Category Archive for Website/WordPress Development

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How to start your own article directory for passive income

Content Magnet Fortune

I’m sure you’re no stranger to the idea of article marketing i.e. creating articles that are keyword optimized, leaving an author bio in the footer of the article and then getting it distributed through the networks etc. etc.

Whilst it still works and works very well, there is the other side to this story that requires much LESS effort and yet allows you to still earn a passive income!

Why not host your own article directory to attract writers without you lifting a hand to write a single word?

Inside “Content Magnet Fortune“, you’ll be shown:

• Where and how to download, unpack and upload your article directory software (free software)

• How to install your new article directory from start to finish

• How to add Google AdSense or affiliate banners to your article pages (for income)

• How to change the title tag of website for SEO purposes

• How to customize your article directory’s home page for customizing

• How to monetize the home page of your article directory

• How to maintain and manage your new website

• Discover how to automatically start receiving new articles

• Uncover further monetization strategies!

And much more!

I’m very excited to share with you this because you don’t often come across professional advice on running article directories that completely turns the tables around the traditional idea of “article marketing”!

Discover 4 Elements To A/B Testing To Optimise Your Landing Page

Discover 4 Elements To A/B Testing To Optimise Your Landing Page

As marketers, sometimes you run into situations where you’ve come up with what you think is a perfect professional landing page design. Everything checks out and you’re raring to publish.

But how do you know whether the page resonates with your target audience and you aren’t suffering from a bad case of “creator’s bias”?

Or do you have a landing page which you think can be improved, but you aren’t sure where and you need to run some experiments to test your ideas?

The solution: A/B testing, otherwise known as split-testing.

A/B testing about is running a simultaneous testing experiment between two or more pages to see which page performs better. It avoids the risk of wasting your time and marketing budget fumbling around which landing page elements make a difference and which don’t.

By creating two different versions of your page, you can discover which page design works better, test ideas and hypotheses you may have and support these ideas with data, ensuring every change produces positive results for your website.

Running A/B testing can help you learn how to drive more traffic and sales leads to your website more effectively. Small changes can make the biggest differences.

Effective A/B testing of landing pages can generate up to 30–40% more sales leads for B2B sites and 20–25% more leads for e-commerce sites.

Which elements should you test on your professional landing page? How do you recognise the elements you should spend more time testing and optimising? Here are four suggestions on where to conduct A/B testing on your professional landing page.

1. Offers

A/B-test different offers, formats and offer topics and how they compare in driving business results.

What types of offers convert the most visitors into sales leads?

Which offers help you push leads down the sales funnel?

E-books can perform better than webinars in converting visitors to leads whereas webinars are more effective than e-books in converting leads to customers. Offers like consultations and demos are more effective in closing customers.

2. Copy

A/B-test different messaging formats, copywriting styles and fonts.

Which headline formats and styles work more effectively to promote your offer?

How can your offer’s benefits and value be positioned in your copywriting?

What types of social proof can you include to make your offer more attractive? Which format of social proof is most effective?

3. Form fields

How much information should your form ask from your visitors?

How does your audience react to different questions on your form?

Which form fields are most effective to qualify and nurture your leads?

Does your content perform better when gated behind a form or not?

4. Whole page

While tweaking individual elements, you must also consider the layout of the landing page as a whole.

A/B testing gives you time and means to experiment with your landing page designs without significantly affecting your company’s bottom line. Optimise your landing pages now to improve the quality and quantity of leads you collect from them.

Is The Best Place To Put A Call-To-Action Really Above The Fold?

Numerous authorities and experts in blogging commonly recommend placing call-to-action buttons “above the fold” for best results. Originating from the newspaper industry, businesses used this principle in their website design for two major reasons:

1. Slower Internet speeds and computer processing power
2. User awareness of scrolling behaviour on web pages

These factors required businesses to be selective of the content they placed on their web pages to maximise the audience they would receive.

What is the “Fold”?

“The fold” is the space where your web page is viewable to your user without having to scroll down. Heatmap studies indicate visitors spent 80% of their time focusing on the content above the fold. Although website visitors do scroll down the page, viewing time of the page decreased sharply when they went below the fold.

According to best practices, keeping vital information above the fold ensures users see your call-to-action button and quickly understand your page. Anything “below the fold” will only be viewed by 50% of people who visit your page.

Image: Landing page setup according to best practices | Source: The Landing Page Course

These analyses suggest keeping your CTAs “above the fold” would do best.

