Category Archive for Search Engine Strategies

How to get more than 7200 keywords to send you traffic every month…

Backtrack SEO

You’re reading what I hope is going to make your year!

Jack Humphrey just uploaded the first course he’s done in a pretty long while. And this particular training has been 12 years in the making!

You see, he’s been ranking in the search engines pretty effectively for the last 12 years he’s been online. And he has a totally different way of doing it from any SEO expert you’ve ever read about.

While he’s taught many methods to his members and clients over the years, he’s never made them public in their entirety until today.

If you’ve seen any of his presentations where he shows his Google Analytics for Friday Traffic Report or any other sites, you’ve seen some pretty interesting numbers.

Namely, that he regularly get over 7200 keywords sending him traffic from Google every month!

(Many people are happy with 3 or 4 top 10 rankings.)

He figured he better come clean about how he does this and get those of you who’ve been after him to spill the beans off his back!

You can now learn exactly what he’s done to rank for thousands of keywords that actually send him traffic each month.

And if you think you know what it is, I guarantee that you don’t.

Access Backtrack SEO now!

Try Out These 5 Free Online SEO Tools

Free Online SEO Tools

There is an abundance of free online SEO tools available on the Internet. Most of them provide some pretty impressive statistics and information to help you optimize your website, analyze search engine positions, research your competitors, plus much more!

There are 2 ways these free online SEO tools can be used:

1) For digital marketers who are new to the area of search engine optimization Singapore, these tools provide excellent insight on how a website is performing and ranking. They can quickly highlight issues and trends with their current website and provide a good insight as to where optimization work is necessary.

2) For the more experienced search engine optimizers amongst us, these tools will act as a complement to the more specialised SEO tools like WooRank, ahrefs, Web CEO or Traffic Travis. They can even be used to supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and the experienced search engine optimizers:

1) Keyword Research Tool: This helps to research appropriate words and phrases to include in your web page’s body text to aid promotion. It’s simple and to use and requires the user to enter the sort of word of phrase you wish to be found under, the tool will then suggest some additional words and phrases you can think about using. One of the great things about this tool is that it gives you the option to select from a range of top search engines, e.g. Google, Yahoo, Bing.

You can start by google-searching for “best free keyword research tools” to try them out. I found one here: SerpStat. There is also good ol’ Google Keyword Planner. 2 good commercial keyword research software that I’m aware of are GrepWords and Long Tail Pro.

In case you have not kept up, keyword research technology has advanced to include “keyword difficulty” analysis. Keyword difficulty is a metric number that tells you how difficult it is for your web page to rank on the first page of search engine results for a particular keyword. Read about it in this article.

2) Keyword Density Checker Tool: This tool reads the body of the page you specify and gives a report on what words are used, and how many times they are used. This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).

3) Keyword Rank Checker Tool: This tool checks whether your website appears in the first fifty results in major search engines for your chosen keyword or phrase. If the URL is present, it will output what position it occupies. As an additional feature, the tool also informs you if any other URLs from your domain appear in the search results.

4) Link Count Checker Tool: This tool measures the total number of inbound and outbound links that a web page has, and identifies these links. It helps digital marketers to evaluate their link-building techniques so as to improve overall link quality.

5) Meta Tag Generator: This automatically generates a Meta Keyword tags by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag.

The area of online SEO tools is an exciting area of growth as SEO developers come up with more creative tools to represent, evaluate and suggest improvement to website positions in the search engine results. No doubt we will be revisiting this area again.

SEO Tip: The Importance Of Header Tags

SEO Tip: The Importance Of Header Tags

Most of us who have been doing content marketing for any length of time understand that to receive any amount of search engine traffic there are some basic search engine optimization (SEO) rules that need to be followed to be successful. Today, I like to touch on header tags.

