Category Archive for Niche Marketing

How Niche Industries Can Benefit From Inbound Marketing

How Niche Industries Can Benefit From Inbound Marketing

Suppose I have a product called “Machine X”; it is expensive, only used in a very specific field of medicine and requires a lot of expertise to use. To market Machine X, should I put up a billboard advertisement? How else would I find my customers?

This is why Inbound marketing* is suited for niche industries in which companies manufacture highly specialized or industrial products. Outbound or mass media marketing does not work as the target buyers are a very small proportion of consumers.

We have discussed why inbound marketing can be more effective than traditional marketing, and that has never been more evident than in B2B businesses and niche industries.

Everyone is online in this digital age, and contrary to popular belief, that includes people in very niche markets. Hence, you can be confident that prospects will find you through using the search engines very easily if you have an online presence.

Why does niche-market content draw desired traffic (buyer personas) more easily?

Because it speaks to a specific audience, rather than a broad bunch of people, therefore it is easier to meet the wants of this audience, as they will be on the same wavelength as you. They are also likely to have prior knowledge regarding your products and able to understand industry-specific terms so you don’t have to simplify your marketing to cater to a general audience.

Often, markets for mainstream products have become saturated and competition in getting the lion’s share of website visitors gets intense. Conversely, in niche markets there is less competition online as there is less information available.

Website traffic will come from people who are genuinely interested in or curious about your product, as they are taking the initiative to look for you. Relatively speaking, you won’t get a lot of prospects, but they tend to be of good quality in the sense that they are more likely to be converted into warm leads. Expect a small number of interested visitors rather than hundreds of non-prospects, but a high visitor-to-lead conversion rate.

There are 2 main ways to consistently provide niche content:

1) Interactions with prospects and customers

By interacting with your prospects, through social media or inquiry/support channel, you can discover the concerns of your prospects, Your Q&A experience with them will form the basis for new concepts and ideas which you would otherwise not have thought of using your own brain power.

2) Industry news and updates

In certain niche industries there tend not to be a lot of sources of information online.

People are actively seeking the latest information, so if you make your website a reliable source of information with prompt updates, they will be more inclined to follow your social media channels and trust your company.

Reviewing past and present trends in your niche market can also give you a good sense of where your niche is heading in the near future, so you can create content that appeals to new prospects.

The key to success in niche businesses is to ignore what the rest of the world wants and focus on providing quality content to your target market.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

A point to ponder: niche vs. forte

I was recently asked a question by a social connection: “How do you start your business in a niche?”

At some earlier point in time, I could have grown envious of expert marketers who seem to be able to sell anything and everything, but the best way to get into business is to know the one area where you know you have the passion and skill set to solve its problems or fulfill a need, then expand your business into sub-niches. Of course, the other method is to do quantitative keyword research. A friend once told me another great way is to get at least 5 friends to tell you what they think you’re really good at.

It’s not so much a question about niche as it is about your forte.

5 Amazing Niche Markets

Finding a niche market is one of the key ingredients to really making it in online selling. Did you know that beginner sellers are much more successful when they appeal to a very small market, rather than trying to appeal to everyone?

Finding a niche isn’t always easy—it takes time and persistence to find the right product to sell. To get you thinking, and to give you a few inspiring ideas, we have researched 5 product niche ideas to share with you. While some niche ideas might seem abstract to newbie sellers that is exactly what a great niche is—very precise and seemingly difficult to source.

If you are stuck for ideas on what to sell, or want to find out whether an item will compete on eBay, visit the SaleHoo Research and Analysis Lab where you can accurately predict the success (or otherwise!) of your niche item.

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Niche Item #1: Heart Rate Monitors

These are used by athletes and gym bunnies or by people who need to keep an eye on their heart rate.

Why they are an exciting niche item:

* They have a 75% success rate on eBay (75% of all monitors listed on eBay in the last 3 months sold!)
* They are lightweight and easy to ship and store
* One size fits all

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Niche Item #2: Plus Size Shoes

Many big-foots out there find it very difficult to find shoes that will fit them comfortably from regular retail
stores.

Why they are a super niche item:

* While these are commonly made by popular shoe makers, stores often order only a handful of pairs in larger sizes,
which means that more and more, our big-footed friends must turn to buying online to get what they need.
* They have a high success rate on eBay (women’s size 11 sell at 61.9% and men’s size 14 at 75%)
* Both men and women alike can require plus size shoes (Hot tip: women’s size 11+ high heels could make a great little niche)

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Niche Item #3: Plus Size Maternity Wear

Another plus-size item with huge success on eBay. It’s a profitable niche because:

* Maternity and baby gear always works because people are always going to have babies, so you’ll never run out of customers!
* Clothing items are easy to ship as they light and not fragile.

—–

Niche Item #4: Military Insignia

Collectibles always make great niches and you can dig really deep to find the best ones. They are also perfect for people who are interested in them—you’ll find it much easier and much more rewarding when you sell something you enjoy. To really niche it up, go for US military insignia from the Vietnam War which is big on eBay.

Why military insignia makes an excellent niche:

* It rarely dates or goes out of fashion
* There are so many sub-niches to discover like Russian war medals and World War 2 helmets.

—–

Niche Item #5: Antique Clocks

Another great collectible item. They are a first-rate niche because:

* You’ll appeal to both collectors and home decorators
* They have an eBay success rate of over 67%
* You can often pick these up very cheaply from flea markets and yard sales, then sell them on to make a profit

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Niche items really are the way to go for newbie sellers and there are so many out there to keep you interested and best of all, make you money!

Click here to get instant access to over 8,000 of the web’s best and most trusted product suppliers.

5-Figure Per Month Niche Marketing Blueprint

Niche Profit ClassroomThere are a lot of “systems” out there claiming to be the holy grail when it comes to creating wealth online.

There are VERY few that are the real deal…

Adam Short’s niche marketing system is one of them.

Adam’s system gets my HIGHEST RECOMMENDATION as a system that *really* works…and works over the long term.

In fact, it’s the simplest, most effective system I’ve ever seen for creating a profit-producing website quickly.

