Archive for January, 2009

Blog Moved

I know I have not been updating this blog much lately but I decided to move my blog to my server. If you wish to keep up with me my new blog is at Tracy’s Internet Marketing Blog

Come visit me and leave me a comment so I know you where there

5 Things To Consider When Publishing A Newsletter

Today we are going to discuss the importance of providing newsletters to your subscribers.

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and are willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter or are not publishing one for your site, then you may have to consider  researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn to get that newsletter good and ready to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and is closely associated with your business or the theme of your site. Do not dwell too much on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written information riddled with content rich articles. Your articles will be the body of your newsletter and they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and your newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledge in that field is not questioned. If you lose the trust of your subscribers this may persuade them to unsubscribe from your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that your subscribers already have read and know about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.

I hope this article helps you get started writing your own newsletters. Newsletters are the best way to market to your list as everyone likes good information. Starting a list with the sole purpose of advertising to it is never works as well as some people think. I personally will remove myself from any list that only bombards me with advertisments but never offer any thing of value. Keep this in mind when you work on your list building.

That is all for today. Get started working on your newsletters!

Generate Traffic and Sales with Free Viral Reports

Did you know that the free viral report is quite possibly the most deadly weapon in an affiliate marketer’s arsenal? It allows him/her to quickly multiply their efforts while slashing thier marketing costs. All you have to do is develop a viral report for little or no cost, embed an affiliate link in said report, and then find various avenues of distribution that will ensure that the report is perpetuated as far as possible – from group to group to group.

Now, with this being said, when it comes to developing free viral reports, a considerable amount of finess is needed. Simply jotting down garbage, tossing in an affiliate link, and then attempting to send it to everyone you know in .txt format isn’t likely to gain you anything; nor is it likely to multiply your efforts by inducing other marketers to redistribute the report for you.

Instead, you must start from a different point. You must determine what topic people are looking for related to your specific affiliate product. For instance, do they need more information about the product itself? Do they need to know how to use that product effectively? Whatever your angle happens to be, make sure that it lines up with the wants of your customers and also ties in nicely with your affiliate product.

Next, create the actual viral report and embed your affiliate link in multiple places. If you have a site and a list, you may want to instead post a link to your list – and then use back-end mechanisms to make the sale.

Your last step is to actually ensure that this viral report a) gets into as many people’s hands as humanly possible; and b) gets into the hands of people who will definitely redistribute it to others without charging any fees. This is where the art of free viral report distribution comes into play.

A good way to distribute your viral report is to create a buzz on forums. You will want to discuss some specific experience you had related to the topic you will cover in the report – and you will want to do it well in advance of your release date.

You will then want to start talking up your release – and also explain that the report will be completely free. Furthermore, you may want to even start locking people in for immediate distribution via email by getting them to join a list. To learn more about viral marketing through this method, you may want to check out some of the case studies at the following URL: Additionally, you may want to check out, which is an excellent tool you can use to create the actual viral reports.

Once you have begun building a forum buzz for the report, you will want to go to e-zine owners in your particular niche and ask them if they are interested in getting a free report on whichever subject you are marketing. The distribution effect will multiply, subsequently mutliplying your sales.

That’s all for today.

Stop Selling Directly to Customers – Build a List

Today, I want to share with you one of the biggest mistakes affiliates make. I want to share this with you so you wont make the same mistake:

The one major mistake many affiliates make is not setting up a list. Affiliates will often send traffic that they generated to affiliate links, rather than a list. When they do this, they are unknowingly making a bet that visitor will buy on first contact. Unfortunately, this is generally not the case. Visitors often need to be warmed up to a product – through the course of multiple visits and additional information – before they are willing to purchase from a person or a business. This is where building a list comes into play.

By building a list, affiliates can fix this problem. Additionally, they can retain traffic, warm it up, and then direct it to different purchases in the future. This means that it isn’t a one-shot deal: instead, they can attempt to sell the same person multiple products over the course of time.

Now, in order to do this successfully, the affiliate in question must purchase the necessary tools. I personally suggest using  Aweber for the actual autoresponder service. Aweber is relatively inexpensive ($20/mo.) and comes with a formidable range of services, including spam checkers and macros. Best of all, it is whitelisted by many email clients and boasts a delivery rate of 99%. This service will not only manage your list, but it will also help you build it. It includes free tools that allow you to create web forms, pop-ups, and hover-ins – all of which can be used to increase your opt-in rate.

Now, in addition to purchasing the autoresponder service, you will need to setup your own site if you do not already own one. If you already own a related site, you can simply add your opt in form to a page on your existing site. If not, I suggest purchasing cheap domain and hosting and using this to host your list forms. HostBandit currently offers good rates on their hosting plans .

Once you have your site and your autoresponder setup, there are only two steps left: the first is building a course of some sort that is related to the affiliate products you will sell; and the second is creating an opt-in form that converts.

The first part is relatively easy. Start by determining your topic and then outline it over the course of five to seven days. Remember that everything should be written as if you are talking to a person, rather than as if you were writing a formal article.

If you don’t feel comfortable writing these articles yourself, you can always hire a ghostwriter at for $5-15 per issue, depending on the size.

Once you have created your autoresponder series, you will want to feed it into your autoresponder, setup advertisements in the text for the affiliate product you are planning to sell, and then create an opt-in form for your list.

Once you have setup your opt-in form, the only remaining step is to drive various traffic sources to your opt-in list, collect their email addresses – and then wait for the commissions to roll in.

To get the most out of your list be sure to treat your list as real people. After all they ARE real people and deserve to be treated with respect. Don’t not spam your list with offers everyday. Nurture your customers, earn their trust and they will be loyal to you. Stop and think about the lists you are on and how you like to be treated. Think about what a list owner does that makes you click the remove link. Your customers are no different than you and basically want to be treated as you do. Remember, be good to your list and they will be good to you.

Thank you for taking the time to read this article. I hope it helps you with your business.  Tomorrow we will discuss free viral reports.

Please post comments and let me know what you think. I look forward to reading your comments!

Yours In Success,


Busy Weekend

It has been a very busy weekend as I have been working very hard to get my new site up and running. I am happy to say it finally is! Now it’s time to get busy promoting.  No advertising here so to find out more about it please check my profile.

After spending a lot of time thinking about it I have decided what direction I want this blog to take. Future posts will revolve around internet marketing. I would love to hear any comments, suggestions or questions on the subject so please feel free to post comments!

Tomorrow I will post my first article so please come back and check it out.

That is all for now. It is passed my bedtime

To Your Success!