Also known as internet advertising and e-marketing, online advertising is the process of promoting or marketing services and products through the World Wide Web. In case you want to market your business and make the products or services you offer well known to a large audience, then e-marketing is the advertising option for you.
Forms of Online Advertising
Online advertising takes many forms. I have managed to lay down some of the most common forms that online advertising take to reach the targeted audience in the internet.
Banner ads are forms of online advertising that are embedded on web pages. They are mostly used to reach people who greatly visit websites. They can be made colorful and attractive so as to grasp of the attention of the targeted audience using any banner maker available in the market. They are found in different shapes, colors, and designs all in an attempt to attract the attention of the intended audience.
Blogs are informational sites published on the web. They are mainly in a discussion mode presented in chronological order. For example, the latest event appears first in the blog. They are mostly the work of single individuals or groups and tend to directly discuss a single topic.
When Really Did Online Marketing Begin?
Online advertising is said to have began in the year 1994. This was mainly due to the selling of the first banner ads to be created by the banner maker company Hotwired to the many advertisers that were available in the country as at that time.
From then it has grown significantly taking the many forms it has including the ones I have mentioned above and has been estimated to have increased the United States of America revenue collection to more than $7 billion by the end of the year 2001.
Benefits of Online Advertising
Online advertising comes with many advantages to the businesspeople who use it to let the larger audience the products they sell or services that they offer. I have laid down some of these advantages.
No Geographical or Time Barriers
One major advantage of online advertising is that the information embedded or relayed by them gets to the targeted audience on time and is not affected by the geographical or time boundaries.
The other major benefit of online advertising is its efficiency in relaying the intended information. In most cases it takes a fraction of a minute or only a click of a mouse to relay the information they are intended to relay.
Types of Online Advertising
Internet advertising is broadly divided into the following types.
Search Engine Marketing
This is a form of online advertising that mainly seeks to promote the visibility of search engine results. For example, results shown on Google or Yahoo.
This type of online advertising uses the banner ads or other visual forms of ads on the internet o reach the targeted audience.
This is a type of online marketing that involves the relaying of information across a large number of people through emails.