Adam has the system down to a science—a 7-step formula to be exact—that he’s used to generate 5-figures per month online in over 300 different niche markets…everything from aquarium care, to herb gardening, to science projects…and many more!

The system is rinse, repeat easy.

Here’s where it gets good: Adam has JUST released BRAND NEW training revealing all his latest techniques and strategies for how he does this, along with a suite of incredible software tools that actually BUILD these sites for you.

His method is all about:

– Creating simple 5-10 page content websites that each generate between $250 and $1500 a month on complete autopilot.

– Harnessing a secret search engine shortcut that will propel your sites to the top of the search engines in as little as 2 days.

– Converting all of that free traffic into money at 5-10% conversion rates on complete autopilot.

– Setting everything on complete autpilot so that each site is a true set-it, forget-it profit-generating machine that
requires no extra work or time investment and generates income for years into the future.

There’s 3 big reasons I recommend this system to anyone interested in making more money online:

1. It’s requires very little time investment to get started.

2. You don’t need any special experience. Anyone with a computer and Internet connection can make it work.

3. It WORKS.

It’s all wrapped inside the all new Niche Profit Classroom 3.0.

To celebrate the release, Adam is having a special promotion where you can get access to everything for just $1 for 14 days.

Yes, you can go through the training, use the software, and launch your websites, all for just a buck.

What’s more, here’s a list of bonuses you will get just for giving it a good shot (total value $1104):

* Blog Success (3 Months FREE Access) – Valued at $201
* Mark Ling’s Affiliate System Extreme – Valued at $199
* Matt Carter’s Premium SEO Report – Valued at $67
* Ben Shaffer’s Affiliate Link Bomber – Valued at $27
* Huey Lee’s Rapid Income Creator Workshop – Valued at $97
* John Denton’s Hot Tips Report – Valued at $47.95
* Jeff Paul’s Killer Copywriting Secrets – Valued at $297
* Kris Mainieri’sTwitter Annihilation – Valued at $77
* Steve Shaw’s Article Marketing Revealed – Valued at $27
* Steven Chang’s Google Top 10 Secrets – Valued at $17
* George Tee’s Internet Income Code – Valued at $47

Is this crazy or what? Just hurry because I’m not sure when Adam is going to take the special $1 offer down and return the site to its normal price.

Not your usual ClickBank Breakthrough report.

The Niche Marketing Newbie

I have something special I want to share with you today.

I’ve just got done speaking with Craig Michaels, the self-titled Niche Marketing Underdog. He’s written up a report and is allowing me to give it to you guys for FREE.

I bet you’re thinking “what’s the catch”. Well to put it simply, there is none. I’m helping Craig get this information to as many people as possible, because quite simply I know it’s good stuff.

Craig talks about how he taught a 38-Year-Old Computer Illiterate Novice into creating his own niche monopoly.

The Niche Marketing Newbie” is simply powerful stuff!

The best thing for you to do is simply check out the FREE report yourself.

I know you won’t be disappointed.

Invade Niche Honeyholes With Little To ZERO Competition

Robert and Lance have only been teaching this behind closed doors to their $1,000 clients.

It’s finally released to the general public.

They were late to get it on their website. Now you can finally own it.

Their top $1,000 student, Larry Hoffman took this Niche Invasion System and ran with it.

In the past 6 months, he’s made the fastest progress of anyone.

It’s not every day you find an underground system as powerfully profitable as this.

Get it here.

*Wigs*

Can you believe this 4-letter word is a HUGE market?

This is what I’ve found:

1) Beyonce Wigs: 8100 searches per month! Only 16,000 exact match competition.

2) Beyonce Front Lace Wigs: 2000 searches per month! Only 318 competition (just write an article and you’ll be on the first page…easy!).

3) Remy Front Lace Wigs: 5400 searches last month and only 1,180 search results in competition!

Apparently there are a number of Paypal shops in the beauty category laughing all the way to the bank selling all kinds of celebrity wigs.

It gets EVEN BETTER!

Beyonce is NOT the only celebrity women want to emulate.

Jessica Alba
Jennifer Hudson
Ashley Simpson
Reese Witherspoon
Brandy
Eva Longoria
Whitney Houston
Halle Berry
Tyra Banks

And it goes on and on and on!

You could nail top spots on most of those celebrity names in conjunction with ‘wig’ or ‘lace wig’.

This is also an EVERGREEN niche…meaning it will always be there. They were selling wigs back in the 1700s and they’ll sell today and they’ll sell 100 years from now.

Can you smell the money?

Do you fully understand why this is such a lucrative niche?

Right.

Women have a burning passion to be attractive, beautiful and be like the people they admire.

This is SUCH a great market!

(Cosmetics do NOT suffer during economic bad times either.)

What this all means is there is a STARVING CROWD with an ever-present BURNING DESIRE behind keywords like ‘wigs’.

Keyword research is a real integral part of Internet Marketing, but the truth is even at an intermediate level, if you don’t know exactly what you’re looking for, your keyword range may get a little off-target, and you’re as good as having missed a lucrative market!

With InstaCash Keywords, you can have well researched information on lucrative niches like the “Celebrity Wig Market” delivered to your inbox EVERYDAY!

When you give it a try today, you’ll also enjoy 3 extra bonuses…yours to keep just for giving it a try!

1. The InstaCash Income Plan
2. Lifetime Access to the InstaCash Income Blog
3. Special Report called “No Website…No Problem”

Whether you decide to take the trial offer or not, I hope you’ll get some use out of today’s lesson.

3 Money-Making Systems Ready In 5 Minutes!

Ready Niche Profits

Niche marketing can be extremely lucrative.

Niche marketing alone has helped many marketers including me to earn thousands easily every month.

And believe me, don’t think that the top marketers are making money ONLY from the Internet Marketing niche.

Many make their fortunes from marketing in hot profitable niches and they are keeping quiet about it.

Obviously, they don’t want you to know too much…except this one guy I’m going to talk about today.

Davion Wong is now sharing his secrets in the form of review sites that are tailor-made to earn $147,443.30 within 9 months!

