Tag Archive for Press Release

A Bird’s Eye Summary Of 10 Traffic Generation Methods

A Bird's Eye Summary Of 10 Traffic Generation Methods

The one common purpose of every website is to attract visitors. Without visitors a website does not have any effect or influence. In this article we will be looking at 10 traffic generation techniques that can be implemented to attract more visitors to your website.

Nothing is for free and without hard work and dedication these techniques will not guarantee success. For the best results it is advisable to use a combination of the 10 techniques as part of your traffic generation strategy.

1. Article Marketing

Consumers use the Internet to get information on the topics that they are interested in. More information will be available on popular topics (celebrities, news, and more) than on niche topics. In order for article marketing to work you have to find a niche market to write about. Not all niche markets will generate traffic and you need to experiment a bit. The best part of article marketing is the fact that the costs are very low. There is however an investment in time. Articles need to be original, unique and well written in order to attract visitors through your text links within the article or resource box. Readers who find your article informative will point other users to your article through blogs, forums and bookmarks.

2. Video Marketing

The use of video as a marketing tool has increased dramatically over the last couple of years. Video can be used in various different ways to market your website or products. Videos can go viral easily and can attract a lot of customers to your website. Youtube is still the best site to post videos to but there are a number of high quality video sites available.

3. Social Sites

Facebook and Twitter are 2 examples of social media sites that have grown rapidly in a short period of time. The benefit of social media is the instant interaction with your consumer base. Google also lists Tweets in the search result pages and this can lead to additional exposure. You can integrate most of the social media sites with your website to allow visitor interaction. If you are serious about generating traffic to your website, you need to make use of social media to market your site.

4. Forums

Partaking in relevant forums or discussion groups through comments, questions or posts is still a very good traffic generation technique. You need to research related forums and join the high ranking trusted ones. With forums the key is your signature link. Use a signature link that entices the reader and that results in visits to your site.

5. Blogging

It is very easy to start a blog and the costs are very low. Look at creating a blog linked to your website and post relevant information on the blog daily. Ping your blog to ensure that it is picked up. You can also link your blog posts to your Twitter profile. If you post high-quality and informative content, visitors will follow!

6. Social Bookmarking

Bookmarking your site on websites like Digg, StumbleUpon and Reddit will results in one-way links back to your site. It is also a great way to gain more exposure for your website. Use the bookmarking sites for your own use by bookmarking sites that you like. Make sure that these bookmarking sites are integrated with your website to allow visitors to bookmark your site.

7. Podcasts

Podcasts can be a great traffic generation tool. You can either publish a podcast or be a guest on an established podcast. Find podcasts or Internet radio shows that focus on a relevant subject and find out how you can become a guest speaker. Good podcasts are normally referred to friends and can go viral resulting in traffic to your website.

8. Banner Advertising

Look at using low-cost banner ads on large ad networks. Banners can attract attention in some websites and can be a great traffic generator. There is no need to spend thousands in the beginning and a banner with a simple sales message is just as effective.

9. Press Releases

Submitting a press release about your site whenever there is something to announce will generate traffic. Search for free press release templates if you want to write your own press release. Unlike article writing, do not overdo it; only submit a press release if you have something to announce.

10. Pay-Per-Click

Pay-Per-Click campaigns can be profitable or cost you a lot of money. What makes this form of advertising ideal is that you reach your identified target market directly and should therefore achieve a higher conversion rate. The key to a successful Pay-Per-Click campaign is great ads with perfectly targeted keywords. You might have to experiment a bit in the beginning with your ads and it is advisable to set a limit on the cost.

Generating traffic to your website is not as easy as it looks. If you are not familiar with any of the above techniques, please research them further before implementing them. Remember that the above techniques will also generate backlinks to your site and should therefore improve the position of your keywords on the search results pages and improve organic traffic to your site.

4 Enhancements For Your Marketing Expenditure

4 Enhancements For Your Current Marketing Spending

Your marketing budget is always being utilized in several different directions. Sometimes, it is very difficult to know what to invest in to reap the best results. This post is aimed to direct your spending to all the right areas; read on to see which areas are usually heavily invested in, and how you can make the best of your budget spending.

1) Pay-Per-Click Advertising

You would be surprised to know how many businesses invest money in getting paid traffic that just directs to the home page. This will only drain money,  as it generates merely traffic, rather than creating useful leads.

Enhancement:

Make sure to use the targeting features in your marketing tools to reach your target buyer personas. Filter your ads by the relevant demographics and search terms on Google. Also, don’t forget to send that traffic to a relevant offer rather than diverting them to the home page. This will help you generate more leads.

2) Purchased Email Lists

Many businesses hunt for new audience by purchasing third-party marketing lists. It does not help readership because the lists of contacts are untargeted.