Header tags are one tip used to pinpoint important information in your web page or blog post. The header tag should be placed in your page or blog post where the most important information starts. The HTML for this header would have a h1 enclosed in < > placed before a key phrase and enclosed with a /h1 in < > after it. Example:

You can also use varying levels of header tags throughout your post, changing the number from 1-5, like using <h2>…</h2> to single out an important paragraph in an article but more often used for sub-headlines. In a decreasing manner, h1 tags carry the most SEO weightage, h2 tags carry lesser, then comes h3 tags and so on. However, it is wrong thinking that we can start stuffing keywords in header tags.

The latest Google algorithm updates have come a long way from measuring search ranking success in a purely mathematical manner to evaluating the overall authoritative degree and x-factor of a website, and that is why keyword research and optimization has to take a “less hack-and-slash, more intelligent” approach that does not raise any red flags upon detection and review.

Therefore, the best way to use h1 tags is to think along the line of what your potential website visitors would type in the Google search box in order to reach your content page, and frame that likely keyword-filled question within the h1 tags. In this way, the text in header tags gives readers a clear idea what the whole web page is about, thereby enriching their user experience on your website.

Not only do header tags improve readability of your content by introducing sub-headlines as “visual breaks” for quick scanning and referencing, they can also improve the search ranking of the web page or blog post. They have not lost their importance in SEO; it’s that their importance takes on a whole new meaning.

4 Top Search Ranking Factors To Pay Attention To

4 Top Search Ranking Factors To Pay Attention To

There is no shortage of advice as to what folks must do to better a blog post’s position in the search engine listings.

Certain people agree, certain people differ, and some people are out-and-out puzzling.

According to the consensus views of the Singapore SEO experts, these are the 4 top search ranking factors.

Targeted Keywords in the Title

The use of targeted keywords in the title is extremely important. It does not only promote better ranking, it also helps with better click-through from the search engine listings to the post. It is of little use to be high up in the search results and not receive that many clicks. The primary goal should be to get as many targeted visitors to your site as possible.

Those keywords that the searcher used are highlighted in bold in the search results. When the right key phrase of your title is highlighted, it stands a higher chance of being seen and receiving that mouse click. However, highlighted keywords don’t comprise the only element to think about when composing the title.

A smartly crafted page title, that invites and entices the searcher to click through, can give you a lot of extra clicks. It is more advantageous to receive a hundred clicks from listing number 5 through having an eye-catching title compared with fifty clicks from the third listing with a badly written title, wouldn’t you agree?

Meta Description (In the case of WordPress, this is called an ‘excerpt’)

The meta description is a 150-character snippet used to summarize a web page’s content. Search engines use these snippets in search results to let visitors know what a page is about before they click on it. Therefore it is such a crucial element that without putting effort into crafting your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers via good click-through rates from organic search.

A great meta description is clear and convincing. You can use an action-oriented language that tells readers exactly what they can do if they click, with words like “Learn,” “Discover,” or “Grab,”, and follow it up with specifics of what exactly they will get if they click.

Or you can summarize a key benefit or solution which would be reason enough to click through and read your post. In other words, you are telling your readers why they should read your content.

The meta description also shows up when you share or bookmark your post on social sites, so one way or another, if you want more readers to read your content and gain something out of it, you can’t do without it.

The Global Link Popularity of the Website

The number of hyperlinks that are pointing to a website is used by the search engines to calculate the importance of the website. They take into account both the quality and quantity of the links.

It goes to imply that link building is a never-ending endeavor.

One can never have enough backlinks pointing to your site. However, it is also true that one cannot build backlinks too fast and that could trigger some red flags with the search engines.

However, if performed as an ongoing action with a longer term outlook, every link is worth the resources spent in getting it. They all add up to a higher deemed importance of your website.

I would rather recommend that the digital marketer not dwell too much on accumulating how many backlinks in a day or a week, but to focus on creating valuable content that encourages readers to share to their connections, and apply viral marketing strategies to propel the momentum.

Also, in the course of backlinking, external websites will naturally use a certain set of keywords and phrases as anchor text for a link. These anchor texts are saying what your website or blog is about, therefore what topic or theme your site is focused on will define what keywords it will rank for in the search engine listing.