In the first month of your membership in Ready Niche Profits, you get 3 review websites in 3 profitable niches that:

1) Presell and convert visitors into buyers.

2) Squeeze visitors into your lists.

3) Follow up with your subscribers automatically and promote your offers over and over.

And you DO NOT even need to set up and host the website and autoresponder at all!

All these are set up for you automatically.

Simply enter your affiliate ID and click one button and the system is kicked into action.

We are only talking about a fraction of the entire system…wait till you hear the second and third parts.

You will also receive:

1) Traffic Generation Modules to Pull In Huge Traffic

2) SEO articles written to promote the websites

3) Professional commercial-quality videos to attract viewers

4) Keyword lists revealing easy-to-rank keywords

I think these 4 components are enough for anyone to dominate any niche for huge profits.

And the last component totally wipes out any competition you will face.

5) Proven-To-Work Killer Traffic Training

Driving traffic does not have to be challenging and tough at all.

Learn the shortcuts to huge traffic without blowing your budget on advertising…in fact many methods taught inside are totally FREE!

And you will learn exactly how he generated 1,711,563 targeted visitors for FREE in 9 months and for many years to come.

But you have to be quick. The last thing I heard was there are limited memberships.

If you don’t want to be left behind, go here.

Access FREE niche content research tool by Howie Schwartz.

You can use this new Niche Content tool (BETA) at no cost, courtesy of my friend Howie Schwartz…

He made a video explaining everything it does and how to put it to work for you.

Also, he’s looking for a couple more people to become his Apprentice and dominate Google with his step-by-step affiliate marketing system.

Better hurry and grab the tool while you can because he’s about to take the page OFFLINE. You will also receive 2 keyword research videos, and a new PDF of Howie’s step-by-step system.

How To Generate Unlimited Cash By Discovering Hidden Niche Markets

Picking the right market can make or break your online business. People trying to get into Internet Marketing often stumble on this step, because they simply have no idea which markets are worth getting into. After all, nobody wants to spend months creating a website that ends up with very little traffic simply due to the fact that there is very little demand for the topic in question.

So, how does one go about finding hot niche markets? Some Internet marketers suggest choosing a niche that you are either enthusiastic about or are familiar with. While this may work out in the end, the more logical approach is to determine what people are actually searching for and base your Internet business around that. Learning the demand for a particular market is the very first phase.

One way to do this is to take advantage of some free tools, such as the free Wordtracker keyword tool. Type in a search term and Wordtracker will return the amount of daily searches for up to 100 related terms. You want to choose a term that has a decent number of daily searches—any number 10 or greater is worth considering. You may notice that the fewer number of words in a particular search term, the more searches it generally gets. Conversely, search terms that have more words receive less traffic, but are usually easier to rank for.

Next, go to Google and type one of the search terms in quotes. In the upper right hand corner of the search results page, you’ll see the number of pages indexed by Google that are exact matches for your search term. In general, when you are just starting out, try to target terms that have 20,000 or fewer competing pages when using exact match. Anything higher than this will require some heavy-duty SEO to rank well.

Once you find that a certain subject with good search volume and reasonable low competition, it’s time to head over to the Google AdWords Tool to learn the monetization potential of the market. Type in your term and see if there are many advertisers bidding for your search term. If there are a good number of advertisers, it suggests that there is indeed money to be made in your market. If you don’t find any advertisers, the search term you’ve selected may not be commercial in nature, and thus may be hard to monetize.

You’ve now uncovered a niche that has great search volume, little competition, and good monetization potential. Once you know how to find quality niches like these, you will be well on your way to raking in some big money online with niche marketing.

Since the launch in December 2008, Google Conquest members have been stealthily raking in a boatload of money online, and today, Alex Goad is taking new members into this incredible Internet and niche marketing system. This relaunch is predicted to sell out even quicker than the first time. Click here to find out what’s in store and reserve your spot.

Sell from Amazon and eBay on your site.

I just found a breakthrough script that sets up professional-looking sites for selling products from Amazon.

Check these 5 sites: Bordeaux Wine Investment (this is mine), Kindle News, Shoes n Sandals, Leather Case and Halloween Costumes.

Notice the similarities?

That’s right. They were all set up using the Auto eStore script. Right now it’s being sold for 50% less and the creator is going to release v2.0 very soon. He may raise the price to normal by then so I suggest niche marketers would want to make a fast purchasing decision.

Auto eStore publishes new products as a feed continuously, so you don’t have to update your site manually. It is as easy to install as a WordPress blog. Follow the conversation at Warrior Forum.

One Grand A Day

Earlier this year, Amazon has made a policy change disallowing the use of direct Amazon links in PPC ads, but you can still use PPC ads to send visitors to your affiliate site. “One Grand A Day” is a report by Georg Rauh revealing how he uses advanced and surprising techniques to exploit Amazon to the max with AdWords. He even has a campaign creator software tailor-made for his strategies.

(According to Amazon’s policy, you also can’t “purchase or register any keywords, search terms or other identifiers that include the words “amazon,” “endless,” “kindle,” “javari” or any other trademark of Amazon.com, Inc. or its affiliates, or variations or misspellings thereof (for example “ammazon,” “amaozn,” “kindel,” “endlss,” “enldess,” “javary,” etc.) (“Proprietary Terms”) for use in any search engine, portal, sponsored advertising service or other search or referral service.”)

You can also set up a WP blog from a subdirectory and sell from eBay too. Use this free eBay plugin. An example blog is found at Bonsai Training. The theme used is iNove.

Little niche marketing test generates 400 visitors last month.

Niche Treasure Hunter

Neil Shearing has gone totally nuts this week! One of his “test websites” showed him a super-easy way to get traffic and make money on Monday, and by Thursday he’d perfected the Niche Treasure Hunter system.

Using only no-cost content added automatically to his blog, and with ZERO promotion, Neil’s blog got over 400 visitors last month, earned him AdSense income and the traffic logs showed him a lucrative niche that was super-easy to dominate!

Now, the Niche Treasure Hunter System will show YOU exactly how to do the same, in Neil’s hard-hitting, no-nonsense style. Neil is an ex-scientist whose little “experimental websites” end up making people tons of cash…and now he’s done it again!

