Category Archive for Testing And Tracking

Measure Your Marketing Success

In the world of marketing, there is always room for improvement. Tracking and measuring your marketing practices will give you a clear picture of what you should and should not continue to do in the future. But without data, you have no idea where to start. Here are a few tools that will enable you to collect and analyze your marketing results.

Google AnalyticsGoogle Analytics

One of the first tools you can leverage is Google Analytics. You’ll be able to track everything from unique visitors to time-on-site to pay-per-click ad success. Plus, you’ll be able to tell which referral sites (including your own landing pages) are getting the most results. This data will help you analyze campaign strategy and budget requirements.

E-Mail Tracking

Another area in which you’ll want to track data is e-mail marketing. How many people open your e-mails? Which subject lines work the best? Which e-mails convert to sales? This should all be tracked using an internal tracking feature that is available in most autoresponder services. A recommended external tracking service is Linktrack. As you track and tweak your e-mail practices, you’ll see your conversion skyrocket.

Discover 7 A/B Testing Tips For A Successful Inbound Marketing Website

A/B Testing Tips For A Successful Website

Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate your message and convert traffic into leads. Testing for website performance enables you to know which buttons, colours, images, etc. receive the most clicks or views, and the most strategic areas of the website layout on which these elements should be positioned.

To start off, the most important and memorable page for visitors would be your home page. It is essential to have your visitors drawn to the home page as that is where all your information is available to them. Included below are 7 A/B tests you can start running on your home page that could result in better conversion rates.

  1. Call-To-Action (CTA) buttons

CTAs are very important especially when it comes to selling or redirecting your visitors. They are a very powerful tool to generate sales leads. You can make many variations and changes to them like the colour, font, shape, placement, relevance, choice of words, etc. You can read more about the must-haves in CTAs here.

They all seem to be simple and easy to change and experiment, but one small difference can change your visitors’ attitude and behaviour towards your website and brand.

  1. Navigation bar

The navigation bar allows you to experiment with linking to website sections that drive the most traffic. You can also switch the order of your menu tabs, and measure which order works best for you. Besides reordering, you could experiment with the copy and font of the tabs.

  1. Login and signup buttons

You have to decide on whether a login or a signup is more valuable for your company. Once you have decided on your priority, you could try swapping the order, changing the colour, changing the shape of the button (if there is any), or any other variations to gain more clicks for your focus.

An example would be Dropbox. This is how their home page now looks like, note the difference for login/signup buttons:

Dropbox

  1. Content offers

You should publish the most popular or key content offers on your home page. Test several offers at the same time or rotate them over a fixed time period to measure click-through or opt-in rate to determine the best-performing offer and promote that one aggressively.

  1. Images

Your images need to be carefully selected and make sure that they are sharp, relevant and add value to your home page. Some images may encourage more attention and engagement than others, different forms of images e.g. photos vs. illustration, can also impact the response of your website visitor. Test out the placement, different images, size, and other possible changes, and find out which best suits your website.

  1. Headlines

This is the most significant text of your home page, visitors look straight at this when they are in your home page to find out more about you. With this in mind, you should put in effort to create the best headline with an eye-catching copy and design.

  1. Hyperlinks

The way hyperlinks work is similar to CTAs, whereby the choice and phrasing of your words (anchor text) can impact differently. Strong words stand out more than others. You can try a different phrase or make use of a different colour of hyperlink to check which option affects your click-through rate.

Just remember, whenever you have new ideas, split-test them. Testing and tracking the performance of web design elements is a proven method to validate their effectiveness in digital marketing.

Related articles:

1) 6 CTA Tests For Maximizing Click-Through Rates

2) 6 Tips For A/B Testing To Increase Conversions

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

6 Tips For A/B Testing To Increase Conversions

6 Tips for A/B Testing To Increase Conversions

A/B testing is a form of statistical hypothesis testing, which is carried out with the goal of identifying what changes you should make to your website in order to optimize it for maximum interest from its viewers. If you haven’t heard about this concept before, here are 6 things to know about.

1. The control and the variation

The control is simply your “A”, the version of call-to-action (CTA)/landing page/form format etc. that is normally being used, and the variation is the “B”, the version of changes you are trying to test.

