Category Archive for Social Media

7 Social Media Marketing Myths You’d Never Expect

7 Social Media Marketing Myths You'd Never Expect

Social media has become very popular in the digital marketing world. Brands cannot resist on using social media on their digital marketing initiatives. It has become a necessity to have a social media presence in order to reach out to the target customers.

Most digital marketers have used social media, however there are still some false beliefs that need to be cleared. Because of the fallacies and wrong expectations, digital marketers tend to believe that their social media campaigns do not work. If you are already using or considering using social media for your marketing campaigns, you should keep in mind these 7 social media marketing myths to set your expectations straight.

1. Social media marketing is free. Although social media signup and usage is absolutely free, using it for marketing purposes is not. Using social media in the leisure manner that you normally do will not give you the results you expect. You need to do social media advertising to reach the target audience. You need to post good content that is aligned to your marketing goals to entice your audience. You have to come up with a nice banner or image to make your post appealing. You may even need to create a video to make your content more interesting. All of these will cost you money one way or another.

2. You can easily make your content viral. Sure this happens sometimes, but very rarely. In order for your content to get a lot of attention, you have to work really hard on pushing it to your audience. No matter how good your content is, someone still has to see it and recommend it to others. Regular sharing and advertising are some of the things you may consider doing to promote your content.

3. You need to use all the big social media sites to succeed. This is not necessary. You should just focus your energy on 2 to 3 sites that you think are applicable. This all depends on your target audience. You have to figure out what social media platforms your target audience is in. For example, if your target customers are specifically professional marketing managers, LinkedIn should be the social media of focus here. Then consider 2 other secondary platforms that these marketing managers may be using.

4. Social media is only for the young ones. This might be true in the beginning but not anymore. According to a study conducted by iStrategyLabs, Facebook has 276% growth in users aged 35-54 in 2009 and is its fastest growing segment. I have a first-hand experience on this. My parents and all their friends are really into Facebook. They use it to reach out to their old friends.

5. You should make money on all the content you share in social media. In social media, the more you give, the more you receive. The main purpose of sharing content is not to make money out of it but to build credibility and trust. Once you have established yourself as an expert in your chosen business niche, then people will start looking for you to see how you can help solve their problems or challenges.

6. Social media is everything you need for your digital marketing. Though social media is a very powerful marketing tool, you should not forget about other marketing tools out there. Social media should be a part of your integrated marketing communications strategy whereby you use as many marketing tools you can leverage on as possible. There are other aspects of marketing that social media cannot cover so you should have other tools to cover the rest.

7. Social media results cannot be measured. New tools to measure social media results are popping up on a regular basis. There are tools that can measure blog comments, mentions in the media, traffic stats, Facebook fans, Twitter followers, comments on your content, real-time blog advertising results, click-throughs to your website etc. You just have to do more research to be updated on these tools.

There are other myths on social media that I did not cover. You will realize them as you progress in your journey with digital marketing.

How To Monitor Your Social Media Presence In 10 Minutes A Day

How To Conduct Social Media Monitoring

How To Conduct Social Media Monitoring

Social media monitoring has increasingly become a crucial practice in gauging who said what about your business and the degree of positive and negative sentiments associated with the opinions. As an integral part of prospect/customer engagement, marketers can harness SMM for improving customer service, minimizing damage control, projecting a better brand image, identifying potential brand influencers and advocates and basically keeping tabs on your industry or niche (for further information, read “6 Ways Social Media Monitoring Can Benefit Your Business“). The sentiment data acquired through SMM can also be analyzed to determine future improvement to social media marketing campaigns and the products/services themselves.

The metrics to monitor and measure are spelt out in “The Ultimate System For Tracking Engagement On Social Media“, but not all metrics matter to you until they align and contribute to your engagement goals.

Social media monitoring tools can run the whole gamut from being easy-to-use to being highly sophisticated, from being free to costing a monthly subscription (do a Google search for them). You can easily set up a simple tool like Google Alerts to notify you of certain keywords. These notifications will bring you to the keywords’ mentioning sources whereby you can respond to comments or opinions. For a start this is pretty straightforward for newbies. As you sieve through the data, it gets pretty interesting to learn what others have been talking about in relation to your business, products/services, niche or industry.

It gets a little heady if you need to canvass more data, but don’t worry. I list out 5 free ways you can monitor and act upon the data you are targeting in the major social networks.

1) Check Twitter for chatter about business (2 minutes): Use tools like TweetDeck or HootSuite to monitor conversations about your company in real-time. With these tools, you can save searches and react via the tool itself without needing to log into Twitter. Alternatively, since Twitter has discontinued its own native RSS feeds, follow this workaround to create your Twitter feeds and include them in feedly.

2) Scan Google Alerts (1.5 minutes): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3) Check Facebook stats (1 minute): Visit your company page’s Facebook Insights. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.

4) Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your RSS reader e.g. feedly, as well. When you find a relevant question, respond and include a link to your website.

5) Use your RSS reader to check Flickr, Delicious, Digg and others (2.5 minutes): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your reader will serve as a great place to centralize your other searches too!

How To Monitor Your Social Media Presence In 10 Minutes A Day

Ultimate Tips for LinkedIn Groups to Generate Sales Leads

Ultimate Tips for LinkedIn Groups to Generate Sales Leads

Are LinkedIn Groups effective for promoting your business?

My short answer is ‘yes’ and here’s why…

LinkedIn Groups are virtual meeting rooms (or forums) where people with similar interests can post and hold conversations around topics they want to share or learn more about.

For those of you who have been leveraging LinkedIn Groups for a while, you may be aware that LinkedIn recently made some pretty big changes. Groups are now private and membership must be approved (though once you’re in, your conversations no longer require moderation), and there is no longer a promotions tab or subgroups.

Participating in Groups allows you to show off your expertise around a subject and start to grow relationships with like-minded people.

Many of these people may be colleagues, who could offer solutions to certain challenges you’ve been facing, or could provide partnership opportunities to help you grow your business in the future.

Others could be potential customers, who are using groups to network and also find solutions of their own.

By sharing your expertise, participating in conversations, and being a reliable source of information within the Group—you’ll have the opportunity to build valuable relationships to help you do more business.

How do I find and join the right Group?

LinkedIn makes it easy to find Groups that are relevant to your business, or the audience you’re trying to reach. Within LinkedIn, you can perform a search based on keywords and filter to find the right Group.

For each Group found in your search, you have the option to view who in your network belongs to those Groups. Joining Groups that your connections are already members of can help you nurture the connections you’ve made on LinkedIn.

Take it one step further and reach out to your network to ask them what they think about the Groups they belong to. This can help to continue building the relationships you already have, while starting to understand what Groups may be right for you.

On LinkedIn there are both public and private Groups. If they’re public, all you need is to hit the ‘join’ button when you find a Group you’re interested in and you’ll gain access instantly. Private groups on the other hand, require you to request an invitation from the manager of the group to get access.

You can join up to 50 Groups, but be aware that many groups aren’t actively managed. Make sure to spend the majority of your time on the key Groups you find that are managed well and have constant interactions.