Niche Discovery Tactics Gurus Don’t Teach But Use Themselves

Every Internet marketer knows the importance of discovering good and profitable niches. Many gurus have a very simplistic way of teaching about niche discovery. The sum total of some gurus’ teaching on this can be summarized as:

1. Choose a topic that you like, have experience or are interested in.

2. Take the main keyword from this topic and plug it into a keyword research tool.

3. Look at the search count. If it is about 30,000 per month, it’s a good niche. If it is below 30,000 searches, there is very little market and therefore it is not a good niche. If it is way above 30,000 searches, there is probably too much competition and therefore it is risky to enter this niche market.

That’s it. Based on those 3 steps, you are supposed to find a niche. What’s wrong with such a teaching?

Firstly, there is no research into the competition. No step is taken to discover how strong a competition you face in that niche.

Secondly, there is no research into long-tail keywords. Long-tail keywords are defined as keyword phrases of at least 4 words (the more words, the better). Every marketer knows the importance of long-tail keywords. Long-tail keywords can lead you to lucrative sub-niches.

Thirdly, there is no research into the tendency of the searchers to buy. It’s not only a matter of whether the searchers have money or not. Some people in a particular niche market may have money but are not intending to buy anything.

So here’s how the gurus really do their niche and keyword research:

1. Examine your own interests, abilities, knowledge, experiences. Anything from these may be a potentially good niche to market to.

2. Identify what’s hot in the market i.e. what is currently the most talked-about thing, what’s buzzing or new in town. Is this a potential niche?

3. From the above 2 steps, identify potential niches. Then run these potential niches through these ‘filters’:

a. Are people in this niche ready to buy and not merely information seekers or looking for freebies? For example, ‘how to score an ‘A’ in your SAT examination’ would probably not be a very lucrative niche because it would interest only students who may not have the money to buy anything much.

b. Is there a problem that the people in this niche cannot solve themselves? Any niche involving technical expertise would nicely fit into this criteria. For example, ‘how to solve Windows Vista registry problems’ would likely be a good niche because very few people are technologically competent enough to deal with these problems.

c. Do the people in this niche have an urgent crisis that needs to be overcome? The more urgent the better. For example, ‘how to stop your teenager’s drug habit’ is an extremely urgent crisis that begs for answers.

d. Is there an ‘evergreen’ need in this niche that is not a just a fad? ‘How to improve your golf swing’ is an evergreen need compared to ‘strategies for World of Warcraft’ (World of Warcraft is a PC game). Once the fad for World of Warcraft is over, the market in this niche disappears.

Obviously, the more ‘yes’ answers you get to the above questions the more potentially profitable a niche is.

4. Once you have identified a potentially profitable niche based on the steps above, it is time to look for some long-tail keywords. These long-tail keywords will reveal some sub-niches which you can further profit from. For example, if you type in ‘golf swing’ into Wordtracker, you would get a whole list of related searches. Look for keyword phrases with four words or more. Some of them are ‘stack and tilt golf swing’, ‘biomechanics of golf swing’, ‘what is the proper weight distribution during the golf swing’ etc.

5. To find out how much competition there is in this niche, simply type in all the keywords you have into Google’s free keyword analysis tool. This tool will give you the estimated advertiser competition (which is the same as marketer competition), average search volume for the previous month and average monthly search volume. The great thing is that this tool also gives you synonyms for the keywords which means you get more keyword suggestions. You identify keywords with as little competition but as many searches as possible.

The steps above represent a much more complete way of niche discovery. You will not only find profitable niches but also the relevant keywords that go with these niches. By doing this you make a solid start in your niche marketing.

Howie Schwartz the peeping tom.

I first got to learn of the name “Howie Schwartz” from Dr. Mike when he came down to Singapore to run his AdSense Immersion workshop 3 years ago. Since then Howie has established himself in the public eye as the guy who dominates seasonal niche markets (like Halloween and Christmas) fast by overtaking all top 50 listings on Google.

For this reason he bestows upon himself the title of “peeping tom”, but this is a gross understatement. I rather call him Sherlock Holmes for his sleuthing skills at uncovering some of the strangest yet most profitable markets online. Just watch videos 1, 2 and 3 on how he uses Google Hot Trends, Google Insights and the AdWord Keyword Tool, eBay and Amazon to determine the viability of markets before I go any further.

Like how the videos conclude, instead of spending a 4-figure bomb to attend his ‘live’ training program, you can get—as a downloadable, take-home study course—all 12 weeks of his webinars, all of the step-by-step guides, all the resource lists, access to all the FAQ sections for a much cheaper investment, and you still get to cut in front of the line if you want to be a part of Apprentice 3 which begins in March.

Howie Schwartz is certainly a brainy guy to learn from but I suggest you quickly preview his Apprentice Voyeur package before he takes it down on the 15th!

10-Step Online Marketing System

This is a 10-step niche marketing process you can use as one of your ways to make money for a long time to come. You may not make much money right away but you will be building a group of sites that will give you a steady income stream down the line. If you want to work from home on the Internet, you need to build sites that will generate a steady income for you.

When you hear or read about “niche marketing” or “niche websites”, they are probably talking about some variation similar to this system. Remember, this is a simplified version and not everyone does it the exact same way or sets it up to make money in the same fashion as outlined below.

In order to make this system work you will need to accumulate a large collection of PLR (private label rights) e-books that you will sell to the viewers of your many sites. You may also take advantage of the many forms of advertising (such as AdWords and affiliate products) to make additional money from each site. Let’s begin!

Step 1 – The first step is to find a niche, preferably one you are interested in so that you have some knowledge of the subject. This may be the hardest part and may take some time.

Step 2 – It is now time to research the niche. I use the “WordTracker + Google Trends” tool at which has worked well for me. Once I’m there I would type in the niche I have chosen. Let’s say for this experiment it is ‘bowling’. The results will show a list of search terms related to “bowling”. The one I see there with some potential is “bowling tips”. It gets searched over 16,000 a month.