However, one should always remember that just because it is called A/B testing doesn’t mean you can only test one variation against one control; if you’ve previously tested a blue background against a grey background with the blue background proving to generate more conversions, it does not mean that blue is your final answer. Instead, you could then go a step further and test your blue background against other colors, in order to find the most effective color for increasing conversions.

2. Testing should always be conducted simultaneously

In A/B testing, there is always the control and the variation that is being tested for its respective effectiveness. Don’t test the variation after having tested the control, or vice versa, because there are always other factors besides the testing that can affect your click-through rate. Test them at the same time.

3. If you have more than one difference, your results cannot be attributed to only one difference

For example, if you’ve decided to conduct your testing with two completely different pages, your results cannot be attributed solely to the CTA variation. Instead, you must consider that your results can be due to either the new CTA, form format, images, or background color, or a combination of all.

4. One A/B test is not enough

The process of testing should be a continuous one. Trends are always changing and people’s tastes are always changing. With that, the effectiveness of things are always changing as well. Carry out testing regularly in order to keep your website consistently at the top of its game.

5. You need to control the duration of testing

If you run your test for too short a period, your results are not going to be accurate. For example, if you conduct your test from Monday to Wednesday, you are missing out on results from people who usually browse the Internet on weekends. That being said, it’s also not advisable to run it for too long a period of time, because that means there are going to be more variables that you’re not in control of. To tackle this, make sure you’re aware (to the best of your ability) of any secondary variables that could be affecting your testing so that you’re able to account for any anomalies in your results.

6. A/B testing results are not an absolute reflection of everything

If you test a red CTA button against a green CTA button, with the red leading to more conversions, it does not mean that having red buttons and red text all over your web page is guaranteed to generate more conversions. While your test has shown that more people prefer the red to the green, there are still some who don’t. So don’t take one A/B test result and assume it is applicable to everything on your web page…it isn’t. Instead, carry out separate tests for different things, as some people may like a red CTA button but prefer a blue background on your landing page (read more about CTA A/B testing at “6 CTA Tests for Maximizing Click-through Rates“).

6 CTA Tests For Maximizing Click-Through Rates

6 CTA Tests For Maximizing Click-Through Rates

There are a few conversion path elements such as landing pages, calls-to-action (CTAs), and emails that can be tested to see how you can generate more leads by using A/B testing. Having CTAs throughout your website and/or blog will certainly help visitors find your conversion pages. There are 6 must-have elements on your CTAs, which we wrote about previously. But the focus of this post is to help you and your CTAs effectively capture your visitors’ attention, and eventually generate more leads.

You can use a variety of different CTAs on your website, which will help you get click-throughs, converting your visitors into leads. But how can you be sure of which of the many CTAs on your blog is best optimized for driving the most number of leads?

This blog post will take you through various tests that you can carry out in order to help your CTAs increase click-through rates.

1) Test the color of your CTA buttons.

Many companies are terrified of going off-track with their brand’s color scheme. But is your CTA button blending in with the rest of your page? This can sometimes happen when you adhere too closely to your brand’s color palette. If this is the case, try using a different, more contrasting color for your CTA, while sticking to the brand’s regular style. This way, it will still look good against the rest of your website, but will become more attention-grabbing for your visitors.

2) Test the success of text CTAs vs. image CTAs.

Place various options of both text CTAs and image CTAs on different pages throughout your website. This will give you a vague (albeit not entirely accurate) idea of which type of CTA works better for your products and your company.

3) Test the placement of your CTA.

Typically, readers don’t always reach the end of an article they’re reading, so if you place your CTA at the bottom of your page, it’s likely that your viewers will miss it. To avoid this problem, your CTAs should be nearer to the top of the page, so your visitors won’t have to reach the end of your article in order to see it. Even better, try a rolling CTA that stays on the screen as the readers scroll up and down your web page. This way, they can decide to click-through at any point without having to look for the button. Read more about motion-based CTAs below.

4) Test static vs. motion-based CTAs.

