Tag Archive for seo

Warning: Don’t Use Google AdWords

Media Traffic Meltdown

Don’t even bother with Google AdWords, Yahoo!, Bing and other PPC networks—it’s the fastest way to burn through your money without seeing any results.

And forget about writing articles and blog post until your fingers bleed.

There is a new way. Use this instead.

Getting traffic with all the old-school methods is usually either ridiculously expensive or time-consuming.

But with “Media Traffic Meltdown“, you will NEVER AGAIN:

* Lose Money With PPC
* Waste Time With SEO
* Waste Cash “Toying” With CPV
* Kill Yourself Writing Articles
* Burn Hours Every Day Bookmarking
* Destroy Your Brain cells Blogging
* Expend All Your Mental Energy Finding Backlinks!

Forget all the wasted money…

Forget all the wasted time…

Forget killing yourself for scraps of traffic and small earnings…

And start sending unstoppable floods of highly targeted, extremely interested (wallet in hand) traffic that is searching for what you’re selling…

And it’s so easy, you’ll kick yourself for not having started this sooner.

How to start your own article directory for passive income

Content Magnet Fortune

I’m sure you’re no stranger to the idea of article marketing i.e. creating articles that are keyword optimized, leaving an author bio in the footer of the article and then getting it distributed through the networks etc. etc.

Whilst it still works and works very well, there is the other side to this story that requires much LESS effort and yet allows you to still earn a passive income!

Why not host your own article directory to attract writers without you lifting a hand to write a single word?

Inside “Content Magnet Fortune“, you’ll be shown:

• Where and how to download, unpack and upload your article directory software (free software)

• How to install your new article directory from start to finish

• How to add Google AdSense or affiliate banners to your article pages (for income)

• How to change the title tag of website for SEO purposes

• How to customize your article directory’s home page for customizing

• How to monetize the home page of your article directory

• How to maintain and manage your new website

• Discover how to automatically start receiving new articles

• Uncover further monetization strategies!

And much more!

I’m very excited to share with you this because you don’t often come across professional advice on running article directories that completely turns the tables around the traditional idea of “article marketing”!

Book Writing: Simple 6-Step Process To Writing Your Own eBook

Simple 6-Step Process To Writing Your Own eBook

One of the simplest paths to gain standing, leads, credibility and trust from your clients is to write your own ebook.

Many people are intimidated by the idea of ebook writing but the truth is, the process is really straight-forward and it can be terrifically profitable. If you’re already involved in activities such as blogging, article marketing and making relations with newsletters, an ebook is just one step beyond in the entire process but can truly give your credibility rating an additional boost.

Bear in mind that for an ebook to work the way in which you need it to, it must truly look at the issues, concerns, or needs of your market. The content must be top-notch. Here are 6 steps to writing your own ebook:

1. Select a subject for your target market. Don’t make this into a huge product. Pick something relatively narrow within a major topic. For example, if the main topic is Inbound Marketing, select something that fits within that category like SEO, or you might go even farther and simplify it down to “SEO for landing page design”.

2. Brainstorm. Write down each idea you have, walk away and come back and write more. Put down everything and anything for now.

3. Organize your concepts into an outline. Divide your ideas into headers, subheaders, chapters and write descriptions of each point you include. Make sure to keep an eye on your references and write those down too.

4. Research. Hopefully you have picked a topic that you are acquainted with already but whether you have or haven’t you’ll need to do research to make your content as valuable as possible. Take notes, mark references and use quotes as you write your own ebook.

5. Put all of your organized ideas and research into a particularly long article of at least thirty pages. This is your ebook! As you write, you will instinctively know where your content has fallen short. Go back to brainstorming and researching for expanding on new or current ideas.

6. Get a second opinion. Probabilities are you’ll spend rather a lot of time on this enterprise. Make sure that you step back every once in a while to give yourself a break. And when you’re near the end, ask somebody else to read it for a more objective opinion. Whether it’s your mate, better half or a fellow marketer, ensure you get a good, honest critique and, if possible, an edit of your work.

Once you are finished, you can either sell your ebook from your blog or site or you can offer it free of charge for people who sign up, the goal of which is to build your list.

If you decide on the first option, you’ll have to line up a payment system. You don’t have to charge a lot for your ebook to earn income (unless it has something real good) and as it doesn’t cost anything to make the book (if you do not count the time you spend on it) so anything you sell will be a profit.

So now are you ready to draft your own ebook?

3 Ways Quora Can Supercharge Your Business

What can a Q&A site do for my business, you wonder?

Promoting my business on Yahoo! Answers? Maybe that’s not what you had in mind.

Yahoo! Answers

Source: BuzzFeed

Quora? What’s Quora?

Quora is a community-based Q&A platform where anyone can ask and answer questions.

Quora

What distinguishes it from Yahoo! Answers, then?

Quora is one of the few communities that have founders of renowned companies like Wikipedia, Pandora and Craigslist as regular contributors. They also have representatives from other companies like HubSpot Singapore and Moz contributing their expertise and knowledge on their subjects for free.

The Quora community also covers a tremendous scope; from the digital marketing industry, entrepreneurship, the latest happenings in Silicon Valley to life advice. People actively ask questions and seek answers to these questions.

What do all these factors mean for you as a marketer trying to promote your business?

#1: Quora is a place to establish thought leadership for you and your company.

People on Quora actively ask questions and look for answers to these questions.

Browse, find and follow relevant topics to follow on Quora that your business is working in or have expertise in. For example, if you are a marketer in a digital marketing agency you can follow and monitor topics related to social media, SEO and marketing analytics.

Following these topics gives you access to the multitude of people looking for answers in your topic of expertise. These are opportunities for you to demonstrate your expertise, provide value to your prospective audience and get your brand name out there.

Two types of answers are especially popular on Quora:

  • Actionable strategies

Examples include: How to X, What is the best way to do Y.

  • Specific examples

Examples include: 21 Examples of Amazing Headlines, 3 Examples of Stunning Personal Websites, 5 Examples of Outstanding Resumes.

Providing concrete examples and visuals to answer a question makes your answer easier to understand and provide more value to your audience.

These strategies on Quora can help to establish you and your company as a source of strong, relevant information for your area of expertise.

#2: Quora can drive traffic to your company website or blog.