CTAs Below The Fold

But what if I told you CTAs below the fold can work just as well as those above the fold, if not better?

Marketers have also created successful CTAs that depart from the “above the fold” best practices. In the same heatmap study, people can be motivated to continue reading down a page if:

1. The layout encourages scanning
2. The initially viewable information makes them believe it will be worth their time to scroll.

The AIDA model; or attention, interest, desire and action are four factors your website visitors consider when making a decision to take action as they interact with your professional landing page.

  • Attention: Capturing attention of your visitor with a relevant and punchy headline
  • Interest: Generate interest with smart copy or a well-placed video or visuals
  • Desire: Create desire by using features and benefits to appeal to your visitor”s needs
  • Action: A strong CTA to complete the marketing story the other 3 elements were setting up. To convince your visitor your solution is the best suited to meet their needs

The AIDA format allows your professional landing page to tell a story aided by crisp design, smart copy and clearly indicated navigation to guide visitors to continue reading.

Image: Landing page setup according to AIDA formatting | Source: The Landing Page Course

Benefits of below the fold CTAs

High-speed Internet, touchscreen devices and increased computer processing power have made scrolling become second nature. Therefore, do CTAs really need to be above the page fold?

CTAs below the fold allow you more room to explain complex products offers. Sufficiently addressing visitor”s queries and doubts in your landing page ensures they are excited and ready to click the CTA button when they reach the bottom of the page.

If visitors don’t understand your product or have doubts, they’re not likely keen to buy your product.

Positioning the CTA lower on the page can work better to give prospects time and space to digest the information needed to make an informed decision.

In an A/B testing of two Boston Globe sign up pages; with the control CTA above the fold and the alternative CTA below the fold, testers found no significant differences between the two treatments.

In another example by Content Verve, moving the CTA below the fold increased conversions by 304% (Control) than a CTA above the fold (Treatment A). These results have been replicated by Certified Knowledge.

Source: Instapage

So why is “above the fold” still considered best practice in landing page design?  Below the fold CTAs can perform just as well as CTAs above the fold, if not better.

Ideal CTA Placement Depends on Your Offer Complexity

The below graph by KISSmetrics illustrate the correlation between the complexity of your offer and the best place on your professional landing page to put your CTA.

Source: KISSmetrics

Placing the CTA above the fold works best if the product offer is simple and the prospect does not have to do a lot of thinking to make an informed decision.

Alternatively, CTAs below the fold work better if the product offer is complex. Prospects may have more questions that need to be either explained in your landing page copy or thought over before making an informed decision.

Rushing to convince your prospects can be counterproductive. Asking for a commitment before establishing the value of the offer to your prospect will kill your conversion rates. Ultimately, your conversion rates are influenced by how motivated your prospects are to click your CTA.

Page scrolling is now second nature to consumers but they are also becoming more discerning. Marketers should consider if their CTAs are positioned where they are sufficiently compelling such that prospects are motivated to take action, rather than worrying about placing CTAs above or below the page fold. Thorough A/B testing of your landing page will help to find out what is best for your offer promotion.

Have You Applied These 6 Landing Page Optimization Tips?

Have You Applied These 6 Landing Page Optimization Tips?

A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for 7 optimization tips to make your own professional landing pages better.

1. Optimize Your Headline

Search engines want to do refer as many users as possible to websites and content that are most relevant to what they are looking for. The headline can be said to be the most important page element because they are what compel visitors to click, read, share or subscribe.

Therefore, when crafting your headline, keep in mind these best practices:

a. Keep it short: The headline must be succinct, to the point and “packs a punch” in a way that it is impressive to visitors who instantly know your offer is THE one they are looking for.

b. Keep it keyword-centric: Include choice keywords within different headings tags (like h4 and h1) and bold or italicize your headline. It helps with SEO.

c. Split-test your headline: Spend considerable time writing your headlines and split-testing to improve them. A compelling headline grabs the reader’s attention in 7-10 words.

2. Optimize Your Copy

In the same way that you optimize your headline, your copy (main body content) should also be concise and compelling enough to arouse curiosity. The more relevant the copy is written to target a particular buyer persona, the more intrigued the targeted visitors will be, leading to more visitors-to-leads conversions.

Use short sentences and create white space with smaller paragraphs and bullet points. Bullet points are a great way to hone in on key aspects of your offer and make the information easier for users to digest.