How do I participate in a Group?

When you join a Group, take the time to familiarize yourself with the content people are sharing, and types of questions that are being asked.

Relevant content is the only way to take full advantage of a LinkedIn Group. When you share content that others are interested in, your chance of ‘connecting’ with that person is much higher than if you just hit ‘connect.’ Use groups to strengthen relationships, with your ultimate goal of connecting on and offline with Group members.

Here are a few tips to remember when participating in a LinkedIn Group:

  1. Show off your expertise by answering questions that others have asked, and don’t forget to ask some questions of your own! Groups are meant to be a forum for like-minded people, so make sure you’re asking and answering.
  2. Post articles and ask questions. Share articles or blog posts you’ve found and ask the Group members a question related to the article.
  3. Don’t over-promote! Your goal when posting articles or answering questions is not to promote yourself or what you’re doing, but to build relationships. When you use the words ‘me’, ‘I’ or ‘my’, your content will more than likely get sent directly to the ‘promotions’ tab of the Group.
  4. Make that connection. Once you’ve been interacting with someone in your Group, and you’ve built up some familiarity, send them an invitation to connect on LinkedIn. Make sure to let them know why you want to connect, and remind them of your interaction in the Group.
  5. Don’t forget other networks. If you have been interacting with someone on numerous occasions in a Group, connect with them on Twitter or find their business page on Facebook. Most people are participating in a Group for the same reason you are, so they will be happy to connect with you and extend your relationship!

Are LinkedIn Groups really worth the time and energy?

Hopefully, by now, I’ve convinced you that the answer is YES! The ability to reach people you wouldn’t otherwise have access to is one of the main reasons that social media works, and LinkedIn Groups are no exception.

Get out there, begin by joining 3 groups and see what relationships you can build by engaging with the right audience.

How To Monitor Your Social Media Presence In 10 Minutes A Day

3 Ways Quora Can Supercharge Your Business

What can a Q&A site do for my business, you wonder?

Promoting my business on Yahoo! Answers? Maybe that’s not what you had in mind.

Yahoo! Answers

Source: BuzzFeed

Quora? What’s Quora?

Quora is a community-based Q&A platform where anyone can ask and answer questions.

Quora

What distinguishes it from Yahoo! Answers, then?

Quora is one of the few communities that have founders of renowned companies like Wikipedia, Pandora and Craigslist as regular contributors. They also have representatives from other companies like HubSpot Singapore and Moz contributing their expertise and knowledge on their subjects for free.

The Quora community also covers a tremendous scope; from the digital marketing industry, entrepreneurship, the latest happenings in Silicon Valley to life advice. People actively ask questions and seek answers to these questions.

What do all these factors mean for you as a marketer trying to promote your business?

#1: Quora is a place to establish thought leadership for you and your company.

People on Quora actively ask questions and look for answers to these questions.

Browse, find and follow relevant topics to follow on Quora that your business is working in or have expertise in. For example, if you are a marketer in a digital marketing agency you can follow and monitor topics related to social media, SEO and marketing analytics.

Following these topics gives you access to the multitude of people looking for answers in your topic of expertise. These are opportunities for you to demonstrate your expertise, provide value to your prospective audience and get your brand name out there.

Two types of answers are especially popular on Quora:

  • Actionable strategies

Examples include: How to X, What is the best way to do Y.

  • Specific examples

Examples include: 21 Examples of Amazing Headlines, 3 Examples of Stunning Personal Websites, 5 Examples of Outstanding Resumes.

Providing concrete examples and visuals to answer a question makes your answer easier to understand and provide more value to your audience.

These strategies on Quora can help to establish you and your company as a source of strong, relevant information for your area of expertise.

#2: Quora can drive traffic to your company website or blog.

Use existing content on your blog or website to answer existing questions on Quora. As you answer these questions, include a link back to your website or blog with either a more detailed answer or more relevant examples that viewers can read more about if interested.

As your Quora answers gain in popularity, make sure you include a link to your website or blog post you are quoting to ensure it becomes a source of social referral traffic. The Quora community is made up of dedicated users and its carefully curated content ensures it is well positioned as a source of reliable, high quality information.

Establishing your brand on Quora allows you to build relationships and trust with prospects to organically guide them to discover your brand’s products or services. This process takes time, but will drive qualified and warm leads to your website as you nurture these relationships.

#3: Quora is a place to find, listen to and engage with an audience who is relevant to your company.

Quora is a wonderful way to learn specific details about your core audience. Its Q&A format allows your brand to discover the answers to the following marketing related questions.

  • Who are my customers?
  • What are their wants and needs?
  • What challenges / problems are they facing?
  • What are they looking for in potential solutions to these problems?
  • What are my competitors offering already and how can I differentiate myself from them?

Do your research on Quora! By focusing on what your prospects are saying in comments or what questions they are asking, your company can gain insight into your audience’s characteristics and more importantly, how to create appropriate content to address these needs.

Quora is one of those Q&A sites done right. Quora admins continuously ensure answers are of high quality and the community remains respectful in comments, questions and answers. Quora may just be that listening and traffic generating platform your business needs.

How To Monitor Your Social Media Presence In 10 Minutes A Day

6 Ways Social Media Monitoring Can Benefit Your Business

6 Ways Social Media Monitoring Can Benefit Your Business

In this age of increasing business competitiveness, digital marketers would do well to adopt social media monitoring as a daily routine for maintaining marketplace awareness and extracting business intelligence. Far too many businesses fail because they don’t know where they are and where they should be heading. With the existing statistics or data from social media analytics at hand, marketers can begin to interpret and take necessary actions for improvement.

Social media monitoring can help digital marketers achieve the following objectives:

1) Generate leads: After you had published a prospecting message, track who respond with interest or inquiring questions and follow up with them. Alternatively, you can search for ongoing chatter which seems to reflect a need for your products or services and take part in them. Keep these questions in mind: What trending topics are they following most closely? Whom do they usually interact with, and why?

2) Re-evaluate your positioning or pitch: Don’t be surprised if, through monitoring conversations, you find that there seems to be a mismatch between how you market your products/services and what other people are expecting. Your continual response in these conversations helps them understand how you can serve prospects better and also helps you fine-tune your marketing pitch.

3) Service customers: It used to be that the only customer service channel is one in which customers submit a support ticket through a helpdesk module on the corporate website. Now they can say anything they like on social media. Marketers have no choice but to adapt by bringing “customer service” to these 3rd-party websites, resolving complaints wherever they are and turning negative experiences into positive ones.

The next action point is to create a community page and invite customers to voice out their feedback, complaints or questions in there. At least this page becomes an outlet which you can control as an administrator.

4) Identify core influencers or advocates: Within your customer base, there is probably a core group of satisfied customers who may have already publish recommendations to their connections. Try to identify them from repeat purchase records, given testimonials and your search for ‘positive’ or endorsing keywords about your products/services, then keep them in an exclusive list of people that you would like to incentivize for their word-of-mouth efforts.