People are so habituated to seeing advertisements on websites now that their eyes automatically gaze over static images on web pages. So perhaps, you could test a CTA that appears when the user reaches a certain point on your page, or constantly stays on the page, and then compare the click-through rate against that of a static CTA.

5) Test a different phrase.

“Download this eBook”, “Receive this eBook”, “Grab this eBook”, “Claim this eBook”—these are phrases you often see on a CTA button. But how do you know which phrase generates the highest click-through rates? Test out different variations on web pages with the exact same content and see which is the most successful. Even the smallest changes can make the biggest impact.

6) Test the button size.

If your CTAs are too small, they might go unnoticed on your website, but at the same time, if they are too big, it may be considered as a cache for the viewers. So, once again, test it. Try out various sizes and see which one works best.

Run variations alongside one another, and at the same time in order to eliminate uncontrollable variables that affect your results (A/B testing). After time, you will be able to transform your website into a lead generating machine once you’ve figured out how to make your CTAs as successful as possible! Remember, you won’t know what works best for you and your website in your industry with your audience until you test it for yourself. Therefore, you should always be conducting these little tests on your website, to continually upgrade your website to have the best elements that generate the most leads.

Link Cloaking & Tracking Just Got SIMPLE!

Link Supercharger

Today I wanted to cover one of the basics of marketing online: Cloaking & Tracking!

Tracking is important so we all know what links get clicked in order to make best use of our advertising resources.

A simple formula of how many visits divided by the number of sales generated also gives us a clear indication of how a sales page is converting, which in turn helps us to target better or know which part of the copy needs changing, or whether we need a better pre-sell page or e-mail.

Likewise, link cloaking is deemed important to stop those commission thieves, or to avoid being classed as spam before our message is even read.

Combining the two usually involves setting up a professional link cloaking script…

And that’s where a lot of folks get lost and confused in the techie world of creating databases and users!

Well today I got the chance to look at a new tool that has all the benefits but none of the negatives of the usual scripts!

Link Supercharger ACTUALLY does what it says on the box!

This script makes you look more professional by allowing you to create those ‘recommends’ links easily in just seconds.

It also has a built-in tracker to see just how many times the link is clicked!

But the BIG one for me is how SIMPLE it is to install!

There are NO databases to create, NO cPanel messing around, NO users to add to databases, NO editing files with PHP, etc.

Just a simple upload of ONE install file and you’re ready to go!

Watch the 90-second video to see how easy it is!

If you’d like to up your game, look far more professional, and know your stats like the gurus do, then this is definitely something to consider!

What’s more, it has one of the cheapest pricings I’ve seen for this type of software, and is fully covered by a 60-day guarantee!

Analytics Tool Review: GetClicky

An analytics tool is a fundamental part of an Internet marketer’s life. Through monitoring visits, traffic sources, bounce rates and conversions, a good analytics tool helps a you get an idea of how well you’re performing and how you should adjust your strategies. It also helps a marketer gauge results when you’re conducting split or multivariate tests.

One popular analytics tool is GetClicky and in this review, I’ll be talking about why it’s a top choice for most Internet marketers. What I like about it:

1) Presentation – GetClicky’s interface includes a dashboard that shows you reports on visits, actions made by visitors, time spent on site and bounce rates. GetClicky presents these figures in a comprehensible manner and if that’s not enough, it allows you to customize which reports you want to see on your dashboard.

2) Real-Time Data – Real-time analytics data is helpful in that it gives you the opportunity to change certain components in your web page or blog post depending on the data you get.

Here’s an example: if you’re in the middle of a launch and you see your landing page is getting attention only from your e-mail blasts, you may want to shift your focus to social networking sites such as Facebook or Twitter. By putting a Facebook ‘Like’ Button or a ‘Tweet This’ button on your landing page, you could easily spread the news about the new product you’re launching. Without GetClicky’s quick result tally, you could miss out on areas of opportunity and just find out about it when it’s too late.

3) Reporting Features – As mentioned earlier, GetClicky shows you reports on visits, actions and bounce rates. What makes this more fascinating is that you’re able to expand on your visits and action reports. For visits, you get to check how many unique visits and new visitors you have. For the Actions reports, you can find information about page views, downloads, outbound links, clicks and video. GetClicky tells you what’s going on, who’s visiting your site and what they do in it too.

