Tag Archive for E-Mail Marketing

Measure Your Marketing Success

In the world of marketing, there is always room for improvement. Tracking and measuring your marketing practices will give you a clear picture of what you should and should not continue to do in the future. But without data, you have no idea where to start. Here are a few tools that will enable you to collect and analyze your marketing results.

Google AnalyticsGoogle Analytics

One of the first tools you can leverage is Google Analytics. You’ll be able to track everything from unique visitors to time-on-site to pay-per-click ad success. Plus, you’ll be able to tell which referral sites (including your own landing pages) are getting the most results. This data will help you analyze campaign strategy and budget requirements.

E-Mail Tracking

Another area in which you’ll want to track data is e-mail marketing. How many people open your e-mails? Which subject lines work the best? Which e-mails convert to sales? This should all be tracked using an internal tracking feature that is available in most autoresponder services. A recommended external tracking service is Linktrack. As you track and tweak your e-mail practices, you’ll see your conversion skyrocket.

9 Tips For A Successful Email Marketing Campaign

9 Tips For A Successful Email Marketing Campaign

Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are 9 tips for you:

1) Appeal to your buyer persona: Any marketer can write a generic email to his/her prospects, but it takes a real conversion expert to nail down the precise content that addresses your customers’ needs, lifestyles and even apprehensions. When you can define the likely customer profile that buys your product or service, you will have the capacity to think of a ready answer to address your customers’ challenges. By placing ourselves in the shoes of our prospects, we can better pre-empt their purchasing decision.

2) Focus on the beef of the message: Each email should have one clear message. I know this practice goes against those who publish regular ezines or newsletters with multiple articles or sections, but the benefits are:

a. You take less time and effort to complete an email
b. You can space out your content into an email series
c. Your readers are more likely to act on a strong call-to-action

So the point here is to avoid excessive content. Create the specific message using brevity and conciseness. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

3) Exclusive specials to email subscribers: Offer special promotions and discounts that are only available for those on your mailing list. Or provide valuable information that is not included on your website. Another way is to use gated content to ‘force’ website visitors to subscribe to read the full content. Sending holiday messages or birthday greetings (plus birthday-only promos) to enhance the business relationship.

4) Branding: Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out too. This will cause your readers to instantly recognize your company.

5) Strong call-to-action: It’s best to begin with the end in mind. Tell your readers exactly what they have to do. Make your links or graphical buttons stand out.

6) Take advantage of preheaders and make email previews work to your advantage: A preheader displays the initial line of the email body, with the text highlighted. Gmail and many other email platforms show this first line right after the subject line, so that is one easy way to get the attention of a subscriber.

7) Always proofread any correspondence that you send: This may seem obvious, but it is easy to get caught up in the informality of emailing. It’s just email, right? Actually, that couldn’t be farther from the truth! Every e-mail you send is a direct reflection of your business.

Whitelisting: Remind your readers to whitelist your email address so that your emails will not land in their spam folder.

9) Mobile-responsive design: With emails being read on a gamut of devices, it becomes necessary to design them for readability across the board.

Following these 9 tips will go a long way to ensure you can run a successful email marketing campaign. Are there other tips I have not covered. Feel free to comment below. Have a great day!

4 Major Benefits Of Lead Nurturing

Lead Nurturing Process

As an Inbound marketing tactic, lead nurturing via email marketing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success.

If it typically takes your leads a month to make a purchasing decision, then make sure you’re spreading out your communications to keep them engaged throughout the month. By taking a systematic approach, you increase efficiency because you educate and qualify each and every lead over time, thus giving them a uniform experience. This is only one of the reasons you should start doing lead nurturing.

These are 4 major benefits of lead nurturing:

1. Establish contact fast: Establishing contact quickly is key to actually connecting with your leads. An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry. A HubSpot Singapore study supports this data in showing that response rates decline as the age of a lead increases.

Automated lead nurturing is a great way to maintain engagement when a lead has already made the move to interact with you. And if that lead has stopped visiting your site or reviewing your offers, lead nurturing helps to remind them about your business.

Once you set it up, emails are sent out automatically according to your schedule as new leads come in. You might launch the campaigns and forget about them, but the emails will be doing the work for you, helping you qualify leads and push them down the sales funnel faster.

In fact, Market2Lead found that nurtured leads have a 23% shorter sales cycle. This means that a salesperson spends less time on warming up and qualifying a lead.

2. Stay top of mind: Lead nurturing enables you to build thought leadership. People engage with businesses they know and trust. The first time someone converts on your website, the likelihood that they really know who you are or understand why they should do business with you is pretty slim. Lead nurturing is an opportunity to show that you are an expert in your field.

Lead nurturing also allows you to maintain consistent communication with your leads. 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing organizations” is a key influence in choosing a solution provider, according to a Genius.com study. Get off on the right foot, and don’t let leads slip through the cracks with an automated lead nurturing campaign.

3. Learn about your leads: Lead nurturing emails are a great way to learn more about your leads. What challenges are they facing? What features or products are they interested in? By presenting different questions or types of content and identifying who responds to what, you can qualify your leads and set yourself up for warmer sales conversations.

Furthermore, you can segment your leads database and design very specific emails for more accurate targeting. MarketingSherpa found that segmented emails get 50% more clicks, so you should take any opportunity you have to segment your leads.

In fact, with HubSpot, you can craft your follow-up emails based on the action a lead has taken on your website (read “The Secrets Of Email Workflows For Lead Conversion“), thus showing that you are aware of their interest in the topic and what they might need next. Based on this information, lead nurturing emails can highlight reconversion opportunities that tie back to leads’ earlier interests.

4. Better click-through rate and higher unsubscribe rate: HubSpot did a statistical analysis of more than 2,400 companies using mass email marketing or lead nurturing and found that the lead nurturing approach enjoys higher click-through rate.

Interestingly enough, lead nurturing emails also had a slightly higher unsubscribe rate than individual email sends. While this can be viewed as a seemingly negative performance, it actually is an indicator that lead nurturing is doing its job of qualifying leads and eliminating people who are not interested in your company. Only the most engaged leads will move down the sales funnel and can potentially turn into new customers.

Discover 8 Ways To Lower Your Unsubscribe Rate

Discover 8 Ways To Lower Your Unsubscribe RateEvery marketing channel has its own benefits and challenges, and email marketing and management gets trickier as the database size grows.

Nonetheless, email marketing remains popular because the contact database is considered the ‘lifeblood’ of any business.

Monitoring the email unsubscribe rate is therefore crucial to understanding how your email campaigns have failed to serve your audience in their best interest. If you notice that the unsubscribe rate or spam reporting does not seem to reduce with every email you send (note that an acceptable unsubscribe rate is 0.5%), it is definitely time to re-examine your email marketing strategy.

Here are 8 ways you can improve your email marketing while lowering the unsubscribe rate:

1) Provide excellent content: Let’s face it: you are not the only marketer whose emails your subscribers read concerning your niche, so in one way or another, you are vying for their attention with other competitors. Instead of sending product offers all the time, vary the content with industry news and tips to appeal to your readers in a holistic manner.

Some content types and formats include blog posts, infographics, videos, podcasts, presentations, Q&As, interviews, subscribers’ contribution etc. I further elaborate on content consistency in point no. 2.