Use existing content on your blog or website to answer existing questions on Quora. As you answer these questions, include a link back to your website or blog with either a more detailed answer or more relevant examples that viewers can read more about if interested.

As your Quora answers gain in popularity, make sure you include a link to your website or blog post you are quoting to ensure it becomes a source of social referral traffic. The Quora community is made up of dedicated users and its carefully curated content ensures it is well positioned as a source of reliable, high quality information.

Establishing your brand on Quora allows you to build relationships and trust with prospects to organically guide them to discover your brand’s products or services. This process takes time, but will drive qualified and warm leads to your website as you nurture these relationships.

#3: Quora is a place to find, listen to and engage with an audience who is relevant to your company.

Quora is a wonderful way to learn specific details about your core audience. Its Q&A format allows your brand to discover the answers to the following marketing related questions.

  • Who are my customers?
  • What are their wants and needs?
  • What challenges / problems are they facing?
  • What are they looking for in potential solutions to these problems?
  • What are my competitors offering already and how can I differentiate myself from them?

Do your research on Quora! By focusing on what your prospects are saying in comments or what questions they are asking, your company can gain insight into your audience’s characteristics and more importantly, how to create appropriate content to address these needs.

Quora is one of those Q&A sites done right. Quora admins continuously ensure answers are of high quality and the community remains respectful in comments, questions and answers. Quora may just be that listening and traffic generating platform your business needs.

How To Monitor Your Social Media Presence In 10 Minutes A Day

Try Out These 5 Free Online SEO Tools

Free Online SEO Tools

There is an abundance of free online SEO tools available on the Internet. Most of them provide some pretty impressive statistics and information to help you optimize your website, analyze search engine positions, research your competitors, plus much more!

There are 2 ways these free online SEO tools can be used:

1) For digital marketers who are new to the area of search engine optimization Singapore, these tools provide excellent insight on how a website is performing and ranking. They can quickly highlight issues and trends with their current website and provide a good insight as to where optimization work is necessary.

2) For the more experienced search engine optimizers amongst us, these tools will act as a complement to the more specialised SEO tools like WooRank, ahrefs, Web CEO or Traffic Travis. They can even be used to supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and the experienced search engine optimizers:

1) Keyword Research Tool: This helps to research appropriate words and phrases to include in your web page’s body text to aid promotion. It’s simple and to use and requires the user to enter the sort of word of phrase you wish to be found under, the tool will then suggest some additional words and phrases you can think about using. One of the great things about this tool is that it gives you the option to select from a range of top search engines, e.g. Google, Yahoo, Bing.

You can start by google-searching for “best free keyword research tools” to try them out. I found one here: SerpStat. There is also good ol’ Google Keyword Planner. 2 good commercial keyword research software that I’m aware of are GrepWords and Long Tail Pro.

In case you have not kept up, keyword research technology has advanced to include “keyword difficulty” analysis. Keyword difficulty is a metric number that tells you how difficult it is for your web page to rank on the first page of search engine results for a particular keyword. Read about it in this article.

2) Keyword Density Checker Tool: This tool reads the body of the page you specify and gives a report on what words are used, and how many times they are used. This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).

3) Keyword Rank Checker Tool: This tool checks whether your website appears in the first fifty results in major search engines for your chosen keyword or phrase. If the URL is present, it will output what position it occupies. As an additional feature, the tool also informs you if any other URLs from your domain appear in the search results.

4) Link Count Checker Tool: This tool measures the total number of inbound and outbound links that a web page has, and identifies these links. It helps digital marketers to evaluate their link-building techniques so as to improve overall link quality.

5) Meta Tag Generator: This automatically generates a Meta Keyword tags by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag.

The area of online SEO tools is an exciting area of growth as SEO developers come up with more creative tools to represent, evaluate and suggest improvement to website positions in the search engine results. No doubt we will be revisiting this area again.

6 Tips For Branding And Communication Through Business Blogging

6 Tips For Maximizing Branding And Communication Through Blogging

I was thinking aloud some interesting business blogging strategies that you can immediately apply to increase awareness and improve your online business.

1) Offer advice, industry news and insights and guide your visitors on some tips and other opportunities related to your business. This practice will make you an authority in the eyes of customers and visitors. Broadcast important information such as news and current events so that others can learn the important facts. If they miss any reports or updates on the mass media (T.V., radio etc.), they can easily retrieve information from blogs that are updated frequently.

2) Encourage your readers to write comments and suggestions. Their comments and feedback will be helpful because at least you know that someone is paying attention to your services and visiting your website.

3) Take their feedback as a means to improve your overall design, layout, the content, marketing process and other business aspects.

4) Post regularly in your blog. Make it fresh and up-to-date. Having more published content expands your online presence, adds more value, improves SEO, increases keyword searches (and more organic traffic), deepens industrial knowledge and sharpens your writing skills too.

5) Repurpose your blog posts as an ebook, infographic, video, whitepaper, printout or any other forms of media for further dissemination.

6) Allow others to reprint the articles that you have written on their websites. However, they need to ask for your permission with the condition to post them with your resource box (or signature) containing your URLs. This provides more backlinks and thus more exposure to your website.

Business blogging is a great way to be heard. There is no limit with what you want and can do. You can write about your own views, expertise, ideas, opinion, put in pictures etc.

Business blogging has helped many industries improve their businesses and has even taken the careers of prolific bloggers to the next level. Setting up a blog these days is very easy with the famous 5-minute WordPress installation, or you can create a blogger.com account and link your new blog to your website, but like any other work, it takes effort to work your way up. Keep publishing good content that is friendly and interesting so that your readers will frequently visit your blog as a part of their daily habits.

How To Transition From Traditional To Inbound Marketing In 7 Steps

How To Transition From Traditional To Inbound Marketing In 7 Steps

The adoption of Inbound Marketing* in Singapore and generally across Asia is not as fast as we had wished. Based on feedback, the biggest challenge business owners face is how putting more emphasis on digital marketing can affect their operations, prospecting effectiveness, sales leads quality and ultimately sales conversion. They do worry about the hard numbers, and we respect that.

On the other hand, old habits die hard too. When once-reliable marketing methods gradually become outmoded and enter a sunset phase, marketing professionals are slow to adapt to changes, and instead of committing to training, decide to “move on in life”, thus resulting in employment turnovers.