GetClicky also shows you where traffic has been coming from. You can trace the visit geographically and you can find out which website linking to you referred the traffic. Lastly, it can show which pages in your site are common entry points for users. This will allow you to determine the factors that make a page a crowd-drawer.

4) Twitter Search – GetClicky can literally tell you how popular you are on Twitter. This is a helpful feature because it can track down search queries, retweets and mentions in Twitter that involves your website. With it, you can easily gauge how well you’re performing in this social media hotspot.

5) Application Programming Interface – GetClicky allows you to integrate your tracking data with other applications you might want to use. This is useful, say, if you want to create a custom widget for your WordPress site that shows data from GetClicky.

6) Visitor Espionage – GetClicky’s super-cool feature called “Spy” allows you to snoop in to whoever’s visiting your site. It tells you what they click most and which pages they visit most of the time. This is an awesome feature if you want to find out what component in your website catches the attention of your visitors. Also, it’s a great tool for finding out where you want to place ads or affiliate links.

7) Mobile Phone Feature – If you’re on the road and you want to be constantly checking on your real-time tracking data, don’t fret. GetClicky has a mobile phone version of its interface and you can access the GetClicky website and your account from there.

The Take

With real-time data and a user-friendly interface, GetClicky gives Internet marketers the opportunity to gauge their website’s success without delay. While it’s true that most of its features are inherent in other analytics tools, it’s the extras like real-time data and Twitter Analytics that make it unique enough to stand as a must-have. Overall, I would recommend it to anyone who’s serious about measuring success and improving their business based on accurate, credible data.

Nail the EXACT keywords that make you money!

Xtreme Conversions 

As an Internet Marketer, do you know:

* Which keyword does a buyer type in when they’re ready to buy?

* Which keyword will convert to a sale?

* Which keywords make money and which burn holes in your pocket?

This has always been the biggest challenge…and the biggest difference that separates the super affiliates from those who were happy to break even.

You can now take the guesswork out of your AdWords marketing campaigns. No longer do you have to “grope in the dark” or bet on a keyword to make you profits, because this time you’ll know FOR SURE what keywords actually bring you the profits!

A software called Xtreme Conversions analyzes your campaigns to find converting keywords quickly, and save lots of money and time as a result. All you have to do is to put a piece of generated tracking code on your landing page and the tracking ID of your affiliate link (regardless of whether it’s CJ, ClickBank, Linkshare, Azoogle, Amazon, MaxBounty etc.) into the software and the software will do the rest.

If the landing page is not yours, and you are promoting a product as an affiliate, you should consider contacting a publisher and asking to put the code on the page. Usually if you write a nice e-mail, publishers do that for their affiliates.

You don’t have to change the way you deal with AdWords thus far!

After a while Xtreme Conversions shows up the keywords that are making you money, and by spending more time on those keywords you will be able to optimize your campaigns for best results.

My brief description of how it does its job may not do justice. Nonetheless Xtreme Conversions is very user-friendly and you don’t need any special skills to use the software. It gives you regular instructions on your screen and updates on what is happening too. The complete package includes video tutorials on how to go about operating it.

The software is widely used all over the world by professional AdWords advertisers, who are enjoying the amazing features of Xtreme Conversions.

So if you don’t want to waste your money on useless keywords, you should consider using Xtreme Conversions to find the ones that will make you success.

Analyze your traffic patterns for increasing profits!

Site Super Tracker 

If you were in a sharp-shooting contest, would you rather be given a large supply of ammunition in a dark room, or a single loaded gun in a room that was brightly lit?

That’s not a tough decision, is it? You want to be in the room where you can see the target, NOT a room where the target is invisible. You’re far more likely to hit the target with just a few bullets in a well-lit room than you are to hit the target in a dark room, even if you have a lot of ammunition.

Well the target, or goal, of your website is to make money. Your ammunition is the time and money you put into making that website profitable. If you’re not analyzing the traffic your website is getting, then you’re taking “shots in the dark” with your limited resources.

Find out how you can “turn on the lights” and start seeing EXACTLY where you need to be focusing your advertising and search engine optimization efforts by taking a peek at Jonathan Leger’s latest creation, Site Super Tracker.