5) Snoop on competitors: Nothing unethical about it. It’s just a way of finding out how they are promoting their business online and where they did well so you can emulate their strategies. You can also discover what others say about them.

6) Optimize your marketing efforts: Your social media metrics give you a means of understanding where you should focus your social media marketing efforts to yield better results.

As you can see, with social media monitoring your social profile will no longer be in isolation from your target audience. Your consistent communication with your prospects and customers helps to establish a brand that cares. Companies of all sizes can benefit from making the most of online resources to monitor their reputation.

How To Monitor Your Social Media Presence In 10 Minutes A Day

The Ultimate System For Tracking Engagement On Social Media

Understanding The Most Important Metrics For Measuring Social Media Campaigns

The use of social media channels such as Facebook, LinkedIn, Google+ and Twitter offers instant visibility for your brand, helping you to not only accelerate brand awareness, but also disseminate key brand messages among your target audience.

We propose to set up, manage, monitor and report on your social media profiles on an ongoing basis.

As part of our management of the social media profiles, we will engage in the following activities:

  • Regular monitoring of the social media profiles for user interaction with the your brand, e.g. new likes, shares, @mentions and retweets
  • Regular posting of all your company news and updates to the profiles
  • Regular profile posting around local events, national events, news, views, media articles and updates
  • Regular posting of updates around your offers and promotions
  • Informational and service update postings, e.g. website updates, new features, etc.
  • Launching any competition/promotional campaigns you are happy to pursue
  • Reporting on a regular basis on key social media engagement statistics, which form the basis for the metrics and objectives setting for our social media campaigns.

These metrics include but are not limited to the following:

  • Increase in the number of Facebook likes
  • Total weekly Facebook page update ‘shares’
  • “Friends of Fans” metrics
  • “People Talking About This” metrics
  • “Weekly Total Reach” metrics
  • Number of new Twitter followers
  • Number of Twitter retweets
  • Number of Twitter mentions

Definitions Of Popular Social Media Metrics

These are the most common explanations:

  • Conversions = the number of people who achieved a desired result. This could be paying for a product, signing up for a trial, completing a form, or any other goal you’ve set up for your campaign.
  • Leads = potential conversions. These include anyone with the need or interest to pursue your product or service.
  • Engagement = the total number of likes, shares, and comments on a post.
  • Reach = a measurement of the size of audience you are communicating with.
  • Impressions = a look at how many people saw your post.
  • Funnels = The paths that visitors take toward converting.
  • Visits vs. unique visits = Visits count each time a person visits your site or page, regardless of whether or not they have visited before. Uniques count each person only once.
  • Bounce rate = The percentage of people who land on your page and immediately leave, without viewing any other pages rate at which people leave your site after viewing only one page.
  • Exit rate = The percentage of people who leave your site from a given page. It’s possible these people have browsed other pages of your site before exiting.
  • Time on site = a measure in minutes and seconds of how long a visitor stays on your site before exiting.
  • Audience growth rate = a comparison of your audience today to your audience yesterday, last week, last month, etc.
  • Average engagement rate = individual post engagement compared to overall followers.
  • Response rates = These can be measured in two ways, either as the speed with which you respond to comments and replies on social media, or how quickly your marketing or sales department follows up with leads from social.
  • Inbound links = the number of sites linking back to your website or page.

The No. 1 Metric: Conversions

If you consider social’s place in a marketing funnel, it’s likely to be at or near the top. The more leads we can capture, the better. The more conversion insights we get, the better we’ll know how to target the leads we pull in. Here’s the way that Social Market Buzz shows where social fits in their funnel.

The Ultimate System For Tracking Engagement On Social

As we work toward investing in our social media communities, we expect to try out a lot of new experiments along the way in terms of the best ways to measure our efforts and the best types of content that truly engage with our audience.

One of the experiments that we’re eager to try is a new way of looking at engagement. First proposed by Avinash Kaushik back in 2011, this theory of engagement breaks the metric into 4 parts that you’ll find to be consistent across all social networks: Conversation, Amplification, Applause and Economic Value

  • Conversation rate: This is simply the number of conversations per social media post. On Facebook, Google+, and LinkedIn, this would be comments. On Twitter, it’s replies.
  • Amplification rate: This measures the number of reshares or retweets on average for each post.
  • Applause rate: This accounts for the various ways a user can promote a post on different networks—Retweets, Likes, +1s, etc. (Side note: I love the word ‘applause’ to describe this metric).
  • Economic value: According to Kaushik, this value is the sum of short-term revenue, long-term revenue, and cost savings

Ultimately, you want the work you do on social media to lead to a paying customer. That’s the ultimate conversion.

How To Monitor Your Social Media Presence In 10 Minutes A Day

Discover 4 Key Points To A Great Social Media Implementation Strategy

Discover 4 Key Points To A Great Social Media Implementation Strategy

Your company may have a range of social media accounts, but not an implementation strategy. I think this is one major distinction many businesses fail to make. At best, without a solid, consistent strategy, marketing staff can only post:

1) random and unconnected messages,
2) infrequently,
3) in a haphazard manner that will lose the readers.

Social media postings is a common business routine today, but a strong social media strategy can align with and strengthen the long-term branding of a business. Branding, as we know it, is the solidification of a unique identity in consumers’ mind at both conscious and subconscious levels, so social media postings can be planned ahead in schedule to consistently feed fans and followers, the larger purpose of which is to simply let them know you, in representing your business identity, are here for them.

Establish Your Business Values First And Foremost

If a consistent path is to be made from branding to social media, it starts with establishing the values that form the business identity. Social media is merely the channels that communicate these values to the right audience. With your business values established as a criteria, whatever you say and do on social media becomes a reflection of these underlying values. In fact, it is a lot easier to have a single set of guidelines to adhere, otherwise, if there are more than one staff handling social media, each will speak his/her own mind, thus resulting in conflict.

Know Your Audience

In Sales and Marketing, we had written about knowing who your buyer personas are. Likewise, you need to establish the predominant psychographics of your fans and followers. Psychographics define a person’s motivations, internal values and needs. Knowing these important points can help you formulate topics and themes that get them talking. Leverage on your followers’ active participation to generate content and conversations and extend social media reach.

Most of all, there may be “nothing personal in business” as a saying goes, but your success in social media largely hinges on your level of engagement with your connections. Social media is a people-oriented business, so you can’t do without your supporters.

Provide Great Content

Providing great content becomes easier when great business values are lived out. In my mind, greatness begets greatness. Establish a quality standard by which great content is posted or shared to educate and delight followers, take them to the next level and build better relationships. Plan how long an overarching theme and topic is to be discussed, then determine the number of messages or articles to be published in a series at regular intervals.

Track The Chatter

Sometimes you don’t need to try too hard to think of themes and topics. There are tools available to discover what is trending and other people are talking about.

You can use Google Alerts to track topical keywords. Create a Twitter stream based on a hashtag in Hootsuite. Consolidate all the business news-worthy sites like Forbes, Small Business Trends, Entrepreneur, Bloomberg, Business Insider etc. in FeedSpot, which is a popular RSS feed consolidation website, so you read all the latest content in one account.