Nevertheless, businesses are dictated by an ever-changing marketplace, which consists of highly educated and well-informed consumers who are less likely to give in to emotional purchases, and take more time to deliberate buy-in decisions. Going Inbound is the best way to reach out to these consumers, inform them with your business knowledge and nurture their confidence in your business entity.

Transitioning from traditional marketing to Inbound need not be a sudden process. If your company already has a website, I can safely presume someone in your company is administrating it. This particular administrator will be much needed for his/her skills to continually publish digital content assets to augment online business presence.

Here are 7 steps to take note when preparing to go Inbound:

1) Have a mindset and culture for online expression and sharing: Content is the essential ingredient and driver of Inbound Marketing. Do create content in popular forms like blog posts, articles, ebooks, whitepapers or social media posts so that people who are already interested in your products and services can easily search for you.

2) Transform all your existing offline marketing materials into digital assets and vice versa: Coming up with digital content is as easy as taking what you already have as flyers, pamphlets, handbooks, brochures, direct mail etc. and repackage them into product pages, social media images, infographics, email messages and the types of content mentioned in point 1.

Conversely, when you have original online content, think how you can share it in the real world, such as printing it as a guide to give away at events, repurposing it as a PowerPoint presentation, include it as a link in print, promote it as a print ad etc.

3) Upgrade your existing website structure a) to integrate content publishing platform and b) with clear conversion points: For point A, I’m referring primarily to having a blog. Setting up a blog these days is very easy with the famous 5-minute WordPress installation, or you can create a blogger.com account and link your new blog to your website.

For point B, having succinct conversion points designed into your website means you will know where and when your leads will be elevated in their salescycle stages as determined by their actions, whether it is a simple action of downloading an ebook, using the “Contact Us” form to submit an enquiry, or liking a Facebook post etc.

4) Design an Inbound marketing plan: Digital marketing campaigns require sustained effort and can go on for months. For results to take significant effect, a routine of digital marketing work needs to be carried out daily. If you are not sure where to start, you can search for digital marketing agencies like iSmart Communications to ask for help. Give us a call or e-mail us with your enquiry and we will get the ball rolling as we guide you along.

5) Design a more consultative prospecting call script: Unlike the typical cold sales leads, the leads you accumulate online has known, to an extent, a little more information about your business, who you are, what’s your expertise and how you can help them solve their challenges. They are just beginning to search for solutions. Therefore taking a consultative approach to speaking to them enables you to understand where their starting point is in their buyer’s journey so you can bring them to a close with much less resistance.

6) Set aside budget for Inbound marketing: As soon as you begin to sense a good momentum picking up in your Inbound efforts, it’s time to consider how much budget you can afford to ramp up the work. You may even consider scaling down your traditional marketing activities and transfer the budget from there to Inbound.

7) Invest in a marketing automation software like HubSpot Singapore: Automation enables Inbound marketers to disseminate their content on schedule, so that every sales lead that requests for a particular information will have the same lead nurturing experience no matter which day or date they opt in. Leveraging on automation can free up the marketers’ time so they can spend it on other matters.

These 7 steps are by no means simple. They just provide a broad overview on what it takes to direct more efforts into Inbound marketing. Certainly the devil is in the details, but it is not expensive nor risky to start small. Start by publishing and sharing content online, and take note where your new audience is coming from and how it grows. Talk to them, address their problems and soon you will be nurturing a critical mass of fans and followers. In effect, you are establishing your online business presence and authority the Inbound way.

* Inbound marketing is a form of digital marketing that involves SEO, social media, blog and landing pages to generate sales leads.

SEO Tip: The Importance Of Header Tags

SEO Tip: The Importance Of Header Tags

Most of us who have been doing content marketing for any length of time understand that to receive any amount of search engine traffic there are some basic search engine optimization (SEO) rules that need to be followed to be successful. Today, I like to touch on header tags.

Header tags are one tip used to pinpoint important information in your web page or blog post. The header tag should be placed in your page or blog post where the most important information starts. The HTML for this header would have a h1 enclosed in < > placed before a key phrase and enclosed with a /h1 in < > after it. Example:

You can also use varying levels of header tags throughout your post, changing the number from 1-5, like using <h2>…</h2> to single out an important paragraph in an article but more often used for sub-headlines. In a decreasing manner, h1 tags carry the most SEO weightage, h2 tags carry lesser, then comes h3 tags and so on. However, it is wrong thinking that we can start stuffing keywords in header tags.

The latest Google algorithm updates have come a long way from measuring search ranking success in a purely mathematical manner to evaluating the overall authoritative degree and x-factor of a website, and that is why keyword research and optimization has to take a “less hack-and-slash, more intelligent” approach that does not raise any red flags upon detection and review.

Therefore, the best way to use h1 tags is to think along the line of what your potential website visitors would type in the Google search box in order to reach your content page, and frame that likely keyword-filled question within the h1 tags. In this way, the text in header tags gives readers a clear idea what the whole web page is about, thereby enriching their user experience on your website.

Not only do header tags improve readability of your content by introducing sub-headlines as “visual breaks” for quick scanning and referencing, they can also improve the search ranking of the web page or blog post. They have not lost their importance in SEO; it’s that their importance takes on a whole new meaning.

Have You Applied These 6 Landing Page Optimization Tips?

Have You Applied These 6 Landing Page Optimization Tips?

A good landing page conversion rate is 3.5%. The exceptional record conversion rate is at least 11.45% (source: Wordstream). Look no further than this post for 7 optimization tips to make your own professional landing pages better.

1. Optimize Your Headline

Search engines want to do refer as many users as possible to websites and content that are most relevant to what they are looking for. The headline can be said to be the most important page element because they are what compel visitors to click, read, share or subscribe.

Therefore, when crafting your headline, keep in mind these best practices:

a. Keep it short: The headline must be succinct, to the point and “packs a punch” in a way that it is impressive to visitors who instantly know your offer is THE one they are looking for.

b. Keep it keyword-centric: Include choice keywords within different headings tags (like h4 and h1) and bold or italicize your headline. It helps with SEO.

c. Split-test your headline: Spend considerable time writing your headlines and split-testing to improve them. A compelling headline grabs the reader’s attention in 7-10 words.

2. Optimize Your Copy

In the same way that you optimize your headline, your copy (main body content) should also be concise and compelling enough to arouse curiosity. The more relevant the copy is written to target a particular buyer persona, the more intrigued the targeted visitors will be, leading to more visitors-to-leads conversions.

