surprise of extra value.

Source: Colleen Wilhite

A Popular Autoresponder Marketing Technique

Marketing through an autoresponder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy using e-zine e-books.

Instead of trying to publish a small daily or weekly e-zines, try publishing one large monthly e-zine (similar to a monthly magazine) as an e-book format delivered via autoresponder, preferably a PDF file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio/video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your autoresponder announcements for each issue and with an informational series to announce your monthly e-zine to new prospects.

In summary, by using customized marketing techniques like an e-zine e-book, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.

Autoresponder Improvements

Stuck in an autoresponder rut with only your e-zine going out regularly? Get out of the rut with some of these ideas for improvements.

1. Provide back issues of your e-zine archives via your autoresponder instead of hosting all your archives online. This will give your subscribers and website visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in PDF files for quick, easy download.

2. Help with tech issues and publish your entire website, save it in a PDF file, and load it into an autoresponder. Sometimes visitors don’t have enough time to read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.

3. You could offer your e-book via an autoresponder. Regular e-zine content is often sporadic and is never complete by itself. This e-book should reveal a set of fundamental information to get your subscribers into an active mode of action.

4. For a handy and nice legal touch, you could include the terms and conditions to purchase transactions and load them into an autoresponder that is triggered with each purchase. This could include return policies, purchases, refunds etc.