3. Complementary Image Or Video

Professional landing pages that include a relevant image give visitors a tangible idea of what they will receive and make landing pages much more visually appealing. The right kind of images and videos go a long way in establishing trust with the prospect.

When you provide a video, you can try short and long versions to see which is more effective or preferable, but it really depends on how much crucial detail needs to be conveyed. The video should not be longer than 1 minute.

The good thing about videos is you can also upload them to YouTube, link them to your landing pages and optimize the video page with keyword-laden description. It is suggested that video is 52 times more likely to show up on page one of Google search result than a text article if the keyword competition is not so keen.

4. Include Social Sharing Buttons/Links

Social sharing buttons are a common feature on professional landing pages now. These links enable visitors to easily share your landing pages with their connections on social networks like Facebook, Google+, LinkedIn and Twitter, extending the reach of your landing page beyond your own network of contacts, fans, and followers.

5. Attractive Opt-In Forms

Keep your subscription forms short and sweet. The less information asked in a form, the higher the chances of prospects filling it. Try to keep fields at a minimum by only asking information that is relevant and important to your business.

Keep in mind that people are more resistant to give up their information these days, especially because of the increase in spam. Add a privacy message (or link to your privacy policy) that indicates their personal information will not be shared or sold.

Concerning the call-to-action (CTA) button, words like “Submit” will make visitors feel stressed and not want to submit anything. Instead, try “Download Whitepaper”, “Get Your Free Ebook” or “Join Our Newsletter”.

6. Continuous A/B Testing

The best way to improve landing page performance is to keep testing new page element designs and ideas with A/B testing and keep optimizing your landing pages. To discover the best way to test your website, you can read the following article “Discover 7 A/B Testing Tips For A Successful Inbound Marketing Website“. It provides lots of effective ways to conduct an A/B testing by checking the CTA buttons, headlines, hyperlinks, etc.

How To Design Your Website The Inbound Marketing Way

How To Design Your Website The Inbound Marketing Way

Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the establishment of a company’s online presence, and for this reason, let’s look at how Inbound web design compares to traditional website design and how to stay relevant with the latest design techniques.

First, we identify the similarities so we can get them out of the way: both Inbound and outbound-oriented websites should look professional and presentable, search engine-optimized and provide a user-friendly environment. But that’s about it when it comes to similarities.

Here are 4 features that separate an Inbound marketing website apart from an outbound-oriented website:

Content – The first thing you should notice when you browse an Inbound marketing website is the amount of content on the site. It typically several of these items: videos, webinars, blogs, whitepapers, ebooks, infographics, tip guides and podcasts.

An Inbound marketing agency knows that the key to converting website visitors into leads is content. They also know that content helps sites get found through search engines. The more content you have, the higher your site is going to rank on major search engines and the more your visitors are going to share that content on social media, which in turn will also drive rankings and traffic.

Offers – Content for content’s sake is not enough. Professional Inbound marketers know they need content for everyone visiting the site, not just the people ready to buy today. This means taking into consideration your prospect’s buying process when you create content for your Inbound marketing website.

The offer includes no-risk offers for people at the top of your sales funnel, low-risk offers for people in the middle of the funnel and the direct business offer for people at the bottom of the funnel who are ready to buy.

Blogs – Most people know they need a blog on their site, but it’s the Inbound marketing leaders who recognize the strategic importance of an active blog. In short, the more you blog, the more you are going to get found on major search engines, and the more blog posts get shared by your connections and followers on social media. If your blog content is compelling, more people will visit your website. It’s only natural that content demonstrates your expertise, establishes your authority and gets people curious about what you can do to solve their problems and challenges. Blogging is integral to today’s Inbound marketing efforts and without a blog post published 2 or 3 times a week, your website is at a severe disadvantage.

Personalization – The top-performing websites are able to create a highly personalized surfing experience for their visitors. As progressive marketers, we need to consider creating a similar experience. One way to do this is to be smart about our marketing and use Inbound marketing tools to deliver content in context.

This means that when a prospect has downloaded a free report from your site, you want to follow up by offering him/her related pieces of educational content. The only way to know this about your prospect is to use a platform like HubSpot. Modules like customized workflow design, smart call-to-action (CTA) buttons and landing pages that adjust according to past behavior help to personalize a visitor’s website experience.