The best way to exert influence in any way the anchor texts that other websites use with their links to your site, is to continually do keyword research to narrow down to a few major specialized topics, identify the long-tail keywords that are relevant to the business, and frequently emphasize and include them in your content to drive extremely targeted traffic to your posts or web pages.

Link Popularity in the Site’s Internal Link Structure

Contrary to what most webmasters think, and despite what is being said above, search engines do not rank whole websites; they rank individual web pages. In most cases, the home page receives the bulk of inbound links. You may have actual income-generating pages that you’d aim to rank high in the search engines, but they do not get sufficient external links. Internal linking—and the anchor text used for the internal links—is the way to distribute PageRank to other pages of your site. To an extent, this will help to build up search engine trust factor for the intended page so that it can have better search engine ranking.

Some SEO professionals say that an internal link has the same value as a link from an external page. That doesn’t mean your website will rank by having only internal links.

What it does mean is that you can cause a page to be ranked by having internal links pointing to it even though it does not have lots of external backlinks, on the condition that the rest of the site has accumulated sufficient PageRank from external backlinks.

Why SEO Alone Isn’t Good Enough

Why SEO Alone Isn't Good Enough

Too many people believe that if they just do a good job of optimizing their site for prominent search visibility, the battle’s won.

Not true.

Many years ago, many businesses believed that “If you build it (a website), they (customers) will come”.

It was a rude awakening when they discovered a great website can still be invisible on the web. Clearly, they needed search engine optimization so people searching for what they sold, whether a product or a service, could find them easily.

Lots of Traffic is Not Enough

However, I believe that driving lots of visitors to your website isn’t enough either. The website has to be able to identify who the prospective customers are, build relationships with them and ultimately lead to closing the deal and making the sale. That’s an entirely different process from SEO.

If your visitors can’t find what they want to buy on your website, or they don’t trust your company, all the preceding efforts to design a website and optimize it are wasted.

In a nutshell, SEO alone will not sell your products or services. It doesn’t matter if you have 2 million visitors a week.

In my opinion, SEO is important, but so is adapting to the changing behavior of the customers, so is building relationships with them, so is staying on top of where your consumers are hanging out, such as social media, so is staying on top of recent design trends.

Your business needs a holistic approach to not only search marketing, but to online marketing.

Inbound Marketing is the Solution

I believe that Inbound Marketing, which is a form of digital marketing, encompasses SEO, blogs, social media, tracking of behavior of prospects and customers, and analytics, will be able to generate more leads and sales for your business than SEO alone.

How Does Google Panda Help Inbound Marketing?

How Does Google Panda Help Inbound Marketing Marketers?

We all know that Google changes its search algorithm regularly. How frequently does Google do it? About 500 to 600 times per year (or around 40 to 50 times each month).

In Feb. 2011, Google launched Panda.

Panda update affected approximately 12% of queries and was specifically targeted at low-quality or “thin” sites, as well as sites with high ad-to-content ratios.

For the first two years, Google Panda updates were rolled out about once a month but Google stated in March 2013, that future updates would be integrated into the algorithm and, therefore, less noticeable and continuous.

Google released a “slow rollout” of Panda 4.1 for the week of September 21, 2014.

In fact, Google Panda is a filter that prevents low quality sites and/or pages from ranking well in the search engine results page. The filter’s threshold is influenced by Google Quality Raters. Quality Raters answer questions such as “would I trust this site with my credit card?” so that Google can distinguish the difference between high- and low-quality sites.

More specifically, article directories (a.k.a. “content farms”)—including wisegeek.com, suite101.com, and ezinearticles.com—bore the brunt of Panda’s attack, witnessing major drops in their search rankings.

Google Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site.

Google says it will only takes a few pages of poor quality or duplicated content to hold down traffic on an otherwise solid site, and recommends such pages be removed, blocked from being indexed by the search engine, or rewritten.

However, Matt Cutts, head of Webspam at Google, warns that rewriting duplicate content so that it is original may not be enough to recover from Panda, the rewrites must be of sufficiently high quality, as such content brings “additional value” to the web. Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well.