Use short sentences and create white space with smaller paragraphs and bullet points. Bullet points are a great way to hone in on key aspects of your offer and make the information easier for users to digest.

3. Complementary Image Or Video

Professional landing pages that include a relevant image give visitors a tangible idea of what they will receive and make landing pages much more visually appealing. The right kind of images and videos go a long way in establishing trust with the prospect.

When you provide a video, you can try short and long versions to see which is more effective or preferable, but it really depends on how much crucial detail needs to be conveyed. The video should not be longer than 1 minute.

The good thing about videos is you can also upload them to YouTube, link them to your landing pages and optimize the video page with keyword-laden description. It is suggested that video is 52 times more likely to show up on page one of Google search result than a text article if the keyword competition is not so keen.

4. Include Social Sharing Buttons/Links

Social sharing buttons are a common feature on professional landing pages now. These links enable visitors to easily share your landing pages with their connections on social networks like Facebook, Google+, LinkedIn and Twitter, extending the reach of your landing page beyond your own network of contacts, fans, and followers.

5. Attractive Opt-In Forms

Keep your subscription forms short and sweet. The less information asked in a form, the higher the chances of prospects filling it. Try to keep fields at a minimum by only asking information that is relevant and important to your business.

Keep in mind that people are more resistant to give up their information these days, especially because of the increase in spam. Add a privacy message (or link to your privacy policy) that indicates their personal information will not be shared or sold.

Concerning the call-to-action (CTA) button, words like “Submit” will make visitors feel stressed and not want to submit anything. Instead, try “Download Whitepaper”, “Get Your Free Ebook” or “Join Our Newsletter”.

6. Continuous A/B Testing

The best way to improve landing page performance is to keep testing new page element designs and ideas with A/B testing and keep optimizing your landing pages. To discover the best way to test your website, you can read the following article “Discover 7 A/B Testing Tips For A Successful Inbound Marketing Website“. It provides lots of effective ways to conduct an A/B testing by checking the CTA buttons, headlines, hyperlinks, etc.

3 Things You Must Do Consistently To Build A Solid LinkedIn Presence

A few days ago, the folks in iSmart had an internal discussion about social media and in particular, LinkedIn is killing some major local jobs portal. This is quite a surprise for some of us because we normally look at LinkedIn from a marketing perspective. Quite clearly, LinkedIn is making a dent in its competitors’ market share. It is also a great platform for B2B marketing because of its original design and purpose. Below are 3 major activities you must follow through to establish a solid LinkedIn presence.

Create And Optimize Your Account

The first thing to do is create your account and your profile. You should ask yourself 3 questions:

1. What is my goal?
2. Who is my audience?
3. How would my profile lead my audience to engage me and start a conversation?

You should create your profile according to your answers above and make it compelling. For example, if you are good at doing Inbound marketing*, mention the achievements and highlights of your career and ask some typical leading questions about your customers’ problems so that potential clients would feel interested to learn more about you when they see your profile.

Optimize your profile headline by filling in keywords that your potential clients use when they are searching for what you offer, such as “marketing director”, “social media consultant” etc. Also briefly describe what value you provide to give others a reason to read your profile further.

Build Connections

Upon completing your profile, you can let LinkedIn help you build your first connections by scanning your email account to see which of your email contacts have LinkedIn accounts so that you can connect with them. There is a “People you may know” function which recommends people having the same interests, coming from the same industry of you, having common connections and so on.

You can use “advanced search” to search your target by different categories such as industries, skills, locations, job titles and so on.

Engage And Interact

It is important to engage with your network before you directly approach your potential clients. They may not be willing to respond to you if you had no interaction with them before. The following are some tips for you to engage on LinkedIn so that you can start a conversation with your audience and make it natural to approach your potential clients.

1. Share someone else’s update and article

If you read something you like and think the information will be beneficial to your audience, share them and tag the authors to give credit at the same time so you can get yourself exposed to the tagged contact’s network.

2. Comment on someone else’s update

More than just liking, why not leave a comment that is smart, inspiring or meaningful? Other readers will be curious to click your profile picture beside the comment and build a connection with you. It also helps to maintain the relationship between you and the person who shared the update.

3. Join groups and start discussion

Joining groups is another way to increase your profile exposure and visibility. Join some groups that relate to your particular interests, your industry or your potential clients’ industries. Starting discussions and commenting on new threads to further expand your network and explore clients.

If you keep doing these, your network will grow and it will be easier for you to find new business on LinkedIn. Once you discover your potential clients, talk to them and get your business deals!

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

3 Ways Inbound Marketing Is More Effective Than Traditional Marketing

3 Ways Inbound Marketing is More Effective than Traditional Marketing

During an economic downturn, companies naturally look for ways to cut costs. This may mean that less budget would be channeled into marketing, but less marketing budget does not help to improve business. On the contrary, companies are encouraged to invest more into marketing during times of lean economy, yet doing more of the same marketing activities is not going to be effective and productive.

The best solution for B2B marketers is to constantly learn, unlearn and relearn new marketing strategies to keep up with the times. Traditional marketing (TM) is on the way out. Advertising on the TV and in newspapers, outdoor advertising, cold calling, email blasting etc. are not only costly and tedious, recipients of such ads perceive them as ‘interruptive’ too.

On the other hand, Inbound Marketing* (IM) is becoming the the preferred choice for companies looking to reduce their marketing expenses while generating more sales leads and converting them into customers. Organizations using IM strategies are spending 62% less per lead than those companies using TM (source: 2013 State of Inbound Marketing).

Instead of investing into traditional marketing methods that are likely to be met with constant rejection, companies can utilize IM to focus on drawing in their ideal customers at a lower cost. Here are 3 big reasons why IM is better than TM:

1. IM costs less than TM: 3 out of 4 IM channels cost less than any outbound channel. IM strategies work by pulling potential customers in, through the creation of useful content which interests these prospects. For example, social media marketing costs almost nothing to start, but they can draw in a large volume of traffic to websites. Hence, while there is a low investment cost, Inbound Marketing can still pay handsome dividends.

Conversely, TM forces customers to accept the advertisements in an interruptive manner through ‘push’ marketing methods like email or telemarketing. Compared to IM, the relative inefficiency of TM means that companies using TM will have to invest a lot more resources into getting their desired amount of website visitors compared to companies using IM.