Step 3 – Next I would want to check to see if a domain is available with those keywords. If you are able to register the keyword or words you are targeting as a domain name you will have a much better chance of getting a good ranking in Google and the other search engines. To check for domain names I would go to GoDaddy to see what is available. After entering the name ‘bowlingtips’ I find that bowlingtips.net is not taken! That’s great and it looks like I can get a domain name for my search term that gets searched 16,000 times a month for under $9!

Step 4 – My last research step is to type “bowling tips” into Google to see the competing results. If it is under 100,000 I am confident I will be able to get a great ranking with my domain name. Yes…as of this article date it was at 907. So, I’m very confident that bowlingtips.net will get me a high Google ranking (with some work I might add).

Step 5 – The next step is to register that domain name bowlingtips.net with GoDaddy or any other company.

Step 6 – Once you have your domain you can find a free WordPress template (there are tons of them all over the Net) or use a free template from OSWD.org.

Step 7 – Now it is time to start creating content for your site. You can write 10 to 15 articles on bowling tips or you can hire someone to write them. It is your choice. Simply write the articles on all things to do with bowling and bowling tips. It is best to write each article around a different keyword. For instance, one article might be about bowling shirts, which gets nearly 400 searches a day. Another article might be on bowling balls or bowling alleys.

Step 8 – Having written your articles you will now need to monetize your website. This is done in several ways. The first is AdSense. You can put AdSense on your site but not too much of it. You don’t want the viewer to feel like they are only there for the ads.

Now comes the tricky part. At the top of each one of your pages (each page has one of your articles), put a description about an e-book you own. It’s best if you have e-books with covers so that you can show the picture of the e-book and then give a rundown of what that ebook offers. You will need to find some e-books on bowling (or whatever your topic) and you can do that by googling PLR and finding sites that sell PLR e-books. You should be able to buy tons of them for anywhere from $1.00 to $5.00 per book on almost all subjects.

The ad on your site would take them to another of your sites (a separate domain) that is solely set up to sell e-books. Each page of your bowling site would then have an ad for an e-book that could be bought on your second e-book site. So, in summary, how it works is that someone finds your bowling site and reads your article. They then might be interested in the book and click on the ad which takes them to your book site where they would hopefully buy the book.

Step 9 – Promote your site. You can submit it to all the major search engines so that it will be indexed and crawled. You then might write more articles about bowling and submit them to Ezine Articles. Make sure you have a link back to your site in the author profile section. Another thing you can do is make a Squidoo lens for bowling which again links to your bowling site.

Step 10 – Repeat the process over and over. Remember that every site will not perform the same. Some topics you choose will be better than others and some articles will help convert better than others as well. This is not easy work. It is hard but if you continue on and build 100 of these sites, you should see a very nice passive income stream develop which will be there for years. Work hard now and benefit from it later. Nice!

Knowing What To Sell Can Be The Hardest Part.

The most common tough question I get from people who are new to Internet Marketing is always “How do I get traffic?”

The SECOND tough question is “What should I sell online?”

Good question.

In fact, I get this question all the time and I can understand why. I think it’s the toughest question for any beginning marketer to answer but it’s also the most important question a person could ever ask before they get started.

Choosing the right profitable niche is the most important decision you’ll ever make.

When you start into any business, it’s critical to know that you’re selling a product:

– That people really want

– That people are willing (and able) to pay for

– With enough demand for it

– Where there’s not so much demand that the market is too competitive

But there’s another key component that you cannot do without. And this is where a lot of internet marketers are misled:

– You must have a love for the market that you choose.

In other words, you must sell a product where can put your heart into it because you sincerely believe that it’s the very best solution for your customers.

So ask yourself this question instead:

Do you possess particular knowledge or do you know of a product that will help people

* Be better at something (sports, hobbies, playing an instrument, training pets etc.)

* Make money

* Save money

* Save energy or effort

* Save time

* Be healthier

* Be more popular…prettier…sexier

If something immediately comes to mind, you may have discovered what you ‘love’ and what could be the ticket to your financial future…

But finding what you ‘love’ is only the first step.

Like I mentioned before, you still have to make sure that your product idea is something that people really want, they’re willing to pay for, where there’s enough demand and without the marketplace being too competitive.

So how do you do that?

The Niche Formula

Recently I’ve been reading Jack Sarlo’s latest e-book “The Niche Formula” and I’ve been blown away with just how much he’s boiled down the “profitable hidden niche search” to a real science.

This isn’t just some e-book about looking up keywords on the sites everyone already knows about. His methods are advanced and thorough and some might even make you uncomfortable. Some of his tactics are so ‘sneaky’ I found myself shaking my head, wondering, “You can really do that? Is that even legal?”

Of course, he’s got the goods to show for it. Jack Sarlo has personally made over $5 Million online and his personal coaching clients have made millions more with his instruction. In fact, it was because of the urging from one of his successful clients that he finally agreed to release “The Niche Formula” to the public.

In fact, he’s so confident that by using his methods that you’re guaranteed to have found not one or two, but dozens of red-hot untapped profitable niches, all dealing in a subject matters that you love.

You have the right to know with 100% certainty what you love MUST make you huge profits.

Stop wasting time wondering wafting back and forth, wondering “I wonder if this product will sell to this market” or “I’d really like to pursue the ????? market, but I’m not sure if it will work”.

Have the confidence that you’re using the secret hidden niche-finding formula of an Internet Millionaire. Pick your copy today.

Get 1 niche idea every single day in your inbox!

It’s a rare thing to find someone ready to give away something of this much value, but Cindy Battye knows how to move the free line!

Through her website “Daily Niche Idea“, you will be sent an e-mail with a niche suggestion every single day! That’s what I get in my inbox now, without fail.

You’ll also get the PPC value for the niche keywords and the statistics of how many people have searched for the niche, giving you a good idea of your target audience.

In some e-mails you will also receive some article packages that you are able to alter them in any way you like.

Within the same e-mail you also receive a ClickBank link to a high converting affiliate product related to the niche/topic, so you can put the information together with the website builder tools (inside your membership account) in next to no time!