If you come across any one article of interest, you can then join in the discussion or expand on it by getting your followers involved.

These are the 4 key points to a great social media implementation strategy. Of course, there are a lot more to them in the details which I have not managed to cover. Take your time to research and plan out how to funnel targeted leads from social media.

How To Monitor Your Social Media Presence In 10 Minutes A Day

Design A Social Media Marketing Plan With These 7 Sets Of Guidelines

How To Design A Social Media Marketing Plan With These 7 Sets Of Guidelines

I received feedback and questions from readers on the nitty-gritty details behind the 3 essential social media advice. Thanks to them, it got me thinking about creating a social media marketing plan. Now, such a plan would be customized differently for each individual and company. It could be dynamically updated from time to time, and so this blog post only sets out to raise the guideline questions that will help you formulate your own social media marketing plan.

1. Define types of conversion goals

A famous goal-setting axiom by Stephen Covey goes to say that we must “begin with an end in mind”. In social media context, your fans and followers can have one or more reactions to each of your postings:

a. ‘like’ a post
b. share/retweet a post
c. leave a comment
d. directly message you
e. click through your destination URL in the post

Sometimes the way you craft your post may get your readers to take action on their own, but to encourage engagement, you can regularly prod them with instructions like “Please share this post to your friends. I’m sure they will find it interesting,” or “Please like this. Thanks!” or “To learn more details, please click the link to the next page.”

Knowing what your conversion goals will turn out to be for most of your social media posts will help you determine how you are going to craft them, what content formats would be suitable (see below) and how you are going to mix up the various content on a weekly basis.

2. Define S.M.A.R.T. metric goals

By definition, S.M.A.R.T. stands for:

a. Specific: Visits, leads or customers
b. Measurable: Provide a number
c. Attainable: Understand benchmarks
d. Relevant: Relates back to overall end goal
e. Timely: Include timeframe

A S.M.A.R.T. goal statement: “Increase _____ by _____ ( starting at this amount _____ and go to this amount _____ per ____ ) by this date _____.”

Example:

a. “Increase number of new Facebook fans from 156 in January to 250 in February.”
b. “Increase 15% engagement rate with Instagram followers by end of February. Write to 5 more new followers every week.”

3. Identify target audience

As someone in business, you should already know your main prospect demographic—the people most likely to purchase from you, so you begin with identifying the followers whom you are going to increase engagement with and provide more personal attention to.

Criteria for identification include geographical location, occupation, which social networks they frequent on, gender, marital status etc. Of course, if you have a detailed buyer persona profile to work with, referencing it will make the work easier.

4. Identify content types and formats

Some suggestions:

Format: short text (one- or two-liners), a 600 x 400 graphic, an infographic, video link, website link
Type: questions or quiz, invite followers to share experiences, product/problem feature, news, trends, quotes
Tone: serious, funny, informative, reflective, inspirational, educational

Lastly, the content to be published must align intrinsically with an overarching or defining business theme so that your social business page can project a certain gravity, cohesiveness or consistency that gets readers understand your positioning, knowledge and expertise.

Theme: lead generation, social media, landing page design etc.
Topics: main topic, weekly sub-topics

5. Identify actions and strategies

a. What content to publish throughout the week?
b. Who is responsible for various social media roles e.g. publishing, engagement, graphic design, content research, paid advertising etc.?
c. Datelines?
d. How much budget to set aside for paid social media promotion?

6. Editorial calendar

You do not have to design an editorial calendar from scratch. Google “social media editorial calendar” and you should find some in various designs. Customize them to fit your needs. At the very least, a calendar should have the following features:

a. Social media channel (Facebook, LinkedIn, Twitter, Google+, Instagram)
b. Post
c. Format
d. Date
e. Staff responsible

Most likely the calendar is designed in an Excel spreadsheet. Create new tabs for each month. Plan out the content to be published for one full month in advance.

7. Analyze results

The major social networks have their built-in analytics with which you can analyze the click-through or engagement performance of your posts. Discern which topics work best for you and perhaps you may consider focusing on these topics more often. Did certain types or formats of content get more shares or ‘likes’ than others? Which days of the week get the most readers? Which social networks do you find the most comments or engagement on your posts? These are questions you can ask to help you improve your social media marketing efforts.

As another saying goes, “Fail to plan and you plan to fail.” Having a social media marketing plan is better than none as it helps you to think ahead creatively what content to publish regularly so that you can extend your online reach to attract more fans and followers to your cause.

How To Monitor Your Social Media Presence In 10 Minutes A Day

3 Essential Social Media Advice

3 Essential Social Media Advice

3 most important pieces of advice I can share with someone who is new to social media:

A: 1) Be engaging. More than ever, social media encourages 2-way communication. Be as much interactive as possible.

2) Publish valuable content. Let your passion about a subject matter shine through by publishing content consistently. Know what’s “in the trend” that gets people to like and share your posts.

3) Plan “goal funnels” for social media: Know what measurable end results you want to get from your social media activities. Plan out your goals, be it for list building or sales conversion, and determine how your followers would act in your social media account to reach these goals.

Click the blue bird and share a tweet. Thanks!

How To Monitor Your Social Media Presence In 10 Minutes A Day

7 Rules Of Social Media

7 Rules Of Social Media

It’s time for me to talk about social media and some ‘rules’ to make this work profitably.

Social media is powerful because it has a “different” kind of traffic—your visitors can get engaged with you on your site and be interactive.

They’ll want to express their viewpoints and “talk” with you which, make this traffic source more intimate.

So here are my 7 Rules of Social Media Success:

Rule #1: Make your site and your site’s content easily accessible. Finding you is one thing, but what will they find when they get there? Can your audience easily link to it? How can they be notified of updates to your site? How easy is it to broadcast or syndicate? How easily can they reach your site over and over again?

Rule #2: Include buttons and links on your page that will make tagging and bookmarking easy to do. Adding bookmarklets to your site makes it easy for your audience to have a say or express the value of your site. It makes it easy for them to promote and comment as well.

Rule #3: Reciprocate any incoming links. Use features like trackbacks (for WordPress blogging) or retweet in Twitter and so on. It’s an added incentive to make others wanting to link to you again and often.

Rule #4: Make your content portable (even off the web) using MP3s, PDFs, etc. Make it easy to link to or easy to add on their site. One of the best examples of sites that do this is YouTube. They provide a URL as well as an embed code that makes vlogs portable. With the trend of mobile marketing now, making content available through formats such as PDFs and MP3s definitely improves your content consumption.

Rule #5: Allow others to take your idea and make it their own. We’re not talking about plagiarism, but about collaboration. Some of the greatest ideas can come as a result of someone taking your idea to the next level. At the very least, your audience will appreciate your ideas and give you some acknowledgment. REMEMBER—community is all about sharing.

Rule #6: Always act as a resource for your audience even when there’s no apparent benefit. The more helpful you are, the greater your efforts will be appreciated and these benefits will materialize over the long term.