2. Better Targeting: 44% of direct mail is never opened. TM methods are also notorious for poorly targeting the audience. This can be an issue for niche businesses. When you do IM, you only deal with people who are already interested in your product. These are your ideal website visitors, as they are more likely to become sales leads. This would mean expenses are not wasted on reaching out to people with no interest in your product.

3. It is an Investment, Not an Ongoing Expense: When you buy pay-per-click advertising, its value is gone as soon as you pay for it. In order to maintain a position at the top of Google’s paid results, you have to keep paying.

However, if you invest into creating quality content and other IM methods such as Search Engine Optimization (SEO), you will be right up there in the top search results until somebody displaces you. So from a cost perspective, IM is more sustainable than TM.

These are the advantages of Inbound Marketing over Traditional Marketing in this competitive world. Over the years, many organizations have shifted their marketing gear towards going Inbound. In fact, they increased their IM marketing budget to 50% in recent years and are reaping the benefits as 41% can measure considerable Return On Investment (ROI) from IM.

Today, the landscape of industries is rapidly changing and companies need to adapt, and that includes minimizing costs whenever possible. If your company is looking to cut costs, target more effectively and receive greater ROI, it should consider IM as a means to increase its digital presence.

* Inbound marketing is a form of digital marketing that involves SEO, social media, blog and landing pages to generate sales leads.

5 Essential Features Of An Inbound Marketing Website

5 Essential Features Of An Inbound Marketing Website

In order for B2B digital marketers to effectively promote their businesses and acquire sales leads, their websites must immediately address the needs or challenges of visitors. Inbound Marketing* strategies rely on an interactive relationship between the marketer and his prospects, and it starts with his website. There are 5 features of Inbound Marketing websites that set them apart from other websites.

  1. Value propositions – With large amounts of information being directed at Internet users, they gradually succumb to a shorter attention span. Thus, it is important to grab the attention of website visitors quickly so that they will stay and browse your website. Am emphasis on design aesthetics makes the website visually appealing to its visitors, such as the use of colors, catchy headlines, visual design, etc. For instance, HubSpot has the value proposition of the statement “The #1 Inbound Marketing Platform” to arouse the curiosity of visitors to their website. After all, if the marketer doesn’t care about the website, why should the visitors?
  1. Accessibility – Websites are not just being visited from computers these days. A comScore report says smartphone and tablet usage now accounts for at least 60% of all online traffic. Making your website mobile-friendly encourages your visitors to stay longer on it. A mobile-responsive landing page provides another channel for effective visitor-to-lead conversion and bounce rate reduction.
  1. Social media activity
    Friend us on Facebook.
    Follow us on Twitter.
    Connect with us on LinkedIn.
    Sound familiar? The way Inbound Marketing works is that it functions in a closed loop, where all Inbound marketing platforms are integrated with each other, such as the main landing page, Facebook, Twitter, LinkedIn and the blog. Links for each social network should be displayed clearly for the website visitor to see so they find it easy to move from network to network.
  1. Landing pages – Landing pages are where the contact details of a prospect are acquired. Initially, the prospect’s name and email address are sufficient for submission when s/he want to download the free offer, e.g. ebook, white paper etc.. For successive downloads, other contact details should be collected. These are done so that digital marketers can better identify the prospect and his/her keen interest in specific topics and tailor-make their content to better serve the prospect’s needs. As the marketer-prospect relationship develops, the better marketers know their prospects and their problems, the more likely prospects become customers of suitable solutions.
  1. Calls -To-Action (CTA) – The call-to-action (CTA) button or link encourages visitor action, such as “download your FREE ebook” or “access your FREE trial”, therefore it must be designed to look visually appealing yet straightforward to visitors. Here is an often overlooked tip: create a CTA button for your “contact us” page too. Set up a readily accessible channel for your visitors to contact the marketing or sales team with the CTA on as many web pages as possible. This also provides the team staff opportunities to clear prospects’ questions and doubts and help them better understand the products or services on offer.

These 5 essential features are what set Inbound marketing websites apart from their traditional counterparts, not only for attracting more website visitors, but also the ideal kind of visitors that are likely to turn into leads.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Marketing Automation: Does it Save Your Time, or Lose Your Customers?

Marketing Automation: Does It Save Your Time, or Lose Your Customers?

Marketing automation is inevitable and would be gladly received by busy marketers since they need to wear multiple hats. But as more Singapore businesses automate their marketing in order to save time, leads and customers get more inundated with information. Is there a tipping point where automation will lower conversion rates and profits?

Frankly speaking and depending on work situations, not even a small team can effectively cope with all of the Inbound Marketing* work that comes with running a business without automation. There are just too many things to do, and it’s necessary to either automate or outsource (or both) to maintain good conditions. Automation is usually the preferred choice, because outsourcing is often more expensive and comes with its own issues.

The problem with marketing automation is that you can seriously estrange customers if something goes wrong. I had a very annoying experience in which I found myself in four or five email funnels simultaneously after buying a subscription and signing up for the blogger’s newsletter. I kept getting the same emails over and over again, in a different order and with a slight time delay. I ended up cancelling my subscription.

On average, for every customer complaint, 26 other unhappy customers are not complaining. Most customers who are dissatisfied do not complain. They just leave.

Then what exactly should I do about it?

In the early stages of your business, it’s a good idea to focus on high-touch marketing, sales, and customer service instead of automating every single thing. It will help you get sales leads much faster than providing run-of-the-mill service, which will pay for itself, given that loyal customers are worth up to ten times as much as their first purchase.

Here are two ideas for keeping things high-touch without spending all of your time on email:

1. Do Not Automate If You Can Systematize Your Personal Touches

Author and entrepreneur Chris Guillebeau sent a short welcome note to every single newsletter subscriber for the first year of his blog, which amounted to about 10,000 people. Later he said, “These actions (sending the note, then replying to any follow-ups) took a lot of my time but the effort was totally worth it! I built genuine relationships with many of the readers, some of whom are still with me five years later.” I’m not saying that you ought to write a short note to 10,000 people. Do not automate as long as you can systematize your personal touches. Customers—in fact, every one of us—prefer emails for themselves to emails for the general public.