Now, there is an unspoken symbiosis in the list which makes e-mail marketing profitable at all, and it is this: the list-builder/email marketer is the leader; subscribers are followers. Loyal subscribers are likely to be a reflection of your thinking. They share in your skills and knowledge as well as shortcomings. No subscribers who are smarter than you would ever need to learn from you; that’s my logic. The smart ones subscribe to you for every reason other than to learn from you. If you get what I’m saying here, you will figure out how to exceed your subscribers’ expectations with great content.

2) Be consistent: Consistency matches with what your subscribers would expect to read on which specific day of the week so they won’t be surprised on missing out. Even as you vary your content, you want to establish a particular day and time when you will send an infographic or an interview without fail. An established emailing pattern puts your subscribers at ease so they become aware there is a certain planned progression in the way content is presented.

3) Offer customized email frequency: One big reason why you have unsubscribes even if your content is good is that your readers find too many emails to handle in their inbox. To rectify the problem, provide an option whereby leads can choose how often they read your emails: immediately on ‘send’, once a week (in the form of a digest), once a fortnight, once a month etc. This option not only occurs in the opt-in form, but also appears in every email you send, and even as they unsubscribe, this option appears on the unsubscribe page as a final effort to save your subscribers.

Whichever mailing service you purchase into, check with the Support staff to see how you can incorporate this email frequency feature into your landing pages and emails.

4) Localization or Personalization: Personalizing your emails is a big deal because it gives the perception that the content speaks to each individual’s concerns instead of to the collective. Through personalization, you can also learn more about your subscribers from the data they have given you and their subsequent responses to the emails. Take advantage by maximizing personalization or sending location-based content.

5) Segment your list: What makes personalization even more effective is the fact that your subscribers are segmented into various lists of shared properties, i.e. based on interests, location, company size, age, gender, education level, geography, job position, industry, purchase history, income level or other distinctions.

A list with shared properties provides a common context in which your email begins to look relevant to everyone in the list, therefore they are less inclined to unsubscribe. Start small and work towards creating unique campaigns for many different segmentations to make the most of your list.

6) Offer exclusivity: One way to build on campaign uniqueness is to offer exclusive access to promotions, sales, discounts offers and contests to selected lists, and state explicitly that your subscribers should feel “so lucky” to receive something which others do not. Attractive offers from time to time does make it difficult to unsubscribe from future emails.

7) Solicit feedback from unsubscribers: You may have seen a short multiple-choice survey asking why you unsubscribe and be given reasons to choose from, like “I no longer want to receive these emails”, “I never signed up for this list”, “The emails are inappropriate” etc. This data is helpful for you to know why your former subscribers leave and to improve on your email campaigns in order to lower unsubscribes in the future. Again, consult your mailing service staff to find out you can incorporate this survey in your unsubscribe page.

Ensure your email design is optimized: As more people read their emails on mobile, marketers need to carefully consider how best to present their content, whether it is necessary to trim down content (be light on text and graphics) due to smaller screens and the on-the-go lifestyle and whether their audience is still predominantly desktop users, therefore sacrificing mobile users is worth the trade-off, etc. These factors will influence how your email design will stay relevant with the times so that you can provide several options to the way your emails are read on different devices.

Understanding why people remove themselves from your list—and knowing how to re-engage with them—can help you maintain a healthy audience for email readership. Giving customers what they want is also crucial in keeping them engaged. Of course, I’m sure there are more than 8 major ways to bolster your email marketing effectiveness while reducing unsubscribes. Share with us in the comment section below what you do to lower unsubscribe rates.

Email Marketing Singapore: Why Your Business Needs An Opt-In Subscription Strategy

Email is big. Really big.

Did you know marketers sent out over 838 billion emails in 2013 alone? That’s more than 100 times of the world’s total population. Isn’t that astounding?

Email marketing in Singapore has defied countless predictions of its impending death in the face of social media marketing’s growing popularity.

Email marketing is a powerful tool in an Inbound marketer’s arsenal for sales lead generation. Compared to other marketing techniques, it drives better return on investment (ROI) and customer engagement. According to HubSpot Singapore, 74% of consumers prefer to receive commercial communications through email. 66% of consumers have also made a purchase online as a result of an email marketing message.

Email marketing also performs well on another emerging platform—mobile devices. Mobile email accounts for 15-70% of email opens, depending on target audience, product and email type.

Email is not dead, but like any other marketing tool, email can also backfire if not used correctly.

Email marketing has often been mistaken or used for spam. Laws against spam were enacted in several countries like the Spam Control Act in Singapore and the CAN-SPAM act in the US. Knowing the difference between spam emails and opt-in emails can affect whether your emails get through spam filters.

Email Marketing Singapore: Why Your Business Needs An Opt-In Email Subscription Strategy

What is Spam?

“But wait”, you may be thinking. “I’m not trying to phish information or send out inappropriate messages. Do my marketing emails look like spam?”

If you are sending a batch of emails promoting your latest products to people who never asked to receive them from you, you are most definitely sending spam.

Email spam is any email that meets the following 3 criteria:

  • Anonymity: Address and identity of the sender is concealed
  • Mass mailing: The email was sent to large groups of people
  • Unsolicited: The email is not requested by the recipients

These issues are even more apparent when you rely on purchased email lists for your email marketing. People on such lists don’t know who you are and have not opted in to receive your emails organically.

Why Is Spam Bad?

Spam damages your business’s reputation when you consistently blast out emails to people who never asked to receive them.

People who see such emails in their inbox will either mark it as spam or delete it. Your company may also get hordes of complaints from people for wasting their time opening your unsolicited emails. This gets you into trouble with Internet Service Providers and can get your email and IP addresses blacklisted. Or worse still, you could get jailed for it.

The truth is spamming mass emails to an email list is an inefficient use of your time and resources. People are wising up to spam emails. The share of spam in email traffic has been steadily decreasing over the years.

How To Prevent Your Emails From Being Classified As Spam

1. Opt-in Email Subscription

Allowing your prospects to opt-in your email marketing campaigns can minimise the issues surrounding spam marketing. Obtaining consent from leads to receive email communication from your company ensures your marketing messages get into the inboxes of the people who want to see them.

There are a myriad of advantages for B2B lead generation to this approach, including:

  • Protect your company’s reputation
  • Build healthy relationships with customers
  • Provide targeted and personalised messages to prospects who are interested in your company
  • More effective use of your marketing time and resources

An opt-in email strategy ensures you generate the most qualified and interested leads from your email campaigns.

2. Double Opt-In Email Subscription

If single opt-in is good, double opt-in is arguably more effective for qualified sales lead generation.

In double opt-in, which is a misnomer, potential subscribers need to confirm their subscription request after filling in their names and e-mail addresses on the landing page. While this makes your potential subscriber do more work initially and can reduce the number of subscribers, it ensures your subscribers want to subscribe to the list. With double-opt in, you can attract higher quality and more targeted sales leads.

A double opt-in procedure also protects your email list. If this second layer of protection is not available, anyone can enter any email address to sign-up another person. This worsens the quality of your email list and makes it vulnerable to spam bots. Using a double opt-in approach, you ensure the quality of your email list remains high and reduce its decay rate.