Rule #7: Be free with giving recognition and praise to your audience for providing insightful and useful comments on your site. People love to be noticed for their contributions. Make them feel good about you by making them feel good about themselves.

These rules provide the foundation for your search media optimization strategy. I think if you start incorporating these rules as a part of your site’s plan, you’ll see immediate benefits and ultimately, make you more money.

For me, you’ll see more of social media work down the road. It’s TIME.

How To Monitor Your Social Media Presence In 10 Minutes A Day

Best Social Media Marketing Tips For Small Businesses In Singapore

Best Social Media Marketing Tips For Small Businesses

Social media has emerged out as a powerful tool for promoting small businesses in Singapore. In fact, social media platforms are a must for small businesses as they render you enough opportunities to engage your customers. In a world of fast-growing social media world, users are seen using these sites to link back to their favorite web pages. They then share these links in their friend circle thus creating a viral marketing effect which is both enlightening and effective. By adopting some of the best social media marketing Singapore tips and tricks as discussed below, you can certainly make your small business flourish in the market.

Follow A Schedule

You are not required to post daily. The idea here is to post quality content which gets a response. Your posts should have interesting and useful content for your customers and for your prospects. The business promotional content you put in various social media platforms should have a blend of content, pictures and useful information about your niche area along with your personal but effective views.

There are numerous small businesses which post once or twice a week and are able to engage good number of customers and build a tangible network over the social media sites. All you need to remember is to avoid losing traction with your target group.

Link Your Accounts

If you are not able to manage your multiple social media accounts for your business promotion, simply focus on one. Then just link the other remaining profiles with the chosen one so that anything you post over it is seen circulated on the other accounts.

For instance, anything you post on the Facebook wall can be published in your Twitter account and vice versa. While doing this, you need to keep in mind the character limit allowed at various social media sites. Twitter simply allows a maximum of 140 characters, and anything longer would look incomplete.

Automate

The moment you work out a list of good and quality content, you can plan to post them at some specific times of the day. There are couple of tools like Socialoomph and Timely for Twitter which can help you to work with a perfect schedule. However, it is recommended to avoid automating all your social media presence since being social media platforms, you have to value the ‘social’ element in them.

It is therefore wise to spare some time to “be present” in your social media realm and interact with your customers and prospective clients. The mantra is though you will automate but as a person you are still very much human.

Centralize Your Engagement

You can find a number of social networking platform tools and applications which can help you to centralize your social media accounts at one place. This will make your business promotion activities easy and simple. You can try tools like Tweetdeck and Hootsuite for this task. These tools can help you to post, manage, monitor and maintain your updates across a couple of social networking platforms at one go and thus save your time.

In the past few years there is a boom of social media usage among Internet users. Hence, marketers and small business owners are not leaving any stones unturned to promote their business. By trying the above important social media marketing Singapore tips and tricks you can certainly make your small business grow and get good business revenue.

How To Monitor Your Social Media Presence In 10 Minutes A Day

3 Tips For Getting More Business Exposure Through Social Networking

3 Tips For Getting More Business Exposure Through Social Networking

The way we network on the Internet has changed drastically. Social networking is gaining momentum because people are looking out to interact with each, share, discuss, etc. Businesses can benefit from this because now there are even more ways to get in touch with their target audiences. There are more communication channels today than there were before, which means you’ve got a better chance of increasing your reach as a business on the Web. If you want to succeed at social media networking, use the following tips and you’ll succeed in no time.

Firstly, you need to give something if you expect to get anything. You’re not just networking and negotiating, but you’re rather helping people and you’re showing them that you really care about them. Experienced digital marketers know that this is one of the main rules when networking online. You need to practice a lot of gratitude to win your customers. It takes a bit of effort but in the long run, you’ll see that the results are no less than great. You will find that your customers and prospects trust you more, and your business will earn even more business than before.

Secondly, you must be credible when networking on social websites. People are aware of the online scams and negative reputations floating around so you have to prove that you are honest and trustworthy. This helps to foster trust and build up the relationship as time goes by. If you feel that a mistake has been made, admit it. People want to do business with someone that is real and not phony.

Thirdly, you have to honest in all of your dealings. Clients want to be aware of what is occurring on the inside. They want you to be crystal clear about your rules and policies. There should never be anything to hide because you want your customers to trust you and your business to succeed. This will not happen until you are honest with your clients and potential customers. If you do not like something in particular, state it. Be honest with your customers and show them what you really think and they will appreciate you for it.

The 3 tips above will show you that social networking is a great way to expand your business. You will reach out to your customers effectively, and your reach will expand too. If you hope to succeed over time, and you want your business to go far, you need to make sure you keep learning the latest techniques that will take you far in this business.

How To Monitor Your Social Media Presence In 10 Minutes A Day

8 Feasible Instagram Marketing Strategies For You To Get Started

Photo and video sharing is no longer a utilitarian feature of social networks, as you can now do it with style. Instagram, with 300 million monthly active users, is the leader of the pack in this regard. Not only can you post your media on the Instagram feed, you can sync your feed with other popular social networks like Twitter and Facebook for better exposure or publicity.

Photos and videos appeal to the viewers’ emotions in a way that text is unable to do. From a business perspective, visual media can reveal a personal side of your company, brand or business in a way that allows consumers to relate to your brand’s message, and with Instagram, you don’t have to invade their email inbox and jostle for their attention with other email marketers. You can engage customers in a fun way through contests and the use of hashtags. If you have not gotten a hang of how Instagram Marketing works, here are 8 feasible strategies for you to get started.

  1. Share Staff Photos – Sharing staff photos and company events give followers an idea what is happening behind the scenes of the company. It also gives you a chance to introduce your talented staff (what they do that makes the wonderful customer experience possible) to the general public. It puts human faces on a brand that your followers would otherwise be unable to connect with. In a way, this humanizes your brand and makes it more accessible to your followers. When you’re promoting upcoming events, send those Instagram views to an RSVP landing page for them to reserve their spot via email.

8 Feasible Instagram Marketing Strategies For You To Get Started
Starbucks posts loads of events and customer-centric images on Instagram.