Plus, Cindy has just completed her new e-book “Turning Niche Ideas Into Profits” which is rebrandable so you can download your copy and give it away to potentially earn from OTO offers and build downlines for various traffic and 2-tier affiliate programs inside the DNI system.

It’s all about giving you the ideas, tools and tips to help you on the road to financial freedom!

Full product research process REVEALED!

Previously I had mentioned some resources to aid your product research. You can read through the page numbers at the end of this post. This time I reinforce the idea of optimal use using the sites to get better profitable evidence for the type of products you should sell.

When it comes to niche marketing, it’s better to let business sense take over your passion because there are many things that cost hundreds if not thousands of dollars. Things like furniture sets, cabinets, beds and mattresses, electronics and jewelry fall under such categories. Well, they are either bulky or shiny.

Let’s say I’m going to attack the “jewelry” niche, and for goodness’ sake, you would think I’m the last marketer on earth to deal with it because I know next to nothing about it. Actually, I rather go into “home theater” but let’s see how deep I can venture into this.

So I go to Amazon which I feel is the best indicator for bestselling items. There’s a main category for Jewelry. There’s also a “Bestsellers in Jewelry” category. On the left menu of both pages, what I see are various departments of jewelry according to material, design, purpose, brand names and price ranges, which is incredible to say the least because the data is so comprehensive.

For a newbie marketer in jewelry like myself, I just need some time to let all the specifications and keywords sink in, and take good notes. Having noted the types of jewelry at Amazon, I’ll then research on those keywords with SEOBook Keyword Suggestion Tool and the Google AdWords Keyword Tool and see which of these types of jewelry are the ones that Internet surfers actually search for using the engines.

If I were to set up a niche blog. I would have literally duplicate some of these categories and departments. For a start I’ll have to be selective instead of covering “everything under the sky”. You may like to dispute with me, but where business sense is concerned, price is everything. Under “Shop by Price” from the main jewelry page, I can check out all the shiny stuff from $500 onwards if this is my minimal price criteria. Of course, in my niche blog I want to have a mix of bestselling (no matter how cheap) and expensive jewelry to appeal to the power of choice in the prospects’ mind.

I’ll start with earrings. This is Amazon’s page for earrings for $500-$999. 4,879 results is very nice. I go to the AdWords Keyword Tool and type ‘earrings’. In the expanded list, I find various types like ‘hook’, ‘clip’, ‘stud’, ‘teardrop’, ‘chandelier’, ‘pearl’ etc. I can go to SEOBook Keyword Suggestion Tool and repeat my search process to get a firmer idea for a slightly different set of search terms and statistics. I can also drill down each types to expand the earrings list even further at sub-levels.

I’m going to look into Froogle too. This resource is so rarely spoken of that it also slips my mind! You can sort your search results by price, relevance and ratings. There’s a “refine results” section at the bottom of the search results page. Again, note specifications like 14K, 18K, carat weight, white gold, diamond etc. and brand names.

As if it is not enough, go to eBay and click on the ‘Buy’ link at the top right corner. Holy Batman! Look for “Jewelry & Watches” and click “Earrings”. You can refine your search by looking at the left column, and I’ll stick to my price range from $500-$999. I have 737 results. Judging by the lack of bids, it seems like no one buys jewelry on eBay. Anyone like to comment on this?

Microsoft has changed the design of its page for the DOCI tool. This powerful tool reveals the “commercial intent” degree to which people are inclined to buy something. According to DOCI, what truly sells are items that don’t require much explanation, like gifts, HDTV, digital cameras and the like. Play with the DOCI tool long enough and you’ll get a solid idea what consumerism is all about.

Not only that, there is a “Demographics Prediction” companion tool. With “earrings”, I found 70% of customers are female, which is expected of course. If you drill down to more specific types of earrings the men-women ratio will be slightly different, but the majority still rules. I also know that purchasing power lies with those in the 25-34 age group. So when you sell your earrings in your blog, you write as if to address the needs and concerns of…you guess ityoung professional women who wants to better project their image or look more beautiful to attract guys.

Here’s where we reach the fun part: how to be an affiliate for earrings. Type “”(earrings type)” +affiliate” in Google! Example: “teardrop earrings” +affiliate. Look around the various sites to see what they have in their online stores and judge for yourself if it’s worth signing up for their affiliate programs. If there are too few results, consider if you need to eliminate a jewelry category/department. You also don’t want to sign up with too many different programs, otherwise you may scatter your earnings and it gets harder to have your cheque mailed to you if you need to hit a minimum sum. Usually, Commission Junction has the most comprehensive range of hard products affiliate can sell for, so you want to go there first and foremost. Associate Programs is another great place to search for highly regarded affiliate programs. This is the page for earrings. Some of the affiliate programs can help you with RSS product feeds so you don’t have to manually create blog posts yourself.

Once you have all your affiliate registrations in place, you can set up your niche blog. You want to have consumer advice and education to mix with your product recommendations and descriptions, like how to maintain your jewelry shiny, the right occasions for the right jewelry, what jewelry colors go with what clothing, the significance and purpose behind different jewelry and their implications on self-image, self-esteem and relationships, who knows? You’ll unexpectedly find “crossover topics” to write about too, like fashion (don’t veer too far though).

Content creation is the biggest challenge for niche marketers because it’s ongoing, but thank goodness, Digital Point is where you can engage article writing and blog posting services. There are many other services you can engage like link submissions so check this marketplace.

What’s a great blog template to use? Try Branford Magazine. It looks professional and easy to the eye.

That’s it! To summarize:

1. Get an indication of bestselling products from Amazon. Narrow down your departments. FOCUS.

2. Note niche keywords and specifications.

3. Go to SEOBook Keyword Suggestion Tool and AdWords Keyword Tool to get an expanded list of keywords.

4. Look into Froogle. Compare with Amazon and try to determine the biggest merchant sources for your niche products.

5. Get further evidence from eBay. Start with the ‘Buy’ section.

6. Play with Microsoft’s DOCI tool. It would be more interesting to input brand names.

7. Search for affiliate programs based on your niche keywords and products. Dropshipping is recommended as you can possibly earn more than 50% of the cost price of the things you sell.