Take a look at some Inbound Marketing websites and you will quickly see the focus on conversion, content and how they tell stories to engage prospects, turning them from visitors into leads. Additionally, to perfect your website, apply A/B testing to drive more conversions, and also make sure your website incorporates a good font for your readers.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

11 Must-Haves For Mobile-Optimized Landing Pages

11 Must-Haves For Mobile-Optimised Landing Pages

Did you know there are 6 billions smartphones in use worldwide? This translates to about 90% of the world’s population. With mobile browsing being a fundamental function of the smartphone, more websites are catching on to having their pages optimized for mobile viewing. Asian and Singapore marketers would do well to make their websites or landing pages mobile-responsive. If your visitors can’t view your landing page properly on their smartphones, your click-through rate and subsequently lead conversion rate are going to be much lower than otherwise.

Here’s a checklist to make sure you have the best mobile-optimized landing page.

1. Be visible

Plugins such as Flash and PNG-24 images don’t work great for mobile browsing. Instead, you can turn to HTML5, jQuery, or JPGs to be visible to mobile viewers.

2. Scale to size

Scale your content appropriately to the type of device consumers are going to use to access your page. Also, remember to scale your page for both portrait and landscape views.

3. Be concise

With mobile pages, less is definitely more. The small screens of mobile devices coupled with lengthy copy will instantly dissolve your reader’s attention, so keep your text short and sweet.

4. Include a call-to-action (CTA)

The purpose of your landing page comes down to this. Offering something useful in exchange for your readers taking action on your page via the CTA. On a mobile phone, the CTA works much better as a button than an opt-in form.

5. Be thumb-friendly

Make your CTA buttons or any other interactive elements on your landing page big enough to be clickable, add enough space between clickable links (to avoid mis-clicks), and use touch swipe gestures whenever possible.

6. Slim is in

Have your content in a single column so viewers can scroll in a single direction.

7. Simplify

When it comes to forms, it can be quite a hassle on mobile devices. Keep them to the bare minimum, or split your form into two pages.

8. Load fast

If your page takes ages to load, you’ll get a high bounce rate. Keep your data below 20kb so your page loads under 5 seconds.

9. Be straightforward

Limit the number of actions a user has to take to get to the reward or offer, and make sure each action is compelling and easy to fulfill.

10. Be legible

Make sure your content is big enough to be read. If visitors have to squint to read your text, they will likely leave your page immediately.

11. Test for the best

Test the different elements on your landing page using A/B testing. Elements that work on a desktop page may not necessarily work on mobile pages.

Before mobilising your landing pages, make sure you have solid fundamentals in landing page design. Read “6 Features Your Landing Page Should Have“.

10 Reasons Why Your Website Is Pushing Singapore Customers Away (Part 2)

10 Reasons Why Your Website Is Pushing Customers Away (Part 2)

This is the second installment of the blog post on why your website is pushing your customers away. Read on to find out 5 other possible reasons. This is the first part.

6) No Guest Checkout Option

A common problem faced by many is that there is no guest checkout option available, which means people have to create an account and log in every time they want to purchase something. While having them create an account allows you to better keep track of your prospects and cater to their needs, some do not wish to go through the tedious process. Also, after your prospects have created an account, it is just as likely that some will forget their passwords, which leads them to request for password resets. This can make them feel frustrated and result in an increase in drop-offs. Therefore, for the convenience of your customers, consider the option of guest checkouts.

Another problem comes in when there is a long checkout process, and it can get annoying as your shoppers have high expectations of a fast buying process. Your customers prefer to go online because of your store’s convenience and accessibility; they get to avoid queues and purchase whatever they want with just a few clicks.

Make sure you only ask for relevant information that is required to complete the purchase. You may think that by asking a lot of questions, you are able to collect information for future use. The truth is, how much of this information have you been using for the past years? Also include autofill entries whenever it is possible to reduce time taken to check out. For example, when customers provide their ZIP code, your system should be able to generate the entire address.

7) Hidden Costs

Imagine your customer being so excited that he found a shirt costing only US$10. However, by the time they reach the end of the checkout process, it suddenly jumps to US$20, how would they feel?

Unless you have mentioned that there are any additional costs, the term “hidden costs” in a customer’s book includes convenience fees, shipping & handling costs, and taxes. Some of your customers may hence drop out and cancel their orders.

Shipping costs are definitely unavoidable in e-commerce. If you do not provide free shipping, include a built-in shipping cost calculator for your customers to check. You should also be upfront and display all costs related to the purchase clearly to avoid misunderstanding.