Why would visitors want to subscribe to your list? Because you provide valuable content that solves your visitors’ problems. Your expertise in a subject matter and your ability to address your visitors’ concerns will attract them to your website. Thus, acquiring email subscribers organically through consistent content creation is a viable long-term strategy. This allows for more targeted marketing messages to be sent out and minimises ‘report as spam’ complaints from your subscribers.

Why HubSpot Is Beneficial To Your Business

Why Is HubSpot Beneficial To Your Business

There are many marketing automation software to choose from, so why HubSpot?

HubSpot is globally well-known for its flagship marketing automation software that goes by the same name. It is all-in-one, containing all the modules a business needs to market itself, including a blogging platform, email marketing tools, website design and management tools, search engine optimization module, keyword research module, social media management tools and analytics.

HubSpot has an intuitive, user-friendly control panel that allows you to edit your website, add new blog posts and publish new social media content. All of these tasks can be accomplished with one login and one set of options from the same dashboard. This feature will save you noticeable time that you would have otherwise spent on using multiple login pages for your website and various social profiles.

HubSpot goes beyond providing the software to offer its clients a full range on Inbound certification programs to ensure that they know how to operate the software, and the programs are FREE even as the educational material rivals any online marketing courses in Singapore.

I’d highly encourage you to take 14 minutes to click the 2 links below and watch 2 overview videos on all the great features of Hubspot. It’s great to visually see how the tool works. Seeing everything in action is way easier to understand than reading about it.

What Is HubSpot? | Demo Of HubSpot

The 5-Step Formula To Successful Inbound Marketing

The 5 Step Formula To Successful Inbound Marketing

1. Create valuable content for all stages of the purchasing cycle

Marketing is like a gear; it is always moving. Think of this while you create your content. You should think of what your target audience needs and what they problems face so that they can benefit from your content. What they need yesterday may not be what they need today, so it is important to keep updating your content and make sure that it is always valuable. Blogging, social media posting, email marketing and video publishing are all great ways to consistently update your online presence and get found in search engines and by your audience.

2. Invite people who need your products and services

It is important to set goals and understand who you are creating content for and why. Focus your content around long-tail keywords and phrases that your customer are likely typing when they research products and services online. The Google AdWords Keyword Planner is a helpful tool that allows you to compare different search volumes of different keywords and phrases so you can gain a better idea on what keywords to optimize.

3. Convert visitors into leads and build the relationship

Conversion is very important in Inbound marketing*. Once someone lands on your page, it is necessary to give them a call-to-action (CTA) so that you can collect their personal information, learn more about them and begin the process of servicing their needs. For example, you can make it clear and obvious that visitors can register for free ebooks. By their registration, you get their contact details which is important for the next step of cultivating the relationship through a dialogue.

4. Transform leads into satisfied customers

Once you have found your potential leads through lead scoring, there are various ways to transform them into customers. Follow-up emails, tailored email marketing, workflows and campaigns are the common ways to do so. A key point is to personalize your messages to them, such as according to their background, interests and needs. You can also use an marketing automation software like HubSpot Singapore to trace your leads to see what kind of messages they are more interested in.

5. Monitor and modify your marketing strategy

The last step is one of the most essential pieces to Inbound marketing. You need to evaluate your results, such as how much you have spent to acquire how many leads and customers. You should keep refining your lead generation strategy to make sure that you are consistently meeting your goals and going in the right direction. In addition, you should rigorously test the effect of different CTA designs, website designs and website content because a little difference can deliver a significant improvement in results.

* Inbound marketing is a form of digital marketing that involves SEO, social media, blog and landing pages to generate sales leads.

26 Fantastic Ways To Grow Your Email List Organically

26 Fantastic Ways Singapore Businesses Can Grow Their Email Lists Organically

For many companies in Singapore and Asia that are inclined towards digital marketing, email marketing is a big part of pushing their products and services out in order to get more sales. However, start-up marketers shudder at the thought of building a subscriber list from scratch, because the task just seems onerous, so they turn to purchasing mailing lists from 3rd-party sales lead generation companies as a first resort. But chances are purchased lists in Singapore or Asia may do more harm than good in marketing your brand.

Firstly, you never know how many times the same contacts have been resold and emailed to by previous customers! The initially warm receptivity of fresh sales leads towards email ads wears out with the passage of time and it becomes a matter of time before they turn hostile by reporting email ads as spam.

Secondly, these contacts, which never personally opt in through your website in the first place, are not going to recognize you or your company. In any marketing processes, there is “warm-up phase” required to educate and nurture sales leads until they come around to understanding who you are, where you are coming from, what is your expertise, and finally, what you have to offer. Failure to adhere to best marketing practices can result in ruining your brand’s reputation in the long run, something which is obviously undesirable. This malpractice of email marketing is common in Singapore and Asia.

Thirdly, when you factor in the inevitable attrition rate, acquiring new email subscribers is as much continuous as it is critical to the survival of any online business in Singapore and Asia.  This means you can’t rely on buying email lists forever, even if you are privileged to purchase warm, targeted lists from rare quality sources—you could go broke! It pays to reduce your acquisition cost by generating email sales leads yourself, with your own skills and technical resources.

For these 3 big reasons, I have created a quick checklist of 26 tips for growing your list organically for you to run through. Some are simple to execute, while others are sophisticated and require planning. Not all will be applicable in Singapore or Asia depending on the nature of your business, but do keep your mind open and continue to maintain what you have always been doing and considering new methods. These are tried and tested implementations that email marketers in Asia reported with great success.

1. Wherever possible, publish your opt-in form in the top fold on every web page. Your website visitors can’t help but notice it and subscribe if they so wish. Give your opt-in form as many chances as possible!

2. Use a lightbox-style popup form. A popup form is best implemented in article pages, whereby the visitor scrolls down to scan the article and is disrupted by a sudden popup. For the best conversion rate, the offer must be related to the topic of the article. Not recommended for implementation on every web page because it would seem obnoxious. Use it selectively.

3. Speaking of the offer, make it an valuable gift that visitors can’t resist! Ask yourself: What is it that I would pay for but give away for free? Not saying that you are to give the whole house, but value is subjective. Think strategically what you can offer as a lead-in—the beginning phase of a buyer’s journey to bring complete fulfillment to their needs, wants, problems, challenges etc.

4. Give visitors compelling reasons to subscribe by stating the benefits of your offer. Even introduce quantity-limited or time-limited exclusivity.

5. Create an ecover graphic for your gift to increase its appeal. You can find some amazing 3D ecover designs here.

6. Keep your opt-in form short and sweet. Most forms I see on other websites only ask for a name and email address and that is good enough. Some even do away with the ‘name’ field. Here at iSmart, as we provide landing page design to our B2B clients, we also find the necessity to ask for more information about their visitors like job designation, income level, number of years of experience etc., but we implement ‘smart’ forms designed by HubSpot Singapore which will not ask the same questions again should existing subscribers opt in for another offer on the same website, not even their names and email addresses.

7. Have dedicated landing pages to drive subscriptions because visitors can now focus 100% of their attention on your offer, thus increasing conversion rate.

8. Reproduce your landing pages in your Facebook fan page! This is possible with setting up a tab and showing your landing page within the tab’s iFrame area. Use Woobox for this.

