Facebook Advertising - Essential Facebook Headlines Tips

When it comes to writing headlines for your Facebook ads, you can throw away everything you’ve learned about long sales copy or blog headlines.
For starters, Facebook headlines can only contain 25 characters (no exceptions), so they must be short, punchy, and eye-catching.
A popular format is to write something so crazy, that to see what in the world you’re talking about, the reader has to click… or that old standby, the question format.
Some examples…
“Ready to Make Six Figures?”
“Which Type are You?”
“Want a Virtual Horse?”
The big advantage of the question format is that the “you” is implicit. By adding that question mark, you are already speaking directly to the reader. (Every time you eliminate the “you” that’s 3 whole characters you don’t have to include.)
Keep It Simple
Another way is to go for simplicity - and use action verbs such as.
- Play
- Avoid
- Try
- Fight
- Love
“Play Farm Wars” - along with your signature branding graphic or a screen shot from the game, and your 125 character body text - accomplishes this quite nicely. Your reader will either play (and the chances are the ad’s being served to her because she already plays several games)… or not play. Clever keywords and eloquence won’t change that.
Condense, Condense, Condense
Another way to make the most of your headlines? Eliminate unnecessary words wherever you can. (This will make your writing feel “tighter”, anyway.) “Do You Love Chocolate?” can easily be shortened to “Love Chocolate?”
Finally, there’s a difference between being enigmatic and being vague. “Love Chocolate?” - along with an appropriate photo and a brief explanation (”Learn to make your own gourmet truffles!” and a link) - works much better than “Try this” (with no graphic and “For a thrilling experience click here” and a link).
In other words, the latter example didn’t pique curiosity, gave not even a hint about the subject… and appealed to no one.
Most inexperienced marketers dash through creating their Facebook headlines, but this is your most important component - the one that makes people either click… or not. Focus on the message you want to send and take your time crafting it.
And don’t forget that split-testing!
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