Limited Payment Options

Nothing could be worse than setting your mind onto buying something and realising that your preferred mode of payment is not offered by the site.

You delight your customers with whatever you can but do not forget this crucial, final point. All your previous efforts would have gone to waste if your customer is unable to check out and purchase something from you. The only way to solve this is to incorporate as many payment options as you can, and explain it clearly to your customers.

9) Poor Pricing Strategy

The pricing strategy has to be planned well as price is a very influential factor of sales. Your customers can easily conduct an online research for price comparisons. Therefore, the prices of your products need to be competitive and generally follow the prevalent market prices of your industry.

At the same time, you can experiment with different price points to test your market. Sometimes a low price can work against you when it implies that your product is undervalued.

10) Not Being Communicative

Whenever you can, talk to your prospects and customers to get their feedback. When you want to know what your customers will think of your new ideas, ask them. When you want to get suggestions and improvements, ask them. Asking questions enable you to better understand the situation from your customers’ perspectives. It allows you to improve and stay ahead of the game. There is no harm in asking questions, so ask away!

10 Reasons Why Your Website Is Pushing Singapore Customers Away (Part 1)

10 Reasons Why Your Website Is Pushing Customers Away (Part 1)

As e-commerce competition heats up, it becomes apparent that successful websites have fulfilled some minimum criteria for Inbound marketing* and web design elements. If you don’t want your online business to be left in the dust, take note of the following points so you know why you are not converting more customers as you expect.

1) Poor Showcasing of Products & Services

First impression counts. You know how you are sometimes attracted to window displays of retail shops? Your website (especially the home page) is just like your window display for your visitors and customers. You have to make sure that what you are offering is showcased well and nicely, to attract potential customers or retain current customers. Without a good look and feel, you will not be able to sell well even when you have the best products out there. To achieve this, keep your site simple, sharp, easy to navigate and easy on the eyes.

2) Weak Trust Building

When customers visit your site for the first time, you cannot expect them to trust your site at a glance. Hence, the first thing you have to do, like mentioned earlier on, is to make sure your website looks professional. It is important to do so as these customers can easily go back to their search engines and look for another company with similar products or services. Next, include customer reviews and social media widgets (you can also include the number of ‘Likes’ you acquired or the number of followers you have) to let customers know that your company is active on social media platforms.

When it comes to online purchase, it is no secret that there is a high back-out rate when prospects are on the verge of payment (at the checkout stage). It is essential to have a proper payment system and present it properly to them. Customers are extremely careful and sensitive when it comes to payment as they are required to input their personal information. You should partner up with trustmark services like VeriSign, Better Business Bureau (BBB), TRUSTe, etc. and place their logos on your payment page as they can validate your website for good security and business practices.

3) Painful Navigation

Placing information on your website is good, but you have to know how to categorize, store and present the information in a way that visitors will naturally expect. If you have a messy website, your customers or prospective customers would be put off and not bother to work through the navigations to get to what they want.

Keep your site simple and clean. Excessive pop-ups and flashing banners no longer work. Personally, I’d leave the page immediately if I come across such sites. Put the effort into creating logical categories and groups, colour combination and your layout. Also, you could include a search bar on all your web pages.

4) No ‘Live’ Help

One main problem your online customers have is that they do not have a sales assistant to assist them. In physical stores, you have the sales assistant to explain the product or service to you, they answer your questions there and then, and they are able to bring you the items you want. Even if they do not have stocks for the particular product, they are able to find out which other outlet has it and make arrangements from there.

E-commerce sites definitely cannot provide a physical sales assistant for every customer. Sure, most websites already include a “Contact Us” section with contact numbers and email addresses. However, it is difficult to reply all the emails immediately and there may not be a 100% pick-up in calls due to manpower. You should look into offering ‘live’ chat, where customers are able to have their queries answered straightaway. This would position you as credible and warm, and hence your customers have more confidence in working or buying from you.

5) Inventory Issues

After hearing much about your company, your prospect arrives at your website and is eager to order something from you. They are happy to find it on your website, so it should be available. However, just when the transaction is about to be completed, they receive a pop-up or message saying, “Sorry, item is currently unavailable” or “Sorry, item is currently out of stock”. How bad an impression would that be?

Your prospect was so excited to purchase something from you but in the end, became disappointed because of a lack of up-to-date management of your e-commerce system. If it happens more than once, they’ll probably never come back to your site ever again.