While the release of Panda sparked outrage among some marketers, who viewed the update as a malicious attack on their rankings, other marketers (especially the ones who had been playing by the rules and creating quality content all along) welcomed Panda enthusiastically.

I believe that as the principle of Inbound Marketing* is focused on generating sales leads through providing quality content to educate the prospects on the area of expertise of the marketer, Google Panda will naturally help these marketers. As a result, their websites and networks of content will benefit from Panda.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

How To Rank High In Google With Latent Semantic Indexing (LSI)

How To Rank High In Google With Latent Semantic Indexing (LSI)

The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website content comes online. This new concept has many webmasters hopping, and it should. Latent semantic indexing is quickly becoming an influential factor in the way search algorithm works.

Latent semantic indexing, is a Google-driven creation that’s meant to better gauge the content of a web page in relation to the entire site to discover the overall theme. It is a more sophisticated measure of what sites and their pages are all about. While it doesn’t mean webmasters need to completely retool all of their keyword optimization efforts, it does mean depth needs to be a greater consideration.

A simple quick example: the word ‘apache’ can refer to a native American tribe, a military helicopter, a web server application or even a company name. How you want your website to get ranked for the word ‘apache’ in the right context of the search results depends on how detailed and deeply written your website content is written, the frequency at which new content is published and the age of your website.

This new focus puts an emphasis on quality and freshness of content to help sites gain higher ranking position. In essence, latent semantic indexing is meant to give a searcher the best possible site to meet their needs based on relevant keywords and comprehensive coverage and not just incoming links.

This system basically presents a more fair way to give search engine users the pages they really want. It does what Google has always tried to do: provide higher quality, more relevant results.

The old days of Google putting 80% of its emphasis on incoming links and 20% on the actual site itself are coming to an end. Incoming links will always have relevance, especially in regard to breaking search “ties” but they may not carry the same weight as before. This can make it a bit easier for those who work on their sites with an emphasis on quality to see real results.

What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.

The key to getting ahead in the new age of Google search falls on quality. Sites that provide useful and relevant information in regard to their content will be likely to do better on searches. Those that cut corners could find themselves at the bottom of the search totem pole.

5 Simple Social SEO Tips For Small Businesses

5 Simple Social SEO Tips For Small Businesses

There are multiple modules that can build up the growth of an Inbound Marketing* strategy, and Search Engine Optimization (SEO) is one process that affects the visibility of a website or a web page in a search engine’s organic search results.

“Social SEO” refers to the crossover between SEO and social media and the purpose of it is to use social media to improve the search engine rankings of your business. It might sound complicated but basically SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.

Here are 5 uncomplicated Social SEO tips you can easily implement immediately:

1. Optimize your social media profiles

The key to an SEO-friendly social media profile is to be as descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and which people would use to search your products and services.

For example, to optimize your Facebook Page for local searches, it is very important to include your address, city, state, and zip code. Also include your website link in your profile pages.

Insider Tip: The ‘Category’ field is often over looked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed in the correct category while editing your basic information.

2. Optimize your social media content/updates

To optimize your social content, always include some of the relevant search keywords you have determined for your business in your Facebook updates, tweets, pin descriptions etc. It is important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster.

Insider Tip: Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.

3. Make social sharing easy

A key factor in SEO is link building. Simply put, this means having good website-to-website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound), the more authoritative Google determines your website to be.

Social signals like ‘likes’, comments, +1s, repins, retweets all play into the weight given to your links. If you create content people want to share, you can create more inbound links. ‘Content’ doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value.

Insider Tip: A more advanced way to increase shares is to add social share buttons to individual pieces of content on your website or blog.

4. Sign up in Google+ and spend 10-minutes on it everyday

No one loves Google+ more than Google. Set up a Google+ Business Page and complete as many fields as you can in the ‘About’ section using keywords that describe your business. Google also allows you to add several customized links within your profile, so you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10 minutes a day sharing your content to your Google+ page, you are more likely to appear within Google’s search engine results page.