Based on my experience, through the Inbound Marketing software of HubSpot, we can automate personalization of email to every prospect based on the stage of the purchasing cycle that he is in. That saves me a lot of time.

2. You Do Not Need to Automate Everything.

Have you heard about ‘bots’? An Internet bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. While some find bots annoying ,others opt to use them when planning their social media shares.

If you do FULLY automate your posts (which I don’t recommend), at least keep your eyes on your social media. If someone comments, respond. In addition, you may not have time to read everything, but at the very least skim through the articles. You may find that the headlines do not accurately reflect what the article is actually about. Personally, I hate it when I get an auto DM on Twitter. We just met! I am not going to like your page on Facebook. Replies should be personalized to each recipient, by YOU or the person you hired to do it for you.

It’s important not to look like a bot when you automate. Done properly, social media automation and scheduling can be a thing of beauty.

Conclusion

As mentioned above, you need to keep your marketing and service high-touch, and raise your rates accordingly. Research has shown that 55% of customers would pay more for a better customer experience.

Above all else, make sure that you and your team are treating long-term customers with respect and giving them more attention (and benefits like first access to new products). In the end, it’s more expensive to acquire new customers than retaining existing customers (five times more expensive), so the margin is high enough that you can spend that extra time with existing customers and still be saving money.

In my opinion, the Inbound Marketing software of HubSpot is one of the most effective ways to automate marketing, while retaining the high-touch that all customers expect from you.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

3 Ways CEOs Can Participate In Social Media

3 Ways CEOs Can Participate In Social Media

There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*.

In Singapore and other countries in South-East Asia, a traditional corporate hierarchical culture is still limiting employees to working within the boundaries of their job designations but a new online business dynamism is redefining marketing work.

Nowadays, more CEOs actively engage in social media. According to Ann Charles, BRANDfog Founder & CEO, “In today’s hyper-connected, information-driven world, CEOs and senior executives alike are expected to have an active social presence. Brand image, brand trust, and a company’s long-term success depend on it.” CEOs’ participation in social media is a good way to share news and information about the company. It can help to spread positive word-of-mouth and defend the company if it is at risk. But how should CEOs get involved in social media?

  1. Get The Suitable Tools

CEOs are always busy at managing different things. They usually have little time to manage multiple social accounts. Therefore, they should choose the right platforms on which they are most likely to succeed. For example, if the CEOs have a pithy communication style, they might do best with Twitter. On the other hand, CEOs who are more comfortable in front of a camera should choose YouTube as the platform for communication. Having the right platforms for communication is the key to keep the social media accounts active and engaging.

  1. Get Help From Others

Although there are CEOs who love to participate in social media and are naturally sociable, there are still some CEOs who do not feel comfortable in this medium. Those CEOs can get help from others by setting up a team to manage accounts on behalf of them. The social media team can help to keep up with social media tools, monitor online chatter and sentiments and educate the CEO on how to maximize social media usage in their own way.

  1. Get A Daily Summary From the Social Media Team

Even though CEOs can hire social media team to manage the accounts on their behalf, they still need to know what is going on. CEOs should ask their social media team to give them a daily summary of the accounts such Twitter, Facebook, YouTube, blogs, etc. As a result, CEOs can review the content and decide what they personally should reply to.

We should keep in mind that, in today’s world, people want to engage with celebrities and CEOs themselves rather than talk with a social media team. Being proactive online is highly recommended to CEOs since this can show that they truly care about their clients, customers and fans.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

Discover 7 A/B Testing Tips For A Successful Inbound Marketing Website

A/B Testing Tips For A Successful Website

Conducting an A/B test (or a split test) for the marketing elements of Inbound Marketing* website is a great practice for identifying effective ways to communicate your message and convert traffic into leads. Testing for website performance enables you to know which buttons, colours, images, etc. receive the most clicks or views, and the most strategic areas of the website layout on which these elements should be positioned.

To start off, the most important and memorable page for visitors would be your home page. It is essential to have your visitors drawn to the home page as that is where all your information is available to them. Included below are 7 A/B tests you can start running on your home page that could result in better conversion rates.

  1. Call-To-Action (CTA) buttons

CTAs are very important especially when it comes to selling or redirecting your visitors. They are a very powerful tool to generate sales leads. You can make many variations and changes to them like the colour, font, shape, placement, relevance, choice of words, etc. You can read more about the must-haves in CTAs here.

They all seem to be simple and easy to change and experiment, but one small difference can change your visitors’ attitude and behaviour towards your website and brand.

  1. Navigation bar

The navigation bar allows you to experiment with linking to website sections that drive the most traffic. You can also switch the order of your menu tabs, and measure which order works best for you. Besides reordering, you could experiment with the copy and font of the tabs.

  1. Login and signup buttons

You have to decide on whether a login or a signup is more valuable for your company. Once you have decided on your priority, you could try swapping the order, changing the colour, changing the shape of the button (if there is any), or any other variations to gain more clicks for your focus.

An example would be Dropbox. This is how their home page now looks like, note the difference for login/signup buttons:

Dropbox

  1. Content offers

You should publish the most popular or key content offers on your home page. Test several offers at the same time or rotate them over a fixed time period to measure click-through or opt-in rate to determine the best-performing offer and promote that one aggressively.

  1. Images

Your images need to be carefully selected and make sure that they are sharp, relevant and add value to your home page. Some images may encourage more attention and engagement than others, different forms of images e.g. photos vs. illustration, can also impact the response of your website visitor. Test out the placement, different images, size, and other possible changes, and find out which best suits your website.

  1. Headlines

This is the most significant text of your home page, visitors look straight at this when they are in your home page to find out more about you. With this in mind, you should put in effort to create the best headline with an eye-catching copy and design.

  1. Hyperlinks

The way hyperlinks work is similar to CTAs, whereby the choice and phrasing of your words (anchor text) can impact differently. Strong words stand out more than others. You can try a different phrase or make use of a different colour of hyperlink to check which option affects your click-through rate.

Just remember, whenever you have new ideas, split-test them. Testing and tracking the performance of web design elements is a proven method to validate their effectiveness in digital marketing.