The reason why this happens is because your item could be sold out on a different platform, your inventory is not updated, or there are technical errors within your system. You should use technology to your advantage, enabling the systems to be updated and make sure all of them work well together. You could also make use of inventory tracking to create urgency by showing the number of items left for a product, thereby encouraging the customer to buy immediately.

After reading through these 5 mistakes, are you guilty of not fulfilling any of them? Be sure to rectify problems and errors as soon as possible!

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

How To Get More Sales Leads By Solving Landing Page Problems in Asia?

How to Get More Leads by Solving Landing Page Problems

Landing pages have one simple purpose: to generate sales leads. Many companies in Singapore and Asia, for lack of digital marketing expertise, do not know how to utilize landing pages, and as such, miss out on online lead generation opportunities. Yet, for a significant percentage of companies that do, their landing pages are poorly designed and have poor lead conversion rates. Today, you will discover the prevalent challenges that cause a lack of sales leads in Singapore and Asia and the solutions to solving the most common professional landing page problems.

Problem #1: No traffic

Once you’ve created and put up your professional landing page, the next step is get raw traffic. If you’re not getting any traffic flow in the first place, there is no way you can increase your number of sales leads. Here are a few things you can try in order to generate more traffic:

– Create more content

Statistics state that blogging 3 times a week increases traffic by up to 55% as compared to blogging once a week. Logically, when there’s more content on your website for people to read, readers are likely to stick around longer on your website and would be curious to learn more about your expertise. Having more content also means more opportunities to be found on social media platforms and in search results. For tips on creating content, check out our blog post “4 Easy Ways To Churn Out Blog Content Consistently“.

– Search engine optimization

Make sure to use the same language that your target audience is using in order for your website to get found. By using similar terms, your website will rank higher in search results, which will bring you more traffic.

– Increase your social media presence

Try getting more followers on social media platforms such as Facebook and Twitter, so that you can get new traffic referred to your website. You can do this by following other relevant accounts on social media so that they will be aware of your presence and will then check you out, which might bring you traffic eventually.

Problem #2: Low conversion rates

If you’re getting good traffic, but no conversions, you’re going to have to make a few changes to your professional landing page in order to optimize it for generating conversions. To do this, you can try changing elements such as your forms and CTAs. Form length is tricky, because with short forms it is difficult to capture enough information, yet with long forms, visitors tend to leave your page before filling up the entire form. Try A/B testing with several different form lengths to see what works best. You can also do this with different colours and sizes of your CTAs to see what gets the most clicks. Read more about A/B testing here.

Problem #3: High bounce rates

Bounce rate is the percentage of people who viewed your page, but left your website. Here are a few things you can do to make sure people are staying on your site, so that they eventually fill up your forms:

– Optimize your website for mobile devices

If your web page is not compatible with mobile devices, viewers are going to leave immediately. With more people using mobile browsers nowadays, you might be losing out on valuable traffic and conversions because of this. Optimize your page such that not only are mobile users able to view the page, but are able to navigate it better using mobile-only landing page features.

– Decrease page load time

There are many small things you can do to make your page load faster, such as changing the file size of the images you use on the professional landing page. When your page loads faster, people are less likely to leave halfway through the loading process.

Use these tips to give your landing pages a little revamp in order to get higher conversion rates!

What does it mean to be W3C-compliant?

W3C Compliance

Qualified webmasters and web designers will know what W3C compliance is about. So what is W3C compliance?

The W3C is the World Wide Web Consortium and since 1994 (that’s way back) the W3C has provided the guidelines by which websites and web pages should be structured and created. They set the standards by which best practices in web design are defined and followed through according to the type of coding used, whether it’s HTML, XHTML, XML (blog feed), CSS etc.

If not for W3C standards, nothing that you read on screen would be intelligible. One of the main challenges that Tim Berners-Lee, the so-called Father of the World Wide Web, had to face up to and solve during W3’s formation is to ensure interoperability and that data is not lost in translation as they are presented on-screen.

It is still quite a big issue among webmasters today. From personal experience, I had encountered webmasters who designed sites without thinking how people would view them in Firefox. If you don’t care for web visitors, you lose a market share, simple. (Part of the problem is that proprietary features that do not conform to any existing W3C specifications are designed into popular browsers, so life become very difficult for those of us attempting to create websites that look good across most, if not all, browsers, platforms, mobile devices, screen sizes and resolutions and overcome most types of visual disabilities.)