Enhancement

Rather than annoying your audience with irrelevant content, offer valuable resources on your website that your prospects will gladly sign up for. The marketing list of subscribers you create by doing this will, by their receptive response, subsequently grant you permission to write to them.

3) Paid Press Releases

Press releases have had a long-standing tradition of being the only way to get to the audience; that was before the evolution of Internet. When the Internet began to grow in use, online press releases become a great way to get ranked higher in search results. For instance, Google used to rank websites higher solely based on the number of Inbound links. Using press release websites for SEO is an incredible way to increase your search ranking.

Enhancement

Write the post on your own website. Share it on social media and be the owner of your content. Google favors websites with fresh, original and quality content. This will target the audience that you are looking for.

4) A Mobile App for your Company

Everyone in the crowd is out there with their smartphones and tablets surfing the web and using apps. Apps have become quite accessible, and you may consider creating one for your company. Mobile marketing is a very effective channel for market penetration and capturing attention. Generally speaking, a lot of business websites are not ready for this seismic shift in mobile usage by being mobile-friendly and responsive. Being adaptive to trends means you have a chance to stay on top of your prospects’ mind.

Enhancement

At first, it seems like all apps are unique and you would be racking your brain over what kind of app to design for your company. “Push notification” apps are great for boosting user engagement and improving your app’s user overall experience. Almost any kind of business would do well to ‘push’ updates to their prospects and customers to keep them in the loop.

Check the following Q&A threads in Quora to learn more about Push notification design:

What companies are the best at using push notifications to engage with customers?

How are push notifications technically designed?

How do push notifications work?

With so many outlets for your precious marketing dollars, it is vital that you put your money where it will work the hardest for you, so that you will be able to target the audience that you have always wanted.

7 Secrets For Successful Freelance Copywriting

1 – Create value in what you provide. Give 10 times or more the value of what you charge for your services.

2 – Get paid at least 50% before you begin any work on any project for a new client.

3 – Turn a small project into a larger one by learning more about marketing and upselling; e.g. if a client needs an e-newsletter, can the lead story also be used in a press release.

4 – Set up a package plan for your business that offers clients a better rate in exchange for guaranteed work over extended periods of time.

5 – Have your client sign an agreement that outlines your terms of service, what you will do, fee agreement, timetable, and any caveats.

6 – Be sure to include a cancellation clause in your agreement that lets you keep your deposit should a client cancel the contract after you’ve already started work.

7 – Never charge by hours worked. Charge by project based on the value and return on investment (ROI) you’ll provide.

Source: The Writer’s Life, 8/3/12.

7 ways to get free PR

“The cleverly expressed opposite of any generally accepted idea is worth a fortune to somebody,” said F. Scott Fitzgerald.

But how can you use this principle in your PR to get media attention? My colleague, marketing expert Marcia Yudkin, says you can do it by:

1. Taking issue with a survey result.

2. Disagreeing with a common belief or counteract a stereotype.

3. Championing an underdog.

4. Revealing common misconceptions.

5. Making surprising predictions.

6. Exposing flaws in something assumed to be beneficial.

7. Describing the underside of something popular.

Example: Bob Baker and 3 colleagues in the music business collaborated on a press release titled “What’s Wrong with American Idol?”

Their press release criticized the popular U.S. talent show for misleading aspiring musicians and the public about what it takes to succeed in music. Baker’s reward for stirring up controversy: 5 radio interviews that highlighted his status as an expert on careers in music.

E-Book Creation and Marketing Program for Only $1

Over the past 5 years, I have watched many individuals and companies make money with e-books. I remember sitting in awe, as e-book marketing master, David Riklan, founder of SelfGrowth.com, sold over $108,000 in e-books in just 24 hours!

BUT, even with such amazing stories like David’s, I have always wondered whether e-books would really take off. The answer came in a press release that Amazon sent out a few days ago.

*** AMAZON PRESS RELEASE ***

Amazon Kindle (their e-book reader) is the most gifted item ever on Amazon. On Christmas Day, for the first time ever, customers purchased more Kindle books (e-books) than physical books.

WOW!!!!

I sat reading this in awe. At this point, I realized for the first time just how important e-books are. I knew that not only did I want to begin promoting e-books, I wanted to help you create and market your own e-book, so I went directly to the #1 e-book marketing expert for help!

*** E-BOOK CREATION and MARKETING PROGRAM for ONLY $1 ***

Exclusively for my friends, David Riklan will help you create an e-book (or any information product) from scratch and make it a bestseller in just 56 days.

And you can get started today for only $1. Learn David’s step-by-step strategy which helped him sell over $108,000 in e-books in just 24 hours!

Get complete details here.