Related articles:

1) 6 CTA Tests For Maximizing Click-Through Rates

2) 6 Tips For A/B Testing To Increase Conversions

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

4 Interesting Ways To Convert An Inbound Marketing Skeptic Into A Believer

How To Convert An Inbound Marketing Skeptic Into A Believer

Skepticism among Singapore marketers and businesses often occurs when they do not know all the facts. In today’s world, with new things surfacing everyday, skeptics are all around. Information and education is the answer as to how to convert a skeptic into a full believer. The challenge is in communicating the facts and examples in a way such that it creates an impact pertaining to the skeptic’s particular doubts.

Here are 4 ways to turn a skeptic into a believer.

1) Skepticism Dissolves As Trust Is Built

We need to break down the natural wall of skepticism that tends to get built up when a new idea or solution is presented. Here are a few actions to help initiate a level of trust:

a) Acknowledge that change and results will not happen overnight: Inbound marketing* will take some time from your team to be implemented effectively and produce results.

b) Admit that change is not going to be easy: Inbound marketing requires involvement from each team member for a defined set of processes and goals. Establishing set responsibilities with the contributing team builds a higher level of accountability.

2) Skeptics Will Ask Pointed Questions

Anticipate and be prepared to answer questions that support your argument related to Inbound Marketing when you are planning to pitch. The following questions will likely to come up at some point of the process:

How does inbound marketing differ from traditional marketing? Traditional marketing is about pushing a message out through certain channels to gain attention. Inbound marketing is about creating valuable content through blogging and premium content concentrating on buyer personas, thus drawing attention in.

How does it give us a competitive advantage? The Internet is the easiest place for a business to build market share. A website that has strong content, backlinks and continues to publish relevant content on a regular basis will establish stronger impression of authority on the subject or niche.

3) Skeptics Will Need Reliable Resources and Facts

Inbound Marketing has proven to be more effective than outbound marketing at both generating leads and driving sales. This statement alone will not convert a skeptic into a believer, but here are a few facts and data sources that will.

An inbound lead costs 61% less than an outbound lead

Companies that blog once a month generate 70% more leads

70% of all links clicked are from organic, not paid

4) Skeptics Will Look for the Bottom Line

Setting realistic expectations with a skeptic is critical. It comes down to team contribution, understanding buyer personas and the challenges with each of them, and the intensity of your team’s approach.

Incorporate inbound tactics into outbound methods of outreach: When sending an email distribution, include a “top of the sales funnel” offer, ebook or white paper.

Add visual calls-to-action on your website: Placing a Call-To-Action (CTA) in every spot on your website that a new visitor may see is critical to capturing important information.

Share valuable content that targets your buyer personas: Understanding your buyer personas is one of the most important factors to creating valuable content. Factors to consider when generating content include aiming to solve a prospects problem, elicit an emotion, or empathize with their needs.

Track and analyze your activities: One way to immediately evaluate success is by reviewing growth in organic traffic and leads. When done right, the statistics that support inbound marketing and the impact it can make on generating leads for your business will turn any skeptic into a believer.

After they’re sold, educate your ex-skeptics with more information on Inbound Marketing and soon, your Inbound Marketing efforts will be up and running.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

5 Tips For Generating Sales Leads Using Social Media Outlets

5 Tips For Generating Sales Leads Using Social Media Outlets

Social media is a great platform to generate sales leads for Asian businesses. However, time and effort are required. Read on to find out 5 key points in generating leads using social media outlets.

  1. Utilize Multiple Channels

In order to generate more leads, you need to make use of all possible social networking platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, Google+ and LinkedIn.

  1. Useful and Valuable Content

“All great marketing is about understanding the people you want to reach and creating something valuable, interesting or entertaining just for them,” – David Meerman Scott said.

The more useful and valuable the content is for your audience, the higher the chances of generating more sales leads. Therefore, you should try to understand what your target audience truly value and want to read. Then you can share articles according to their needs and wants, and establish yourself as an expert.

  1. Engage the Audience

To create a great impression to all potential leads, you should consistently engage your audience. You should re-post, re-tweet, and link interesting articles. When customers and visitors post questions and comments on your social media pages, you should respond to them within a short period of time. Also, you can have people write guest posts for your blog and you in turn can write for them. Fostering connections is important for social media success.

  1. Add Website Links

Adding your company’s websites on your social media is a vital way to generate more sales leads. Having your company’s website address in the profile descriptions of social media accounts can lead to more access to your website and more lead conversions eventually.

  1. Measure the Results

By measuring your social media marketing results, you can understand if what you are doing is generating leads. You should quantify the social media activities into useful metrics so that you can decide your further actions. It is necessary for you to use social media monitoring tools since they can provide you the best possible evaluation.

The way people market has changed, while traditional marketing is losing its effectiveness. The use of Inbound Marketing*, which involves the top social platforms as mentioned above, will enable you to move one step closer to generating more leads.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

How To Get More Facebook Page Likes?

How To Get More Facebook Page Likes

While marketing your products or services, you need a community filled with people who like you and are willing to share your content with like-minded friends. Facebook, as most people know, is a huge platform which allows you to connect and share. This is something Inbound Marketing* requires for expansion of contacts.

It is not just about the quantity of Facebook Likes that you collect; it is about the quality—attracting Facebook likes from a group targeted to suit your business goals whose comments can increase your shares on Facebook and achieve more business opportunities.

So here are 5 quick and basic tips to drive targeted Facebook likes to your business page.

1) Complete your Facebook Business Page Profile

Ensure that the link connected to your website after you have created your Facebook Page works. Further detailed information such as your address, phone number and hours of operation listed will help the potential clients understand your business better on the page. Not only will this inform your potential followers, it will tell others what kind of organization you are and what type of business you offer, so that they see your company when searching for products or services like yours.

2) Invite Existing Contacts to Like you on the Facebook Page

Business opportunities, in fact, were already present with the help of friends and family. These people would be more than willing to connect with your business on Facebook. Try asking them for more Likes and positive reviews. These initial likes will give you higher social media credibility and visibility. Following that, you should alert your existing customers, business partners and other social communities, requesting them to promote your Facebook page anywhere and mention your website.

Within the Page Manager section of your page under the ‘Build Audience’ menu of Facebook, you have the option to invite your personal Facebook friends to like the page, share your page with your Facebook friends through the News Feed, and upload a list of email contacts to encourage existing contacts to connect.

3) Create Value and Publish Engaging Content

Without publishing engaging and entertaining posts on a regular basis, your Inbound Marketing strategy is incomplete. You should also pay attention to the posts that get the most engagement. If your posts are valuable to your followers, they will share your posts and help increase your Facebook likes. Alternating photo and video updates are among the best types of posts for driving engagement so make sure you publish information your followers can relate to and will like.