5. Create a Google+ local listing

According to Google, 97% of consumers search for local businesses online. In order to perform well in local search results, it is critical that you optimize your Google+ local listing. A local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business’s physical location. Update the details about your business—address, phone number, hours etc.—and you are good to go!

Insider Tip: Be sure to keep your information up-to-date on Google+ Local and Facebook—it helps.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

What are long-tail keywords?

A “long tail” keyword is a phrase very specific to what your website is selling and what people are looking for. By comparison, shorter keywords are called “head keywords”. Example:

Head keyword: laundry detergent.
Long-tail keywords: environmentally safe laundry detergent.

Long-tail keywords are usually cheaper to bid on for Google AdWords campaigns because there is less competition for them.

Also, people who search online using long-tail keywords are far more likely to become buyers because they know exactly what they want and are often searching for a supplier.

By comparison, people who search on the head keyword are typically more in the research stage and not so ready to buy.

Source: Wordtracker, 7/17/12

How long should SEOed web pages be?

According to the whitepaper “Top 10 Considerations When Planning a Website Redesign,” each page on a search engine optimized website should contain 200 to 500 words of text-based content.

Make sure none of the elements you want search engines to be able to crawl (headlines, body copy, navigation) are image or flash-based.

Source: www.MoreVisibility.com

Red Light/Green Light TRAFFIC…

Affiliate Bootcamp

Russell Brunson has been conducting a series of ‘live’ affiliate marketing training videos that are nothing short of awesome! This Friday he’s going to reveal why it’s so easy get traffic for SUPER competitive keywords using his “Red Light/Green Light” SEO strategy.

DON’T MISS IT…you’ll only be billed $1 for your registration, after which Affiliate Bootcamp is back to normal price after Friday, so go and reserve your spot ASAP.

The only way to rank in Google in 2012

SEO Link MonsterGoogle has been making MAJOR changes to their ranking algorithm (again!) over the last year specifically, and formerly high-ranking pages are dropping like flies.

In the year 2012, it’s going to be almost impossible to “luck” your way into ranking for keywords that send worthwhile traffic to your websites.

If you don’t know what Google wants right now and beyond, you can bet other websites are going to outrank you and take the traffic that you could have potentially gotten.

Anyway, I want to let you know that SEO experts Brad & Matt Callen, and Dori Friend will teach exactly how Google is currently ranking websites, right now, in 2012 in a free webinar scheduled on Feb 6th, 8pm EST. Then they will release SEO Link Monster on Feb 7th.

I hope you’re able to listen in on the webinar. I can guarantee you’ll be glad you did. These guys know how to teach and their free stuff is easily worth more than paid stuff others put out.

Did you know this shocking fact about Google?

Incredibly, sites can actually have different positions in Google depending on who is searching for them!

“Several things can account for differences in search engine position results,” says my SEO guru Ed Taylor. “One factor is the Google server (data center) that is accessed. Google has many data centers around the world and they often have slightly different rankings.”

Another factor affecting the results you see in the Search Engine Results Page (SERP) is the location of your PC. According to Ed, this is especially evident on searches that Google deems of a local nature (i.e. a dentist). In the case of local searches, very often the Google Map setting will appear with a group of listings specific to the local area.

Ranking differences can also result from the searcher’s computer settings. Computers that are logged into a Google account often display different ranking results that than those that are not. These results are influenced by the web sites the searcher has visited in the past.

Recommendation: The best way to view core Google indexes—the rankings uninfluenced by your browsing history and location—is to log out of your Google account, clear out your browser’s cookies and cache, and then perform a search on your keyword.

Download Traffic Travis SEO Software For FREE!

Traffic TravisI receive plenty of free gift offers in my inbox, but this SEO software is one which I have not uninstalled in a year and you can still download it for free while it lasts.

Yup, you heard me right. You can make use of all the powerful tools inside Traffic Travis without spending a penny.

It has so many wonderfully useful features that it’d be a drag to listen to me going on about all of them. I’ll mention a couple though, then you can watch the video tour.

