Category Archive for Press Release

Easy way to submit your press releases to more than 250 media outlets.

Have you been religiously doing your Off-page SEO?

If not, let us help you out with our special offer to MAXIMIZE your SEO Backlinking Efforts!

As you already know, there’s no better way to do off-page SEO than to use mass press release distribution!

Marketers Media was conceived as a solution to a problem faced by Daniel Tan as well as other fellow online marketers.

This resulted in “The Niche Press Release Distribution Site” that provides high quality widespread distribution for marketers to share their product launches, software releases, acquisitions and other entrepreneurial related announcements at the lowest possible cost.

So Why MarketersMedia.com?

  • Your Premium Press Releases will be widely syndicated through more than 250 media outlets—you’ll gain maximum publicity both online and offline!
  • Experience SEO benefits with automatic syndication of backlinks, you’ll enjoy increased traffic, higher rankings on SERPs and get your Press Release featured on Google News!
  • Expect fast and viral traffic through social media as your press release races across an online population of over 2 billion users!
  • One-stop centralized location for Marketers to read as well as share niche information with each other!
  • Top-notch Distribution for a fraction of the cost that other sites are charging!

What are you waiting for? Make Marketers Media your valued choice for premium press distribution NOW!

7 ways to get free PR

“The cleverly expressed opposite of any generally accepted idea is worth a fortune to somebody,” said F. Scott Fitzgerald.

But how can you use this principle in your PR to get media attention? My colleague, marketing expert Marcia Yudkin, says you can do it by:

1. Taking issue with a survey result.

2. Disagreeing with a common belief or counteract a stereotype.

3. Championing an underdog.

4. Revealing common misconceptions.

5. Making surprising predictions.

6. Exposing flaws in something assumed to be beneficial.

7. Describing the underside of something popular.

Example: Bob Baker and 3 colleagues in the music business collaborated on a press release titled “What’s Wrong with American Idol?”

Their press release criticized the popular U.S. talent show for misleading aspiring musicians and the public about what it takes to succeed in music. Baker’s reward for stirring up controversy: 5 radio interviews that highlighted his status as an expert on careers in music.

Definition of a press release and an editorial

For the benefit of understanding the subtle difference between article formats, here are the clear definitions of a press release and an editorial.

Press releases are pro-active media messages designed to inform the public about specific events. They often contain a great deal of information about a product, service, individual, company or organization. They are typically used as public relations tools for notifying the media about what has or will transpire to gain mass exposure of their message using a third-parties distribution network. Press releases convey your message your way—”straight from the horse’s mouth”. Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility.

An editorial is one writing style used to express an opinion or reaction to news, events, or issues of concern. Most editorials are used to influence readers to think or act the same way as the author, so they can be written to promote the benefits of a product, service or idea. You can build a library of archived Editorials that can serve as an ongoing Newsletter promoting a specific issue or idea.

Brad Callen, author of the vastly popular software, SEO Elite has recently released an incredibly simple guide on how to write a press release and distribute it. Using the same principles, your press release can catapult your site to the top of Google and Yahoo for the most searched term.

In Press Release Fire, you will get to understand:

1) The concepts of the press release.

2) How to write your press release for maximum acceptability and impact.

3) Tips on wide press release distribution.

4) Sample press releases—what to do and what not to do. Even a press release template.

5) When you should go for a free press release? What do you get extra when you pay for your press release distribution.

His Press Equalizer software goes one step further and helps you to create your press releases in an interactive format and then lets you submit them to leading online press release sites resulting in a quick burst of traffic and several one-way incoming links for higher search engine rankings and sustained long-term traffic.

Both products will make a lethal combo for your effectiveness in press release distribution.