You may also want to include calls-to-action (CTAs) in some of your posts, asking followers to like, comment or share your content, or ask your community a question. If you’re in tune with your buyer personas, you will have a good idea of what types of content to publish. If not, or if you just need some inspiration, consider spending a week taking note of the types of content in your own News Feed that compels you to click, comment, or share.

4) Pay for new Likes by using Facebook Advertising

One of the advertising channels that Facebook provides is ‘Page Like Ad’ that contains a CTA to ‘Like Page’ to gain more Likes for your Page. It will appear in the News Feed as a Page post or display ads on the sidebar of the News Feed. If you want to reach people who don’t even know about your Page, but would possibly be interested in hearing from you, you can use Facebook’s targeting capabilities to reach your ideal buyers and grow your business.

5) Measure, Analyze and Learn

Use Facebook Insights to search useful metrics on your page performance. You can see things like reach (how many users are seeing your posts), engaged users (how many users engage with your posts) and new likes (when and why do you get new followers). These metrics will help you understand what’s driving your likes and engagement, so that you can adjust your posts accordingly.

I believe you are most likely on Facebook, hence you will be able to make use of these useful techniques to gather Likes and further improve your Inbound Marketing strategies.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

How To Design Your Website The Inbound Marketing Way

How To Design Your Website The Inbound Marketing Way

Inbound Marketing* has brought digital marketing up another level, and the area of website design is also affected. A good website design is instrumental to the establishment of a company’s online presence, and for this reason, let’s look at how Inbound web design compares to traditional website design and how to stay relevant with the latest design techniques.

First, we identify the similarities so we can get them out of the way: both Inbound and outbound-oriented websites should look professional and presentable, search engine-optimized and provide a user-friendly environment. But that’s about it when it comes to similarities.

Here are 4 features that separate an Inbound marketing website apart from an outbound-oriented website:

Content – The first thing you should notice when you browse an Inbound marketing website is the amount of content on the site. It typically several of these items: videos, webinars, blogs, whitepapers, ebooks, infographics, tip guides and podcasts.

An Inbound marketing agency knows that the key to converting website visitors into leads is content. They also know that content helps sites get found through search engines. The more content you have, the higher your site is going to rank on major search engines and the more your visitors are going to share that content on social media, which in turn will also drive rankings and traffic.

Offers – Content for content’s sake is not enough. Professional Inbound marketers know they need content for everyone visiting the site, not just the people ready to buy today. This means taking into consideration your prospect’s buying process when you create content for your Inbound marketing website.

The offer includes no-risk offers for people at the top of your sales funnel, low-risk offers for people in the middle of the funnel and the direct business offer for people at the bottom of the funnel who are ready to buy.

Blogs – Most people know they need a blog on their site, but it’s the Inbound marketing leaders who recognize the strategic importance of an active blog. In short, the more you blog, the more you are going to get found on major search engines, and the more blog posts get shared by your connections and followers on social media. If your blog content is compelling, more people will visit your website. It’s only natural that content demonstrates your expertise, establishes your authority and gets people curious about what you can do to solve their problems and challenges. Blogging is integral to today’s Inbound marketing efforts and without a blog post published 2 or 3 times a week, your website is at a severe disadvantage.

Personalization – The top-performing websites are able to create a highly personalized surfing experience for their visitors. As progressive marketers, we need to consider creating a similar experience. One way to do this is to be smart about our marketing and use Inbound marketing tools to deliver content in context.

This means that when a prospect has downloaded a free report from your site, you want to follow up by offering him/her related pieces of educational content. The only way to know this about your prospect is to use a platform like HubSpot. Modules like customized workflow design, smart call-to-action (CTA) buttons and landing pages that adjust according to past behavior help to personalize a visitor’s website experience.

Take a look at some Inbound Marketing websites and you will quickly see the focus on conversion, content and how they tell stories to engage prospects, turning them from visitors into leads. Additionally, to perfect your website, apply A/B testing to drive more conversions, and also make sure your website incorporates a good font for your readers.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.

3 Reasons For Using Workflows To Nurture Sales Leads

3 Reasons for Using Workflows to Nurture Leads

Workflows, also known as marketing automation, is one of the most powerful tools available in Inbound Marketing* for engaging your potential prospects. To know more about how workflows work and when the right time for workflow implementation is, take a look at our previous blog post, The Secrets Of Email Workflows For Lead Conversion.

Let’s take a look at 3 reasons why you should be using workflows for easier and more effective lead management.

  1. Workflows Help You Convert More Leads Into Customers

Using workflows gives you the opportunity to have exceedingly powerful segmentation of your leads. Your leads can be grouped on the basis of different properties and behaviors. This means that you can very closely target your emails to their specific interests and needs, such that each customer’s needs will be achieved by your company, through workflows.

The days of pushing one standardized email to all your leads are long gone. Now is the time for using smarter tools to send your lead content on what they are looking for in particular, rather than general content for all leads, that they will likely be uninterested in. According to a report released by Lenskold Group, 60% of survey respondents who use marketing automation say it has increased the quality of the leads, who get converted to customers eventually.

  1. You Can Customize the Content and Timing of Your Workflows

The specifics of your workflow can be set according to the prospects’ position in the life cycle of your Inbound Marketing funnel. For example, if you have a handful of leads that are much closer to being ready to buy your products than others who are still doing their research, you can set up a workflow to send the former group three to four emails per week, instead of one. If your leads who own small businesses respond better to emails sent on weekends, you can set your workflow for these leads to only trigger emails to send on Saturdays and Sundays. By allowing you to take control over the process details, you can tailor each workflow to work best for your leads, and in return, your company.

  1. Using Workflows Saves Time

Workflows are completely automated in sending emails or offers to leads. Once they are grouped according to their needs and wants in a workflow, your company can assure that the emails will be sent on time to the prospects, without you having to lift a finger. The only thing you need to do is following up from time to time on their activities on your website. This saves up a lot of time for your other projects.

I’m sure there isn’t any good reason not to jump onto the bandwagon and get involved in using workflows now. With the time and effort saved on lead nurturing, you’ll be able to free up loads of resources to focus on other projects.

*  Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.