Tag Archive for marketing campaign

9 Tips For A Successful Email Marketing Campaign

9 Tips For A Successful Email Marketing Campaign

Email marketing is still an indispensable marketing channel. How do you get your emails to stand out from the others in your readers’ inbox? Here are 9 tips for you:

1) Appeal to your buyer persona: Any marketer can write a generic email to his/her prospects, but it takes a real conversion expert to nail down the precise content that addresses your customers’ needs, lifestyles and even apprehensions. When you can define the likely customer profile that buys your product or service, you will have the capacity to think of a ready answer to address your customers’ challenges. By placing ourselves in the shoes of our prospects, we can better pre-empt their purchasing decision.

2) Focus on the beef of the message: Each email should have one clear message. I know this practice goes against those who publish regular ezines or newsletters with multiple articles or sections, but the benefits are:

a. You take less time and effort to complete an email
b. You can space out your content into an email series
c. Your readers are more likely to act on a strong call-to-action

So the point here is to avoid excessive content. Create the specific message using brevity and conciseness. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

3) Exclusive specials to email subscribers: Offer special promotions and discounts that are only available for those on your mailing list. Or provide valuable information that is not included on your website. Another way is to use gated content to ‘force’ website visitors to subscribe to read the full content. Sending holiday messages or birthday greetings (plus birthday-only promos) to enhance the business relationship.

4) Branding: Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out too. This will cause your readers to instantly recognize your company.

5) Strong call-to-action: It’s best to begin with the end in mind. Tell your readers exactly what they have to do. Make your links or graphical buttons stand out.

6) Take advantage of preheaders and make email previews work to your advantage: A preheader displays the initial line of the email body, with the text highlighted. Gmail and many other email platforms show this first line right after the subject line, so that is one easy way to get the attention of a subscriber.

7) Always proofread any correspondence that you send: This may seem obvious, but it is easy to get caught up in the informality of emailing. It’s just email, right? Actually, that couldn’t be farther from the truth! Every e-mail you send is a direct reflection of your business.

Whitelisting: Remind your readers to whitelist your email address so that your emails will not land in their spam folder.

9) Mobile-responsive design: With emails being read on a gamut of devices, it becomes necessary to design them for readability across the board.

Following these 9 tips will go a long way to ensure you can run a successful email marketing campaign. Are there other tips I have not covered. Feel free to comment below. Have a great day!

Discover 5 Elements That Make A Headline Magnetic

Ever encountered the following?

You’ve spent the entire week crafting this amazing ebook offer guaranteed to solve your audience’s problems, as part of a new marketing campaign.

With great anticipation, you put the finishing touches on your ebook and release it on the Internet.

You wait for the hits to roll in. Clicks start rolling in, but your conversions remain flat-lined.

Or worse still, no one clicks on your offer.

What could have gone wrong?

Attracting people’s attention online takes more than great content and slick design.

Headlines and titles are the most important part of anything you write. A powerful headline convinces people to keep reading and engage with your offer.

Brian Clark, CEO of Copyblogger stresses the importance of a catchy headline, saying, “Each element of compelling copy has just one purpose—to get the next sentence read.

People do judge a book by its cover. HubSpot did A/B testing on a title of an ebook offer to see which title would perform better. They took the original title “The Productivity Handbook for Busy Marketers” and compared results with a revised title “7 Apps That Will Change the Way You Do Marketing”.

Source: “The 30 Greatest Lead Generation Tips, Tricks and Ideas“, HubSpot

The revised title generated 776% more leads and improved conversion rates from 32.3% to 51.7% compared with the original title.

In short, the title has a significant impact on how attractive or effective your offer is.

So what’s the secret behind great titles to hook your reader?

Great titles employ one or more of these elements:

1. Make a promise

Source: Entrepreneur

2. Create intrigue

Source: Upworthy

3. Identify a need

Source: Forbes

4. State the content

Source: Goins Writer

So how do you go about creating these types of magnetic offer titles?

1. Use Numbers

Many ebooks and blog posts use numbers to start off their headlines. People typically remember three to five points, but odd numbers like 13 or 47 can also catch people’s attention for being unusual choices. Examples:

HubSpot’s “100 Ideas that Changed Marketing”
BuzzFeed’s “47 Hilariously Underwhelming Local News Headlines”

2. Use Interesting Adjectives

Examples include:

Effortless
Absolute
Wonderful
Free
Amazing
Essential

Users especially love verbs and adjectives in their headlines.