9. Make use of social networks to send your fans and followers to the landing pages. Tweet about it or announce it in your Facebook timeline or LinkedIn news feed. Also mention your offers in your LinkedIn profile description, as Google+ posts and in the Google+ ‘About’ section. If you have gotten ecovers ready, pin them on Pinterest and consolidate them in a pinboard so that fellow pinners and followers can find them easily.

10. Include social sharing buttons on the landing pages to encourage subscribers to share them to their own connections!

11. Include your landing page/offer link in your email signature.

12. Try pay-per-click (PPC) advertising using Google AdWords or Facebook Ads to drive targeted traffic to your landing pages. Compared to email list purchases, you can start small and manage your expectations over how much ROI is generated from each lead.

13. Design mobile-optimized landing pages and use AdMob to promote them.

14. Write and submit articles to article directories or be a guest blogger. Content marketing is mostly a free but effective method to demonstrate your expertise, establish your authority and get readers curious about what you can do to solve their challenges.

15. Email existing contacts to let them know of your latest gift and encourage them to share with their social connections.

16. Go one step further by setting up an affiliate program to attract affiliate sign-ups so that affiliates are motivated by monetary incentives to promote your landing pages, provided you have something to sell in the back-end.

17. Comment on other blog posts of related topics so that you can leave your name and landing page URL in your comment.

18. If you write a regular newsletter, archive old issues for public viewing so website visitors can expect what kind of quality content you have to offer, and will subscribe if they so wish.

19. Branch out into producing short YouTube videos to drive traffic to your landing pages. The URLs can be mentioned in the text description or shown as a caption or in the last few seconds of the video.

20. Do ad-swapping. Ad-swapping is a mutual arrangement in which 2 non-competing marketers exchange ads to cross-promote each other, the main aim of which is to get new subscribers very quickly. Ads can come in the form of banners, text links, blog posts or even tweets, but the most common and effective swap medium used by digital marketers is email. If the other party is reluctant to carry out an ad swap, discuss how else he could benefit from collaboration for as long as you can get him to promote your gift/landing page to his list as a form of personal endorsement.

21. Purchase a solo ad space. Normally, marketers would not do ad swaps because they already have a solo advertising scheme in place for their emails or newsletters. Check with them how much it costs to place an ad in their newsletters and how many new subscribers can be expected. Marketers can charge for solo ads because they have huge readership, so do consider solo advertising as a possible investment option for lead generation.

22. Keep creating new offers! More offers lead to more landing pages and more reasons to opt in more often to download them.

23. I have seen a couple of brilliant last-ditch effort to get unsubscribers to resubscribe again. A simple message on the ‘unsubscribed’ page goes like this: “We are sorry to see you go. If you feel you have unsubscribed by mistake, please click the button below and you are back in the list!”

Other websites employ a “double unsubscribe”, which is similar to “double opt-in” in that you have to click a confirmation link in a new email.

Yet others offer an alternative gift (or a lightbox popup form) on the ‘unsubscribed’ page to entice you back, or execute an exit popup showing a subscription form for another gift.

24. If you are a frequent business networker, you can also print your landing page URL on your business card and tell people about it if they need more information.

25. Host your own events, both online and offline: webinars, hangouts, seminars, training classes, networking sessions, contests etc. These events provide opportunities for participation and the first gate is a simple online subscription or registration form!

26. If you print marketing collateral, include your landing page URL or a QR code in them. QR codes are especially effective for exclusive promotions and can be depended on for its ‘anonymity’, need for a small print area and suitability on certain items like receipts, catalogs, small sheet inserts, bags, boxes, price tags, etc.

The Secret to Integrating Email Campaigns with Social Media and Mobile

The Secret of Making Email Campaigns Work Effectively with Social Media and Mobile

Among businesses going digital, email remains a popular marketing channel in Singapore. It is one of the most effective methods for mobilizing contacts. You can personalize an email to address each recipient individually as if each of them thinks they are the only one to receive it from the sender, therefore they should feel their interest has been served.

However, email marketing is not a winning strategy on its own. Rather than using it as a one-off tool, your marketing efforts will be far more successful if you properly integrate email marketing with social media marketing and mobile marketing.

Email & Social Media Integration

It is evident that email strategies that are integrated with social media produce better results. Studies show that 65% of the top 20% of B2B marketers integrate email with social media for the purpose of lead generation, compared to the industry average of 51% (Aberdeen Research).

Fortunately, integrating social media into your email strategy is easier than you might think. Here are some tactics to help you get started:

Adding social media sharing and follow buttons to your emails will increase the reach of your emails beyond the recipients in your database. By increasing the visibility of your brand, you are more likely to generate new leads.

Send emails based on social media insights. By using integrated marketing analytics, you should be able to see a list of email subscribers and leads who have mentioned your company on social media platforms. You may like to send them a follow-up email with targeted information in addition to responding to those highly engaged social leads.

Grow your email list through social media. Leveraging your social media presence gives you additional channels to build your email list, thus improving the awareness of your brand. For an example, consider placing a call-to-action on your Facebook page. Ensure that you spell out clear benefits to email subscription so that you can turn your social media followers into subscribers.

Email & Mobile Integration

Creating a strategy to reflect the way recipients open and read emails is going to be extremely important in the coming years. Studies show that 48% of all emails are opened on mobile devices, and 69% of mobile users delete emails that are not optimized for mobile viewing. However, it is surprising to note that only 11% of emails are mobile-optimized. Here are some tactics to make your email strategy mobile-optimized:

– Test your email templates to see how it appears on different mobile devices.

– Ensure the call-to-action buttons and links are easy to click for readers using touchscreens.

– Create both plain text and HTML versions of your email.

– Use descriptive text under the images, in case it does not appear.

– Optimize the landing pages and forms of your email links so that mobile users can easily fill out their information.

5 Reasons Why Emails Don’t Get Opened

5 Reasons Why Emails Don't Get Opened

Email marketing has become an essential tool for business ever since the introduction of the Internet, and now even more so with the growth of Inbound Marketing*. It is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience.

As marketers, we’re always seeking new ways to improve the content, design, headlines etc., to get more of our audience’s attention towards our emails. However, some recipients will delete an email before they even open it! Why?

Below are 5 reasons an email may never get opened:

  1. Email Subject Line

Firstly, you have to consider the importance of subject lines in conveying your message. You only have one shot at making a great first impression, and the subject line is responsible for this. It serves to provide the audience with some insight as to what the message is about and hopefully spark their interest; it is the deciding factor as to whether your email gets opened.

Subject lines that are too long or too broad will often be ignored. DON’T write in all CAPS or include symbols or strange characters! Not only is this obnoxious, but you’re more likely to end up in a spam filter. Make your subject line relevant to the message and easy to understand what you are offering. Make it simple and clear!

  1. Sending at the wrong time

If you have implemented an email campaign, knowing what day of the week and at what time of day is the best time to send an email blast is a key element for email success. Sending on the wrong day or time can negatively affect your email performance. According to a Pivotal Veracity study, early morning email delivery has the lowest open rate. This makes sense since the first time most people check their email is when they arrive at work, and the common habit is to delete anything unimportant in order to reduce clutter before the day starts.

According to MailChimp, more people open emails during the day than at night. You may find that changing the time that you send your emails will change your open rate. More emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days.