8. Setup niche blog. For educational stuff, search “product” +advice. Example: “earrings” +advice

9. Consider outsourcing content creation. If you want to get ‘free’ service, here’s how: Get in touch with product dealers/merchants and ask them if they’re keen to blog on your site. The win-win proposal is you get content while the dealers can better expose their presence. Or if they’re already blogging somewhere, get their RSS feeds, or ask for their kind permission to publish existing corporate materials.

10. Later if you’ve a good idea for creating a mailing list, design a compelling offer to get visitors to subscribe. You would want to setup your niche blog at www.website.com/blog first.

So what else do you need? A $97 e-book? Well, I’m going to write one; so many marketers need to read this, but you know it here first. Cheers to your niche profits guys and gals!

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2 Product Feeds For Your Site/Blog.

Just in this past few days I’ve seen some incredible free stuff and tips being given away at several fronts. One of the loudest news (as usual) is the first Going Natural 3.0 video by StomperNet which reveals what it takes to be successful at AdWords. Apart from the video production (as usual), there’s nothing fancy about the AdWords lesson. Don’t get me wrong but I mean it’s no secret you may never heard of. It’s just the old-school principle-based AdWords strategy that you MUST learn by heart because it will keep you safe no matter what drastic changes AdWords will go through in the future, and I am really glad the StomperNet staff has explained the AdWords Triangulation Method in perfect clarity.

Look out for the Microsoft tool that gives a number for commercial intent on any keyword you fill in. Now this is something I’ve never heard of! I was literally jumpin’ off my chair and letting loose a verbal tirade on this tool, but I gotta love Microsoft for it.

Throughout the video you will hear mentions of Brad Fallon’s Corner Stock Baby Gifts. Brad’s baby gift site offers an affiliate program, and has a storefront layout. In my experience with niche marketing, I’ve come to realize not all niches can be treated equally. I’m sure you as a niche marketer would feel the same too, that some niches can be approached using a squeeze page, some niches must be explained with proper personal reviews and perhaps some others convert better with a storefront. If you want to build a storefront for CSBG for yourself quickly and easily, you can create an account with PopShops and use their widgets. Here is a special page by PopShops for CSBG.

PopShops is the largest searchable collection of affiliate products (over 44 million and growing) that spans all of the major networks: Commission Junction, LinkShare, ShareASale, and Performics. Free Basic users can add affiliate products one page at a time using JavaScript. Pro ($5/month) and Enterprise ($30/month) users have the added advantage of creating an unlimited number of keyword-targeted pages quickly using its AutoFeed technology and dynamic searchs. PopShops also offers a WordPress plugin so you can sell products on your blog rather than on a web page.

Most people would do fine with a $5 monthly subscription but I strongly urge you to at least try it out as a free user to see how it works. Read more about PopShops in the FAQ section. This is a website by Bill McRea selling guitars through PopShops, and using PopShop’s AutoFeed to build more pages as new guitars come in.

The 2nd source is not exactly a continuous feed for fresh product content. The Affiliate Blog Builder is a plugin for WordPress whereby you can choose from an immediately updated list of Commission Junction products according to your chosen keyword. Select the products you want to promote and it will be reflected in your blog. You can watch a demo video at the ABB site.

Coming back to Microsoft’s DOCI tool, this thing has definitely changed how I should consider what to sell. Consider the school of thought that people will immediately pay the price for something to ease a pain, so logically you would think about going into a health niche. Surprisingly, without the DOCI tool, I wouldn’t have known that it seems folks are not ready to buy a solution (at least online) to cure insomnia. I’ve searched most possible insomnia-related keywords which don’t yield a good number for commercial intent.

Apparently, what truly sells are items that don’t require much explanation, like gifts, HDTV, digital cameras and the like. Play with the DOCI tool long enough and you’ll get a solid idea what consumerism is all about, certainly food for thought here. What does this say about the “secret of the storefront”?

Next time you are tempted to sell the next ‘bestselling’ ClickBank product, run through the subject matter with the DOCI tool and you may find that numbers may not match positively. By the way, quicky get your free CBSpy membership before Rod Beckwith changes his mind.

Well, hear from you about your opinions whatever you may have about niche marketing.

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The difference between market and keyword research.

In a recent mailing to my subscribers, I mentioned a great blog post by Jim Morris debunking a major myth that people can determine the profitability state of a market solely by doing enough keyword research to make such a confident opinion; in other words, “if a lot of people search for something, the probability is some people are going to buy it”.

In summary, Jim has 2 central messages to the fundamental difference between market and keyword research:

1) Keywords are also found outside the search engines, i.e. on the bus, in shopping malls, airports, newspapers, magazines, advertisements etc.

2) Keywords found outside the search engines give a stronger indication of a real market precisely because advertisers pay for ad spaces in these places, and at the end of the day, they too want to make a profit.

Years ago, I heard a famous Internet marketer said, “If a surfer put in a search term with at least 3 keywords and more, including brand name and other specifications, ready buyer interest is indicated.”

This statement may and hopefully still be a significant factor today, but it is only one of many factors. I would like to express my take on market and keyword research as a companion piece/extension to Jim’s immense wisdom and look forward that you can take away some ideas here.

Well first and foremost, if you’re in the business of making money, it is perfectly right to say before you set up a website or blog, you first enter a market. During my social networking rounds, I’ve seen blogs that seriously reflect how knowledgeable the blogger must be about the subject matter. Unfortunately the blog is just that: a platform to dispense free information. There’s not even the slightest intention to build a list or do some affiliate marketing.

What’s the difference between market and keyword research? Market research explores and digs out keywords related to an industry or niche. Keyword research examines the monetary value and search performance of EACH keyword.

Once I told a property agent that in order to fill enough ongoing content for her site and fully express her professional knowledge, she must conscientiously recall the keywords of her profession: housing loans, real estate, HDB (Housing Development Board) flats, maisonette etc. What are the keywords you have to deal most in your profession on a daily basis? Write them down. These keywords come together as composites to form the single market identity, which in her case, is property.

