Tag Archive for banner ads

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A Bird’s Eye Summary Of 10 Traffic Generation Methods

A Bird's Eye Summary Of 10 Traffic Generation Methods

The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we will be looking at 10 traffic generation techniques that can be implemented to attract more visitors to your website.

Nothing is for free and without hard work and dedication these techniques will not guarantee success. For the best results it is advisable to use a combination of the 10 techniques as part of your traffic generation strategy.

1. Article Marketing

Consumers use the Internet to get information on the topics that they are interested in. More information will be available on popular topics (celebrities, news, and more) than on niche topics. In order for article marketing to work you have to find a niche market to write about. Not all niche markets will generate traffic and you need to experiment a bit. The best part of article marketing is the fact that the costs are very low. There is however an investment in time. Articles need to be original, unique and well written in order to attract visitors through your text links within the article or resource box. Readers who find your article informative will point other users to your article through blogs, forums and bookmarks.

2. Video Marketing

The use of video as a marketing tool has increased dramatically over the last couple of years. Video can be used in various different ways to market your website or products. Videos can go viral easily and can attract a lot of customers to your website. Youtube is still the best site to post videos to but there are a number of high quality video sites available.

3. Social Sites

Facebook and Twitter are 2 examples of social media sites that have grown rapidly in a short period of time. The benefit of social media is the instant interaction with your consumer base. Google also lists Tweets in the search result pages and this can lead to additional exposure. You can integrate most of the social media sites with your website to allow visitor interaction. If you are serious about generating traffic to your website, you need to make use of social media to market your site.

4. Forums

Partaking in relevant forums or discussion groups through comments, questions or posts is still a very good traffic generation technique. You need to research related forums and join the high ranking trusted ones. With forums the key is your signature link. Use a signature link that entices the reader and that results in visits to your site.

5. Blogging

It is very easy to start a blog and the costs are very low. Look at creating a blog linked to your website and post relevant information on the blog daily. Ping your blog to ensure that it is picked up. You can also link your blog posts to your Twitter profile. If you post high-quality and informative content, visitors will follow!

6. Social Bookmarking

Bookmarking your site on websites like Digg, StumbleUpon and Reddit will results in one-way links back to your site. It is also a great way to gain more exposure for your website. Use the bookmarking sites for your own use by bookmarking sites that you like. Make sure that these bookmarking sites are integrated with your website to allow visitors to bookmark your site.

7. Podcasts

Podcasts can be a great traffic generation tool. You can either publish a podcast or be a guest on an established podcast. Find podcasts or Internet radio shows that focus on a relevant subject and find out how you can become a guest speaker. Good podcasts are normally referred to friends and can go viral resulting in traffic to your website.

8. Banner Advertising

Look at using low-cost banner ads on large ad networks. Banners can attract attention in some websites and can be a great traffic generator. There is no need to spend thousands in the beginning and a banner with a simple sales message is just as effective.

9. Press Releases

Submitting a press release about your site whenever there is something to announce will generate traffic. Search for free press release templates if you want to write your own press release. Unlike article writing, do not overdo it; only submit a press release if you have something to announce.

10. Pay-Per-Click

Pay-Per-Click campaigns can be profitable or cost you a lot of money. What makes this form of advertising ideal is that you reach your identified target market directly and should therefore achieve a higher conversion rate. The key to a successful Pay-Per-Click campaign is great ads with perfectly targeted keywords. You might have to experiment a bit in the beginning with your ads and it is advisable to set a limit on the cost.

Generating traffic to your website is not as easy as it looks. If you are not familiar with any of the above techniques, please research them further before implementing them. Remember that the above techniques will also generate backlinks to your site and should therefore improve the position of your keywords on the search results pages and improve organic traffic to your site.

Internet Marketing With A Well Laid-Out Strategy by Gabor Olah

A lot of Internet marketers run some unprofitable websites or businesses with no short or long-term strategies. Some people do not have any goals, while some seem to jump from one business opportunity to another.

Some Internet marketers treat their internet marketing business like a hobby, and yet expect to earn some good checks from it.

To succeed in Internet Marketing, you need to apply some strategic internet marketing techniques.

Depending on your Internet Marketing interests; it is a good idea to engage in a business that has a long-term potential, which means that you will need to have long-term goals with the business.

Strategic Internet Marketing is not randomly buying some cheap recycled 300,000 email leads or guaranteed hits. Strategic Internet Marketing is also not about pointlessly placing banner ads all over the Internet.

Strictly relying on free classified ads or surfing for traffic will also not bring you any guaranteed success for your Internet Marketing business. Yes, these marketing tactics mentioned above may work in some instances for some business types but they can’t be considered as strategic Internet Marketing campaigns just by themselves.

So, what is strategic Internet Marketing?

Strategic internet marketing is basically about having a promotion plan that employs effective and proven marketing devices to get high converting results for your Internet Marketing business.

You mast use a list of selected marketing plans that are effective; and you must make sure that you perfect your skills in these strategies in order to make them effective.

The first thing you will need to do is to establish your advertising budget. You must establish how much can you spend per week or per month.

Every promotion for your Internet Marketing business must have a purpose and it is critical to track the results of each and every advertisement. Tracking your ads means that you can then identify the strategies that are bringing the best results for your advertising dollar.

After you have identified the ads that are working, you can allocate more money towards those. By tracking your ads, you can also find out which ads are not working, or which ones need adjusting.

The key to strategic Internet Marketing is to constantly improve your marketing strategies, by making them more effective.

If you do not track your marketing campaigns and ads, you are simply “operating in the dark” and this will not bring you any success in Internet Marketing. You are simply throwing your money away.

So, which marketing strategies actually work?

There are proven marketing strategies that can guarantee you success in internet marketing if you apply them consistently.

1) Writing and submitting articles

A very effective and cheap way of promoting your business. Writing articles builds your credibility and also drive plenty of targeted traffic to your site, all for free.

2) Pay per Click Advertising (PPC)

PPC is the fastest way to get traffic to your Internet Marketing business’ website. However, to make this strategy successful and cost effective for your Internet Marketing business, you must educate yourself about keyword selection and bidding for your keywords.

3) Start Your Own Ezine

This is most likely the most powerful marketing technique on the Internet. Having your own list of subscribers to send a newsletter to on a regular basis is a powerful way of expanding your Internet Marketing business.

4) Viral Marketing

Another very popular and effective marketing strategy for your Internet Marketing business. You can give stuff away that people can use and put links to your website in it.

Information is a powerful tool in marketing. Give people rights to share the stuff with their friends and e-mail lists. In the long term, this will build a lot of traffic to your website.

5) Linking

One-way or reciprocal linking is critical to your online success. This tactic takes time to develop, but it is well worth your effort. Search engines assess the importance of your website by the number of incoming links pointing to your site. You can build one way links by articles writing and submitting and also participating in relevant forums etc.

6) Search Engine Optimization

This is another long-term marketing tactic for your Internet Marketing business. Your pages must be fully optimized for the search engines. The most inexpensive and targeted traffic you can receive will come from high search engine rankings.

Don’t let your Internet Marketing business become an aimless endeavor and start to apply a solid strategy that will guarantee you success and wealth.

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