Traditional media does give a large reach to a marketer ,however, the waste is high, since a large portion of the audience would belong to a different segment than the one to be targeted .
Enter Social Media Marketing
The revolution that was stirred by the internet took place because the fact that it is personal and provides content on demand .
The power to create and distribute content is available to every user. This is one reason why social media is of utmost importantance to marketers, buying decisions are no more influenced as much by advertisements. The traditional word of mouth marketing has grown leaps and bounds on social networks. Facebook – At the Center of Social Media With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. A user interface that allows for quick communication and the ability to create fan pages and groups are what make Facebook popular. Another reason for its popularity is the wide variety of social applications that have been developed and made available within the Facebook environment. These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.
Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities with customers. Some of these methods used popularly by marketers are: Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference is that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Facebook allows every brand or individuals, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. What makes Facebook more exciting is the way it allows you to target your communication just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done. The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.