Why ‘Blogging for Money’ Just Does Not Work
Content is king, and content is cash. A blog consists of content pure. So, why should blogging for money not work?
Two reasons:
1. Everybody wants to make money in an easy way, on the side of something s / he likes to do and does anyway. Be it building a homepages or writing whatever one could thing about. Monetizing the webspace s / he is using for own purposes.
Monetizing one’s webspace means mostly, selling some spots of it to advertisers. The good thing is, there are millions of people who want to advertise their offers all over the net, but the bad thing is, there is just too much competition with sure billions of webmasters agreeing to publish those ads.
2. The great misunderstanding about the meaning of the sentance ” Content is king. (or Cash) An online publisher cannot make money by creating content for fun. Content, information, must be seen as a means to finally sell something, be it affiliate products or own.
When it became modern to produce content for Adsense-revenue, the freshest content always was preferred by search engines. That is found on blogs and in article directories. Therefore many internet platforms sprang up, which shared their advertising revenue with bloggers and arrticle writers. The most famous among them are Squidoo, Hubpages, and Blogspot, those are still going halfways strong.
Why? — In those places, a publisher can write about own subjects, the own business, as if it was an own website.
The start-up cost for an internet-presence is low, and many budding webmasters, who don’t know if they can, sometimes even don’t dare to build their own alone, don’t buy their own domain, but take a free website, or a free blog. — The companies who provide that do so, in hope to monetize the contents of such persons. Means, the webmaster himself cannot monetize the site for his own pocket, but ‘pays’ the free service with his work — nothing wrong with that when he just wants his private website without thinking of making money with it.
Other providers of free blogs, like Today.com, went wrong. The blogger was supposed to write for them, not so much for their own revenue. I would not go so far to call it scam, the system just failed, because there is not so much income from adsense anymore, that one could produce content just for that.
One day, they provided their own affiliate programs for the bloggers to find stuff to advertise. And it is not so wise anyway to just adverstise affiliate-products one does not know, instead of personal recommendation.
Then, somehow Today.com was sold to some affiliate company, I think, and now that company is looking for affiliates they can charge for using the blog. Whatever, now their ‘hiring’ ‘vip-bloggers’ for revenue sharing still, is a scam, and I wished I was out of there, but somehow I cannot delete my blog, the first time ever I wanted that, because their blog-directory to my eyes is what SEOs call a ‘bad neighbourhood’ where I would not wish a blog concerned with my homepage.
Any blog, in any good community provides at least a valuable backlink to some part of one’s internet presence. So, of course, around some corners, any blog can help an internet marketer to make money.
But directly from blogging, there is no money to be expected, that is worth mentioning. Blogging as such is no longer a business on its own — while of course Blogging for Business and for Affiliates is still an absolute must, and Content Marketing, Information Marketing will always be the only really effective way of marketing online.