3. Use Unique Rationale

Consider the following examples in creating original list posts and ebooks:

30 Reasons to Start a Business Right Now
4 Secrets to Writing Killer Blog Content
10 Timeless Lessons from the Wall Street Crash
7 Proven Headlines that Convert

4. Use Trigger Words

Words like ‘what’, ‘why’, ‘how’, ‘when’ help to persuade readers of the value of your content. Strong headlines include either a trigger word or a number, rarely both.

5. Make A Promise To Your Reader

Are you listening to what your readers want or need? How does your content address these needs? Promise your reader something valuable.

Powerful headlines dare your reader to read your content.

Once the reader is hooked, deliver on what you promised in the headline. People don’t want to be tricked into reading something uninteresting. They want to be sent on an exciting journey and take away valuable insights in the process.

The best copywriters can take days to craft the perfect headline. Crafting a headline can often be something we think off the top of our heads but spending more time on your headline can propel your content above your competitors.

Before you publish, ensure the headline grabs people’s attention and doesn’t let go. And then deliver on what your headline promises.

How To Geotarget Ads For Localized Leads

It is a missed opportunity for businesses not to promote on the Internet. For those which are already doing it, it is another challenge to execute a geotargeted marketing campaign to accurately attract location-based leads. In this article I will write about the key steps and tools a webmaster must know in order to harness them for such a campaign creation.

Google, being a global, multinational corporation, does not have just one search engine at google.com. There’s google.de in German, google.es in Spanish and so many other languages. To learn of all the available languages, visit Google’s Language Tools.

So what’s the significance? If you should do a quick search with, say, the term “Internet Marketing” you’ll find both sets of results in google.de and google.es are different. The similarity is each contains some numbers of sites based on their native country-specific domain extensions and languages. This is Google’s attempt at presenting the best possible results based on localization and as you can see, it also becomes possible for you as the business owner to take note of the combination of factors that enables your localized site—if you should design one—to rank high in the “localized Google”.

Possibly the most influential factor is, as mentioned, the country-specific domains. Invest in website.co.in when there is a compelling reason to target the India market. You can still take on the lesser recommendation of sticking to just one domain. Some corporate websites I’ve seen have subdomains created to represent their various country offices e.g. india.website.com or website.com/india.

The IP address of the web hosting server with which you run your website also contributes some weightage to the localization effect.

From the SEO point of view, it is more effective to publish content in the local language since localized Googles run on the same language. Though there are many free and paid translation tools, you cannot afford grammar and vocabulary mistakes and miss out on subtle nuances of language when you’re in business. It pays to get a professional human translator to edit the content.

The benefits of inbound backlinking to increase PageRank still applies.

So far all that’s being said refers to on-page optimization to influence free traffic. In Google AdWords there’s also some work to do for geotargeting ads. However, AdWords have always been well known for ease of use so you can clear this hurdle in minutes simply by clicking on “Edit Campaign Settings” in your campaign and modify under “Target Audience” section.

Here’s the interesting part. Consider 2 phenomena in searches:

1) The unwritten rule of thumb for conducting a localized search is to input “(keyword) (location)” e.g. “plumbing london”.

2) Let’s say you live in the UK. Have you noticed whenever you access Google you are redirected to google.co.uk instead of the presumed ‘default’ google.com? That has to do with your web browser’s IP address, which becomes part of a range of addresses that is assigned to a region or continent, and the Google search engine has been programmed to act accordingly.

When you geotarget AdWords ads, it’s not necessary to put in location to the ad’s title, but consider carefully whether your business should accommodate travelers. Travelers would have done their homework before they make their travels, so you cannot restrict your ads from appearing depending on where these would-be travelers conduct their searches.

Example: your business may be renting out vacation homes in Florida, but surely it’s not only the Florida natives who rent vacation homes. What about the Brits?

Unless you’re highly aware of where your overseas sources of customers are likely to come from (Google Analytics will be helpful for tracking), you can switch off geotargeting option and put in title “Rent Vacations Home In Florida”. You may also put in negative keywords for locations where you know you won’t convert.

Alternatively, create and geotarget a separate ad appealing to British travelers for Florida vacation homes.

This article says it best about geotargeting in AdWords.

Let me end off by saying this post does not end conclusively and I’m sure there’s more to geotargeting strategies than meets the eye. I’m writing as a creative response to a query by a client of mine about targeting specific crowd and demographics, and I hope this post contains enough information to get you on a good start. Feel free to contribute more geotargeting tips by sending in a comment.

Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.