  1. Serving annoying content

Your content must be valuable to your audience by taking on the qualities of being informative, interesting or compelling. Good content makes and supports the value of what you are offering. It should be well organized, easily found, and easy to promote. If you are not able to serve content that is full of information and offering what they are looking for, your email would end up in their trash box. Here are the 8 types of emails you should be using. (Tip: Having good content in your emails will also help you to create an enticing subject line, which as we said earlier, is important as well.)

  1. Sending one big image

We know it’s enticing to take that gorgeous flyer created by your professional designer for printing, then save it as a JPG file and plug it into your email, but sending one big image is risky. Servers are more likely to filter emails with large images, and our audiences may move on to other things before your image fully loads. Some email programs like Gmail and Outlook block images by default.

Thus, what is the best way to produce an email? Get your HTML designer to slice your gorgeous image and convert it to a HTML version.

  1. Landing in spam

There are several things that email filters will search for when reviewing your content for spam. Words and phrases like “Guaranteed”, “Free”, “Act Now” and “Credit card” are red flags for spam filters. Using numerous special characters and excessive punctuation marks will also flag spam filters.

Use the above tips in conjunction with testing and you may perceive an improvement in your open rates.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

7 Cheats For Better Lead Generation

7 Cheats For Better Lead Generation

One of the problems that I most often hear about from clients, both small or big business owners based in Singapore and Asia, is that they do not get enough sales leads to grow their business.

Yes, generating sales leads is an essential part of growing your business.

Here are some tools that I would like to share for generating sales leads which use more of an Inbound marketing* approach.

  1. Websites

Exchange links with other entrepreneurs or partner websites that have the same niche or focus as yours. When people visit the other websites, they will come across your link and be redirected your website, which will bring you more traffic.

  1. Landing pages

a) Add simple forms

This is an easy way to get your clients’ information. Keep in mind that the form should be very simple and easy for them to fill up. Short, concise forms do better than lengthy forms. It’s certainly common sense that people don’t want to waste time filling in information.

b) Offer something which can help your clients’ business

You could allow your visitors to submit forms for:

1) Free demos

2) Free eBooks

3) Free Assessment

4) Case Studies

5) Free Webinars and so on…

  1. Email Marketing

This is simply one of the most powerful forms of lead generation. For very little cost, a professionally written email marketing campaign can generate a steady supply of high quality, targeted sales leads for your business.

  1. Blogging

Blogging is very feasible, and only takes some commitment for you to be able to turn it into a lead generation tool.

Your lead generation depends on your call-to-action.  If you want to increase your sales leads, here are some things you can implement on your blog:

  1. Subscribe to email course – this is a series of informative emails your visitor opts into, which will allow you to have the chance to sell your business in the emails.
  2. Download a free eBook or report – this captures people’s information for later follow up, which is how you generate leads for service businesses.
  3. Social media sharing – Using social media networks like Facebook, Twitter and LinkedIn to promote your blog content can help in reaching out to a wider readership and also in popularizing the content. You can do this by enabling viewers to share your blog’s content on social media networks by inserting sharing buttons on your web page.
  4. Register to see training video – Training videos are becoming popular now because you can get a great, informative video.

These are some of the strategies which can be helpful for doing lead generation with blogs.

  1. Social Media

When it comes to lead generation, social media can be a very effective tool for Singapore and Asian businesses. There are millions of people who are active on social media platforms (Facebook, Twitter, LinkedIn) on a regular basis. For this reason, using social media can help you to remain connected with your exciting clients or potential clients, and market your services in the best possible way.

  1. SEO (Search Engine Optimization)

It is also equally important to make it easy for people to find your website or pages through search engines.

Here are the best practices for Search Engine Optimization (SEO):

a) Pick a primary keyword for each landing page

b) Place your primary keywords in your headline and sub-headline

c) Include the keywords in the body content

d) Include keywords in the file name of the image (Using Alt-Tag)

e) Include the keywords in the page URL

If you apply these SEO practices to your website, you will definitely get higher rates from organic searches. The higher you rank in organic searches, the more people will find you.

  1. Follow-up emails

Send “Thank You” emails or follow up emails to your clients after they buy your products or services, and send them an email few weeks later with a special offer or announcement. This way, you can keep the relationship going.

* Inbound Marketing is a form of digital marketing in Singapore and Asia that involves SEO, social media marketing, blogging and creating landing pages to generate sales leads.

Inbound Marketing In Singapore Needs A Serious Jolt!

Google Trends

The screenshot you see above is captured from Google Trends. “Inbound Marketing” as a key phrase first appeared in 2007 and has been on an upward trend. Today, it is widely practiced around the world and is gaining popularity in Japan. We expect tremendous growth in South-East Asia for the adoption of Inbound marketing in 2015.

I used to hear that South-East Asia is behind the United States in technological trends by 10 years. We at iSmart seriously hope that Inbound Marketing catch on fast in Singapore, not just because we are in the business, but because outbound marketing is getting less viable by the day as the marketplace evolves. Many local marketers are not highly aware of new development in digital marketing methodologies, yet the potential for going Inbound is huge when Singapore is considered the most connected country in the region, with broadband Internet penetration close to 100%! Malaysia, Indonesia and the Philippines also boast a sizeable Internet user base.

It’s up to us to evangelize the long-term benefits of Inbound Marketing. With ECommerce getting more prominent of late, we are confident that Inbound Marketing is sure to follow next.

Singapore marketers must be thinking, “What’s so special about Inbound if it’s any different from digital marketing?” When I first got in touch with the Inbound philosophy, I could not tell it apart from my earlier Internet marketing experience either, but the subtle difference is there. In fact, you’d never realize email marketing can take an outbound approach as much as an Inbound one.

For example, every time you blast out an eDM mail and hoping and praying someone will click it, that’s outbound. On the other hand, a website visitor arrives at one of your landing pages and download an interesting ebook offer. Thereafter, a series of scheduled email messages is sent out to him on a 3-day interval to nurture his interest until he becomes sales-ready: that’s Inbound.

Outbound: First, you execute a marketing action, then prospects react within their choice.

Inbound: First, prospects signal their interest by their top-of-the-funnel action, then you follow up on them.

Which marketing approach is easier…much easier? There is no debate: Inbound is the way to go because it builds on prospects’ interest that is already there; they come to you on their own initiative. At any point in time—not even in the closing stage—there is no hard selling. Even traditional business owners would have a few good ‘Inbound’ moments, like when you pick up a call and someone whom you have never prospected asked about your products and services. Would you be happy to receive random leads like this at no extra advertising cost? Sure you would. Inbound Marketing is touted to lower lead generation costs by 60%!

I think one of the strongest component of Inbound that sets it apart from digital marketing in general is its follow-up process. Many corporations in Singapore may have an email database here and a blog there, but they’d never know how various digital marketing elements can gel together to become comprehensive. Inbound Marketing, through the use of HubSpot, the world’s no. 1 Inbound Marketing software, is a holistic approach to converting a cold lead into a warm Marketing Qualified Lead (MQL) which ultimately becomes a customer, and throughout the process, the marketing execution is timely (saves time) and cost-effective (saves money).

Inbound Marketing Is Hard

Inbound is not just list building: landing pages are strategically positioned along the buyer’s journey to frame a lead’s problems or challenges and offer corresponding solutions.