One of the features that I love, is that it will do an on-page SEO analysis of your web pages.

It’s almost like having an SEO expert look at your web page and tell you what you are doing right, and what you are doing wrong. And then give you solutions for improving your on-page SEO. Traffic Travis does all that.

And no, they didn’t forget the off-page stuff, that is all in the software too. Along with PPC competition analysis (find out what keywords your competition is bidding on in AdWords) and a lot more!

Here’s the video tour.

5 Ways To Tackle A Panda And Get Back Into Google’s Good Graces

Our story starts in February, when Danny Sullivan saw that something had changed at Google. I mean, we heard something was in the wind when Matt Cutts mentioned that Google planned to take action against “content farms” shortly before, so it wasn’t like what happened was any big surprise.

And it wasn’t just Danny noticing. SEOs from all over the Web had seen significant changes to their organic traffic, but this important algorithm shift had no label until Danny called it the “Farmer” update in his SearchEngineLand.com blog.

Yet, when Google admitted to the update (which affected nearly 12% of all pages in the U. S.), they decided that they’d rather call it “Panda,” because it was more “friendly” and because they didn’t want people to think that they were specifically targeting content farms.

But they were targeting content farms and more. And thousands of websites immediately lost their traffic and were scrambling to figure things out.

Some major sites were affected by Panda, too. Suite101.com, for example, lost 94% and EzineArticles.com lost 90% of their organic traffic. There was no doubt that the devastation was a crushing blow to sites using only “duplicate” rather than the original content that Google wants to see.

That’s not to say that your site will be penalized if it holds some duplicate content. But if it’s ALL duplicate content or content “scraped” from other sites, you’ll want to pay close attention…

If your site was affected, you may have noticed a significant drop in organic traffic since the end of February. You can also check your positions in Google Webmaster Tools, and see if keyword positions have radically changed over the past 30 days.

But if your investigation proves that the Panda has bitten you, don’t worry. You can get your rankings back. Here are five things you can do to improve your image with Google:

1. Remove any pages with “scraped” content. Content that you didn’t create yourself, such as article reprints or blog “excerpt” posts with no original content added to back those up. Even very large sites with just a few such pages are feeling the bite, so if you think your site is too big to be bothered, you may want to think again.

2. Keep outside advertising to a minimum. It’s OK to have one or two ads on a page with a significant amount of content, but if you have a site where the ads outweigh the content or your site looks like a used car lot with streamers, banners, and blinking ads everywhere, get rid of that stuff! It’s going to hurt you.

3. Be sure that your customers have a way to contact a human being. If you’re writing a blog, be sure to respond to your comments. If your site is an e-commerce site, a membership site, or a stand-alone website, be sure that people have a way to contact you or at least your support department by mail, email, and telephone. Live chat isn’t a bad idea, either. Google wants to see human interaction or at least the potential for it.

4. Do everything you can to get traffic. Send social media outlets to your blog or web page, use paid media buys, do whatever it takes to get people interested in your site because Google wants to see some traffic coming in and they are counting your “authority” in social arenas, too.

5. Get quality backlinks. Don’t buy them ever. Google hates that. But you can guest post on other blogs in your niche, or submit to quality directories like DMOZ, Yahoo, or JoeAnt.com, for example (just be sure that the directory is human edited or it won’t count).

Though Google ins’t the only search engine on the block, it still gets the most traffic and will give you the best results if you optimize for it. Take some time now to figure out whether the Panda has bitten you, and then follow the steps above.

The bottom line is…Give Google the quality, unique content that it wants because there’s nothing more valuable than the bucket loads of targeted, free, converting traffic that Google supplies.

Take care of Google and it will most definitely take care of you.

Still worried about Panda? Here are more steps you can take to can improve your rankings, whether or not your site was bitten by the bear:

1) Care about your visitors

The overall user experience is important, not just to Google but to your customers. Be sure that your site design and usability are set to “easy,” keep ad-to-content ratio low, and work on brand perception. Keep your brand in their minds and on your pages.