  1. Showcase Your CSR Initiatives – Another way to humanize your brand is to take pictures of your company engaging in Corporate Social Responsibility (CSR) initiatives. Corporate Social Responsibility is one of the key strategic pillars that reflect the human side of modern businesses. Does your company volunteer at an elderly center every year? Post photos of your Chief Marketing Office serving food to the residents. Let the world see your humanity and consumers can connect and develop a favorable impression about you. If you are consistent with your CSR activities then it shouldn’t take long to draw interest and even support and loyalty from impressed audience.
  1. Show off Your Products – Apart from sharing photos of staff members and CSR events, you should definitely use Instagram as a platform for showing off your actual products. After all, the whole reason you’re using Instagram in the first place is to get qualified sales leads. You will be doing yourself and your company a great disservice if you don’t use Instagram marketing to create and share interesting and educational pictures about your business.
  1. Hold Giveaways/Contests – Hold special Instagram-only giveaways and contests to boost engagement. Make the user experience interactive. The Ice Bucket Challenge is a terrific example of an event that exponentially got more people involved with a do-able challenge. For some participants, throwing ice water over their heads has nothing to do with contributing to the ALS cause, but the campaign was successful because of its overwhelming user involvement and engagement.Likewise, you can promote your contest/giveaway/challenge on other social platforms as well; just make liking or commenting on a photo as a contest requirement. This tactic will not only increase engagement, it will also build upon your target audience and keep them coming back for more. If you attach your brand to a fun and engaging contest with a potential prize, you’re already helping your brand management.
  1. Give Email-Gated Coupons – Everyone likes a good deal regardless of what social network they source it from. When you are promoting your email-gated coupons on Instagram, include an authentic image, preferably of a real customer enjoying the specified product.
  1. Connect With Businesses Using Geo-Tags – Another way to promote your business or event through Instagram is to tag images of your business. This makes it easier for businesses in your locality to find you when they need your products or services, promote engagement with your locale, and drive more traffic to your email-gated events and landing pages.
  1. Personalize Your Hashtags – The best and most effective marketing strategy in Instagram is to promote your brand or business using a hashtag (#). Don’t underestimate the power of personalized Instagram hashtags. They’re there to make your brand or profile more visible through search. It doesn’t matter whether you are using your business name or a targeted keyword; a hashtag gives you an opportunity to interact and monitor prospects and visitors who interact with your business on given issues. Do not use arbitrary phrases just because they are humorous or entertaining. Unless they are built around searchable keywords, they will not help your lead generation strategy at all. If used properly, I believe that a hashtag can be a great PR tool for Instagram marketing.
  1. Tracking Your ROI – B2B marketers and savvy business people are always keen to track and quantify the returns on their Instagram marketing efforts. While ROI is a major concern, you should remember that your Instagram promotional efforts are more than numbers. To track your efforts better, you should use Instagram Analytics Tools which gives you an overview of your marketing strengths, weak points, and level of engagement.

By using high-quality visuals that truly help to attract and connect with your audience, Instagram Marketing has the potential to raise your profile, boost your B2B lead generation capabilities, increase engagement with your target audience and customers, increase overall visibility and immensely boost your brand value.

You Should Not Miss These Facebook Features Introduced In 2015.

Have you been slacking when it comes to updating your brand’s Facebook strategy? Have you been working with the same strategy since before the introduction of Timelines? You’re not alone.

Facebook is constantly adding and optimizing new features keep its top spot as a leader in the world of social media. Changes take a while to register, and can work against your brand’s social media presence without you realizing it. To make sure your social media strategy is up to date, here are several Facebook features introduced in 2015 that you need to understand to keep your Facebook strategy fresh.

1) Tap, tap, done: Testing a simpler way to fill out forms

Lead ads make the mobile sign-up process easier by automatically populating contact information that people have given Facebook, like email addresses. Facebook are testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information.

The lead ads testing uses a native sign-up flow within Facebook. This allows them to avoid a lot of hassle usually associated with filling out forms, like having to leave one app and start a form in another app, and having to enter all of their information from scratch. Just a few taps and people are done.

Like other ad formats, Facebook built this ad type with privacy in mind. People can edit their contact information, and information is not sent to the advertisers until they click the “submit” button. Advertisers may only use this information in accordance with their privacy policies, which Facebook make available in the lead ad before people click “submit”. Advertisers are also restricted from reselling lead information to third parties.

The current test of lead ads is limited to a small group of businesses around the world. Facebook will share more information about lead ads after they gather feedback.

2) Improving ad performance with the Carousel format

This new ad format allows up to 3 items in the same ad unit. This carousel appears below a typical-looking status update, and each item within the carousel has its own title, description, and destination link. In May 2015, it supports up to 5 images with links. The carousel format is interactive, attention-grabbing and helpful for both direct response and brand awareness marketing. Now mobile app developers have access to the same ad format for app install and engagement ads. Advertisers are using the carousel format to highlight their brands and products in lots of different, creative ways.

There is no other way to set up these carousel ads except through using the API or Facebook’s Power Editor. While you are able to add two or more images to the multi-product ads, the best practice is to test to find out what number of displayed products maximizes your conversion rate.

There are a few things to keep in mind when creating a multi-product ad. First of all, keep the headline and description text short so they can fit into the screen. For best results, limit your headline to 25 characters and your link description to 30. You cannot have more than 20% text in the image. Multi-product ads work on a square dimension of 600 x 600 pixels (both for desktop and mobile ads).

3) Create Featured Videos

Facebook is making a big push for video content. One of Facebook’s latest updates is encouraging pages to upload a featured video and show it prominently to people when they visit your ‘Video’ tab.

Setting up a featured video is a very easy process. Just navigate to the “Videos” section of the page. Click on the link to see the new setup. To add a featured video, click on the link to the right. Here, you can either select an existing video, or upload a new file in the “Add Video” section. Alternatively, you can click on the “Feature this Video” button that now appears under each video.

4) Create Video Playlist

Alongside the featured video, you can also set up a playlist of videos, just like you can on YouTube! This can be incredibly helpful if you create different types of videos, or have video for different products or services.

Click on the “Create Playlist” button and give your new playlist a good title and description. Then click ‘next’ and select the videos you want to feature in this playlist. It could not be easier and is well worth making the effort to do to make things easier for your followers.

5) Audience Network Ads: Extending your Facebook ads beyond Facebook

Since launching last year, Facebook’s Audience Network has helped advertisers reach more of the right by people by extending Facebook ads into other mobile apps. Today, they launch new tools for publishers to make it easier to serve native ads through the Audience Network.

The Audience Network helps advertisers reach the right people in ad formats that work on mobile. Audience Network ads are available everywhere you create Facebook ads and require no added effort. To start delivering your Facebook ads via mobile apps, just check “Audience Network” under Placement in the ads creation process.

To all the new Facebook features that have already been launched or have begun rolling out to smaller samples of users, marketers can use these to boost your website traffic and enhance interaction between you and your customers.

Advertisers on the network can also expect some favorable expanded capabilities. One of the main areas of focus for Facebook is the Messenger, which has been undergoing a transformation from a single-purpose app to an entire platform, complete with its own app directory, and added capabilities such as payments and ‘live’ support chat. The latter set of features makes up an entire category, Businesses on Messenger, which is designed specifically to facilitate the interaction between brands and their customers on Facebook.

Please keep following us to get the latest information on social media development, and download the ebook below to find out how your social media outreach can translate into sales.

3 Things You Must Do Consistently To Build A Solid LinkedIn Presence

A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. This is quite a surprise for some of us because we normally look at LinkedIn from a marketing perspective. Quite clearly, LinkedIn is making a dent in its competitors’ market share. It is also a great platform for B2B marketing because of its original design and purpose. Below are 3 major activities you must follow through to establish a solid LinkedIn presence.

Create And Optimize Your Account

The first thing to do is create your account and your profile. You should ask yourself 3 questions:

1. What is my goal?
2. Who is my audience?
3. How would my profile lead my audience to engage me and start a conversation?