Inbound is not just content marketing: articles are written not generically, but with a sharp focus that is relevant to the readers depending on their buyer persona and where they are along the buyer’s journey.

Inbound is not just email marketing: emails are written to be helpful, informative and conversational and sent to the appropriate segmented subscriber list to engage subscribers and build closer relationships. The dialogue and nurturing process breaks down leads’ defenses so they can be more open to speaking to your sales team later.

Inbound is not just search engine optimization (SEO): selected keywords lay the foundation for remarkable content to be written for searchers first, then the search engines. This paves the way towards better understanding of your buyer personas’ queries.

Inbound is not just closing the sale: Too much money, time and effort had been spent to acquire customers only for businesses to neglect them. It is a grave mistake and a huge let-down to customers. According to the White House Office Of Consumer Affairs, “It is 6, 7 times more expensive to attract a new customer than to retain an existing one.” Inbound customer service goes above and beyond to build trust and lasting relationships as a critical priority to creating the Inbound experience. When customers become promoters of your business, you gain 3 very powerful intangible benefits: social proof, marketing leverage and competitive advantage.

It is clear to us that Inbound requires a higher marketing school of thought in order to provide a fuller customer experience in relation to our businesses. Singapore companies have always been ahead of neighboring countries in terms of business practices, so it is high time that we must uphold our leading position by continually updating our marketing strategies to meet business growth goals.

Inbound is the next wave of marketing to maximizing your growth potential. If you are not sure how to get started, do not hesitate to call us or drop us a mail, or you can apply for a FREE website evaluation. We relish a challenge that helps us on both sides to grow in knowledge and expertise in 2015 and beyond.

3 Ways IT Hardware Companies Can Benefit From Inbound Marketing

3 Ways IT Hardware Companies in Singapore Can Benefit From Inbound Marketing

The IT hardware industry in Singapore has come a long way since the halcyon days of IBM. The PC technology of the 80s now looks primitive, but it was a game-changer once it became affordable for the masses. Computing power began to compound according to Moore’s Law as personal computers grew smaller. The Internet then came about as a whole new virtual world that connects every person to one another from all corners of the Earth. Next, cloud and mobile computing develop as a response to the need for seamless data sharing and collaboration. As Internet users spend more hours of their daily lives online, the marketplace also evolves accordingly: with an abundance of information readily accessible on the Internet, users are developing new online habits of researching products and services before making a buying decision.

As digital marketing, specifically Inbound marketing, has also progressed in tandem with new Internet business development, IT hardware companies like yours are best placed in today’s time to harness the full potential of going Inbound. It helps that tech-savvy prospects are already going online to look at hardware vendors’ products. You are much less likely to see a famous computer company like Dell, IBM, Lenovo, Apple or HP advertise their B2B hardware like business servers, NAS servers or VPN routers and switches in a B2C medium like the mainstream newspaper now than in the 90s, because they are recognizing a serious mismatch between product promotion and marketing channel.

There are 3 ways IT hardware companies can benefit from Inbound marketing*:

1) The ability to attract targeted visitors: Inbound marketing is not about trying too hard to change people’s minds about purchasing your products and services. It is simply making your products and services more prominent on the Internet so that people who are already interested can easily search for you. The first action that prospects take when they began to look at products is to do a keyword search. As a marketer, on your part, you must anticipate the keywords and phrases that your prospects are likely to type in the search box so that when your hardware gets found, the product information ties in with what your prospects have in mind.

A few suggestions:

“top 10 business servers singapore”
“dell business servers singapore”
“best vpn routers singapore”
“business server repair singapore”

2) The ability to qualify more sales leads: Content is the main driver of Inbound marketing, and content is designed for the sole purpose of driving leads into a marketing funnel. At the research stage, your leads are not ready to buy, but they are interested to learn how your business hardware solutions can solve their challenges. The job of the marketing funnel is to educate and nurture your leads about the solution they are interested in until they are sales-ready.

Speaking at an operational level, it means you can send them an ebook detailing the benefits of how using your hardware can solve several foreseen scenarios, or articles like:

“5 Smart Ways To Connect Multiple Offices For Remote Communications”
“5 Ways Server Virtualization Can Benefit Your Business”
“5 Ways Cloud Computing Can Benefit Your Business”
“5 Smart Ways To Circumvent Sudden Server Failure”

By demonstrating your knowledge and expertise in the subject matter, your leads can’t help but pay increasingly serious attention to what you can offer next to alleviate their pain points. Once they signal they are sales-ready, you can proceed to invite them for a consultation meeting.

3) The ability to generate more customers with less effort: There are 2 main factors supporting this ability in Inbound marketing. We at iSmart Communications work with the world’s no. 1 Inbound marketing platform called HubSpot. The most powerful thing about HubSpot is that you can view every recorded action of what your leads are doing on your website, like:

* What company a visitor represents when he visits your website
* What emails he had opened
* What links INSIDE the emails he had clicked
* What landing pages he had visited
* What offers he had downloaded
* What content he had shared on which social media website

By comparison, a web hosting cPanel may report daily hits and visits according to the most visited web pages on your site, or an email marketing platform may report only the open and clickthrough rates. But HubSpot knows your leads by their names and attach every recorded action to them, so you know their surfing or reading habits. No other software that we know has this powerful feature.

In fact, by the time you initiate a meeting with a sales-ready lead, you already surpass the fact-finding stage, and thoroughly understand his problems and needs before the lead could get to know you better!

HubSpot’s second powerful feature is its comprehensive analytics which enables you to analyze your marketing ROI. As your prospects journey from being visitors, to becoming leads and converting into customers, you can check all the statistics of your Inbound marketing performance and find room for improvement where specific areas are lacking. Or you can filter out non-performing marketing strategies and concentrate on those activities that drive the best visitors, leads and customers to your IT hardware business.

Are you not satisfied with the number of sales leads you are generating today? Don’t know what keywords you should optimize for your website? Have trouble with writing content that your prospects will love and share to their connections? Not sure which aspect of your IT hardware solutions are your leads most interested in? We at iSmart are certified Inbound Marketing consultants and we can help you answer these questions to ensure that your website can enjoy better leads and sales conversion rates. Contact us today to find out how we can move forward together!

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Why NOW Is A Good Time For Inbound Marketing

Why NOW Is A Good Time For Inbound Marketing

“50% of the 2013 survey respondents said that they consider their companies to be primarily customer-focused.” – 2013 State of Inbound Marketing*

The reason is clear to us: the convergence of SEO, social media, content publishing and email marketing is creating an attractive “buyer’s journey” experience for a prospect to fulfill 3 things:

1) Research for information
2) Cut through the clutter with understanding
3) Make informed decisions

The customer-centric approach that Inbound marketers adopt is designed to actively engage with customers and maximize customer satisfaction. Inbound marketing recognizes the need of prospects to:

1) Access the most accurate information possible from search engine results
2) Be furnished or educated with more details they may not be aware of
3) Be qualifed for their “buyer’s interest”

Accordingly, Inbound marketers have the job of:

1) Creating remarkable content that attracts readers, answer questions and fulfill their knowledge. Content includes web articles and blog posts, ebooks, whitepapers, guides, checklists, videos, podcasts, infographics, newsletter etc.