From a digital marketer’s point-of-view, when designing a website, you need to bear in mind that visitors ONLY respond in 3 ways:

1) To click on a link.
2) To opt-in.
3) To purchase something.
4) And only 1 ACTION AT A TIME.

The last point is terrifically important. I recall seeing a website with black background with lots of links, blinking graphics and bright banners. It reminds me of Las Vegas. If I fly to Las Vegas for the first time and not knowing anything about the place, I wouldn’t know where to start enjoying myself. That’s the problem with such sites. Everywhere is a shout, yet there is still no obvious call-to-action.

I’m coming round a full circle to say that Inbound marketing* cannot break away from W3C compliance even as the webmaster may not realize this. A W3C-optimized website will score highly in user experience and lead conversion. Business website owners must consider 2 points for website optimization:

1) Have a goal in mind for what you’d like to accomplish with your website.

2) Make it easy to be understood and crawled by search engines, i.e. the colours are not all over the place, the layout is not messy, the HTML code is not bloated or excessive, the one single message on the current page is clear etc.

Thus the principle is: the more obvious a call-to-action is, the more clarity a website design must have. It must simply scream, “DO THIS”, and nothing more. When a site is made simply, I presume it cannot veer too far from W3C specifications.

Is your website optimized for lead conversion? Is your call-to-action loud and clear? If you are not sure that your website is generating the right amount of targeted leads, click the graphic below and ask for a free website assessment. We accept your request as a challenge and are glad to help!

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

6 Features Your Landing Page Should Have

6 Features Your Landing Page Should HaveA landing page is a single web page that people are directed to after clicking on a search engine result. Its general aim is to convert visitors into leads and it is typically used in Inbound Marketing*. It is the first thing that a website visitor will see and so it needs to be direct in getting its message across, but at the same time, appealing enough that the visitor would want to explore the website.

There are several particular features that a landing page should have in order to achieve its purpose—more conversions.

1. Clarity

Using clear expressions and headlines allow visitors to understand the purpose of the landing page easily and allow them to have a clearer idea of the product that you are promoting.

2. Focus

The entire landing page should have a central theme which it does not deviate from, such as not to confuse the website visitor and allows the marketer to focus on getting a particular message across. There should also be a single Call-To-Action, which encourages the visitor to take up the offer of content in exchange of contact information (and thus becoming leads.) Make your Call-To-Action stand out by using conversion design rules such as whitespace, contrasting colors and directional cues.

3. Rewarding

Nobody gives away their personal details for nothing in return, that’s begging to be spammed. As mentioned above, this contact information is usually exchanged with something of value to the website visitor, such as e-books or whitepapers. It is at the landing page that this trade takes place, and thus where the contact information is acquired. This information can be stored using cookies so that repeated visitors can receive personalized tags and smart fields. Also, this serves the purpose to obtain more information about the lead by asking for other details rather than just names and email addresses.

4. Logos

Branding is important when it comes to receiving the trust of website visitors – after all they’re giving you their personal information. Your company logo reassures them that you are legitimate and not out to scam them.

5. Integrated Networks

Links to your social media platforms indicate that you are connected to other networks which the website visitor can go to if they are interested to find out more about the product. This could be, for instance, a link to your blog promoting your product.

6. Promote

Appealing features of the product along with testimonials, if any, will give the leads a better perception about the product, which in turn helps in the process of turning them into consumers.

Kudos! You now have a presentable landing page. But even having the greatest landing page in the world would mean nothing without the website traffic. Hence, marketers have several methods of pulling in traffic to their websites.

  • In Search Engine Marketing (SEM), websites pay search engines such as Google to display their landing pages on the first page of search results corresponding to particular keywords. Similarly, Search Engine Optimization (SEO) achieves the same effect.
  • Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address the buyer persona.
  • Traffic is sent from a link in an email promoting the product.
  • Traffic is sent from a blog post or sidebar link (the process of inbound marketing works in a closed loop) to the landing page.
  • If the page you’re currently on is a landing page designed to attract website visitors into the links of networks.

Through these methods your landing page can effectively convert visitors to leads, which in turn can become customers.

When you’ve got your landing page all set up, you can also read How to Get More Leads By Solving Landing Page Problems.

* Inbound marketing is a form of digital marketing that involves SEO, social media, blog and landing pages to generate sales leads.

Download Paper Template For WordPress.