If you’re already there…Great! You’re doing the right things.

2) Are you concentrating on awareness?

After ensuring all content on your site is high quality, be sure to consider your engagement with customers through social media channels. Promote your brand awareness with Facebook pages and Twitter. Work toward achieving “authority” in social media sites by getting as many Retweets and Likes as possible.

Focus on your customers’ experience interacting with your company. Let them know that there are real people behind it.

3) Have one kind of advertising, not several…

If you have a site or blog running AdSense, Kontera (or other link advertising), and banners, choose one form of advertising and stick to that. Too many forms just ring Google’s bell and could hurt your chances for higher rankings.

And if you’re already doing these things? Celebrate! You have appeased the gods of Google.

Extracted from StomperNet NewsFlash, April 22, 2011.

Free Traffic From Google In 5 Hours!

How much more money do you think you could make if you could create a brand new site and have it sitting on page #1 of Google in just 5 hours?

If you want to see how YOU can do just that, watch this new video from Richard Legg who is an expert at SEO and traffic generation.

(And more importantly…FREE traffic generation!)

I’ve known Richard for quite a while now and have seen him dominate the #1 spot on Google for MANY competitive product launches.

And now he’s revealing the same techniques you can use to generate massive paydays with free traffic.

You know by now how important it is to get traffic to your sites. No traffic = No money.

These techniques work whether you have your own product, or are promoting products as an affiliate.

So if you want to learn the secrets to getting YOUR sites on page #1 of Google, then you need to see this

Techniques To Get A Website Listed In Google

How do you get a new site listed in Google? Do you need to pay someone to repeatedly submit your sites, or is there a simpler way to do it?

The simple way to get a website listed in Google is to go to the Google submit a site page, enter your details and then leave the search engine to do its business. But this is inefficient. The pages themselves will tell you that it might take 6 weeks to get listed and once you do, there is very little power in getting listed this way.

You might have seen these adverts for firms and services that will submit you to the major search engines every month, quarter or whatever. And they charge you quite masses for it, cash that you are wasting. If you are listed in the search engines then they do not need to be reminded that you exist. If you are not listed, then you need to get to the root cause of why you are not listed as opposed to continuously plaguing the search engines by reminding them that you exist.

So, what is it that makes Google and other search engines collection certain brand new websites so quickly? My record is a new website listed and found in the search results in under 2 days, it is not unachievable. And it is a very simple ‘trick’.

Search engines determine the value that they give to a website based on how numerous links there are pointing to that website. The more links that exist that are pointing to your website the more popular your website is deemed to be. And it is this popularity that makes your website interesting to the search engines and what makes them want to collection you.

Therefore, to get listed on Google quickly (and the other search engines), you need some links in from ‘authority’ websites. As a website designer I can do this by linking from my own website to a customer’s new site and nearly always see them listed in excess of the weekend. But, if this is your first and merely website, that is not an option.

If you have friends who have websites then you could ask them for a link to your website. For getting your website listed, it is not really worth going to links sites and so on as their link popularity with the search engines is too low.

If you have the Google Toolbar installed this will help here as you can see the PageRank of the webpage you are looking at. If it is a PageRank of 3 or above, then you can probably expect Google to visit the page within a week. This means that within a week, it will have uncovered a link to your website and been tempted in excess of to your site and you should be listed soon afterwards.

Failing getting a link from a friend’s site, then you need to work on your building links straight away. It is worth starting this anyway as it will aid your search engine results position as well as getting you listed quicker.

So, to get listed quickly in Google and the other search engines you need to get some links from websites with good PageRank to your website, but that is another article on its own!

Effective SEO Can Come Cheap

Search engine optimization or SEO is the most effective way to drive targeted traffic aimed at your site. Maximizing some great benefits of a well optimized website will yield lots of income for the marketer. However, optimizing your website might cost you thousands if you are not skilled in this area.

But to tell you the truth, you are able to essentially get info on low cost Search engine optimization anywhere over the web. But only a couple show you working out a cost-effective search engine optimization project. And those few that actually inform include this short article.