2) Encouraging social sharing of content on major social media websites like Facebook, LinkedIn, Google+ and Twitter.

3) Participating in online engagement to ensure that prospects are kept in touch and a high level of customer service.

4) Nurturing leads who have shown interest in offers and converting them into customers

5) Tracking results in analytics to improve Inbound marketing strategies.

Fortunately, HubSpot makes it easy for Inbound marketers to operate its software in order to handle the above 5 major aspects of their job.

1) The Analytics module enables you to measure incoming traffic and identify the biggest traffic sources so you can review Inbound marketing performances and focus your energy on what works.

2) The “Conversion Assist” module enables you to run A/B testing so you know which landing page design best converts leads into subscribers.

3) The blogging module helps you to not only publish your posts, but also optimize them with keywords so they can rank highly in the search engines.

4) The ‘Social’ module empowers you to cross-post a snippet to Facebook, LinkedIn, Google+ and Twitter in an instant and also keep track of your interactions with specific connections.

HubSpot is not known to be the world’s no. 1 Inbound marketing platform for no reason. Today, Inbound marketing is widely practiced around the world, in conjunction with the use of HubSpot, and is changing the way marketing campaigns are run.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Is Social Media Going To Kill Email?

Is Social Media Going To Kill Email?

The phenomenal rise of social media has created a wave of excitement in the marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. There are 2 key questions that we are facing with:

  • How to incorporate these new mediums into an effective marketing strategy?
  • Will B2B social media communications replace email marketing?

The answer is: yes, email isn’t going anywhere yet. Social and email can comfortably co-exist. Here are 4 reasons social media isn’t going to kill email:

1. Email is the preferred communication medium in business. Confidentiality and security are 2 very crucial and sensitive business matters. Can you imagine sending an internal financial statement via Facebook or LinkedIn?

2. You need an email address to connect to social networks. Email has been the common denominator for account creation and identification in all online social networks. It’s virtually impossible to create an online profile without providing an email address. Email is still a default means of access to your online accounts and it looks like it is going to stay that way for a long time.

3. Email is social too. One of the most popular ways to share content with friends or family is to send a link via email. Here we see a true synergy between social networks and email, where we find interesting content, and then share it with those closest to us. It’s true that social media has reinvented the concept of ‘sharing’, but the path a message takes is long and complex. And chances are high that somewhere along the line, email plays a role.

4. Mobile and email work well together. Emailing is a dominant activity on mobile devices, and the trend is increasing. For every hour spent on a mobile device, an average of 25 minutes is spent on email. This habit will become more pronounced as mobile usage increases, both business and personal.

Email Marketing: 5 Little Tricks To Improve Email Performance

5 Little Tricks To Improve Email Performance

It is always best to send marketing emails to those who actually want to hear from you. But no matter how hard you follow this, your emails oftentimes end up unopened or ignored. And then, when someone actually opens your email, they don’t actually click through. This is the main roadblock of email marketers today. But don’t worry, here are 5 little things you can start doing immediately to improve your marketing email performance.

When you send email from a real person, your email open rate increases. It’s that simple. Recipients tend to pay more attention to emails coming from an actual person’s name rather than a generic email “from” name, like angela_coopersmith1980@gmail.com. In fact, many email filters are set up to look for numbers, underscores, and superlative adjectives. A/B tests have proven that personalizing the sender’s name and email address increased the open rate an average of 3%.

2) Add links to your images.

The main purpose of email marketing is to get recipients to click through to a web page. One way to increase this without suffocating the copy with links is to put a link to your images in the email. Email readers have a high tendency of clicking through if it is indicated that the image has a link. A great example would be a call-to-action button. It’s quite tempting and makes you find out more about that image, provided that your image is interesting enough.

3) Add ‘alt’ text to your call-to-action buttons.

Many email clients set the default image viewing option to off. That means most of your audience may not see your well designed and optimized CTA. When you set an image’s ‘alt’ text, though, you let recipients who can’t view images in their email know exactly where to click to complete the action.

4) Add social sharing buttons

More email views lead to more opens and clickthroughs, so be sure to extend the reach of your email by adding social sharing buttons. Many email tools come with templates that have built-in social sharing buttons that make it easy—just fill in the destination URL and you’re good to go.

5) Add a ready-made email forwarding option.

Another way to increase the clicks on your email is to prompt your audience to forward the offer. You can add a little P.S. at the end of your email copy, such as “Not responsible for your company’s social media? Feel free to forward this ebook to a friend or colleague using social media marketing.” Link the call-to-action to a pre-made email complete with subject and body—all the first email recipient has to do is enter their associates’ email addresses and hit ‘send’.

5 eMail Newsletter Mistakes Most Singapore Marketers Make

eMail Newsletter

“It’ll have everything our customers need, all in one place.”

“Our list will be different—people will look forward to getting our newsletter.”

“Since we’re only sending it once a month, it’ll be a breeze to put together.”

Any of these statements sound familiar? While all of these things may become true for some, most often, email newsletters flop. They become an uninteresting junk of content that people automatically ignore, archive, delete, or straight up unsubscribe from.

That being said, here are the most common mistakes nearly every Singapore marketer makes when creating an email newsletter, and how you can avoid them.

Mistake #1: Having a Poorly Segmented List

As with any email marketing, the content in your email newsletter should be relevant to your audience. And that doesn’t happen without list segmentation. The problem is, often email newsletters are sent as the catch-all content—it’s so generic, it can apply to everybody on your email list!

Or no one at all, because generic content doesn’t get you far. Your email newsletter should only go out to those recipients who are interested in the subject matter of the newsletter. If my newsletter focuses on the latest social media developments, is it wise to send that newsletter to subscribers who wanted to hear about marketing automation software? I think not.

Mistake #2: Information Overload

Email newsletters often suffer from a few types of information overload: either the breadth of information covered is too wide, the quantity of information is too overwhelming for any reader to actually consume, and/or the information is just plain not interesting.

General rule: Write a brief description of the content in your email newsletter, then include a link to read more on your website so your reader isn’t overwhelmed with text in the email.

Not only is this easier to consume, but it also drives visitors to your website, provides opportunities for reconversion, and gets you more indexable pages filled with great content to improve your SEO!

Mistake #3: Competing Calls-to-Action

In most email marketing, with every new call-to-action you include, the effectiveness of each is diluted more and more. So in an email newsletter with so many different pieces of content contained therein—surveys, deadlines, offers, product launches, etc., it’s easy to break one of the cardinal rules of email marketing: including only one call-to-action!

So how do you get past this? The first step is acceptance—there will be more than one call-to-action in your email newsletter. But that doesn’t mean they have to compete with one another. Take a step back, and ask yourself what you want your recipients to do when they read your newsletter. What’s the point?

Mistake #4: Inconsistent Design and Layout

Because email newsletters are a compilation of stories, many businesses change the appearance of the emails from time to time to accommodate the ever-changing content. It makes sense—images could be of different sizes, there might be an uneven balance of content, or you can’t decide which content should be prioritized. But instead of making difficult choices, marketers often just adapt their newsletter design to accommodate a particular issue’s specific topics.

Don’t do it! Not only does it take lots of time to edit your email template, it also confuses your regular readers. Use a standard format for every single newsletter so it is recognizable to your subscribers. That means the same layout, the same image alignment, and the same placement of links and calls-to-action so your reader can scan and find the information they want.