You most likely have seen web pages with that “piece of paper” look and feel. It is the format of choice because:

– it is a high-converting template.

– it ‘remains’ evergreen: you can’t tell if it’s a web page created in 2001, 2005, 2013 or 2019

– it’s easy to set up; just set it and forget it and add a logo later if I want it to look pretty

Now this template comes as a WordPress plugin, and you can create a professional-looking sales letter or opt-in page with it. Watch this video (and notice the site is using this paper template).

WP Answers Pulls Q&A From Yahoo! Answers.

WP Answers

Cool plugin pulls questions and answers from Yahoo! Answers and posts to your blog on auto-pilot.

You can set the keywords or key phrases that are related to your blog so it only pulls those Q&As that are related to those keywords. This creates relevant content to your blog.

The more relevant content you have, the more love you get from Google.

Developer license is included for the price shown on the sales page.

* WP Answers *

How To Display Amazon Deals Of The Day In Just 5 Minutes.

Zon Goldbox Wizard

I want to show you how you can display Amazon Daily Deals on your site in just 5 MINUTES!

The secret is this Zon Goldbox Wizard plugin.

This plugin will automatically display Amazon “Deals Of The Day” products on your site.

By using this plugin, you are giving a reason for your visitor site to keep coming back to your site!

It only take 5 MINUTES to set it up.

Grab it now with developer license at ridiculous low price!

Managing Your WordPress Site

I am really big on getting the small things in my business taken care as fast and efficient as possible so I can focus on the stuff that really moves my business forward.

I used to spend WAAAY too much time tweaking and “playing with” my sites instead of doing the things that really made a difference.

If you are tired of messing with plugins, worrying about updates and ready to start managing your WordPress sites instead of the other way around, then make sure you check this FREE training right now.

[Special Price] Hot, Responsive Clickbank WP Theme

CB ProfitPress

Ken Sar just released a brand new WordPress Theme that you can use to create a nice-looking and professional Clickbank affiliate sites!

Some features of this theme:

– Custom Post Panel
– Responsive Layout
– Shortcodes-Ready (30+ Shortcodes) Beat
– Compatible with CB Goliath
– Custom Opt-in Form To Capture Subscribers
– Beautiful Ribbon Tags
– and much more!

See all complete features and DEMO site here.

New WordPress Management Plugin To Handle All Your Blogs Centrally.

A new WordPress plugin is going to answer all your prayers for more control and better protection for your WordPress blogs!

No longer will you have to worry about:

– security
– upgrading plugins
– upgrading themes
– upgrading WordPress software
– creating backups of blogs
– creating duplicate or clone blogs
– finding themes/plugins that you have purchased

And so much more!

Some of these new features are:

– ability to clone one or all of your blogs in just a few clicks

– ability to backup one or all of your blogs with all of the options that you would ever want

– ability to do all of your updating in just one click (literally)

Watch a demo video about halfway down the page to see exactly how WP Pipeline works, and get a steep discount on the Professional Level of this software.

The discount is only going to be available for the next 7 days. Now is the time to make your purchase.

25 complete turn-key businesses built just for you!

Mike Filsaime spent the last 2 years perfecting a system that will allow you to be up, running, and ready to make money in a matter of minutes with not 1 TURNKEY business…but 25!

And he’s letting you get started for FREE!

Watch this video for all the details.

He took what’s been working for him for the last 10 years and made it available to you.

It’s as plug-n-play of a business you will ever get your hands on.

All you need to do is just walk through the steps and fill in some simple information and then press ‘BUILD’ and BOOM! You are in business.

Make sure you stick around to see the site building software in action and witness just how quickly and easily you can be ready to get paid.

The Ninjistics Of Building Better Squeeze Pages

Squeeze Ninja SoftwareAre you as tired as I am of needing to spend hours to create just one measly squeeze page?

Does formatting HTML, testing links, and fighting to integrate your autoresponder code into squeeze pages, make you feel like committing Hara-Kiri?

Ask yourself, “Why does it have to be so darn hard, to simply give something away?”

Isn’t it especially discouraging when we need to go back and tweak the squeeze page whenever they aren’t producing the leads we want?

I used to wish I could shave those long hours, down to a few minutes, with one swipe of my katana so I could either build more lead generating pages, or simply get on with living my life.

I GOT MY WISH!

YOU CAN HAVE IT, TOO!

Build cooler squeeze pages with less effort using Squeeze Ninja.