You should create your profile according to your answers above and make it compelling. For example, if you are good at doing Inbound marketing*, mention the achievements and highlights of your career and ask some typical leading questions about your customers’ problems so that potential clients would feel interested to learn more about you when they see your profile.

Optimize your profile headline by filling in keywords that your potential clients use when they are searching for what you offer, such as “marketing director”, “social media consultant” etc. Also briefly describe what value you provide to give others a reason to read your profile further.

Build Connections

Upon completing your profile, you can let LinkedIn help you build your first connections by scanning your email account to see which of your email contacts have LinkedIn accounts so that you can connect with them. There is a “People you may know” function which recommends people having the same interests, coming from the same industry of you, having common connections and so on.

You can use “advanced search” to search your target by different categories such as industries, skills, locations, job titles and so on.

Engage And Interact

It is important to engage with your network before you directly approach your potential clients. They may not be willing to respond to you if you had no interaction with them before. The following are some tips for you to engage on LinkedIn so that you can start a conversation with your audience and make it natural to approach your potential clients.

1. Share someone else’s update and article

If you read something you like and think the information will be beneficial to your audience, share them and tag the authors to give credit at the same time so you can get yourself exposed to the tagged contact’s network.

2. Comment on someone else’s update

More than just liking, why not leave a comment that is smart, inspiring or meaningful? Other readers will be curious to click your profile picture beside the comment and build a connection with you. It also helps to maintain the relationship between you and the person who shared the update.

3. Join groups and start discussion

Joining groups is another way to increase your profile exposure and visibility. Join some groups that relate to your particular interests, your industry or your potential clients’ industries. Starting discussions and commenting on new threads to further expand your network and explore clients.

If you keep doing these, your network will grow and it will be easier for you to find new business on LinkedIn. Once you discover your potential clients, talk to them and get your business deals!

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Discover 8 Social Media Mistakes That Singapore Marketers Commit!

Discover 8 Common Social Media Mistakes That Singapore Marketers Commit!

There are a number of common mistakes that Singapore digital marketers make when using social networking sites to get more exposure for their business. Instead of using social media to build relationships, marketers commit these mistakes to build up a negative online presence and repel the very connections they are reaching out to.

Surely you do not want to plummet your business to the bottom too? Discover the following 8 mistakes so you can avoid them.

1. Naked Profile

Most professional marketers would take pride in sprucing up their profile information, and yet for others who have not done up their profiles, they would be losing much credibility in the eyes of readers. No one wants to do business with someone they don’t know, so pack in as much professional experience as possible. It helps with keyword optimization so prospects can easily search for you.

Also have a nice picture of yourself so readers can recognize you for posting updates in your feed.

2. Too Much Selling Or Hype

There are documented statistics whereby active social media usage leads to an ROI increase, but the process is rather gradual and intricate. You won’t be seeing a Fortune 500 brand like Toyota or Apple publishing a promotional post or tweet every day. What these brands do is adopt a strategy to strike a balanced ratio between value-adding and promotional posts, e.g. 1 promotion for every 10 educational posts, and if they do have something to sell, they would prepare a pre-selling campaign to talk about a product or service and the problems it solves for a time period before the actual launch date. It is an effective way to warm up prospects and build anticipation.

3. Posting Ads On The Wall Of “Online Friends'” Accounts

This one is a big no-no. It really shows a lack of decorum or etiquette and a lack of respect for the personal space created on the connections’ accounts. Do you honestly think they’ll sign up for your business just because you shove it down their throat?

Social networking, like real-world business networking, is all about making friends, being helpful, and being REAL. People want to do business with people they can identify with and who they can get to know as a friend first and foremost.

If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.

4. Lack Of Personality

Social media users are an educated lot. They know when they are being marketed to. If they wish, they can conduct their own online snooping or investigation to learn more about you, but they won’t do so just to purchase from you. Eliminate barriers between you and prospects by posting more about your brand, company and corporate culture and values. Showing a “human face” that is representative of your business helps to make it relatable and therefore build trust with potential buyers.

5. Infrequent Posting

Consistent, high-quality posting is key to staying on top of your readers’, followers’ and prospects’ mind. The more you post, the more likely followers engage with you, and then it is just as important to be responsive to their comments and messages.

6. Random Posting

Random social postings do not help your prospects to quickly understand what your business is all about. Keep the scope of your business topics tight, and only post what is necessary, essential and relevant so that you are focusing on your target audience and your brand is well represented.

7. Not Being Proactive In Engagement

More postings are not the answer to profitable social media marketing. Instead, mix up your posts between being informational and conversational. Ask followers what they like to read in the future. Ask them for suggestions to how you can serve them better. Run surveys, sweepstakes, lucky draws or contests for them to participate in. These are opportunities for you, as a marketer, to get personal with them. They will feel appreciated and become more inclined to look up to you as a source of solutions first thing on their mind!

8. Poor Social Media Monitoring

Without proper monitoring, you won’t be aware of significant positive and especially negative comments. Strong positive comments can help you identify who your most staunch followers are so you can tap on them as influencers of their own social networks and also offer them incentives for becoming promoters of your business.

More importantly, negative comments keep you on your toes so that you can quickly respond to address any problems or issues before they snowball.

So, is there any one mistake you are guilty of? It’s time to re-evaluate your social media marketing strategy and plug the holes to keep your online presence, and by extension your business, safe and sound.

3 Ways CEOs Can Participate In Social Media

3 Ways CEOs Can Participate In Social Media

There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*.

In Singapore and other countries in South-East Asia, a traditional corporate hierarchical culture is still limiting employees to working within the boundaries of their job designations but a new online business dynamism is redefining marketing work.

Nowadays, more CEOs actively engage in social media. According to Ann Charles, BRANDfog Founder & CEO, “In today’s hyper-connected, information-driven world, CEOs and senior executives alike are expected to have an active social presence. Brand image, brand trust, and a company’s long-term success depend on it.” CEOs’ participation in social media is a good way to share news and information about the company. It can help to spread positive word-of-mouth and defend the company if it is at risk. But how should CEOs get involved in social media?

  1. Get The Suitable Tools

CEOs are always busy at managing different things. They usually have little time to manage multiple social accounts. Therefore, they should choose the right platforms on which they are most likely to succeed. For example, if the CEOs have a pithy communication style, they might do best with Twitter. On the other hand, CEOs who are more comfortable in front of a camera should choose YouTube as the platform for communication. Having the right platforms for communication is the key to keep the social media accounts active and engaging.

  1. Get Help From Others

Although there are CEOs who love to participate in social media and are naturally sociable, there are still some CEOs who do not feel comfortable in this medium. Those CEOs can get help from others by setting up a team to manage accounts on behalf of them. The social media team can help to keep up with social media tools, monitor online chatter and sentiments and educate the CEO on how to maximize social media usage in their own way.

  1. Get A Daily Summary From the Social Media Team

Even though CEOs can hire social media team to manage the accounts on their behalf, they still need to know what is going on. CEOs should ask their social media team to give them a daily summary of the accounts such Twitter, Facebook, YouTube, blogs, etc. As a result, CEOs can review the content and decide what they personally should reply to.