In the name of testing and tracking, this comprehensive software records statistics for ANY page and ANY site, be it a salesletter, or a squeeze page, or membership site, etc.

It’s equally important to know where your traffic is coming from for these sites as well. SST will tell you what links are being clicked on your pages, and will generate heat maps to show you which sections of your pages are most popular with your visitors.

See a fully-functional online demo of SST or take a video walk-through.

* Super Page Splitter *

Super Page Splitter

On first impression, you may think Super Page Splitter is a split-testing software. It is much more powerful in its functionalities.

There’s a lot being said about what it can do but you never know how much it can benefit your earning power unless you take it out for a run, and thankfully you can download the lite version.

To summarize, Super Page Splitter is a software that allows you, the webmaster, to show content to your visitors dynamically (without PHP and without Javascript) using different PLAIN HTML pages depending on how they come to your site e.g. search, reading your article, referred by JV partners etc. The possibilities are endless.

1) You can immediately display an OTO page for very-first-time visitors. If they reject the offer, the OTO is gone forever EVEN if they come back under a different IP address!

2) A specific page can be displayed until a certain date is reached.

3) Imagine this: you have a pink widget that sells best to ladies. Normally, visitors can come to your page when they search for “pink widget” or “widget for ladies” (if these are the 2 key phrases you want to optimize your page for), but you want to keep your sales pitch tightly focused so you think of having 2 separate pages for each phrase. Still, there’s no guarantee they won’t go to the “widget for ladies” page by searching “pink widget”.

With SPS’s Intelligent Keyword Detection feature, you can laser-target your visitors with the most appropriate content for the exact keyword. Believe it or not, this feature literally wrestles the search engines to the ground!

4) You can target visitors by their IP addresses, or even ENTIRE Internet Service Providers, like AOL or Netzero! Imagine what you could use that for!

5) The current JV practice is to set up a unique page which JV partners can send their leads to so they can see that “this discount is exclusive for subscribers of so-and-so”. What if JV partners lose their URL? SPS will find the specific page as long as visitors come from the specific JV partner’s website even when the link points to your site’s home page.

6) You can target visitors by their GEO-IP location! Got a special deal for Texans? Now you can show them that deal while everyone else sees your default content. Don’t do business with countries known for fraud? Show them a page that says: “Sorry, our product/service is not offered in your area at the moment, signup with your e-mail address below to be on our notification list for when our product/service is available in your area.”

7) Of course, you can rotate pages to test variables or for displaying multiple offers for each page refresh.

Frankly, there isn’t ANYTHING like Super Page Splitter available in the current marketplace, and that’s because it isn’t every day that a 6-year search engine marketing veteran decides to make his secret weapon available to the rest of the world from today onwards. You also get free lifetime updates and some very outstanding bonuses including an in-house conversion tracker software.

When you install the lite version, you’ll find a link that says, “Upgrade to version 2.0” You get the full-fledged version at $100 cheaper! Just a way of saying ‘thanks’ for taking a test drive.

Note: The lite version doesn’t have the GEO-IP Location Functionality, the Date Function, or the First Time Visitor Function for OTO’s and other things—those are the most popular features, but what remains is still pretty powerful, like the IP address targeting function, Referrer Function, Keyword Search Function, season function (January through December), and of course the Content Rotation functionality, although it’s kind of limited without the date function.

Google Analytics is FREE!

Wow, Google has just offered free web analytics services to EVERYONE!

Aptly called “Google Analytics”, this free service will allow website owners to track the behavior of their online visitors, find out traffics sources (e.g. referring URL, keywords, search engines etc.), optimize online content and navigation, track conversions and much much more!

And Google Analytics is fully integrated with Google AdWords, meaning AdWords markters will be able to compute the ROI of each AdWords campaign, down to the keyword level!

This also means AdWords marketers will be able to derive far more insight on the performance of their AdWords campaigns, including which purchased keywords provided positive ROI and which didn’t.

You’ll be able to access Google Analytics from within your Google AdWords account.

Find out more about how you can obtain a free Google Analytics account here.