Mistake #5: Vague Subject Lines

This is an easy fix, but such a common email newsletter faux pas. Often, the subject of an email newsletter is something along the lines of Weekly [Company X] Newsletter or Monthly [Product Y] Update.

What does this mean? What will the reader learn?

The interesting part of the email isn’t the frequency at which the recipient receives it—it’s the juicy information you’re divulging! Email newsletters have the opportunity to be chock full of interesting content, and as such are a very useful Inbound marketing* tool. So it’s a shame when marketers put significant time and effort into compiling and sharing their best announcements, offers, and content in an email newsletter, only to have it fall on deaf ears because the subject line lacks a hook.

Use these tips to ensure your next email newsletter is a smashing success and it leads to an ever-increasing, dedicated list of subscribers that look forward to reading your email content.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Email Marketing: 8 Types Of Email You Should Use

Email Marketing: 8 Types Of Emails You Should Use

In the latest marketing trends, emails have become essential in marketing. While it is often associated with traditional ‘interruptive’ marketing, it is a vital cog in Inbound Marketing* as it lets the inbound marketer reach out to leads who are potentially interested (when they download content from your landing page).

It allows you to send personalized messages in an instant at virtually no cost. But with the majority of all email being spam, it’s becoming increasingly more important to capture people’s attention, lest your email be regarded as spam and sent straight to Trash.

Even if the product you’re promoting is amazing, will the recipient even want to open your email?

The key to a successful email campaign is to offer a variety of emails that contains brilliant content, calls-to-action and list segmentation. Here are the 8 different types of emails you can send to your prospective customers to further foster your relationship.

  1. Events

There are two mediums in which events can take place—online webinars or offline roadshows. Such events are a great marketing tactic to raise awareness while involving your supporters.

Email is a great channel promote events or to update your leads on the latest news, making it easier to market your product as the marketer interacts directly with the prospective customers.

  1. Content offers

Content creation is one of the best ways to expand your audience and keep your audience engaged. Therefore by giving your audience something useful, such as free guides, webinars, videos or resources, your supporters grow.

  1. Product information

People generally do not want to receive these kind of product emails, but most of the companies send it weekly of monthly just to update their customers with the latest products. For each product update, include a large, clear headline with brief descriptions underneath along with images (people like images).

  1. New offers

This email is used to describe and promote your future offers with a call-to-action that links to a targeted landing page made for the specific offer. This type of email can generate more leads to your website.

  1. Follow-ups

When an individual takes an action on your site, such as making a donation, signing up for an event, or downloading an offer, make sure to keep the conversation going with a follow-up emails with a note of confirmation attached to it. Calls-to-action or additional information can be included while following up with your customers.

  1. Social media updates

When there are any new updates created in your Facebook, Twitter, LinkedIn, YouTube or Blogs, an email can be forwarded to your customers, in order to keep them updated on a topic you know they are interested in.

  1. Surveys

Using emails to invite supporters to participate in a short survey is a great way to learn about their recent experience with your organization. This is a bit difficult task to be accomplished, because of the customer’s busy schedule.

  1. Thank you Emails

Similar to follow-up emails, these emails are more of a courtesy so customers will warm up to your company/brand. It is important to set up an automated thank you email for anyone who fills out a form on your landing pages. These emails are designed to ensure that your organization can show gratitude for the amazing people who took time, effort, and money to involve them in your cause.

With all the types of email communication and tools available, email marketing is highly effective. An ideal email marketing campaign is a segmented processes that touch your customers, sponsors, and partners, backed up with personalized emails that provide them with the right type of information at the right time. For tips on making sure your emails get opened, read this blog post.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Full Internet Marketing Course In The “Chris Douthit System”

Chris Douthit System

It’s finally here, the ground breaking product launch that is going to give you more value than you have ever seen in one product.

Chris Douthit has put together a complete business system for pennies.

No Joke!

Set up your online business the right way from A to Z and for pennies on the dollar compared to what everyone else pays.

What to expect from this membership?

1. Professional training videos.

It does not matter if you are a super beginner, Chris starts you out at the bottom and you work our way to the top of perfection. Expect hand holding every step of the way.

2. How to create your website.

So many people fear having to create a website, well no worries, you will learn the easy way to create a website and how to get it up on the Net in less than 24 hours.

3. One-on-one help.

Unlike other similar packages, expect Chris to be on the forum daily helping anyone who needs it.

4. SEO done right.

Who wants free SEO traffic? Well Chris has almost everyone of his site ranked on page one of Google and in the top spot in most cases. Learn how he beats the big boys at their own game.

5. Article marketing.

Want targeted free traffic, why articles are so cheap and effective, and you don’t even have to write them yourself.

6. Media buying.

A picture is worth a thousand words. See those banners on your favorite sites? Learn how to get one of your banners up on that site as well.

7. E-mail marketing.

You need to keep in touch with your customers, other companies pay hundreds of dollars a month, Chris show you how to get the same thing for up to 80% off of what everyone else pays. Then the top system to get your customers to buy from you again and again.

8. Pay-Per-Click Marketing.

Chris was the very first copy write PPC author and has already helped thousands achieve PPC success. Be the first to learn some niche tricks most other pros don’t even know about.

9. Free software.

Chris’ company makes all the software he needs to be an Internet success. It’s a lot easier when you don’t have to buy those yourself. Your membership includes all those applications with no further charges!

10. Free hosting.

Stop paying $10 for each hosted website. From now on your membership includes unlimited free hosting.

Plus so much more…

Oh wow, I did not want this post to be so long, but with so many tools and applications being included in this one it was hard not to.

The Chris Douthit System includes some of the highest value I have seen in some time. And the best part is, you can get your hands on this one right now!

Grab Tons Of Traffic PLR E-books, Training Videos And Coaching With PLR/Resell Rights!

Inspiration DNA: Traffic Triple Threat

Khai Ng has just released another mega PLR package with PLR/Resell Rights to one of his most complete PLR packages here.

I’ll give you 3 reasons why this package is so powerful:

1) E-books targeting the most profitable niche in Internet Marketing

Everyone knows that traffic generation or lead generation is the no.1 problem for marketers all over the world.

Therefore, Khai’s latest package targets the hottest topics such as ad swaps, AdWords, article marketing, blogging, Craigslist, e-mail marketing, expert interviews, Facebook ads, forum marketing, guest posting, joint ventures, link exchanges, 100% commissions, giveaways, SEO, social bookmarking, solo ads and many more!

2) Technical setup videos with resell rights

Khai understands that many Internet marketing newbies struggle with the technical barrier so he has added tons Internet marketing training videos that you can resell with this package.

You can resell videos that will teach you how to register domain names, web hosting setup, changing DNS, using FTP, installing popups, creating sales and “thank you” pages, Clickbank setup, creating a PayPal button, e-book creation, PDF creation and many more technical training!

3) PLR and Internet marketing training with resell rights

Last but not least, Khai has included the resell rights to his very own 5-tier PLR training (which works for basic, advanced, expert, market leaders and even Internet marketing gurus!)

These 3 components are very powerful!

Talk about a triple threat!

You will be armed to the teeth and your customers will appreciate you for giving them everything they will need to get started.

Grab this package now for a fast action bonus as well.