1. Link exchanges

One low-cost SEO method which could enable you to get best results is by way of backlink exchanges or linking to and from other internet sites. With regards to the websites that you would like to exchange links with, this tool could even set you back nothing at all. Contact the author or owner of the site you would like to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your web page optimized.

2. Write or acquire keyword-rich articles and reviews

Crafting truly useful and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you pen your own articles or perhaps you get them from article submission sites that allow you to post this content on your own site so long as you maintain the authors resource box or author’s byline in tact. Just don’t stuff the content with keywords that even idiots would get bored of reading them. The readability and freshness of your posts will still set the standard of whether or not your visitors will keep on returning to your blog or not.

3. Snappy Domain Name

What could make your target website visitors recall your blog but a really easy-to-recall domain name. Something sweet and short will prove to be priceless. Registering your domain name is not cost-free. But imagination is.

4. Manage your site navigation

Offering simple steps in navigating your website is one way to make your visitors become at ease with your website. This, in turn, will improve the flow of traffic to your website.

Low-priced SEO is always evolving like any other method in information technology. There are many strategies that will actually land you on the top 10 rankings of Google or on any other search engines. A few may well are expensive but you can find strategies that can give you the identical results an inexpensive price or you can also do it all on your own by employing methods like those mentioned above.

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The Rise Of Real-Time Search by Ken Ivey

If you think search engines are all about the “Big 3”, it’s time to open your mind like a parachute again, because the lust for real-time information is encouraging new search engines such as Twitter Search, Scoopler, Collecta, Topsy and CrowdEye to multiply like bunnies, thus giving rise to a new term called “real-time search”.

Real-time search is hard to explain to a web neophyte, but basically it means dropping the time a modification to an indexed piece of information takes to be seen by users to a near negligible amount—quick indexation by search engines means that your message will be found while it’s still relevant.

Real-time search helps anybody who reads or writes content with a short shelf-life. If you post about an in-progress disaster, a celebrity death, or a limited-time offer, your content is hot one minute, cold the next, so quick indexation by search engines means that your content will be found while it’s still relevant.

Real-time search is still in its infancy however, its emergence is greatly fostered by microblogging service Twitter, which people use for posting instant updates on topics from political science to product reviews. Many analysts view Twitter as an important source for information. Real-time search is one of the hottest Web trends out there right now, with broader implications for the social web.

Real-time search of social content will be as important for advertisers as it is for consumers, further changing the way that brands approach everything from advertising to product development.

The concept is interesting just from a personal point of view; being able to get a snapshot of trends, pattern recognition, and style. It’s most interesting from a professional point of view though, allowing us to efficiently quantify how brands are doing and what people are saying.

With the effluence of tweets over Michael Jackson’s death and the Iranian presidential election, Twitter was once again vaulted to the spotlight as the communications medium unmatched by no other. Its search engine has spawned a number of real-time search engine copycats, trying to solve the problem of how to find what’s happening about you and your interests now! CrowdEye does offer some Twitter data that its competitors don’t, though: the popular links results are nice, and the graph of popularity over time for your search term could also be useful. For acquiring a comprehensive picture of what’s going on in real time, though, I think search sites are going to have to go beyond Twitter.

Facebook has just started rolling out its own real-time search feature, much like Twitter’s, which has been around for some time. Facebook has also bought FriendFeed, which already has a good real-time search feature that searches content across many social sites, based on what its users share.

If real-time search is to be more useful, the information it provides has to have some sort of quality assurance, and not just freshness. There’s almost certainly a trade-off, since it ordinarily takes time to vet information for quality, even if the vetting is through crowdsourcing.

For website owners, it’s a great way to add a real-time dimension to your site and surface buzz. Although Twitter’s search marketplace share is not significant enough compared to other search engines, it is still interesting to know that Twitter search is becoming more popular.

Ken Ivey aka “the Web Czar” wants to help you leverage technology to reach your goals. Contact Ken for a free initial consultation to see how the web can work for you. His website is MidTN Technology.