We should keep in mind that, in today’s world, people want to engage with celebrities and CEOs themselves rather than talk with a social media team. Being proactive online is highly recommended to CEOs since this can show that they truly care about their clients, customers and fans.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

5 Tips For Generating Sales Leads Using Social Media Outlets

5 Tips For Generating Sales Leads Using Social Media Outlets

Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key points in generating leads using social media outlets.

  1. Utilize Multiple Channels

In order to generate more leads, you need to make use of all possible social networking platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, Google+ and LinkedIn.

  1. Useful and Valuable Content

“All great marketing is about understanding the people you want to reach and creating something valuable, interesting or entertaining just for them,” – David Meerman Scott said.

The more useful and valuable the content is for your audience, the higher the chances of generating more sales leads. Therefore, you should try to understand what your target audience truly value and want to read. Then you can share articles according to their needs and wants, and establish yourself as an expert.

  1. Engage the Audience

To create a great impression to all potential leads, you should consistently engage your audience. You should re-post, re-tweet, and link interesting articles. When customers and visitors post questions and comments on your social media pages, you should respond to them within a short period of time. Also, you can have people write guest posts for your blog and you in turn can write for them. Fostering connections is important for social media success.

  1. Add Website Links

Adding your company’s websites on your social media is a vital way to generate more sales leads. Having your company’s website address in the profile descriptions of social media accounts can lead to more access to your website and more lead conversions eventually.

  1. Measure the Results

By measuring your social media marketing results, you can understand if what you are doing is generating leads. You should quantify the social media activities into useful metrics so that you can decide your further actions. It is necessary for you to use social media monitoring tools since they can provide you the best possible evaluation.

The way people market has changed, while traditional marketing is losing its effectiveness. The use of Inbound Marketing*, which involves the top social platforms as mentioned above, will enable you to move one step closer to generating more leads.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

How To Get More Facebook Page Likes?

How To Get More Facebook Page Likes

While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. Facebook, as most people know, is a huge platform which allows you to connect and share. This is something Inbound Marketing* requires for expansion of contacts.

It is not just about the quantity of Facebook Likes that you collect; it is about the quality—attracting Facebook likes from a group targeted to suit your business goals whose comments can increase your shares on Facebook and achieve more business opportunities.

So here are 5 quick and basic tips to drive targeted Facebook likes to your business page.

1) Complete your Facebook Business Page Profile

Ensure that the link connected to your website after you have created your Facebook Page works. Further detailed information such as your address, phone number and hours of operation listed will help the potential clients understand your business better on the page. Not only will this inform your potential followers, it will tell others what kind of organization you are and what type of business you offer, so that they see your company when searching for products or services like yours.

2) Invite Existing Contacts to Like you on the Facebook Page

Business opportunities, in fact, were already present with the help of friends and family. These people would be more than willing to connect with your business on Facebook. Try asking them for more Likes and positive reviews. These initial likes will give you higher social media credibility and visibility. Following that, you should alert your existing customers, business partners and other social communities, requesting them to promote your Facebook page anywhere and mention your website.

Within the Page Manager section of your page under the ‘Build Audience’ menu of Facebook, you have the option to invite your personal Facebook friends to like the page, share your page with your Facebook friends through the News Feed, and upload a list of email contacts to encourage existing contacts to connect.

3) Create Value and Publish Engaging Content

Without publishing engaging and entertaining posts on a regular basis, your Inbound Marketing strategy is incomplete. You should also pay attention to the posts that get the most engagement. If your posts are valuable to your followers, they will share your posts and help increase your Facebook likes. Alternating photo and video updates are among the best types of posts for driving engagement so make sure you publish information your followers can relate to and will like.

You may also want to include calls-to-action (CTAs) in some of your posts, asking followers to like, comment or share your content, or ask your community a question. If you’re in tune with your buyer personas, you will have a good idea of what types of content to publish. If not, or if you just need some inspiration, consider spending a week taking note of the types of content in your own News Feed that compels you to click, comment, or share.

4) Pay for new Likes by using Facebook Advertising

One of the advertising channels that Facebook provides is ‘Page Like Ad’ that contains a CTA to ‘Like Page’ to gain more Likes for your Page. It will appear in the News Feed as a Page post or display ads on the sidebar of the News Feed. If you want to reach people who don’t even know about your Page, but would possibly be interested in hearing from you, you can use Facebook’s targeting capabilities to reach your ideal buyers and grow your business.

5) Measure, Analyze and Learn

Use Facebook Insights to search useful metrics on your page performance. You can see things like reach (how many users are seeing your posts), engaged users (how many users engage with your posts) and new likes (when and why do you get new followers). These metrics will help you understand what’s driving your likes and engagement, so that you can adjust your posts accordingly.

I believe you are most likely on Facebook, hence you will be able to make use of these useful techniques to gather Likes and further improve your Inbound Marketing strategies.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Introducing LinkedIn’s 2 New Tools For Inbound Marketing

LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter. Content Marketing Score assists you in measuring your company’s success and Trending Content provides insights into what successful content looks like, giving you much more in-depth context.

On top of measuring your success with LinkedIn marketing analytics, these 2 tools offer some additional LinkedIn-specific recommendations that can be coupled and tracked with your existing tools. Wouldn’t it be wonderful to have more data that is actionable and specific?

Let us take a deeper understanding of these tools and look at how you can use them in your marketing campaigns.

Content Marketing Score

LinkedIn’s Content Marketing Score provides the data you need to grow your company’s presence. It measures the members’ engagement with your “Sponsored Updates”, “Company Pages”, “LinkedIn Groups”, “Employee Updates”, and “Influencer Posts” if applicable, and ranks you against your competitors based on these criteria.

You can filter your score results and compare them against others in the same region, seniority, company size, job function, and/or industry. LinkedIn will also give you recommendations for improving your score over time.

The competitor data is a great tool especially for viewing who you are matched up against and how you perform against them, which can be eye-opening.

If your company wants to take a deep dive into optimizing its LinkedIn presence, these metrics will be very helpful in mastering the first step of LinkedIn, which is engaging your followers. If you are interested in getting the full picture of how your LinkedIn marketing drives results, you can supplement your Content Marketing Score with the rest of your marketing analytics.

Trending Content

One crucial aspect of developing an Inbound Marketing* strategy is to be on top of the current happenings in your industry. It is important to know the current issues if you plan on creating compelling content that will generate traffic and leads. Having an RSS feed set up on top websites to get news from is a good start. LinkedIn’s Trending Content is an additional tool for your industry monitoring list.

This interactive tool reveals the most popular content on LinkedIn for each different audience and topic segment, such as automotive, executive, financial services, health and pharmaceuticals, high-tech, IT, marketing, small businesses, students, and venture capitalists. You can pick your segment and view top shared articles and topics from posts and Influencers Channel on LinkedIn.

Aside from LinkedIn, you can boost your marketing efforts with other social media platforms such as Facebook and Twitter! To achieve that, read up on these tools that will help you optimize these channels.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.