To examine each keyword, she can use SEOBook Keyword Suggestion Tool, WordTracker which has the new feature of showing each keyword’s Google trend and the ever popular AdWord Keyword Tool. Increasingly there is likely going to be more free keyword research tools and tutorials on how to go about it (search “keyword research” at YouTube).

What we do have is an abundance of keywords out there. The real challenge is which market to invest our time and energy in. In fact, entering a market requires a whole different way of “assessing a situation”.

Double Your Dating (DYD) has fascinated me a lot with its single page opt-in entry point. What you see on its home page is like the tip of the iceberg and underneath the ocean is one huge massive mountain of ice. It is in the dating niche; it is also in a dating sub-niche. These 2 benefit points show:

* How to use “secret” body language to keep a woman’s attention.

* How to approach a new woman that you’d like to meet—and exactly what to say to start a conversation without “pick up lines”.

If dating as an activity is an A-Z process, DYD has narrowed down its USP as the initial stage of making that first impression.

Now this is not the case where a dating sub-niche is more lucrative than the rest since it’s making like $8 million a year. I don’t know if there’s a proper name for this sub-niche. People had set up all kinds of impressive Wikipedia-like information portals and hardly made more than a month’s job income. DYD does employ Internet Marketing strategies, but more importantly, it has done what marketers had advocated all along: drill down to sub-niches to better target buyer demand and also define the USP or problem accurately without total disengagement from the main niche. Perhaps the second half of the bold statement (in red) wasn’t emphasized more clearly elsewhere.

What I know about marketers’ fear of entering sub-niches or evaluating “market size” is they would ask themselves, “If the market is this small, would I be stuck with this quantity of market demand?” It’s all the ‘fault’ of the search numbers churned out by keyword tools that influence how marketers determine a ‘size’ which leads them to think, “If I serve this 1.3% of prospects (based on so-and-so golf keyword), I’m going to miss out 98.7% of the whole golf market.”

There is absolutely no basis for a scarcity mindset! Just make sure you do not disengage from a main niche. Let me quote 3 examples.

I listen a lot to guitar music published by Windham Hill and Narada so I know some of the most beautiful tunes are played by guitarists using the fingerstyle or finger-picking technique (not using picks, not strumming). Although the phrase “fingerstyle guitar” is woefully missed in daily search statistics (according to WordTracker, only 49 daily searches. Perhaps not many guitarists know the technique name), I passionately believe guitar owners should learn to play using this technique and this applies widely to the whole guitar world.

Or how about “How to train your dog into a guard dog”. Small niche? Think again: You have effectively crossed over into the dog training market, the home security market and possibly that market of people concerned with housebreaking issues, if they don’t mind having dogs as an option.

Recently I came to hear about wine investment and in terms of search results and search demand, both have very low statistics, but this is going to be lucrative and anyone who is interested in investment programs would likely want to discover what’s this about too. Based on the information I had gathered, I know I’ve become enthusiastic because of the gut feel I have.

And I think that is all the requirement there is to entering a market: a final gut feel or impression after the evidence is accumulated. I haven’t said that you would be stuck with selling just info-products. Interestingly, such sub-niches provide great opportunities to promote high-ticket items like workshops and investment packages. I recall Dr. Mike Woo-Ming mentioned he was once interviewed on MTV because he published information about an obscure finger condition acquired from twiddling the video game console without resting, thus opening up a new door of opportunity.

All these show that keyword statistics have very little bearing on markets. They only give you a very good idea what is to be expected. It’s perfectly normal a surfer won’t buy a thing immediately after putting in a search term with at least 3 keywords and more because the human mind does not think one-track. A classic scientific study published that the mind flashes tens of thousands of thoughts within 24 hours. While you’re asleep, the mind is still working subconsciously, so what gives?

To start spotting for markets, train your eyes, ears and mind to look for industry, product and service-based keywords. You can get the best clues from categories in article directories like Ezine Articles and Article Dashboard.

Train yourself to make distinctions and correlate between generalized and specialized keywords. Example: general – guitar, specialty – guitar polish, general – golf, specialty – business golf etiquette. When you feel you have what it takes to create enough content, create specialized sites. In other words, be specialized as far as possible. 2 positive outcomes arise:

1) It’s easier for you to forge joint ventures when you can complement a fellow marketer instead of being the same as everyone else.

2) It’s easier for you to dominate the market. Think of it another way: enter a market like you would fill a gap between 2 entities.

The second point reminds me of the word ‘entrepreneur’, which apparently originates in French. The word can be broken down as:

Entre – Enter
Pre – Before
Nuer – Nerve center

An entrepreneur is someone who enters a business—any business—before others, to form or substantially change the business nerve center. You can say changing the ‘nerve’ has to do with tampering with core conventions and practices. Isn’t that what DYD does?

There’s no better person to exemplify entrepreneurship than Richard Branson himself, who just entered—or rather, create—the “space travel” market with Virgin Galactic.

Another way to enter a market is via product research which Jim Morris has mentioned in his post. If there’s already a product, there MUST be a market and ready buyers. Check:

1) The categories at Amazon.

2) eBay Pulse. eBay also puts up a PDF report of their hottest products each month.

3) Affiliate networks like ClickBank, PayDotCom, Commission Junction, RegNow (software and business), Affiliate Future, Plimus (software and business), Associate Programs, NicheBOT affiliate directory, ClixGalore, LinkShare, Click2Sell and Shareasale.

4) Cody Moya’s Niche Products Package

Other avenues include tapping into conversations at Google Answers, Yahoo! Answers, Google Groups, Yahoo! Groups, MSN Groups, MySpace Groups (click on ‘Groups’) and niche forums, niche market reports and free daily niche updates.

I list out some types of market opportunities and choices:

* Specialized health problems
* Specific financial challenges
* collectibles and hobbies
* People finding people…not just MLM, but also online dating and other forms of community building
* self-development (workshops)
* Corporate training (workshops)
* Relationships
* Seasonal/ethnical topics: festivals, Christmas, Chinese New Year etc.

That’s all I have to say. I leave you with the words of Richard Branson. Once you arrive at a conclusion about a possible market situation, “screw it, just do it!”

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